Campanhas na Rede: a utilização do Twitter nas disputas pelas Prefeituras de São Paulo e de Rio de Janeiro em 2012

A pesquisa busca compreender a atuação no Twitter das campanhas às prefeituras de São Paulo e Rio de Janeiro em 2012, de modo a entender se houve de fato uma estratégia de ação que usou as possibilidades destes sites de redes sociais para a construção de uma forma inovadora de se fazer campanha eleitoral. A partir de uma revisão de literatura que abrange desde a importância da circulação da informação política nos diferentes regimes informacionais e a midiatização das campanhas eleitorais, procurou-se discutir a emergência das campanhas online, suas principais estratégias e conceitos chave tais como a informação política não mediada, a interatividade e a mobilização bem como a discussão de casos importantes sob o ponto de vista da aplicação de técnicas de marketing à comunicação política. A parte empírica do trabalho, considerando os aspectos levantados pela perspectiva de inovação, avalia a atuação dos candidatos a prefeito de São Paulo e Rio de Janeiro nos seus perfis oficiais dos candidatos no Twitter, além das atualizações dos perfis auxiliares criados por algumas campanhas. O objetivo foi chegar a um melhor entendimento de como se deu a utilização dos sites de redes sociais por parte dos candidatos, e até que ponto tais atuações estão relacionadas à forma tradicional de se fazer campanhas eleitorais, sendo que para isso foi realizada uma análise quantitativa e de conteúdo das publicações. Os resultados apontam para assimetrias com relação à utilização do Twitter pelas campanhas com maior e menor volume de recursos, existente no ambiente tradicional das campanhas políticas. Além disso, verificaram-se diferenças na atuação dos principais candidatos envolvidos no pleito, tendo os candidatos em maior vantagem junto ao eleitorado adotado posturas mais conservadoras. Na maioria dos candidatos, constatou-se o baixo índice de mensagens destinadas à mobilização dos internautas. São ressaltadas as estratégias mais inovadoras, em especial aquelas adotadas pelo candidato Marcelo Freixo, bem sucedidas em termos de mobilização de eleitores.

Gestão do conhecimento na EaD corporativa: tensões e possibilidades da transferência do conhecimento tácito nas comunidades e redes sociais

A partir da metade do século 20 o recurso meramente material deixou de ser considerado como a maior fonte de riqueza de uma instituição ou sociedade para ceder lugar à superestimação do ativo intelectual. Essa alternância de paradigma provocou no seio corporativo a preocupação de desenvolver estratégias e ferramentas gerenciais que fossem capazes de propiciar um meio oportuno para a geração e socialização do conhecimento organizacional. Na sociedade da nova economia, ancorada na valorização dos recursos intangíveis, o gerenciamento do conhecimento tácito, altamente pessoal e subjetivo, é concebido como importante tática para prover vantagem competitiva à empresa, inclusive àquelas que prestam serviços educacionais, concedendo lhe status de inovação apontada para o futuro. Uma das estratégias sugeridas pela literatura especializada reside na criação de redes de relacionamentos sociais que visem ampliar e potencializar a interação entre os partícipes no processo de compartilhamento de conhecimentos e troca de experiências para a apreensão da aprendizagem social colaborativa. Portanto, buscou-se examinar, nesta pesquisa, por intermédio de um estudo de caso particular, se uma importante e renomada instituição de ensino superior (IES) atuante no segmento de educação a distância online cumpre os fatores idiossincráticos e organizacionais relevantes para a transferência do conhecimento tácito, bem como se propicia aos docentes inseridos na comunidade virtual de professores (CVP) uma ambientação favorável para tal. O presente estudo sustenta-se em farto e consistente aparato bibliográfico sobre (i) conhecimento; (ii) gestão do conhecimento e (iii) redes, comunidades virtuais e novo social learning e objetiva confrontar as inflexões teóricas apresentadas com as análises realizadas quantitativa e qualitativamente dos dados coletados da unidade de amostra selecionada, na tentativa de prover elucidações capazes de satisfazer as hipóteses formuladas na pesquisa.

