856 resultados para social media adoption


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The year 2011 was memorable for many in India – for those who participated in numerous anti-corruption protests, and for those who witnessed these protests via all pervasive mainstream news media. This paper will use inter-media agenda-setting discourse to explain the Indian media’s coverage of the so-called ‘Anna movement’. It will outline how the use of mobile and social media platforms by the ‘India Against Corruption’ organisers and the educated middle class influenced the mainstream media’s coverage of the protests. The paper will consider the implication of this coverage, in the light of the unique position of power the Indian news media has in this transitioning society.

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While social media tools enable new kinds of creativity, cultural expression and forms of public, civic and political participation, we often hear more about the harms that arise from instances of trolling and 'aberrant' online participation, including racist provocation. In media and communications research, these issues have been framed in a number of ways, usually focusing on new tools for civic engagement, political participation and digital inclusion. Government policy has been shifting steadily towards potential regulation of social media 'misuse' in relation to appropriate forms of 'digital citizenship'. It is in this evolving context that we consider several instances of cultural or nationalistic provocation and conflict in which social media platforms (YouTube and Facebook in particular) have been central to the social dynamic that has unfolded. We examine the recording and uploading of racist rants and associated bystander actions on public transport in Australia and elsewhere around the world. In this article, we contend that while racism remains an issue in uses of social media platforms such as YouTube, this focus often overshadows these platforms' productive potential, including their capacity to support agonistic publics from which productive expressions of cultural citizenship and solidarity might emerge.

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This paper reports on an 18-month high school action research study and how this could be used to inform course designers and educators in other sectors of education. The high school study focused on the integration of social media into the face-to-face classroom. It used action research in a Victorian public high school in a total of 13 of the author’s classes. Data collection was in three phases over an eighteen month period. This involved the teacher creating one online social network and sharing this dynamic environment with up to seven classes in a semester. Blogs, groups, chats, discussion forums, Web 2.0 tools and a wide range of student-generated content were shared online, within a class and between classes. Students were encouraged to interact and to share their thoughts and ideas about planning as well as using their out-of-school skills and knowledge. Each topic, within each class, was one action research cycle. A number of the findings from this high school study were integrated into post-secondary education subjects at Deakin University. In an era of social media, this high school study has provided insight into how, why, where and when students learn, and by blending many of the findings into Deakin University courses, this study offers a new way of approaching teaching and learning in the broader notion of tertiary education and training.

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The focus of this research was to explore how social and participatory media could be used to enhance the face-to-face teaching and learning process. Action research was used to design learning that valued the students’ own experiences and to encourage students to create, connect and form a partnership in the learning process: hence supporting students' strengths and abilities. To monitor and participate in the use of social media required an increase in the teacher's work time. As a partial counter-balance, it was found that the teacher/researcher successfully reduced her time spent on correction by implementing peer and self-assessment and by making more effective use of classroom observations. This led to a valuable triangulation of assessment data. Reviewing many of the screen clips collected in this study, one can see the diversity of roles and activities in which the students were engaged, and their development over time through the action research cycle. Combining Web 2.0, face-to-face teaching and social media, where students made online friends and used pseudonyms, provided students with more choices and flexibility when working, communicating and learning. This research may help curriculum developers interweave new technologies, new literacies and multimodal learning methods into day-to-day learning programs. The developed methods of learning and designs should also be transferable to other educational learning environments.

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The Australian Unity Wellbeing Index monitors the subjective wellbeing of the Australian population. Our first survey was conducted in April 2001 and this report concerns the 30th survey, undertaken in August 2013. Our previous survey had been conducted four months earlier in April. This intervening period corresponded to the 6th year of the Labor Government, elected in November 2007. Shortly after data collection, on 7th September, an election took place at which Labor lost to the Liberal Party Coalition.
The share market had been stable for a couple of years, at a level well below its peak before the financial crisis. However, unemployment remained at about 5% and for those people with jobs, many were better-off financially due to cuts in interest rates, and so, in mortgage repayments.
Each survey involves a telephone interview with a new sample of 2,000 Australians, selected to represent the geographic distribution of the national population. These surveys comprise the Personal Wellbeing Index, which measures people’s satisfaction with their own lives, and the National Wellbeing Index, which measures how satisfied people are with life in Australia. Other items include a standard set of demographic questions and other survey-specific questions. The specific topics for Survey 30 are social media, personal achievement, and work conditions.

