930 resultados para Sales Promotion In Hotels: A British Perspective
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ABSTRACT OBJECTIVE To validate an instrument designed to assess health promotion in the school environment. METHODS A questionnaire, based on guidelines from the World Health Organization and in line with the Brazilian school health context, was developed to validate the research instrument. There were 60 items in the instrument that included 40 questions for the school manager and 20 items with direct observations made by the interviewer. The items’ content validation was performed using the Delphi technique, with the instrument being applied in 53 schools from two medium-sized cities in the South region of Brazil. Reliability (Cronbach’s alpha and split-half) and validity (principal component analysis) analyses were performed. RESULTS The final instrument remained composed of 28 items, distributed into three dimensions: pedagogical, structural and relational. The resulting components showed good factorial loads (> 0.4) and acceptable reliability (> 0.6) for most items. The pedagogical dimension identifies educational activities regarding drugs and sexuality, violence and prejudice, auto care and peace and quality of life. The structural dimension is comprised of access, sanitary structure, and conservation and equipment. The relational dimension includes relationships within the school and with the community. CONCLUSIONS The proposed instrument presents satisfactory validity and reliability values, which include aspects relevant to promote health in schools. Its use allows the description of the health promotion conditions to which students from each educational institution are exposed. Because this instrument includes items directly observed by the investigator, it should only be used during periods when there are full and regular activities at the school in question.
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A diabetes é a doença do seculo XXI, atinge mais de um milhão de portugueses cada vez mais jovens em idades trabalhadoras, e já custa mais de 1% do PIB, além dos enormes danos que pode causar às pessoas e à sociedade. Segundo o Relatório Anual do Observatório Nacional da Diabetes, em 2011, cerca de um quarto da população portuguesa integrada no escalão etário dos 60 aos 79 tem Diabetes. Um estudo realizado pelo Lisbon Internet and Networks Institute (LINI), em 2010, diz-nos que “a internet é um recurso para a informação e educação para a saúde”. Em 2010 49% dos lares portugueses possuem acesso à internet e 44% da população é utilizadora (acréscimo significativo relativamente aos 29% em 2003). Destes, dois terços têm entre os 15 e os 24 anos. Os idosos representam 1,6%, dos quais os reformados e pensionistas representam 5%, as domésticas representam 11% e os trabalhadores manuais 22%, sendo estes os menos utilizadores. Um terço da restante população procura informação sobre saúde semanalmente, cerca de 16%. Face à atual conjuntura económica, com restrições orçamentais, nomeadamente na área da saúde, devem-se encontrar meios para prevenir e lidar com a Diabetes numa perspetiva de custo-benefício, isto porque a Diabetes pode reduzir as oportunidades de emprego e de aprendizagem. O atual diretor da Organização para a Cooperação e Desenvolvimento Económico (OCDE) Yyes Leterme diz que “Prevenir e tratar a Diabetes e as suas complicações custa cerca de 90 mil milhões de euros anualmente na Europa”. Atualmente, não é muito utilizado nem explorado o potencial das tecnologias de informação e as ferramentas web ao serviço da saúde, quer por profissionais de saúde, quer por utentes na gestão ao regime terapêutico na doença crónica, mais precisamente na gestão adequada da Diabetes. Potenciar uma visão integrada dos diferentes recursos de comunicação e a sua utilização conjugada com a promoção da saúde e prevenção da doença poderá enfatizar em termos de eficácia e eficiência a minimização de recursos das organizações de saúde e promover a gestão adequada da Diabetes. Tendo por base esta problemática, este estudo pretende abordar e refletir o possível contributo das tecnologias de informação e das ferramentas web na gestão adequada ao regime terapêutico da Diabetes.