Formação de Formadores e Educação Superior na cibercultura: itinerâncias de Grupos de Pesquisa no Facebook

Esta tese origina-se da pesquisa de doutoramento na Universidade do Estado do Rio de Janeiro UERJ - Proped e tem como objetivo compreender a formação do formador no contexto da cibercultura e como este vem estruturando sua atuação na docência universitária. Este trabalho faz parte do eixo 2 da Pesquisa Institucional A cibercultura na era das redes sociais e da mobilidade: novas potencialidades para a formação de professores. O campo da pesquisa foi a rede social Facebook. Constituíram-se praticantes da pesquisa seis professores-formadores do ProPEd e seus orientandos. A pertinência desta pesquisa inscreveu-se num amplo movimento da perspectiva epistemológica da multirreferencialidade com os cotidianos e pelo método atualizado da pesquisa-formação. A intenção primeira deste trabalho consistiu em mapear as experiências e itinerâncias do formador em suas práticas cotidianas nos espaçostempos da cibercultura. Tencionamos que a sistematização de ambiências formativas articulando o espaço da universidade e das redes sociais criou redes de docência e aprendizagem. Como dispositivos de pesquisa, lançamos mão de oficinas, interações nas redes sociais, conversas, participação nos grupos de pesquisa. A tese revela que a formação do formador na cibercultura forja outros espaçostempos de pesquisa acadêmica e de criação de dispositivos online. Revela também que os usos do digital em rede pelos praticantes da pesquisa fizeram emergir processos de orientação coletiva, de experiências formadoras e de articulação da interface cidadeuniversidade, estabelecendo outros sentidos para a prática pedagógica e para a pesquisa acadêmica

Using Social Media Content for Screening in Recruitment and Selection: Pros and Cons.

The article considers the arguments that have been made in defence of social media screening as well as issues that arise and may effectively erode the reliability and utility of such data for employers. First, the authors consider existing legal frameworks and guidelines that exist in the UK and the USA, as well as the subsequent ethical concerns that arise when employers access and use social networking content for employment purposes. Second, several arguments in favour of the use of social networking content are made, each of which is considered from several angles, including concerns about impression management, bias and discrimination, data protection and security. Ultimately, the current state of knowledge does not provide a definite answer as to whether information from social networks is helpful in recruitment and selection.

Biblioteka Uniwersytecka w Poznaniu w Web 2.0 - rozwój przyjaznej komunikacji cyfrowej i wynikające z niej korzyści

Poster pokazuje metody komunikacji z czytelnikiem stosowane w Bibliotece Uniwersyteckiej w Poznaniu w technologii mediów cyfrowych. Cyfrowe narzędzia komunikacji stały się bardzo pomocne, niemal niezbędne w pozyskiwaniu nowych czytelników, podtrzymywaniu i rozwijaniu współpracy w społeczności w sieci Web.2.0, zarówno tej globalnej, jak i lokalnej akademickiej. Strona WWW jako statyczna komunikacyjnie jest wspierana przez fora dyskusyjne, chaty, wideokonferencje, warsztaty informacyjne, które są prowadzone w czasie rzeczywistym. Twórczą siłę relacji społecznych z biblioteką rozwinęły interaktywne serwisy społecznościowe (Facebook) oraz komunikatory internetowe integrowane na platformie Ask a Librarian. Biblioteka stała się Biblioteką 2.0 ukierunkowaną na komunikację z czytelnikiem. Aktywne uczestnictwo i udział czytelników przy tworzeniu zasobów naukowych wdrożyliśmy w projekcie instytucjonalnego repozytorium - Adam Mickiewicz Repository (AMUR). Biblioteka zmienia się dla czytelników i z czytelnikami. Wykorzystywane platformy i serwisy społecznościowe dostarczają unikatowych danych o nowych potrzebach informacyjnych i oczekiwaniach docelowego Patrona 2.0, co skutkuje doskonaleniu usług istniejących i tworzeniu nowych. Biblioteka monitoruje usługi i potrzeby czytelników przez prowadzone badania społeczne. Technologie cyfrowe stosowane w komunikacji sprawiają, iż biblioteka staje się bliższa, bardziej dostępna, aby stać się w rezultacie partnerem dla stałych i nowych czytelników. Biblioteka Uniwersytecka w Poznaniu bierze udział w programach europejskich w zakresie katalogowania i digitalizacji zasobu biblioteki cyfrowej WBC, w zakresie wdrożenia nowych technologii i rozwiązań podnoszących jakość usług bibliotecznych, działalności kulturotwórczej (Poznańska Dyskusyjna Akademia Kominksu, deBiUty) i edukacji informacyjnej. Biblioteka Uniwersytecka w Poznaniu jest członkiem organizacji międzynarodowych: LIBER (Liga Europejskich Bibliotek Naukowych), IAML (Stowarzyszenie Bibliotek Muzycznych, Archiwów i Ośrodków Dokumentacji), CERL - Europejskie Konsorcjum Bibliotek Naukowych.

