Encontros e desencontros do turismo com a sustentabilidade: um estudo do município de Bonito – Mato Grosso do Sul

Pós-graduação em Geografia - FCT

Relações públicas e marketing turístico: atuando pela imagem do Brasil

This study presents an analysis of International Tourism, one of the most growing economic activities in the world. To realize promotion in this area, countries use diverse strategies, among them the touristic marketing. It consists on an instrument used to attract foreign tourists and build the image of the country as a touristic destination, transforming it into a global emergent leader. Due to the big sports events which will happen in Brazil, the World Cup and the Olympic Games, respectively, it is expected a growth on touristic activities. This is an opportunity to promote the country and build its image, the reason why the Federal Government made Plano Aquarela 2020, formed by a strategic plan which aims the international promotion of the country through a marketing program focused on the international tourist. What this image is and how to promote it are issues that the public relations professionals are capable to solve, with their abilities to develop instruments and their important actions to build a good touristic destination image of the country. This study aims to analyze the collaboration of public relations to improve the country's image from the actions developed by Plano Aquarela 2020. For this, a literature search was performed to expose the concepts of communication involved, the analysis of the plan and their actions, use the interview as an exploratory study to clarify information and stimulate new ideas

Turismo e meio ambiente na região de Mucugê, Chapada Diamantina - BA

Tourism is getting more and more importance in economic world, conquering new territories. Where there is substance economy with little occupational density. This process presents several local changes. The paper aims to analyze Chapada Diamantina region with its central point in Mucugê – BA. At beginning, the study has focused bibliographical review of works about tourism and their relation with the place. After that, geological characteristic and historical settlement of the place were analyzed. Then, fieldworks have done to data base, to survey impacts caused by the touristic process as well as interpretation of the relation occurred between tourism and landscape. At the end, the outcomes obtained from data analyzed became report, which presents proposal to improve the relation between tourism and the place.

Análise ambiental da problemática relacionada à falta de água no município de Itu, SP

The water resources scarceness in world become more evident and worried everyday, because the occurrence of water waste, without consider context of potable water deficit, period of long dryness, resource distribution and population density, urban concentration, industrial and rural areas, pollution process, contamination, beyond aspect related to sanitation and public health affect an entire population. At Itu city, this problem is already real, the population face the lack of water risk in dryness period, damaging their life quality and the city economic development, because Itu is a touristic city that has a mixed economy with activities in business dealing, agriculture and industrial department, all conect to water consumption.

O imaginário sertanejo no Romance d‘A Pedra do Reino e o príncipe do sangue do vai-e-volta: memória e invenção em uma imagística quadernesca

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Caminhos de uma rede: o percurso do usuário de álcool e outras drogas

Pós-graduação em Psicologia - FCLAS

Potencial geoparque do polo turístico das Águas de São Lourenço - Mato Grosso

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Marcas e lugares: um estudo sobre marcas turísticas no Rio de Janeiro

This paper, through a literature review, demonstrates the importance of the use of brands by men, initially as a form of expression and communication. History has shown that the visual language and the use of images in the form of the brands, proved a very efficient and direct interpretation, with accuracy to what it represents, setting the brand as a financially valued member. The paper deals with analysis of the Spanish example that argues the way that touristic points has been used to represent places in the whole world; then, at the same time, it measures the case of the Brazilian city of Rio de Janeiro where brands are created for special events and there is not a representative tourist brand to this town; But when analyzing the places in the city, symbols like The Copacabana Promenade has a strong presence in the collective imagination, that's the reason why it has been used as an element of strong local identity and in the Industrial Design.

A importância da água para a percepção turística na bacia do rio formoso em Bonito-MS

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Organic coffee under perspective of energy efficiency

The energy analysis development in this study contributes to the understanding of the dynamics of the organic coffee productive system, in particular to assess the independence of this system with respect to the use of industrialized input products. Thus, it provides information about the sustainability of that production system. Technical itineraries used in this study consist of energy expenditure made with coffee cultivation, according to the type, source and form of energy inputs, agricultural machines, equipment and labor force used in that production system. The energy expenditure, converted into energy units, quantified the input energy. And the organic coffee production, measured in kilograms of processed coffee beans, was the output energy. Primary data used in this study were obtained from organic coffee producers in the Southern region of Minas Gerais State, Brazil, in 2011. Energy balance identified was positive, since the estimated output energy was 626.465 MJ/ha and the energy expenditure was 112.998 MJ/ha, during the useful life of the crop.

