A restauração nos transportes turísticos : o catering no comboio TGV europeu : projecto de empresa para explorar o catering do TGV em Portugal

Este projecto apresenta-se em três capítulos, antecedida da introdução onde serão apresentadas as questões teóricas, metodológicas e conceptuais. No primeiro capítulo faremos um enquadramento dos conceitos relacionados com o transporte turístico, em particular o ferroviário, onde serão focalizados a estratégia e competitividade, a gastronomia, a restauração, bem como catering. No segundo capítulo faremos a análise do catering do TGV europeu, analisando os serviços de catering de cada TGV, examinaremos a importância das linhas TGV para o futuro do turismo no espaço europeu, bem como esboçaremos um indicador de atractividade potencial do catering a bordo do TGV. No terceiro capítulo concentraremos o foco na concepção de um projecto empresarial para a exploração do catering a bordo do TGV para ligação de Lisboa a Madrid, tendo por base as previsões de passageiros anunciadas pela RAVE, projectando receitas e despesas potenciais para os próximos cinco anos, respeitando os indicadores de gestão para o sector, com base em três cenários (realista, optimista e pessimista). Finalmente, inferiremos se a empresa apresentará potencial para ser viável ou inviável do ponto de vista operacional e financeiro, com base nas opções tomadas ao longo do projecto de dissertação.

A contribuição da topofilia e terrafilia na perspectiva de uma educação para a cidadania

A pesquisa realizada teve como finalidade analisar os pressupostos compreendidos nos conceitos de topofilia e de terrafilia, considerando como sujeitos os alunos e professores da Escola de Ensino Fundamental e Médio Ministro Jarbas Passarinho, no Município de Sobral, Estado do Ceará. Foi feita uma análise da identidade territorial, a vivida e a desejada, buscando avaliar o sentido de pertença à escola e aos bairros Terrenos Novos e Vila União, bem como a sua atratividade. Isto permitiu verificar as consequências que pode trazer tornar o sentimento de pertença em algo construtivo na resolução de problemas existentes na escola e nos bairros em questão, no sentido de contribuir para a formação da cidadania. A metodologia participativa adotada consistiu na realização de oficinas sobre os conhecimentos, atitudes e prática (CAP)/Terrafilia, aplicadas a alunos do 3º ano do ensino médio e a seus respectivos professores de Geografia. Os resultados permitiram a elaboração de um diagnóstico retrospectivo e prospectivo a respeito das diversas mudanças ocorridas na gênese da identidade territorial e proporcionou aos participantes uma abertura dialógica, onde puderam expressar suas opiniões e preocupações, permitindo assim, um ensaio das escolhas, deveres e responsabilidades, a partir de indicações e formulação de propostas para fortalecimento do sentimento de terrafilia.

A influência do ciclo menstrual no comportamento de compra

O comportamento do consumidor é um dominio que resulta da confluência de múltiplos saberes e que recorre a diversas metodologias. A partir do conceito de mudança ovulatória e de alguns achados recentes, que sugerem diferenças no comportamento de compra e nas preferências da mulher, nas diferentes fases do ciclo menstrual – em particular, fase ovulatória e fase luteínica – foram enunciadas as seguintes previsões: na fase ovulatória, a mulher preferirá adquirir produtos relacionados com beleza feminina, e, na fase luteínica, preferirá apresentar um padrão de tomada de decisão híbrido, onde items relacionados ou não com beleza feminina mostrarão uma igualdade de estatuto nas preferências de compra. Participaram neste estudo 653 mulheres, com idades compreendidas entre os 18 e os 77 anos (média= 33,79; dp= 10, 92), em diferentes fases do ciclo menstrual, com e sem administração de anovulatórias e menopáusicas. Os resultados do questionário sobre preferências de compra, demonstraram que a mulher evidencia diferente comportamento de compra durante o ciclo menstrual, sendo mais impulsiva e com preferências hibridas, na fase luteínica, para diminuir as emoções negativas, e, mercê da mudança ovulatória, prefere comprar items relacionados com beleza feminina, para incrementar a sua atractibilidade. Dois conceitos são propostos: ciclicidade impulsiva/ terapêutica (no caso da fase luteínica) e de ciclicidade evolutivamente utilitária (no caso da fase ovulatória).