Experts on e-learning: insights gained from listening to the student voice!

The Student Experience of e-Learning Laboratory (SEEL) project at the University of Greenwich was designed to explore and then implement a number of approaches to investigate learners’ experiences of using technology to support their learning. In this paper members of the SEEL team present initial findings from a University-wide survey of nearly a 1000 students. A selection of 90 ‘cameos’, drawn from the survey data, offer further insights into personal perceptions of e-learning and illustrate the diversity of students experiences. The cameos provide a more coherent picture of individual student experience based on the totality of each person’s responses to the questionnaire. Finally, extracts from follow-up case studies, based on interviews with a small number of students, allow us to ‘hear’ the student voice more clearly. Issues arising from an analysis of the data include student preferences for communication and social networking tools, views on the ‘smartness’ of their tutors’ uses of technology and perceptions of the value of e-learning. A primary finding and the focus of this paper, is that students effectively arrive at their own individualised selection, configuration and use of technologies and software that meets their perceived needs. This ‘personalisation’ does not imply that such configurations are the most efficient, nor does it automatically suggest that effective learning is occurring. SEEL reminds us that learners are individuals, who approach learning both with and without technology in their own distinctive ways. Hearing, understanding and responding to the student voice is fundamental in maximising learning effectiveness. Institutions should consider actively developing the capacity of academic staff to advise students on the usefulness of particular online tools and resources in support of learning and consider the potential benefits of building on what students already use in their everyday lives. Given the widespread perception that students tend to be ‘digital natives’ and academic staff ‘digital immigrants’ (Prensky, 2001), this could represent a considerable cultural challenge.

Student Experience of E-Learning (SEEL)

The Student Experience of E-Learning project (SEEL) was an institutional response to the university’s HEA/JISC Benchmarking exercise (Ryan and Kandler, 2007). The study had a social constructivist approach which recognised the importance of listening to the student voice (JISC 2007) within the University of Greenwich context, to interpret the student experience of e-learning. Nearly 1000 students responded to an online survey on their approaches to, and their use of, learning technology. The quantitative and qualitative questions used included identifying study patterns, using specific online tools, within the context of learning and beyond, and student’s attitudes towards using e-learning in their studies. Initially, individual responses to questions were analysed in depth, giving a general indication of the student experience. Further depth was applied through a filtering mechanism, beginning with a cross-slicing of individual student responses to produce cameos. Audio logs and individual interviews were drawn from these cameos. Analysis of the cameos is in progress but has already revealed some unexpected results. There was a mismatch between students’ expectations of the university’s use of technology and their experiences and awareness of its possible use in other contexts. Students recognised the importance of social interaction as a vehicle for learning (Vygotsky 1978, Bruner 2006) but expressed polarised views on the use of social networking sites such as Facebook for e-learning. Their experiences in commercial contexts led them to see the university VLE as unimaginative and the tutors’ use of it as lacking in vision. Whereas analysis of the individual questions provided a limited picture, the cameos gave a truer reflection of the students lived experiences and identified a gulf between the university’s provision and the students’ expectation of e-learning and their customary use of technology. However it is recognised that the very nature of an online survey necessarily excludes students who chose not to engage, either through lack of skills or through disillusionment and this would constitute a separate area for study.

The sector of olive-oil cooperatives and the use of ICT: A comparative study regarding othe legal forms

The current global environment and the general increase in the spread and use of Information Technology and Communication (ICT) by companies and consumers, make the use of these technologies as essential to confront the growing competition in the market. Focused on this sector, in this research we analyze the use of electronic commerce, as through websites as through electronic markets, and the use of social networking tools as enablers of business. For this aim, we conducted a comparative analysis between the Andalusian olive oil cooperatives and other legal forms which are present in the sector.