Análise das eficiências energética e econômica de dois diferentes sistemas de produção de leite bovino em explorações familiares

This study aimed to analyze the energy efficiency ratings and cost of farming families producing milk in the city of Pardinho (SP). The hypothesis that guides the study is that energy expenditure may be coincident with the economic expenditure showing that there is a relationship between these flows, which can be sustainable or not. To better define the producers studied criteria were used in the official system of rural credit FEAP. Through primary data obtained by the speeches, the itineraries were reconstituted technical detailing the operations employed. Thus, we found two producers with different technical routes. The producer was the one who got one of the highest efficiencies 8.66 and 1.48 respectively. Related to the efficiency, we can see that are close related and when there is a broader idea of the allocation of energy resources and, thus, a better view of the sustainability of the agro ecosystem.

Eficiência energética e econômica da produção de leite bovino em explorações familiares no município de Pardinho, região de Botucatu- SP

The study aimed to analyze the energy and economic efficiency rate family farms producing milk in the county of Pardinho, Sao Paulo State. The criteria used to define producers in this study is that outlined by the Brazilian agricultural credit system FEAP (Fund Expansion of Agribusiness Paulista). Through primary data, obtained by verbal reports, the agroecosystem technical itineraries were re-established, detailing the process applied, machinery, implements, equipment, supplies and manual work. These were transformed into energy and economic units, which allowed determining the established connection between energy economics outputs and inputs. The hypothesis of this study is that the energetic expenditure may be coincidental with economic expenditures. The energetic and economic flows were analyzed, using a structure of expenditures, by type, source and form of gross energy, as well as the energetic point of view. Four producers were found to have different technical itineraries. Producers 1 and 2 achieved the highest energy and economic efficiency rates. The producer with the lowest efficiency rates was producer 4. The energy sources not renewable like chemical fertilizers were the most used reaching an average of 82.9% for the energy and 52.86% for the economic expenditures. When comparing energy and economic efficiency it is possible to verify that both forms of analysis are close, obtaining a broader idea about energy resources allocation.

Produção Científica em Turismo: análise de estudos referenciais no exterior e no Brasil

Pesquisa documental, de caráter exploratório, que descreve e analisa os enfoques e resultados de um conjunto de estudos sobre a produção científica em Turismo no exterior e no Brasil, com base em levantamento bibliográfico e análise de conteúdo. Com o objetivo de discutir a relevância e o estágio evolutivo do conhecimento turístico, apresenta uma amostra de estudos referenciais sobre o tema no exterior e mapeia 24 estudos produzidos nessa temática no Brasil de 1993 a 2008, destacando diferentes objetivos, objetos de estudo, metodologias e resultados. A maioria das pesquisas no exterior apresenta-se como quantitativa, centra-se em periódicos científicos e destaca-se pelo referencial teórico e a metodologia adotada. No Brasil, embora a maioria das pesquisas privilegie as dissertações e teses acadêmicas enquanto objeto de estudo há maior diversidade deste; nota-se, porém, certo distanciamento em relação ao referencial teórico e metodológico dos estudos do exterior.

Estudio de la dinámica del ecosistema del charco de Maspalomas (1992-1998), Gran Canaria

[ES]Se presentan los resultados de los trabajos biológicos y ecológicos realizados desde 1992 a 1998 en el Charco de Maspalomas, laguna costera situada en la costa sur de la isla de Gran Canaria. Este ecosistema, localizado en plena zona de desarrollo turístico de la isla de Gran Canaria, alberga en sus aguas una biocenosis única. En este trabajo se plasman los resultados de dos equipos de investigación que han estado trabajando en la vegetación acuática del ecosistema y en la fauna ictiológica.

Análisis espacio-temporal de las praderas de Cymodocea nodosa (Ucria) Ascherson en la isla de Gran Canaria

Máster Oficial en Gestión Costera