The development agenda for WIPO: another stillbirth?: A batttle between access to knowledge and enclousure

This paper has been produced as part of the examination in order to obtain a Master degree in Law (LLM), in Intellectual Property, at Queen Mary & Westfield College, University of London.

O conhecimento científico do poder como pré-requisito para o exercício da função gerencial nas organizações privadas

Nowadays, management of Intellectual Capital seems to be one of the most efficacious alternatives so that companies may permanently develop competitive differentials to enable their survival in a market that confers paradigma status to globalization. Managers are searching for solutions aiming to attract and maintain in their boards professionals that might be able to develop these competitive differentials and assure to their companies the expected results and the business growth. In this environment, the manager¿s functions appears as a strategic function towards the organization¿s routine and yet suggests an evaluation about the professionals performance concerning challenges (efforts) that market requires. The amount of scientific knowledge which these professionals detain about power should be measured as well as the thought that this can improve their performance regarding their capacity to convince (induce) people. This research concerns those that look for empirical evidences and scientific arguments to confirm the supposition that power knowledge may in fact provide a superior performance of those professionals that are in charge of management functions. The reason and results here presented allow to: reevaluate managers duties in private organizations, improve executive training programs so as to be more productive and appropriated, change the selection methods used to recognize such executives and finally suggest a reevaluation about the real adequation of graduation and master degree courses in regards to professionals graduation which are capable to ingress in business market and take over leadership positions.

Gestão de integridade de ativos: aspectos culturais e internacionalização

O presente trabalho de pesquisa, apresentado como dissertação para a conclusão do curso de Mestrado Executivo em Administração de Empresas, teve como objetivo estudar o processo de implantação de um sistema de gestão de integridade de ativos tangíveis na filial brasileira de uma empresa estrangeira com larga experiência no setor de produção de óleo e gás. Embora a empresa matriz esteja presente em inúmeros países, a filial local, chamada neste estudo de Íntegra, é a primeira, fora do país de origem que possui a operação de um campo de petróleo. A análise realizada não foi feita diretamente sobre o processo de implantação do sistema de gestão na prática, mas sim sobre as percepções sobre o tema e os assuntos que este envolve, focando em entender como as partes interessadas entendem a gestão de integridade. O método empregado para o desenvolvimento do trabalho foi o de estudo de caso e a problemática estudada foi a influência dos aspectos culturais e o processo de internacionalização da empresa na implantação dos processos necessários à gestão de integridade de ativos. A fim de reunir material para a elaboração do trabalho, foi realizada pesquisa de campo, onde através de entrevistas com funcionários e prestadores de serviço da Íntegra foram colhidos depoimentos que propiciaram o entendimento da forma como estes viam a condução da implantação de processos na empresa. A confrontação da teoria disponível no meio acadêmico com os dados coletados na pesquisa de campo indicou alguns desafios culturais a serem considerados na implantação do processo de gestão, como os ligados às visões de prazo e aos valores e práticas coletivistas. O trabalho propõe uma discussão especial sobre o papel da liderança para fazer frente a esses desafios.

The impact of content marketing on attitudes and purchase intentions of online shoppers : the case videos & tutorials and user-generated content

This thesis was written as part of a Double-Degree Masters program in Management, with focus in Marketing. Aligned with the nature of the degree, this study aims to be a useful tool for managers and marketers, which conduct business online. This thesis is a study of Content Marketing in the content of online commercial product pages. Its aim is to understand how to use content marketing to drive conversion, by understanding consumer attitudes and purchase intention towards content. A in-depth study of existing theories and exploratory primary research was developed in other to attain these objectives. Business-to-consumer electronic commerce (B2C e-commerce) has provided consumers and online retailers with a more effective medium to perform online transactions through commercial websites. Although consumers have realized that the benefits of online shopping; such as time saving, minimizing effort, convenience, broader selection, and wider access to information, they are still greatly unwilling to shop online. Consumers shop essentially for two motives, to meet experiential (fun) or goal-oriented (efficiency) needs (Wolfinbarger & Gilly, 2001). The information provided by content marketing seeks to focus on consumers need for information and entertainment, instead of focusing on the brand. Thus, it is expected that the type of content format will have different effects on the attitudes and purchase intention on the online shopper, depending on the online shopping purpose. Concretely, a goal-oriented shopper should find user generated content (UGC) to be more valuable content formats, since they decrease the amount of search effort. While on the other hand, videos & tutorials (VT) might be perceived as more valuable for a consumer looking to spend time and being entertained through online shopping. The exploratory research was characterized by a survey experiment with online consumers. Participants were exposed to stimuli of content marketing tested according to their attitudes and purchase intention. The focus was to understand the impact of two different content marketing tactics—User-generated content and Videos & Tutorials—on attitudes and purchase intentions and how they interact with content complexity. The results indicate that content marketing in commercial product pages is relevant in driving consumer attitudes and purchase intentions. Consumers are not motivated by a specific content marketing tactic, unless that content has a certain level of complexity. In that case, Ur-Generated Content becomes a relevant tactic in product pages, however VT is not.

