Corporate Identity and Desired Image Elements as a Basis for Corporate Image Development, Case: Myllykoski Sales

Tutkimuksen p����tavoitteena oli auttaa Myllykoski ���ryhm���� m����ritt��m����n, mist�� tekij��ist�� ryhm��n uuden myyntiorganisaation, Myllykoski Salesin, tulevaisuuden imagon tulisi koostua. N��in ollen tutkimus pyrki selvitt��m����n Myllykoski ���ryhm��n yritysidentiteetin nykytilaa ja Myllykoski Salesin toivottuja imagotekij��it��, sek�� vertaamaan niiden vastaavuutta. Lis��ksi tutkimuksen tavoitteena oli tutkia Myllykoski ���ryhm��n nykyist�� ja toivottua tulevaisuuden imagotilaa. Jotta imagonrakennusprosessi olisi menestyksek��s, rakennettavan imagon ja viestitt��vien imagotekij��iden tulisi perustua yritysidentiteetin todellisiin tekij��ihin. Yritysidentiteetin voidaan m����ritell�� olevan yht��l��inen sis��isten sidosryhmien muodostaman yritysmielikuvan kanssa ja n��in ollen nykyinen yritysidentiteetti voidaan paljastaa tutkimalla henkil��kunnan mielipiteit�� ty��organisaatiotaan kohtaan. N��in ollen k��sitelt��v�� tutkimus suoritettiin tekem��ll�� kaksi s��hk��postikysely��, jotka suunnattiin Myllykoski -ryhm��n myynti- ja markkinointihenkil��kunnalle. Tutkimusten vastausprosentit olivat 71,4 % (johto, 14 l��hetetty�� kysely��) ja 51,9 % (muu henkil��kunta, 108 l��hetetty�� kysely��). Saatuja vastauksia analysoitiin sek�� laadullisesti ett�� m����r��llisesti. Saaduista vastauksista oli selv��sti havaittavissa Myllykoski ���ryhm��n yritysidentiteetin nykytila, nykyinen ja toivottu imagotila, sek�� Myllykoski Salesin toivotut imagotekij��t. Verrattaessa toivottuja imagotekij��it�� ryhm��n yritysidentiteettiin havaittiin, ett�� suurin osa halutuista imagotekij��ist�� vastasi ryhm��n identiteetin nykytilan ominaisuuksia ja n��in ollen kyseisi�� tekij��it�� voitaisiin huoletta viesti�� rakennettaessa Myllykoski Salesin imagoa. Joidenkin toivottujen imagotekij��iden viestint���� tulisi kuitenkin vakavasti harkita, jottei rakennettaisi ep��realistista imagoa.

On the identity of the type species of the genus Telema (Araneae, Telemidae)

Telema tenella Simon, 1882, the type species of genus Telema, is the only species of family Telemidae reported from Europe and all other 39 congeners occur far from it. However, it has never been properly described. In this paper T. tenella is redescribed and illustrated.

Planning and Implementing a New Corporate Identity in a Global Service Company, Case: TNT International Express

Tutkielman tavoitteena on tarkastella uuden yritysidentiteetin suunnittelua ja k��ytt����nottoa maailmanlaajuisessa palveluyrityksess��. Tutkielma jakaantuu teoreettiseen ja empiiriseen osaan. Teoreettisessa osassa k��sitell����n yritysidentiteetin k��sitett�� sek�� tarkastellaan uuden yritysidenteetin suunnittelua ja k��ytt����nottoa. Teoriaa tarkastellaan keskeisten kirjallisten l��hteiden perusteella, jotka k��sittelev��t markkinoinnin johtamista, palveluyrityst��, yritysidentiteetti��, imagoa ja br��ndi��. Empiirinen tarkastelu pohjautuu yritysesimerkkiin. Yritysesimerkkin�� on maailmanlaajuinen palveluyritys, ja sen uuden yritysidentiteetin suunnittelu- ja lanseeraustoimenpiteet. Empiirinen aineisto perustuu markkinointip����llik��iden haastatteluihin Australiassa ja Suomessa sek�� yrityksen sis��iseen suunnittelu- ja lanseerausmateriaaliin. Tutkielmassa tulee esille yritysidentiteettik��sitteen monimuotoisuus. Yritysidentiteetin rakentaminen l��htee visiosta, missiosta ja yrityksen tavoitteista, jotka pit���� olla selke��t ja johdonmukaiset. Yritysidentiteetti k��sitt���� visuaalisen ilmeen lis��ksi kaikki ne prosessit, joissa ollaan tekemisiss�� sidosryhmien kanssa. Yritysidentiteetin rakentaminen ja yll��pit��minen vaatii, ett�� jokainen liiketoimintafunktio ymm��rt���� yritysidenteetin sis��ll��n ja toimii sen mukaisesti kaikissa tilanteissa. Yrityksen on viestitt��v�� henkil��st��lle ja ulkoisille sidosryhmilleen, miksi se on olemassa. Henkil��st��n tulee ymm��rt���� yrityksen tapa toimia, jotta he pystyv��t vastaamaan yrityksen asettamiin haasteisiin kohdatessaan asiakkaan. Uuden yritysidentiteetin suunnitteluun on panostettava. Onnistumisen edellytykseksi osoittautui, ett�� suunnitellaan tarkasti toimenpiteet ennen k��ytt����nottoa, k��ytt����noton aikana sek�� k��ytt����noton j��lkeen.

