Análise territorial dos serviços no Brasil: polarização com frágil dispersão

Incluye Bibliografía

Arquitetura da informação para biblioteca digital colaborativa: uma proposta de um sistema de interação

Pós-graduação em Ciência da Informação - FFC

Arquitetura da informação para biblioteca digital personalizável

Pós-graduação em Ciência da Informação - FFC

Arquitetura para publicação e universalização do acesso a transdutores inteligentes

Pós-graduação em Engenharia Elétrica - FEIS

Metodologia de desenvolvimento de ambientes informacionais digitais a partir dos princípios da arquitetura da informação

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A mediação da informação nos arquivos permanentes: serviços de referência arquivística no ambiente digital

Information Science has for its object of study the general properties of information and analysis of their construction, communication and use processes. Organic information, one of the information types, is the one recorded in the archives, which can be split into two distinct groups based on users: current and permanent, used by administrators, historians/citizens, respectively. After defining the information behavior of each group, the articles directs the discussion to the mediation of information in the permanent archives. The interaction between user and information professionals through references services aiming the user needs is presented. In addition, the standards of archival description and the research instruments as tools to reference service are discussed. Moreover, it argues the importance of information technologies and the new possibilities for the promotion of organic information in permanent archives, especially concerning the information architecture of websites and the conversion of the DTD standards of archival descriptions.

Marketing de relacionamento no mercado de franquias: estudo de caso : CNA Idiomas

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Eu posto, tu compartilhas, ele curte: relações Públicas para as novas redes de influência nas mídias sociais

The web has emerged as an important media. For the first time, people are highly connected, and users start to have lots of possibilities for expression and collaboration. Internet users contribute more and more to influence the preferences of your contact network. Organizations are beginning to discover that the power of influence networks is becoming more efficient than traditional marketing: people believe in what other people say, peers believe in peers. There is a new actor who builds preferences, who is constantly active in communication: the customer who narrates, on social networks, his experiences with a product, and makes his contacts become loyal customers or the most ardent critics of an organization. Transforming followers into disseminators is one of the biggest challenges of organizations in social media. Because of this, more and more companies have to plan communication strategies based in what customers think, desire, understand and discuss in these new places

Integrar o rio a cidade através da arquitetura

O projeto busca intervir em uma região da cidade de Osasco (Região Metropolitana de Grande São Paulo), que é cortada pelo Rio Tietê, onde o rio acaba por criar uma grande barreira física. Esta barreira, apesar da existência de pontes no local, até hoje não conseguiu ser vencida urbanisticamente, ou seja, a cidade não conseguiu se integrar ao rio. O fato de essa região ser reduto de indústrias, em boa parte abandonadas, somados a poluição do rio, gera um cenário urbano degradado e faz com que a barreira que divide a cidade em duas partes seja maior. O Plano Diretor da cidade já aponta a necessidade de uma revitalização nessa área. A prefeitura da cidade vem desenvolvendo um projeto de revitalização de parte dessa área e ligando os dois lados. Porém essa ligação ainda dá traços de privilegiar mais o automóvel do que o pedestre, até mesmo pela largura considerável do rio nessa região. Nesse ponto, a proposta deste trabalho está em criar um elo de ligação entre as duas margens do rio, de maneira a integrá-lo a cidade e aos cidadãos. Essa integração deve ser segura, pois assaltos são freqüentes nas passarelas dessa região. Também deve apresentar um caráter estético satisfatório e que se encaixe na paisagem. Busca-se também a revitalização da área, com substituição das fábricas e galpões abandonados, por residências, serviços e comércio, assim criando uma nova dinâmica. Então, este trabalho aponta para a criação de um EDIFICIO-PONTE, como tentativa de solucionar o problema dessa ligação (ou falta dela), com segurança, qualidade urbanística, ampliação da dinâmica local, fluxo de pessoas, além de ser um desafio projetual de arquitetura, já que não são tão comuns os edifícios-ponte

O Relações Públicas como agente fundamental para a implantação de um Programa de Marketing de Relacionamento