Mercado dos suplementos nutricionais à base de plantas em Portugal

O interesse acentuado por um estilo de vida saudável e uma alimentação equilibrada têm sido a base para melhoria na saúde e deste modo, na qualidade de vida. Esta motivação, cada vez mais presente na população, tem levado a um crescente interesse pelos suplementos nutricionais, onde se incluem os suplementos à base de plantas. As plantas medicinais têm sido usadas há milhares de anos devido às propriedades benéficas que possuem, sendo vistos como produtos de boa qualidade, seguros e com poucos efeitos secundários. Contudo, a baixa incidência de efeitos secundários nestes produtos nem sempre corresponde à realidade. Assim, compete ao profissional de saúde, em particular ao farmacêutico aconselhar o utente na aquisição destes produtos, uma vez que este tem as competências que lhe permitem prestar o aconselhamento adequado ao doente, que visa ponderar os benefícios versos os potenciais efeitos adversos destes suplementos. O elevado preço dos suplementos nutricionais em comparação com os medicamentos, que são comparticipados (situação que não se verifica, por exemplo nos Estados Unidos), e ainda a situação económica complicada que se vive em Portugal, tem feito com que a aquisição destes tenha sido severamente afetada. Não sendo considerados produtos essenciais são procurados principalmente quando os sintomas ocorrem ou quando recomendados pelo médico. No presente trabalho, será feita uma análise do mercado de todo o contexto económico que engloba os suplementos nutricionais à base de plantas assim como a previsão de venda dos mesmos de modo a entender se é uma mais-valia para as empresas apostarem na produção/venda desses produtos e da mesma maneira compreender se os consumidores têm a ganhar com a compra desses suplementos.

La asociación estratégica Unión Europea-América Latina: ¿unas relaciones birregionales con geometría variable? (Tema Central)

Tras quince años de la “asociación estratégica UE-ALC”, los múltiples y profundos cambios en el sistema internacional han tenido gran impacto sobre estas relaciones birregionales. Por ello hay que replantear cuáles son los cambios en la percepciones mutuas de las dos regiones, y observar el nuevo contexto geopolítico, tomando nota de la pérdida de influencia de los EEUU en la región y el auge de Asia, especialmente China. La “asociación estratégica” no ha conducido ni a una convergencia de intereses ni a una reconocible compatibilidad normativa. Además, la UE ha perdido su papel de “modelo” para los procesos de integración, en una región que tiene aún más heterogeneidad por sus diferentes modelos de desarrollo. Por ello se hace necesario asumir una geometría variable para la adaptación de las relaciones birregionales a la realidad del siglo XXI.

Investigating Targets of Avian Habitat Management to Eliminate an Ecological Trap

Ecological traps are attractive population sinks created when anthropogenic habitat alteration inadvertently creates a mismatch between the attractiveness of a habitat based upon its settlement cues, and its current value for survival or reproduction. Traps represent a new threat to the conservation of native species, yet little attention has been given to developing practical approaches to eliminating them. In the northern Rocky Mountains of Montana, Olive-sided Flycatchers (Contopus cooperi) prefer to settle in patches of selectively harvested forest versus burned forest despite the lower reproductive success and higher nest predation risk associated with the former habitat. I investigated characteristics of preferred perch sites for this species and how these preferences varied between habitats and sexes. I then built on previous research to develop a range of management prescriptions for reducing the attractiveness of selectively harvested forest, thereby disarming the ecological trap. Female flycatchers preferred to forage from shorter perch trees than males, and females’ perches were shorter than other available perch trees. Both sexes preferred standing dead perch trees (snags) and these preferences were most obvious in harvested forest where snags are rarer. Because previous research shows that snag density is linked to habitat preference and spruce/fir trees are preferred nest substrate, my results suggest these two habitat components are focal habitat selection cues. I suggest alternative and complementary strategies for eliminating the ecological trap for Olive-sided Flycatchers including: (1) reduced retention and creation of snags, (2) avoiding selective harvest in spruce, fir, and larch stands, (3) avoiding retention of these tree species, and (4) selecting only even-aged canopy height trees for retention so as to reduce perch availability for female flycatchers. Because these strategies also have potential to negatively impact habitat suitability for other forest species or even create new ecological traps, we urge caution in the application of our management recommendations.