Creating and Internalizing Corporate Brand Identity, Case W��rtsil��

T��m��n tutkimuksen tavoitteena oli paremmin ymm��rt���� yritysbrandin identiteetin k��sitett�� sek�� tutkia, miten brandi-identiteetti voidaan luoda ja sis��ist���� globaalissa konsernissa. Tutkimuksen tarkoituksena oli my��s selvitt���� mahdollisia eroavuuksia case-yritys W��rtsil��n todellisen ja toivotun brandi-identiteetin v��lill��. Kattavan kirjallisuuskatsauksen avulla tarkasteltiin yritysbrandin k��sitett�� ja sen merkityst�� liiketoiminnassa sek�� sit��, mink��laisen prosessin avulla yritysbrandi voidaan rakentaa. My��s brandi-identiteetin sis��ist��miskeinoja pyrittiin l��yt��m����n kirjallisuuskatsauksen avulla. W��rtsil��n toivottua brandi-identiteetti�� tutkittiin teemahaastattelujen avulla. Henkil��st��n mielikuvia eli todellista sis��ist�� brandi-identiteetti�� selvitettiin kvantitatiivisella kyselytutkimuksella. Tutkimus osoitti, ett�� yritysbrandin identiteetti on k��sitteen�� monitahoinen ja ett�� sill�� on yhtym��kohtia useisiin rinnakkaisiin k��sitteisiin, kuten yrityksen identiteettiin, uskottavuuteen, maineeseen, liiketoimintastrategiaan, visioon ja missioon. T��m�� tutkimus esitt����kin, ett�� yritysbrandin identiteetin k��sittelyn tulisi aina olla kokonaisvaltaista, jotta saavutettaisiin jotakin rakentavaa ja arvokasta. Tutkimuksessa todetaan my��s, ett�� yritysbrandin rooli tulee tulevaisuudessa kasvamaan, koska kest��v��n kilpailuedun saavuttaminen tulee entist�� vaikeammaksi. Tutkimus t��hdent���� my��s henkil��st��n roolin merkityst�� yritysbrandin kehitt��misess��. T��m��n tutkimuksen mukaan yritysbrandin identiteetti voidaan luoda portaittaisen mallin avulla: Ensin tehd����n strategiset brandianalyysit, m����ritell����n toivotut mielikuvat ja positiointi, toisin sanoen brandin olemus, ja lopuksi n��m�� kaikki yhdistet����n brandilupaukseksi. Yrityksen henkil��st��n tulee sis��ist���� brandilupaus, jotta sen viestiminen ulosp��in olisi mahdollisimman yhdenmukaista. Sis��ist��mist�� voidaan edesauttaa mm. luomalla brandikirja, video, yritystarina, roolimalleja, k��ytt��m��ll�� yrityksen Intranetti�� sek�� pit��m��ll�� seminaareja ja ���workshopeja���. Tutkimuksessa havaittiin, ett�� luomisprosessiin vaikuttavat monenlaiset tekij��t, kuten muuttuva globaali liiketoimintaymp��rist��, organisatoriset asiat sek�� moninaiset sidosryhm��t.