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Dissertação de Mestrado apresentado ao Instituto de Contabilidade e Administração do Porto para a obtenção do grau de Mestre em Marketing Digital, sob orientação de Professor Doutor António Correia de Barros
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RESUMO: Num quadro de profundas transformações demográficas, o envelhecimento populacional coloca muitas questões à sociedade. A promoção da saúde e de comportamentos saudáveis desempenha um papel importante numa perspectiva de Envelhecimento Activo. Hoje em dia existem inúmeras evidências científicas de que a Actividade Física regular tem importantes benefícios, tanto a nível físico como psicológico, com um impacto significativo no bem-estar e na qualidade de vida das pessoas em todas as idades. Para fomentar a prática de Actividade Física há um envolvimento cada vez maior dos profissionais de saúde, visto serem figuras de referência para os pacientes. Desta forma, foi objectivo do nosso estudo verificar a existência de uma associação positiva entre a prática de Actividade Física e a Consultoria em Actividade Física, baseado nas seguintes variáveis: análise sócio-demográfica dos indivíduos; percepções e práticas de Actividade Física. Para tal estudámos uma amostra de conveniência, seleccionada a partir dos utentes de ambulatório das Unidades de Saúde Familiar de Benfica e Carnide, constituída por 5 pessoas, todas do sexo feminino, com idades compreendidas entre os 50 e os 65 anos, que se encontravam clinicamente estáveis. Os instrumentos de avaliação utilizados foram os seguintes: Entrevista Semi- Estruturada Inicial e Final, Questionário Internacional de Actividade Física – Versão Longa, e Questionário de Satisfação. Com os resultados obtidos podemos concluir que a Consultoria em Actividade Física contribuiu para o aumento da consciência das pessoas para a necessidade de movimentos e de Actividade Física para melhorar a saúde a nível físico, psicológico e social.-------------- ABSTRACT: In a context of profound demographic changes, population aging poses many questions to society. Health promotion and healthy behaviors play an important role in an Active Ageing perspective. Nowadays there are plenty of scientific evidence that regular physical activity has important benefits, both physically and psychologically, with significant impact on the wellbeing and quality of life for people of all ages. To encourage the practice of physical activity there is an increasing involvement of health professionals, because they are reference figures for the patients. Thus, the aim of our study was to verify the existence of a positive association between the practice of Physical Activity and Physical Activity Consulting, based on the following variables: social demographic features of individuals, perceptions and practices of Physical Activity. To this end we studied a convenience sample, selected from outpatients of Family Health Units in Benfica and Carnide, consisting of 5 persons, all female, aged between 50 and 65, who were clinically stable. The assessment instruments used were the following: Initial and Final Semi-Structured Interview, International Physical Activity Questionnaire - Long Version, and Satisfaction Questionnaire. With these results we can conclude that Physical Activity Consulting contributed to increase people's awareness of the need for movement and physical activity, in order to improve health at the physical, psychological and social level.
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Although elderly populations are more exposed to the risk of getting dengue, the clinical peculiarities of this disease in this age range are not well known. This report is about an 80-year-old woman with dengue complications, self-medicated with salicylate. Literature indicates a more severe clinical condition, high hospitalization rate and significant mortality. This is caused by previous infections by other serotypes of this arbovirus, presence of chronic diseases, immunosenescence and high drug consumption, especially salicylates and the like. Analyses are required in a public health perspective in order to help health professionals that care for patients with dengue in this age range.
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Dissertation submitted in partial fulfillment of the requirements for the Degree of Master of Science in Geospatial Technologies.
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RESUMO - O burnout é um síndrome caracterizado, de forma mais frequente, por exaustão emocional, despersonalização elevadas e realização pessoal baixa. Normalmente, a pessoa sente-se fatigada e frustrada com as suas acções e sente que as suas expectativas não estão a ser correspondidas. Estando este fenómeno associado, possivelmente, com o ambiente laboral e com os factores de stresse existentes no local de trabalho, é habitual que surja em qualquer profissional, de qualquer classe profissional. Este trabalho de projecto concentrou-se no estudo de uma das profissões de ajuda mais conectadas a este síndrome, pela sua especificidade, a enfermagem, na área da oncologia, e o objectivo fulcral, é compreender que quadros de burnout apresentam os profissionais de enfermagem que trabalham num instituto oncológico e compreender, ainda, se existe associação entre a saúde mental, a satisfação profissional destes profissionais e as suas características sócio-demográficas. Este trabalho teve, ainda, como objectivo testar a metodologia utilizada com a aplicação dos seguintes instrumentos: Maslach Burnout Inventory (M.B.I.), Mental Health Inventory (M.H.I.) e o Questionário de Satisfação Profissional de GRAÇA (1999). Neste seguimento, utilizou-se um caso piloto de 20 enfermeiros que trabalham num serviço de administração de quimioterapia de um instituto oncológico, pretendendo-se, futuramente, desenvolver este estudo a nível institucional e numa amostra significativa, salientando, desde já, que todo o processo metodológico consistiu numa simulação, cujos resultados obtidos não poderão ser extrapoláveis e generalizados. Numa perspectiva da Protecção e Promoção da Saúde e Prevenção da doença, esta equipa identifica factores geradores de stresse e sugere algumas estratégias importantes para fortalecer estes ideais, que consistem, acima de tudo, em saber reconhecer o fenómeno e criar grupos de terapia e de reflexão. As organizações e superiores hierárquicos deverão, também, estar atentos a esta problemática, tornando os recursos humanos e materiais ajustados e proporcionado as tais estratégias que possibilitem um clima de harmonia e uma melhor qualidade dos cuidados.