Effects of patch size and density on flower visitation and seed set of wild plants: a pan-European approach

1. Habitat fragmentation can affect pollinator and plant population structure in terms of species composition, abundance, area covered and density of flowering plants. This, in turn, may affect pollinator visitation frequency, pollen deposition, seed set and plant fitness. 2. A reduction in the quantity of flower visits can be coupled with a reduction in the quality of pollination service and hence the plants’ overall reproductive success and long-term survival. Understanding the relationship between plant population size and⁄ or isolation and pollination limitation is of fundamental importance for plant conservation. 3. Weexamined flower visitation and seed set of 10 different plant species fromfive European countries to investigate the general effects of plant populations size and density, both within (patch level) and between populations (population level), on seed set and pollination limitation. 4. Wefound evidence that the effects of area and density of flowering plant assemblages were generally more pronounced at the patch level than at the population level. We also found that patch and population level together influenced flower visitation and seed set, and the latter increased with increasing patch area and density, but this effect was only apparent in small populations. 5. Synthesis. By using an extensive pan-European data set on flower visitation and seed set we have identified a general pattern in the interplay between the attractiveness of flowering plant patches for pollinators and density dependence of flower visitation, and also a strong plant species-specific response to habitat fragmentation effects. This can guide efforts to conserve plant–pollinator interactions, ecosystem functioning and plant fitness in fragmented habitats.

The effect of cleft lip on socio-emotional functioning in school-aged children

Background: Children with cleft lip are known to be at raised risk for socio-emotional difficulties, but the nature of these problems and their causes are incompletely understood; longitudinal studies are required that include comprehensive assessment of child functioning, and consideration of developmental mechanisms. Method: Children with cleft lip (with and without cleft palate) (N = 93) and controls (N = 77), previously studied through infancy, were followed up at 7 years, and their socio-emotional functioning assessed using teacher and maternal reports, observations of social interactions, and child social representations (doll play). Direct and moderating effects of infant attachment and current parenting were investigated, as was the role of child communication difficulties and attractiveness. Results: Children with clefts had raised rates of teacher-reported social problems, and anxious and withdrawn-depressed behaviour; direct observations and child representations also revealed difficulties in social relationships. Child communication problems largely accounted for these effects, especially in children with cleft palate as well as cleft lip. Insecure attachment contributed to risk in both index and control groups, and a poorer current parenting environment exacerbated the difficulties of those with clefts. Conclusions: Children with clefts are at raised risk for socio-emotional difficulties in the school years; clinical interventions should focus on communication problems and supporting parenting; specific interventions around the transition to school may be required. More generally, the findings reflect the importance of communication skills for children’s peer relations.

The case for REITs in the mixed-asset portfolio in the short and long run

The poor performance of the Stock Market in the US up to the middle of 2003 has meant that REITs are increasingly been seen as an attractive addition to the mixed-asset portfolio. However, there is little evidence to indicate the consistency of the role REITs should play a role in the mixed-asset portfolio over different investment horizons. The results highlight that REITs do play a significant role over both different time horizons and holding periods. The findings show that REITs attractiveness as a diversification asset increase as the holding period increases. In addition, their diversification qualities span the entire efficient frontier, providing return enhancement properties at the lower end, switching to risk reduction qualities at the top end of the frontier.

Tenant mix variety in regional shopping centres: some UK empirical analyses

The variety and quality of the tenant mix within a shopping centre is a key concern in shopping centre management. Tenant mix determines the extent of externalities between outlets in the centre, helps establish the image of the centre and, as a result, determines the attractiveness of the centre for consumers. This then translates into sales and rents. However, the management of tenant mix has largely been based on perceived “optimum” arrangements and industry rules of thumb. This paper attempts to model the impact of tenant mix on the rent paid by retailers in larger UK shopping centres and, hence, the returns made by shopping centre landlords. It extends work on shopping centre rent determination (see Working Paper 10/03) utilising a database of 148 regional shopping centres in the UK, with detailed data for over 1900 tenants. Econometric models test the relationship between rental levels and the levels of retail concentration and diversity, while controlling for a range of continuous and qualitative characteristics of each tenant, each retail product, and each shopping centre. Factor analysis is then used to extract the core retail and service categories from the tenant lists of the 148 shopping centres. The factor scores from these core retailer factors are then tested against rent payable. The results from the empirical analysis allow us to generate some clear analytical and empirical implications for optimal retail management.

The effect of cleft lip on adults' responses to faces: cross-species findings

Cleft lip and palate is the most common of the congenital conditions affecting the face and cranial bones and is associated with a raised risk of difficulties in infant-caregiver interaction; the reasons for such difficulties are not fully understood. Here, we report two experiments designed to explore how adults respond to infant faces with and without cleft lip, using behavioural measures of attractiveness appraisal (‘liking’) and willingness to work to view or remove the images (‘wanting’). We found that infants with cleft lip were rated as less attractive and were viewed for shorter durations than healthy infants, an effect that was particularly apparent where the cleft lip was severe. Women rated the infant faces as more attractive than men did, but there were no differences in men and women's viewing times of these faces. In a second experiment, we found that the presence of a cleft lip in domestic animals affected adults' ‘liking’ and ‘wanting’ responses in a comparable way to that seen for human infants. Adults' responses were also remarkably similar for images of infants and animals with cleft lip, although no gender difference in attractiveness ratings or viewing times emerged for animals. We suggest that the presence of a cleft lip can substantially change the way in which adults respond to human and animal faces. Furthermore, women may respond in different ways to men when asked to appraise infant attractiveness, despite the fact that men and women ‘want’ to view images of infants for similar durations.