Corporate identity and its efficient and effective communication

Yritysidentiteetist�� on monta eri n��kemyst�� ja yleisesti hyv��ksytty�� m����ritelm���� ei ole olemassa. Monia eri n��kemyksi�� k��sitell����n t��ss�� tutkielmassa. Vaikka yritysidentiteetti�� ei olekaan helppo mitata, on t��t�� varten kuitenkin kehitetty useampia metodeja. Identiteetin viestint�� vaati strategisia p����t��ksi�� ennen kuin viestint���� voidaan tehd��. Viestinn��n integrointi on avainasemassa identiteetin viestinn��ss��. Hyvin hoidettu ja kommunikoitu yritysidentiteetti voi johtaa useisiin hy��tyihin organisaatiolle. Kuitenkaan n��m�� hy��dyt eiv��t n��y kovin nopeasti, koska yritysidentiteetin viestint�� on pitk��n t��ht��imen prosessi.

Centralized Identity Management for Web Applications

Internet-palvelujen m����r�� kasvaa jatkuvasti. Henkil��ll�� on yleens�� yksi s��hk��inen identiteetti jokaisessa k��ytt��m��ss����n palvelussa. Autentikointitunnusten turvallinen s��ilytys k��y yh�� vaikeammaksi, kun niit�� kertyy yhdet jokaisesta uudesta palvelurekister��itymisest��. T��m�� diplomity�� tarkastelee ongelmaa ja ratkaisuja sek�� palvelul��ht��isest�� ett�� teknisest�� n��k��kulmasta. Palvelul��ht��isen identiteetinhallinnan liiketoimintakonsepti ja toteutustekniikat ��� kuten single sign-on (SSO) ja Security Assertion Markup Language (SAML) ��� k��yd����n l��pi karkeiden esimerkkien avulla sek�� tutustuen Nokia Account -hankkeessa tuotetun ratkaisun konseptiin ja teknisiin yksityiskohtiin. Nokia Account -palvelun ensimm��isen version toteutusta analysoidaan lopuksi identiteetinhallintapalveluiden suunnitteluperiaatteita ja vaatimuksia vasten.

Identity, non-identity, and near-identity: Addressing the complexity of coreference

This article examines the mainstream categorical definition of coreference as "identity of reference." It argues that coreference is best handled when identity is treated as a continuum, ranging from full identity to non-identity, with room for near-identity relations to explain currently problematic cases. This middle ground is needed to account for those linguistic expressions in real text that stand in relations that are neither full coreference nor non-coreference, a situation that has led to contradictory treatment of cases in previous coreference annotation efforts. We discuss key issues for coreference such as conceptual categorization, individuation, criteria of identity, and the discourse model construct. We redefine coreference as a scalar relation between two (or more) linguistic expressions that refer to discourse entities considered to be at the same granularity level relevant to the linguistic and pragmatic context. We view coreference relations in terms of mental space theory and discuss a large number of real life examples that show near-identity at different degrees.

Ethnic identity construction in Chiapas: examining the role of higher intercultural education model = La construcci��n de la identidad ��tnica en Chiapas : examinando el rol de un modelo de educaci��n superior intercultural

This study explored ethnic identity among 410 mestizo students who were attending one of three universities, which varied in their ethnic composition and their educative model. One of these universities was private and had mostly mestizo students such as the public one did. The third educative context, also public, had an intercultural model of education and the students were mixed among mestizo and indigenous. The Multigroup Ethnic Identity Measure (MEIM) was administered to high school students in order to compare their scores on ethnic identity and its components: affi rmation, belonging or commitment and exploration. Principle components factor analysis with varimax rotation and tests of mean group differences are performed. The results showed signifi cant differences between the studied groups. Scores on ethnic identity and its components were signifi cantly higher among mestizos group from University with intercultural model of education than mestizos from public and private universities of the same region. Implications of these fi ndings for education are considered, as they are the strengths as well as the limitations of this research

National and Gender Measurement Invariance of the Utrecht-Management of Identity Commitments Scale (U-MICS) : A 10-Nation Study With University Students

The purpose of this study was to examine the psychometric properties of the Utrecht-Management of Identity Commitments Scale (U-MICS), a self-report measure aimed at assessing identity processes of commitment, in-depth exploration, and reconsideration of commitment. We tested its factor structure in university students from a large array of cultural contexts, including 10 nations located in Europe (i.e., Italy, the Netherlands, Poland, Portugal, Romania, and Switzerland), Middle East (i.e., Turkey), and Asia (i.e., China, Japan, and Taiwan). Furthermore, we tested national and gender measurement invariance. Participants were 6,118 (63.2% females) university students aged from 18 to 25 years (Mage = 20.91 years). Results indicated that the three-factor structure of the U-MICS fitted well in the total sample, in each national group, and in gender groups. Furthermore, national and gender measurement invariance were established. Thus, the U-MICS can be fruitfully applied to study identity in university students from various Western and non-Western contexts.