Validação de instrumentos para avaliação do conhecimento e da habilidade acerca da sondagem vesical de demora

That study had the aim to validate an instrument to evaluate the knowledge about the Urinary Catheterization (UC) in males. Cross-sectional, descriptive, quantitative and methodological study, accomplished in Universidade Federal do Rio Grande do Norte (UFRN), Universidade do Estado do Rio Grande do Norte (UERN) and a private university from Rio Grande do Norte. Sample of 27 judges selected from the inclusion criteria: registered nurses, discipline of semiology and/or semiotics teachers, with at least 1 year of experience in the disciplines, to work at UFRN, UERN or in private university and agree to participate voluntarily with the signing of the Consent Form. Study developed in three stages: a) elaboration of twos instruments based on the scientific literature, resulting in a structured observation script type checklist consisting of 36 items and a knowledge questionnaire with 12 questions; b) submission of instruments to judges from June to September 2012, which should evaluate each item in "adequate," "adequate with changes" and "inappropriate", and make an overall evaluation of each instrument based on 10 requirements; c) and validation with a verification of the agreement level among the judges, through the application of Kappa Index (K) and Content Validity Index (CVI). It was used the consensus level higher than 0.60 (good) for Kappa Index and higher than 0.70 for CVI. The research project had favorable opinion from the Ethics in Research/HUOL (CAAE n. 0002.0.294.000-10). After being coded and tabulated, the data were analyzed using descriptive statistics. Of the 27 judges who evaluated the instrument, 77.8% are female, with a mean age of 36.6 (± 9.0) years, 63.0% worked in UFRN, 74.1% had master degree and 63.0% worked exclusively on teaching. The experience time mean in teaching was 7.9 (± 8.0) years and in the disciplines of semiology and/or semiotics in nursing was 5.5 (± 6.7) years. In judgment of the checklist and knowledge questionnaire, no step/question was considered inappropriate, since all achieved level of agreement within the established values. All the checklist steps obtained good to excellent K (between 0.60 and 1.00). Of the 36 items, 25 had excellent K (0.75 ≤ K <1.00) and excellent total K (K = 0.83). Regarding the IVC, all steps reached levels above 0.70 (between 0.74 and 1.00) and CVI total was 0.90. All questionnaire questions evaluated separately (K from 0.60 to 0.93 and CVI from 0.74 to 0.96) and generally (K from 0.79 to 1.00 and CVI from 0.89 to 1.00) had evaluation levels of content validity within the established values. The instruments were reformulated based on the agreement levels between judges and international guidelines, dissertations and scientific articles. Both instruments proved to be valid regarding to their content, allowing a clear and objective evaluation of knowledge and skills about UC, both nursing students as well as other students and health professionals, since the use of valid measures seeking the reduction of the risk of the results distorted

Fases e criticalidade no modelo ashkin - teller de três cores

The usual Ashkin-Teller (AT) model is obtained as a superposition of two Ising models coupled through a four-spin interaction term. In two dimension the AT model displays a line of fixed points along which the exponents vary continuously. On this line the model becomes soluble via a mapping onto the Baxter model. Such richness of multicritical behavior led Grest and Widom to introduce the N-color Ashkin-Teller model (N-AT). Those authors made an extensive analysis of the model thus introduced both in the isotropic as well as in the anisotropic cases by several analytical and computational methods. In the present work we define a more general version of the 3-color Ashkin-Teller model by introducing a 6-spin interaction term. We investigate the corresponding symmetry structure presented by our model in conjunction with an analysis of possible phase diagrams obtained by real space renormalization group techniques. The phase diagram are obtained at finite temperature in the region where the ferromagnetic behavior is predominant. Through the use of the transmissivities concepts we obtain the recursion relations in some periodical as well as aperiodic hierarchical lattices. In a first analysis we initially consider the two-color Ashkin-Teller model in order to obtain some results with could be used as a guide to our main purpose. In the anisotropic case the model was previously studied on the Wheatstone bridge by Claudionor Bezerra in his Master Degree dissertation. By using more appropriated computational resources we obtained isomorphic critical surfaces described in Bezerra's work but not properly identified. Besides, we also analyzed the isotropic version in an aperiodic hierarchical lattice, and we showed how the geometric fluctuations are affected by such aperiodicity and its consequences in the corresponding critical behavior. Those analysis were carried out by the use of appropriated definitions of transmissivities. Finally, we considered the modified 3-AT model with a 6-spin couplings. With the inclusion of such term the model becomes more attractive from the symmetry point of view. For some hierarchical lattices we derived general recursion relations in the anisotropic version of the model (3-AAT), from which case we can obtain the corresponding equations for the isotropic version (3-IAT). The 3-IAT was studied extensively in the whole region where the ferromagnetic couplings are dominant. The fixed points and the respective critical exponents were determined. By analyzing the attraction basins of such fixed points we were able to find the three-parameter phase diagram (temperature £ 4-spin coupling £ 6-spin coupling). We could identify fixed points corresponding to the universality class of Ising and 4- and 8-state Potts model. We also obtained a fixed point which seems to be a sort of reminiscence of a 6-state Potts fixed point as well as a possible indication of the existence of a Baxter line. Some unstable fixed points which do not belong to any aforementioned q-state Potts universality class was also found

