As empresas familiares e os desafios do profissional de relações públicas

The enterprises are in the midst of a competitive and open market, in which, rapidly, new enterprises are created, international competitors are installed on the local market and products and services are invented or improved to ensure quality, sophistication and low cost. In this scenario, the familial enterprises seek survival through new information and strategies to solve existing conflicts and overcome the challenges of the globalized market. However, resistance to change is a factor common to more traditional familial enterprise culture, therefore, modify solid structures, built over many years, reflects insecurity, fragility and threats facing the different. This project aims to analyze the brazilian familial enterprise, in particular the enterprise Móveis Zacarias, as its historical trajectory, representativeness, economic importance, concept, structure, culture and problems that are peculiar, for example, problems with succession, management, professionalism and communication. In addition to demonstrating the importance of Public Relations professional in mediating conflicts in family businesses. In addition to demonstrating the importance of PR, that when using any of the communication tools, can mediate and facilitate the relationship between members of the family business, and maintain both systems, leading to cooperation between business and family through preventive actions

Ecologia, cultura do consumo e juventude

Neste estudo desenvolvemos algumas reflexões sobre possíveis relações entre ecologia, cultura do consumo e juventude. Partimos da hipótese de que a juventude, estando mais vulnerável às investidas do mercado, em uma sociedade marcada pelo “hiperconsumo”, se encontra em frágeis condições para a formação de atitudes mais saudáveis nas relações com o seu ambiente compreendido nas dimensões física, grupal e da própria subjetividade. As relações entre ecologia, cultura de consumo e juventude são estudadas por meio da coleta dos sentidos produzidos por adolescentes e jovens que se configuram nas chamadas “tribos urbanas”, tais como se expressam em letras de músicas e em discursos colocados em circulação na rede internacional de comunicação. Trazemos para o conjunto de nossas reflexões algumas letras de músicas de grande sucesso compartilhadas entre a juventude, especificamente aquelas intituladas “emocore” ou “hardcore emocional”, que configuram um estilo de grupo em seu viver urbano. Rastreamos nas músicas as marcas de um estilo de vida em suas conexões com modos de consumo e com arranjos de sentidos no dinâmico movimento da cultura. Também colocamos em evidência um conjunto de falas que nos permitem identificar outras marcas de relações entre o jeito de ser jovem e as possíveis buscas de soluções para problemas existenciais por meio da composição de modos de consumo. Deste modo, a abordagem da ecologia sustenta a instituição de um ambiente cultural em que acertos de convívios estabelecidos no interior de um determinado grupo implicam em formas de consumo.

Compreendendo o acolhimento em uma unidade de saúde da família na perspectiva dos usuários

The present study aimed at understanding humanized reception at a Family Health Unit in a city in São Paulo state according to users’ perspectives. It is a qualitative investigation with a Case Study as its methodological framework and the Theory of Complexity (TC) as its theoretical basis. Data were collected from March to July, 2011 by means of non-directive interviews and participant observation, and the Flowchart that analyzes the care provision model in health care services was used. The discourses were analyzed according to Bardin’s thematic approach, from which two themes emerged: humanized reception as an act that precedes medical consultation and humanized reception as a solution to demands stemming from medical action. The study provided visibility to the forms how humanized reception is understood, that is, the moment that precedes medical consultation, being configured as a pre-consultation instance when punctual actions are performed, such as measuring vital signs, and when users are sure that they will be seen by a doctor, in addition to the perception that humanized reception is not part of the process to solve their need, since such result is achieved by means of medication dispensation permeated by the polite treatment given by professionals. These results show how the fragmented, reductionist and linear approach to caregiving is still present in the words, thoughts and culture of health service users as well as in those of health care team members. TC seems to shed light on these issues, and it may result in important improvement in the understanding of interactional relationships between team members and users concerning the work process in the Family Health model as the main strategy in Primary Care

Educação e trabalho: as políticas públicas e as articulações das ações de qualificação e geração de emprego para a juventude

This paper analyzes the transformations in Brazilian society, especially in relations between the fields of work, education and youth. The implementation of a new logic in the process of capital accumulation, changes meant to hit the job market, causing new social issues, especially for youth, which can be translated by rising unemployment and new job settings, thus, have sparked a broad debate around the requirements that the market imposes on that intend to engage in it, relations skills, knowledge and ability to enter the labor market of the population, reissuing the discussion on social inequalities that required the field of alternative public policies to address this situation of exclusion. Turning to the reflection on the process of qualification / training and placing young people in employment relationships, this study aims to address and reflect on educational policies aimed at the inclusion ofyouth in the labor market, as well as analyze the actions of generating jobs and skills for young people between 18 and 29 years to do so, we will examine the National Youth Inclusion Program- PROJOVEM - sponsored by the Federal Governrnent, which aims to expand the service to the youngsters excluded from school and vocational training, allowing young people to be reintegrated into the educational process, receiving social skills training