Why Women Rarely Rise to the Top: A Social Identity Model of Leader Prototypes.

Purpose We propose a social identity model of leader prototypes to address why the maleness of leader prototypes is more pronounced among men than among women (e.g., Schein, 2001). Specifically, we argue that individuals project their ingroup prototype (e.g., a male prototype) onto a valued other category (e.g., leaders) (e.g., Wenzel, Mummendey, Weber, & Waldzus, 2003) in order to maintain a positive ingroup (e.g., gender) identity. We hypothesized that both women and men engage in ingroup projection of their gender prototype on their leader prototype, and we expected this effect to be stronger for men than women. We also investigated intelligence as a moderator of ingroup projection. Methodology Participants (276 students, University of Lausanne) assessed to what extent attributes on a list of gender traits were characteristic of a successful leader. We computed relative ingroup similarity scores (e.g., Waldzus & Mummendey, 2004) representing the difference between how characteristic ingroup traits are for a successful leader, and how characteristic outgroup traits are for a successful leader. Results Results showed that men engaged in ingroup projection while women engaged in outgroup projection, and that men engaged in ingroup projection to a greater extent. We also found a small, but positive effect of intelligence on ingroup projection among men. Limitations The use of a student sample might limit the external validity of our findings. Implications Our findings contribute to research on the under-representation of women in managerial roles, and introduce intelligence as a predictor of ingroup projection. Value Our study allows for a more fine-grained understanding of the cognitive representations of leaders of men and women.

Development of a systematic computer vision-based method to analyse and compare images of false identity documents for forensic intelligence purposes-Part I: acquisition, calibration and validation issues

Following their detection and seizure by police and border guard authorities, false identity and travel documents are usually scanned, producing digital images. This research investigates the potential of these images to classify false identity documents, highlight links between documents produced by a same modus operandi or same source, and thus support forensic intelligence efforts. Inspired by previous research work about digital images of Ecstasy tablets, a systematic and complete method has been developed to acquire, collect, process and compare images of false identity documents. This first part of the article highlights the critical steps of the method and the development of a prototype that processes regions of interest extracted from images. Acquisition conditions have been fine-tuned in order to optimise reproducibility and comparability of images. Different filters and comparison metrics have been evaluated and the performance of the method has been assessed using two calibration and validation sets of documents, made up of 101 Italian driving licenses and 96 Portuguese passports seized in Switzerland, among which some were known to come from common sources. Results indicate that the use of Hue and Edge filters or their combination to extract profiles from images, and then the comparison of profiles with a Canberra distance-based metric provides the most accurate classification of documents. The method appears also to be quick, efficient and inexpensive. It can be easily operated from remote locations and shared amongst different organisations, which makes it very convenient for future operational applications. The method could serve as a first fast triage method that may help target more resource-intensive profiling methods (based on a visual, physical or chemical examination of documents for instance). Its contribution to forensic intelligence and its application to several sets of false identity documents seized by police and border guards will be developed in a forthcoming article (part II).

Ethnic Identity among Indigenous and Mestizos from Intercultural University of Chiapas = Identidad ��tnica entre los ind��genas y los mestizos de la Universidad Intercultural de Chiapas

This study explored ethnic identity among 662 students (326 mestizos and 336 indigenous) from the Intercultural University of Chiapas (IUCh). Scholars suggest that ethnicity is more salient for ethnic minority adolescents than for adolescents who are members of the ethnic majority. The aims for this study were: 1) to determine the structure and validity of ethnic identity as measured by the Multigroup Ethnic Identity Measure in a sample of majority and minority ethnic groups from Intercultural University in Chiapas, and 2) to examine the variability of ethnic identity across ethnic groups. Specifically, it was hypothesized that the Multigroup Ethnic Identity Measure would show two factors, and that ethnic groups would differ on ethnic identity. The results supported the hypotheses