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This paper goes beyond the commonly held concerns of Internet safety, such as cyberbullying. Instead, it explores the ethical dilemmas we face as teachers when using social media, in particular social networks, in the classroom. We believe old ideas of respect and culture of care for children and young people need to be reconstructed around new media. This paper draws on the authors’ experience in teaching with, and researching students’ use of, social media in the classroom. In this paper we explore the ethical issues of consent, traceability, and public/private boundaries. We tackle the complex issue of the rights around virtual identities of the students followed by a discussion on the ethics of engaging students in public performance of curriculum and their lives. Finally we discuss the ethical dilemma involved in recognising and responding to illicit activity. While we reflect on our own response to these dilemmas and propose a dialogic process as the way forward, we also return to the argument that the e ethical choices are dilemmas in which most, if not all, options are unpalatable or impracticable.

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In this paper we provide a commentary on Perloff’s theoretical perspectives and agenda for research that examines the effects of social media on young women’s body image concerns. Social media are the main form of mass media being used by the youth of today, and researchers in the U.S. and Australia have commenced studying how these may be affecting body image concerns. However, the processes underlying how social media may influence young people’s body image appear to be no different from underlying other forms of mass media. Research is needed to more fully evaluate youth’s experiences of online appearance culture and how this may foster both negative and positive peer interactions. We also need more studies which compare the influences on social media with other media forms as there is no clear evidence that social networking sites and other forms of social media are more detrimental to one’s body image than other forms of media. We also consider factors that may protect young people from internalizing appearance ideals that are promoted by the mass media. In addition, we consider broader conceptualizations of body image so that a wider range of human experiences can be studied.

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The media in a number of Western countries, including Australia, could be forgiven for envying the growth of the Indian media in recent decades. In contrast to more mature media markets in Australia and elsewhere, the Indian media is surviving the onslaught of new media technologies including social media platforms available to news audiences as an alternative to traditional news media. However, despite the omnipresence and diversity of over 800 television channels, over 94,000 publications and hundreds of radio stations, the ‘commercial’ imperative of Indian news media has raised doubts about their capacity to meet the ‘ideals’ of the public sphere. This paper examines the Indian public sphere in terms of citizens’ increasing use of various social media platforms to express their anger, frustration and protest against the system of governance and corruption. It analyses the use of social media platforms by mainstream media, socio-political organisations and audiences alike during recent events such as the Mumbai terror attack in 2008; the anti-corruption movement in 2011; protests against a lack of safety for women in 2012–13; and the federal elections in 2014; to understand the implications for the public sphere in India. The paper outlines interplay between the mainstream media’s coverage of some of these significant events, and the audience conversations pertaining to these news events on various social media platforms. It explores the increased utilisation of social media platforms by youth and the middle class, who have often remained disengaged with governance in the country, as a sign of deepening democracy and widening public sphere in India, despite the ‘digital divide’ that still exists in the country.

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The emergence of social media has profoundly impacted the delivery and consumption of sport. In the current review we analysed the existing body of knowledge of social media in the field of sport management from a service-dominant logic perspective, with an emphasis on relationship marketing. We reviewed 70 journal articles published in English-language sport management journals, which investigated new media technologies facilitating interactivity and co-creation that allow for the development and sharing of user-generated content among and between brands and individuals (i.e., social media). Three categories of social media research were identified: strategic, operational, and user-focussed. The findings of the review demonstrate that social media research in sport management aligns with service-dominant logic and illustrates the role of social media in cultivating relationships among and between brands and individuals. Interaction and engagement play a crucial role in cultivating these relationships. Discussion of each category, opportunities for future research as well as suggestions for theoretical approaches, research design and context are advanced.

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The unique characteristics of social media (SM) have made it difficult to implement this tool within many large organisations. This paper seeks to identify the implementation challenges and evaluate alternative organisational orientations that may provide solutions. We aimed to reconcile theory with current practice by integrating the extant literature with data from three focus groups involving 27 senior marketing executives. The managerial discussions identified additional challenges to those previously discussed in the literature, which appear to result from SM’s unique characteristics. These include: interactivity, the integration of communication into distribution channels, collaborative media and information collection. Using both broad orientation models (market orientation and entrepreneurial orientation) and a specific digital orientation (e-marketing orientation), guidelines and research propositions for effective implementation are put forward.

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The work presented here characterise the engagement of one university library with two social media platforms popular with academic libraries. The collected data are analysed to identify the forms of Twitter and Facebook activity that engage library stakeholders in social media conversations. Associations were observed between: i) directed tweets from the library and mentions of the library by others on Twitter; and ii) comments from the library and comments from others on Facebook. Three broad classes of Twitter user interacting with the library were revealed: i) accounts strongly linked to the library with multiple to/from tweets; ii) those weakly linked to the library with, typically, a single tweet; and iii) those indirectly linked to the library through tweets mentioning the library and sent by other users. Two divergent forms of Facebook interaction with the library were highlighted: i) a library post generating a large sequence of comments, typically in response to a competition/challenge and ii) a library post with no comments, typically a photo post or a post inviting readers to click a link to find out more about an event/service. The work presented here is an initial investigation that provides useful insights, and offers a methodology for future research.