Uso problemático de las redes sociales en estudiantes universitarios

Los avances que están produciéndose en el ámbito académico con el surgimiento de herramientas de la Web 2.0 y el empleo masivo por parte de los estudiantes de la redes sociales para comunicarse entre ellos, está haciendo que el panorama educativo se encuentre ante unos desafíos a los que tiene que dar respuesta. La investigación que aquí se presenta tuvo como objetivo principal analizar el estado del empleo de la redes sociales por parte alumnado universitario, así como los posibles malos hábitos y usos problemáticos de las mismas. Se utilizó como instrumento de recogida de información un cuestionario “ad hoc” con un total de 23 ítems. Se concluye que el alumnado en general no posee malos hábitos en el empleo de las redes sociales, igualmente los resultados obtenidos ponen de manifiesto que su utilización no está plenamente integrada en las instituciones universitarias de educación superior, así como que los estudiantes no las emplean/usan como herramienta fundamental para las resolución de cuestiones académicas.

Upholding the convention on the rights of the child: a quandary in cyberspace

Put in place to protect the rights of the child, the Convention on the Rights of the Child is a set of non-negotiable standards. A core principle underpinning the Convention is the child's right to participate fully in social arenas and to access sources of social support without excessive interference. Juxtaposing this is the right of the child to be shielded from harm, abuse and exploitation. Over the past several decades the Internet has emerged as a fast and easily accessible medium for people to connect and communicate. While the Internet provides children with a source of support through chat rooms, online communities and social networking sites, just as equally it can expose vulnerable children to predatory and deviant individuals exacerbating the potential for harm. Upholding the Convention in cyberspace is a challenge. The Internet is not owned or regulated by any governing body and accountability is difficult to enforce. This article discusses some of the difficulties of upholding the Convention online and provides recommendations for policy-makers to protect children as they participate in cyberspace.

Internet use and psychological wellbeing among 10 and 11 year old children

This paper uses data from the 2009 Kids’ Life and Times Survey, involving 3657 children aged 10 or 11 years old in Northern Ireland. The survey indicated high levels of use of Internet applications, including social-networking sites and online games. Using the KIDSCREEN-27 instrument, the data indicate that the use of social-networking sites and online games is related to poorer psychological well-being among girls, but not boys. Boys and girls who experience “cyberbullying” have poorer psychological well-being. This association between psychological well-being and some Internet applications merits more attention in future research and policy development.

Internet Use and Psychological Well-being among 10-year-old and 11-year-old Children

This paper uses data from the 2009 Kids’ Life and Times Survey, involving 3657 children aged 10 or 11 years old in Northern Ireland. The survey indicated high levels of use of Internet applications, including social-networking sites and online games. Using the KIDSCREEN-27 instrument, the data indicate that the use of social-networking sites and online games is related to poorer psychological well-being among girls, but not boys. Boys and girls who experience “cyberbullying” have poorer psychological well-being. This association between psychological well-being and some Internet applications merits more attention in future research and policy development.

Extending Customer Relationship Management into a Social Context

Informed by the resource-based view, this study draws on customer relationship management (CRM) and value co-creation literature to develop a framework examining the impact of social networking sites on processes to manage customer relationships. Facilitating the depth and networked interactions necessary to truly engage customers, social networking sites act as a means of enhancing customer relationships through the co-creation of value, moving CRM into a social context. Tested and validated on a data set of hotels, the main contribution of the study to service research lies in the extension of CRM processes, termed relational information processes, to include value co-creation processes due to the social capabilities afforded by social networking sites. Information technology competency and social media orientation act as critical antecedents to these processes, which have a positive impact on both financial and non-financial aspects of firm performance. The theoretical and managerial implications of these findings are discussed accordingly.

Towards a general framework for social media research using big data

The increasing adoption of cloud computing, social networking, mobile and big data technologies provide challenges and opportunities for both research and practice. Researchers face a deluge of data generated by social network platforms which is further exacerbated by the co-mingling of social network platforms and the emerging Internet of Everything. While the topicality of big data and social media increases, there is a lack of conceptual tools in the literature to help researchers approach, structure and codify knowledge from social media big data in diverse subject matter domains, many of whom are from nontechnical disciplines. Researchers do not have a general-purpose scaffold to make sense of the data and the complex web of relationships between entities, social networks, social platforms and other third party databases, systems and objects. This is further complicated when spatio-temporal data is introduced. Based on practical experience of working with social media datasets and existing literature, we propose a general research framework for social media research using big data. Such a framework assists researchers in placing their contributions in an overall context, focusing their research efforts and building the body of knowledge in a given discipline area using social media data in a consistent and coherent manner.