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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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Dissertação para obtenção do Grau de Mestre em Biotecnologia
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MARQUES, B.P. (2014) From Strategic Planning to Development Initiatives: a first reflection on the situation of Lisbon and Barcelona, in 20th APDR Congress Proceddings, APDR and UÉvora, Évora, pp. 850-857, ISBN 978-989-8780-01-0.
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Traditional approaches to evaluate performance in hotels, have mainly used financial measures. Building on Speckbacher et al. (2003), this Work Project aims to design and propose a Balanced Scorecard Type II as a performance measurement/management system for the hospitality industry based on data collected at the Luxury Brand Hotels of Pestana Group. The main contribution is to better align the vision, strategy and financial and non-financial performance measures in this category of hotels, in particular those of Pestana Group, and by doing so, lead their managers to focus on what is really critical and, consequently improve the overall performance.
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In this thesis we propose to examine the first half of the Phaedrus (sc. until the end of the palinode) in light of the opposition between the notions of μανία and φρονεῖν, as they are explicitly and implicitly presented in the erotic speeches. These are read in dialogue with what we have designated as the “implicit speech” or “speeches”, i.e., the plurality of conceptions regarding ἔρως, μανία and φρονεῖν that were part of Ancient Greek culture. Our reading of the two speeches against ἔρως, Lysias’ and Socrates’ first speech, engages with this cultural background, and extracts a conception of μανία and φρονεῖν with which the palinode will primarily confront. Our reading of the palinode divides it into two sections: the first, the presentation of the first three kinds of beneficial μανία; the second, the mythical narrative that deals with erotic μανία. We emphasise the existence of a wide gulf between these two moments in terms of their ontological, theological and anthropological conceptions. The second section of the palinode is revolutionary not only in contrast with the “implicit speech” and the speeches against ἔρως, but also in contrast with the very beginning of the palinode – which preserves many of the conceptions and assumptions found in the previous speeches and in the cultural tradition. It is in order to explain the foundation, meaning and significance of this gulf that we explore and discuss the notion of ὑπόθεσις and its role as an implicit operator in the Phaedrus. From our reading of the second part of the palinode, it is clear how the introduction of the ὑπερουράνιος τόπος brings about a radical revision of the perspectives on the nature of reality and on human nature and condition that were implicit in the previous speeches and in the first part of the palinode. We show that the ὑπερουράνιος τόπος corresponds to the projection of a multiplicity of cognitive and desiderative requirements that our normal perspective demands, but cannot possibly satisfy. In other words, our perspective is shown to be living beyond its means, yearning for something that by far exceeds what it can get in its de facto condition: the superlative. This results in a major revision of the understanding of φρονεῖν and μανία – a revision that challenges the traditional understanding of these two notions as binary opposites, thereby revealing a much more complex landscape.
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Surrogacy is the arrangement made by at least three people, in order for a surrogate or gestational mother to carry a pregnancy for the two intended parents, with the objective of the former party relinquishing all rights to the child, once the child is born. As it has only been in recent years that that same reproductive method has begun to be commonly accepted due to certain modern scientific developments that thus diminished ethical and moral negative stances, there is still an unsettling legal void (both at a national and international level) in regards to such subsidiary form of reproduction. As such, some countries have not only left their citizens with no choice but to travel abroad in order to enter a surrogacy arrangement (leading to private international law issues on establishing parenthood and nationality of the born child) or to resort to surrogacy within black market conditions. Unfortunately, one of those countries is Portugal as it has been considered, both by its political parties and experts in the area, and by its citizens as not dealing adequately with such theme and thus being poorly equipped to deal with surrogacy, at both a legal and social level. The present paper attempts to analyse Portugal’s current legal perspective by looking at the present efforts being made to contradict the current situation, and thus outline altruistic gestational surrogacy’s tangible future within such nation. In order to also become aware of possible improvements specifically regarding to the full protection of human rights and human dignity as a whole, the United Kingdom’s legal standpoint in relation to surrogacy was also studied. Via direct comparison of both social and legal perspectives, a new approach to altruistic surrogacy is thus proposed with view to suggest a harmonious solution for countries that have at least recognized that the present issue deserves to be duly noticed and that altruistic gestational surrogacy may exist in order to grant protection of human dignity and not to place it in check.
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Tese de Doutoramento em Ciências da Educação (área de especialização em Tecnologia Educativa).