798 resultados para User-generated advertising


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Dissertação de mestrado em Marketing e Estratégia

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Open Display Networks have the potential to allow many content creators to publish their media to an open-ended set of screen displays. However, this raises the issue of how to match that content to the right displays. In this study, we aim to understand how the perceived utility of particular media sharing scenarios is affected by three independent variables, more specifically: (a) the locativeness of the content being shared; (b) how personal that content is and (c) the scope in which it is being shared. To assess these effects, we composed a set of 24 media sharing scenarios embedded with different treatments of our three independent variables. We then asked 100 participants to express their perception of the relevance of those scenarios. The results suggest a clear preference for scenarios where content is both local and directly related to the person that is publishing it. This is in stark contrast to the types of content that are commonly found in public displays, and confirms the opportunity that open displays networks may represent a new media for self-expression. This novel understanding may inform the design of new publication paradigms that will enable people to share media across the display networks.

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Dissertação de mestrado integrado em Engenharia de Telecomunicações e Informática

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Dissertação de mestrado integrado em Engenharia Eletrónica Industrial e Computadores

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Dissertação de mestrado integrado em Engenharia e Gestão de Sistemas de Informação

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Dissertação de mestrado integrado em Engenharia Civil

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Dissertação de mestrado em Ciências da Comunicação (área de especialização em Publicidade e Relações Públicas)

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Dissertação de mestrado em Ciências da Comunicação (área de especialização em Audiovisual e Multimédia)

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Aughinish Alumina Limited (AAL) have an obligation by terms of their Integrated Pollution Control Licence (IPCL) and Planning Permission to establish vegetation on the red mud stack at their plant at Aughinish, Co. Limerick. High pH and high exchangeable sodium percentage are the main known factors limiting the establishment of vegetation on red mud. Gypsum addition has been known to assist in alleviating these problems in other countries. However, there is no experience or published information on red mud rehabilitation under Irish conditions. Red mud with organic and inorganic waste-derived ameliorants as well as selected grassland species were examined under laboratory controlled environment conditions as well as in field plot trials. Also, in order that it would be economically achievable, the research utilised locally available waste products as the organic amendments. Screening trials found that physical constraints severely limit plant germination and growth in red mud. Gypsum addition effectively lowers pH, exchangeable sodium percentage and the availability of A1 and Fe in the mud. A strong relationship between pH, ESP and A1 levels was also found. Gypsum addition increased germination percentages and plant growth for all species investigated. Greenhouse trials demonstrated that organic wastes alone did not greatly improve conditions for plant growth but when used in conjunction with gypsum plant performances for all species investigated was significantly increased. There was a high mortality rate for grasses in non-gypsum treatments. An emerging trend of preferential iron uptake and calcium deficiency in non-gypsum treatments was found at pot screening stage. Species also displayed manganese and magnesium deficiencies.

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Zugl.: Magdeburg, Univ., Fak. für Informatik, Diss., 2011

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Magdeburg, Univ., Fak. für Elektrotechnik und Informationstechnik, Diss., 2013

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... ist es nicht möglich, die in dieser Arbeit identifizierten offenen Fragen restlos zu klären. Die Erweiterung der puren akustischen Emotionserkennung durch Berücksichtigung von anderen Modalitäten, Sprechercharakteristiken, Feedbacksignalen und Persönlichkeitsmerkmalen erlaubt es jedoch, länger andauernde natürliche Interaktionen zu untersuchen und dialogkritische Situationen zu erkennen. Technische Systeme, die diese erweiterte Emotionserkennung nutzen, passen sich an ihren Nutzer an und werden so zu seinem Begleiter und letztendlich zu seinem Companion.

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Magdeburg, Univ., Fak. für Informatik, Diss., 2015

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Magdeburg, Univ., Fak. für Informatik, Diss., 2015

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