This work of course conclusion aim to do the elaboration of a model of implantation of a Program of Relationship Marketing in an organization of visual communication in Bauru, São Paulo. The bibliographical revision evidences the evolution of the marketing in accordance with the necessities of each period, as well as the evolution of the profession of Public Relations that throughout the time accumulated many functions. Therefore, to implant the Relationship Marketing is necessary that the marketing may be faced as an enterprise philosophy, so that all workers have the focus in the customer’s satisfaction. The proposal of implantation of a Program of Relationship Marketing is validated by a basic agent, the Public Relations, who is able to work integrated with the Marketing Department to manage the process completely. The proposal elaborated is personalized, at the same time, is made having as base a previous diagnosis and an analysis of 3 Puts of the organization, so that, do a strategical planning of implantation of this new culture focused in the customer, based in the relationship

Marketing experimental: análise de conteúdo na indústria automobilística

The screen work seeks to illustrate the experiential marketing strategies, relating these concepts within the automotive industry. From the methodology of content analysis, success stories of the automotive industry have been analyzed in the light of experimental marketing theories to elucidate the strategies of organizations with their target audience. The objectives aimed at understanding and studying experiential marketing within the market scenario, identify its main characteristics and applicability. The main results stand out that sensory experiences provided by experiential marketing can be the differentiating factors between organizations, especially, those of the automotive sector

A atuação das Relações Públicas no Marketing Político

This paper discusses the performance of pubic relations professional in the field of political marketing, using its tools and strategies in accordance with the established goals. The study presents a general approach to marketing, its origin, tools, strategies, starting for the main types of marketing. In the end, we discuss the relationship between political marketing and public relations. Public relations trace a new path and a new opportunity for performance across the political marketing, and the chances for working at election time, at an earlier stage and later, the politician should think about maintaining their image as well as a way to generates credibility in an upcoming campaign

Relações públicas e serviços virtuais: a comunicação entre as corporações da internet e o cibernauta

The objective of this study is to adress the action possibilities of the Public Relations professional in management of communication between the virtual services companies and their customers – the cybernauts. For this purpose, a bibliographical research was made about the cyberspace, Internet environment, as well as the cyberculture and the on-line consumer public. It was also studied the possible areas of Public Relations's action, their work tools and means of communication with the customer, in order to verify the specificities of communication mediated by new technologies. Based on these concepts, it was possible to propose an action of this professional in the organizations called dotcom, in order to contribute to the management of the communication flow between companies and this “invisible” public, which relates virtually to the organization, establishing different modes of interaction in relation to tradicional customers, requiring different strategies of relashionsip

Relações públicas governamentais e marketing político: um estudo sobre a campanha de aniversário de Botucatu

Public organizations today ar constantly developing relationship strategies with audiences in search of acceptance before the public. The objective of this wor is to present strategies of Governmental Public Relations and Political Marketing that can be implemented by communication professionals in government. Therefore, duscysses principles and instruments of the objects mentioned, conducting study on actions taken by the Municipality of Botucatu city during the anniversary year of 2012, with na emphasis on the social event, Food Court Solidarity. The instruments studied contribute to the strengthening of relations between government and citizens, while complying with its commitments under its plan, meeting the demands of the population

Proposta de arquitetura e protocolo para a geração automática de assinaturas de malwares

Given the exponential growth in the spread of the virus world wide web (Internet) and its increasing complexity, it is necessary to adopt more complex systems for the extraction of malware finger-prints (malware fingerprints - malicious software; is the name given to extracting unique information leading to identification of the virus, equivalent to humans, the fingerprint). The architecture and protocol proposed here aim to achieve more efficient fingerprints, using techniques that make a single fingerprint enough to compromise an entire group of viruses. This efficiency is given by the use of a hybrid approach of extracting fingerprints, taking into account the analysis of the code and the behavior of the sample, so called viruses. The main targets of this proposed system are Polymorphics and Metamorphics Malwares, given the difficulty in creating fingerprints that identify an entire family from these viruses. This difficulty is created by the use of techniques that have as their main objective compromise analysis by experts. The parameters chosen for the behavioral analysis are: File System; Records Windows; RAM Dump and API calls. As for the analysis of the code, the objective is to create, in binary virus, divisions in blocks, where it is possible to extract hashes. This technique considers the instruction there and its neighborhood, characterized as being accurate. In short, with this information is intended to predict and draw a profile of action of the virus and then create a fingerprint based on the degree of kinship between them (threshold), whose goal is to increase the ability to detect viruses that do not make part of the same family