Relações filogenéticas e revisão taxonômica das espécies do gênero Copella Myers, 1956 (Characiformes: Lebiasinidae)

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Relações de gênero e poder: a vivência de mulheres e homens sob o impacto da migração internacional. -

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Mãe / Mulher atrás das grades: a realidade imposta pelo cárcere à família monoparental feminina

Pós-graduação em Serviço Social - FCHS

A importância das relações familiares para a sexualidade e a autoestima de pessoas com deficiência física

O artigo trata de uma reflexão sobre o impacto da deficiência adquirida na vida da pessoa e a importância das relações familiares e afetivas como condições importantes para a reestruturação emocional e o resgate da autoestima a partir de uma nova imagem corporal marcada pela deficiência física. Parte-se do pressuposto que a deficiência é um fenômeno social que atinge, sobretudo, os aspectos psicológicos do indivíduo deficiente. O desenvolvimento da autoestima da pessoa com deficiência dependerá de relações sociais e eróticas favoráveis, tanto na família quanto em outras instituições, assim como de condições adequadas, que devem ser favorecidas pela sociedade inclusiva, visando desenvolver para esses sujeitos aceitação social, integração, independência e autonomia.

Televisão, família e escola: fontes informativas sobre deficiências

Children learn very early which groups are stigmatized and how they should be treated. They learn formally and informally, by listening and watching people and the world around them. The construction of children's representations about disabilities starts with access to information on the subject, which may come from their caregivers, media, school etc. This work is part of a monograph that examined the effects of an educational program involving strategies for non-disabled children on conceptions and attitudes concerning mental disability. This paper refers to the initial characterization of these children and their access to information on disability, and to identifying previous access, source and memory of such information. The study included 40 children from two classrooms of the first grade of a public school in Marília, SP. The children were interviewed using an individual semi structured questionnaire. Many children said they did not have access to information on the subject. Among those who had previous access to the information, the television was the most frequent source of information, and characteristics of the deficiencies, relations with diseases and encouragement of solidarity were among the contents reminded by them. The data emphasize the need for the media to expand concerns with the content presented to the public, for parents and teachers to become more involved with the issue, seeking to be informed and revise their own conceptions, in order to transform the subject into something that is part of daily school and family environment.

Relações entre gênero e escola no discurso de professoras do ensino fundamental

The school and its teachers have great responsibility in the formation of gender identities. Ten teachers of a public schools participated in a semi-structured interview for the analysis of the content. The teachers perceive gender relations among the students, by their behaviors in the classroom: how quickly are the boys and the whim of the girls, the choice of colors and academic performance distinguished. They also have a concerned about the supposed homosexuality of some boys. The justification on perceived gender differences in students were assigned to the influence of family and to the reproduction of hegemonic standards of gender. Most teachers believe that school has little responsibility in gender issues, highlighting the poor training they had to work with sexual education of their students.

Família e cooperativismo: o ethos cooperativista na região de Franca/SP

Pós-graduação em Serviço Social - FCHS

As relações de trabalho e a resistência escrava em Sant'Ana de Paranaíba: província de Mato Grosso (1828- 1888)

Pós-graduação em História - FCLAS

Estratégia saúde da família e adolescência: as necessidades de cuidados e recursos utilizados em saúde mental

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A família e o indivíduo no curso vital: compreensão trigeracional sobre a morte e o morrer

The death has been considered a forbidden issue. To develop studies that promote reflections about it allows the enlargement of the understanding as regarding the death as about life in that both are related during the human existence. This research aimed to understand the death’s conceptions and family meanings to three different generations. For this goal, through phenomenological methodology, were achieved individual interviews with adolescents, both his parents and the grandfather, all belonging to the same family. After to understand the participant’s experiences, six thematic categories were created: a) Death’s meanings; b) The death of himself; c) The death of another and/or its possibility; d) Sources of support; e) The family in the death’s presence; f) The life in the death’s inevitability presence. From these categories, the dates were phenomenologically. The participants showed similar reports in several times, confirming the literature that says that the daily life experiences among the family members take the family to form a peculiar way to understand and an interpret their experiences. This identity family, however, did not prevent each participant to develop his particular history based in idiosyncratic elements and associated with the stage of life cycle that it is. The reports showed that the prohibition of death in society is still very present, which prevents that discussions about the issue are present in daily life. This study provided for participants to reflect on their experiences around the phenomenon of death and, consequently, about the inseparable relationship between living and dying. It has also reiterated the literature, showing the similarity of views among the family members of three generations face a vital phenomenon potentially impacting the life cycle of individual and family.

Percepções de professoras e professores sobre a violência que viveram na família e na escola: analisando a violência da escola

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)