A fábrica de professores e a padronização do conhecimento

This paper concern the general subject of teacher career construction, since the period of the initial formation in the teaching course of pedagogy crossing the first effectives experiences of professional performance, until the reflections about the results of the continuous formation propositions. The specifics subject is the formative quotidian in the teacher s life beyond of the traditional stereotypes about individuals and institutions bring up for discussion a micro sociological approach about the professionals uncertainty and the personal hopes, the teacher displeasures and the pedagogical satisfactions. The epistemological reflection about the different formatives experiences, taking as example the Programa de Formação de Alfabetizadores PROFA (Alphabetizers Formation Program) developed by the Secretaria Municipal de Educação of Natal City, consider the ambiguous tension between the knowledge that the teachers acquire in their formation and the concrete teachers practical since those experiences. The study methodology is based in the qualitative comprehensive research, sustained by observations, impressive reflective accounts, and also in the theoretic analyses with contemporary references to the critical pedagogical through and education sociology. I used the autobiographic reflective account by the writer-researcher in her owner academic and professional way. I propose an image of a teacher s factory in such a way for its conformist aspects to the continuity stands as much the internal contradictions of the system. Gears, pieces and manual instructions are the educational components of this factory as ideological, institutional and technical structures to aim at to limit the critics and the changes. However the teachers thinking and acting with their owner creativity to adapted uncontexted professional knowledge s to their pedagogical lives. Under those analogies I propose the problem of this research the teacher s formation and theirs pedagogical practices- and also examine briefly its theoretic-philosophical and methodological basis. From the analysis and interpretation of my owner experiential life as teacher s educator I put the necessity of re-thinking the teacher s formation in terms to rebound more meaningfully in their pedagogical actuation. I believe an important part of the teacher s formation process is the personal wish to learn more about the office, explicitly connected to human convictions and values such as to a positive professional identity. Thus, the teacher able to reflect about your owner educator life can find the best way to help the students to think critically about their culture and history, valorizing creative exits by themselves to face the conformist social stands connected with school education

Atuação de professores do ensino itinerante face à inclusão de crianças com baixa visão na educação infantil

No momento em que se discute a inclusão de alunos com necessidades educacionais especiais em escolas regulares, faz-se necessário desenvolver trabalhos de pesquisa que se dediquem a analisar as implicações da formação continuada de professores. Neste sentido, estabeleceu-se o objetivo de investigar aspectos relativos às necessidades de duas professoras itinerantes, participantes de um programa de formação. Tal programa, voltado para o acompanhamento de alunos com baixa visão, pretendeu oferecer a essas professoras, sem conhecimentos específicos em deficiência visual, elementos dessa formação, e analisar a natureza das implicações evidenciadas ao longo do processo, do qual foi possível depreender que o desenvolvimento das funções visuais constitui-se em valioso referencial teórico, bem como o fato de estar regularmente na escola, conversar com as professoras, discutir como proceder, avaliar retroativamente os exercícios e ajudar a planejar estratégias com base nas análises feitas foram as principais vantagens de atuar de forma colaborativa.

A aprendizagem de conceitos climáticos e ambientais através de novas tecnologias visando a inclusão digital e a educação ambiental

Pós-graduação em Geografia - IGCE

Educação ambiental e o trabalho com valores: um estudo de caso

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

PEC formação universitária: análise e discussão dos novos modelos formativos do Estado de São Paulo

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Conto de escola: uma metáfora da sociedade

Pós-graduação em Educação - IBRC

Formação contínua em serviço: construção de um conceito a partir do estudo de um programa desenvolvido no município de Andradina - SP

Pós-graduação em Educação - FCT

Formação continuada de professores: uma análise crítica sobre as perspectivas oficiais de capacitação docente

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Representações sociais de profissionais da educação física sobre a psicologia aplicada ao esporte

Pós-graduação em Educação - FCT