Documents as 'critical incidents' in organisation to consumer communication

A diary study tracked the paper documents received by nine UK informants over one month. Informants gave simple ratings of individual documents’ attractiveness and the ease of understanding them; more detailed reactions to the documents were gathered through informant diaries and follow-up interviews. The detailed reactions extended beyond the feedback gathered through the rating task. Informants showed sensitivity to the content, language, design and circumstances of receipt of documents, with indications that they developed opinions of originating organizations based on their experience of using their documents. Documents that failed to provide all the information needed, that failed to make their intentions clear (or obscured their intentions) or that were perceived as miss-targeted received negative comment. Repeat experiences of receiving either well- or poorly-conceived documents strengthened informant reactions to individual originating organizations. The paper concludes with recommendations for steps document originators, writers and designers need to take to prepare documents that enhance organization to consumer communication. We recommend that organizations evaluate and act on consumers’ reactions to their documents, beyond user testing in document development or scorecard ratings in use.

Pollinator community responses to the spatial population structure of wild plants: A pan-European approach

Land-use changes can alter the spatial population structure of plant species, which may in turn affect the attractiveness of flower aggregations to different groups of pollinators at different spatial scales. To assess how pollinators respond to spatial heterogeneity of plant distributions and whether honeybees affect visitation by other pollinators we used an extensive data set comprising ten plant species and their flower visitors from five European countries. In particular we tested the hypothesis that the composition of the flower visitor community in terms of visitation frequencies by different pollinator groups were affected by the spatial plant population structure, viz. area and density measures, at a within-population (‘patch’) and among-population (‘population’) scale. We found that patch area and population density were the spatial variables that best explained the variation in visitation frequencies within the pollinator community. Honeybees had higher visitation frequencies in larger patches, while bumblebees and hoverflies had higher visitation frequencies in sparser populations. Solitary bees had higher visitation frequencies in sparser populations and smaller patches. We also tested the hypothesis that honeybees affect the composition of the pollinator community by altering the visitation frequencies of other groups of pollinators. There was a positive relationship between visitation frequencies of honeybees and bumblebees, while the relationship with hoverflies and solitary bees varied (positive, negative and no relationship) depending on the plant species under study. The overall conclusion is that the spatial structure of plant populations affects different groups of pollinators in contrasting ways at both the local (‘patch’) and the larger (‘population’) scales and, that honeybees affect the flower visitation by other pollinator groups in various ways, depending on the plant species under study. These contrasting responses emphasize the need to investigate the entire pollinator community when the effects of landscape change on plant–pollinator interactions are studied.

Multinational subsidiary sales and performance in South East Asia

We extend the theory of the multinational enterprise (MNE) by exploring the concept of subsidiary-specific advantages (SSAs) as a driver for subsidiary performance. We investigate the relationship of host country-specific advantages (host CSAs) in the form of market attractiveness, SSAs and subsidiary sales as they affect subsidiary performance. From an original primary dataset of 101 British multinational (MNE) subsidiaries in six South East Asian countries, our analysis reveals three significant findings. First, host market attractiveness has a statistically positive impact on the performance of subsidiaries. Second, the three traditional SSAs of general management, marketing capabilities and invested capital enhance subsidiary performance. Third, we examine geographic direction and types of customers for subsidiary sales by following international accounting standards. We find that these subsidiaries generate on average 95 percent of total sales from the Asia Pacific region and 91 percent of total sales from external customers. Our findings have important research and managerial implications.

Trading death: the implications of annuity replication for the annuity puzzle, arbitrage, speculation and portfolios

Annuities are perceived as being illiquid financial instruments, and this has limited their attractiveness to consumers and their inclusion in financial models. However, short positions in annuities can be replicated using life insurance and debt, permitting long positions in annuities to be offset, or short annuity positions to be created. The implications of this result for the annuity puzzle, arbitrage between the annuity and life insurance markets, and speculation on expected longevity are investigated. It is argued that annuity replication could help reduce the annuity puzzle, improve the price efficiency of annuity markets and promote the inclusion of annuities in household portfolios.