Market entry of an innovative technology : the example of a new app on the Brazilian tourism market

The Brazilian start-up Local Wander plans to enter the tourism sector with a mobile application aiming to enable a new form of travel research. A web-based survey has been sent out to the start-up’s target audience (n: 236) in order to gain further relevant information for the designing of Local Wander’s market entry strategy. By applying the diffusion of innovation theory, this thesis could detect five different adopter categories, originally described by Rogers (1962), among Local Wander’s target audience based on their adoption intention. The Early Market was observed to be significantly bigger than the theory predicted. Research revealed four characteristics to be of significant impact on the adoption intention: Relative Perceived Product Advantage, Perceived Product Complexity, Compatibility with digital travel research sources, and the adopter’s Innovativeness towards mobile applications. Specific characteristics in order to identify Local Wander’s early users, the so called Innovators, were detected giving indications for further necessary company market research. Findings showed that the diffusion of innovation framework is a helpful tool for start-ups’ prospective decision making and market entry strategy planning.

WTO: challenges for the next 20

International trade is facing some significant challenges: a serious deadlock to conclude the last round of the multilateral negotiation at the WTO, the fragmentation of trade rules by the multiplication of preferential and mega agreements, the arrival of a new model of global production and trade leaded by global value chains that is threatening the old trade order, and the imposition of new sets of regulations by private bodies commanded by transnationals to support global value chains and non-governmental organizations to reflect the concerns of consumers in the North. The lack of any multilateral order in this new regulation is creating a big cacophony of rules and developing a new regulatory war

Unusual Yang-Lee edge singularity in the one-dimensional axial-next-to-nearest-neighbor Ising model

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Rhamnolipids as biosurfactants from renewable resources: Concepts for next-generation rhamnolipid production

Several microorganisms are known to produce a wide variety of surface-active substances, which are referred to as biosurfactants. Interesting examples for biosurfactants are rhamnolipids, glycolipids mainly known from Pseudomonas aeruginosa produced during cultivation on different substrates like vegetable oils, sugars, glycerol or hydrocarbons. However, besides costs for downstream processing of rhamnolipids, relatively high raw-material prices and low productivities currently inhibit potential economical production of rhamnolipids on an industrial scale. This review focuses on cost-effective and sustainable production of rhamnolipids by introducing new possibilities and strategies regarding renewable substrates. Additionally, past and recent production strategies using alternative substrates such as agro-industrial byproducts or wastes are summarized. Requirements and concepts for next-generation rhamnolipid producing strains are discussed and potential targets for strain-engineering are presented. The discussion of potential new strategies is supported by an analysis of the metabolism of different Pseudomonas species. According to calculations of theoretical substrate-to-product conversion yields and current world-market price analysis, different renewable substrates are compared and discussed from an economical point of view. A next-generation rhamnolipid producing strain, as proposed within this review, may be engineered towards reduced formation of byproducts, increased metabolic spectrum, broadened substrate spectrum and controlled regulation for the induction of rhamnolipid synthesis. (C) 2012 Elsevier Ltd. All rights reserved.

Resonant production of scalar diquarks at the next generation electron-positron colliders

We investigate the potential of TESLA and JLC/NLC electron-positron linear collider designs to observe diquarks produced resonantly in processes involving hard photons.

Subtractive renormalization of the next-to-leading order NN interaction

The subtracted kernel method is implemented recursively to solve scattering equations for the S-1(0) phase-shifts considering the leading and the next-to-leading order NN interaction.

Compton scattering in noncommutative space-time at the Next Linear Collider

We study Compton scattering in the noncommutative (NC) counterpart of QED. Interactions in NC QED have momentum dependent phase factors and the gauge fields have Yang-Mills type couplings; this modifies the cross sections and they are different from the commuting standard model. Collider signals of noncommutative space-time are studied at the Next Linear Collider (NLC) operating in the e gamma mode. Results for different polarized cases are presented and it is shown that the Compton process can probe the noncommutative scale in the range of 1-2.5 TeV for typical proposed NLC energies.

Search for Next-to-Minimal Supersymmetric Higgs Bosons in the h -> aa ->mu mu mu mu, mu mu tau tau Channels Using pp Collisions at s=1.96 TeV

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Copy number variation of individual cattle genomes using next-generation sequencing

Copy number variations (CNVs) affect a wide range of phenotypic traits; however, CNVs in or near segmental duplication regions are often intractable. Using a read depth approach based on next-generation sequencing, we examined genome-wide copy number differences among five taurine (three Angus, one Holstein, and one Hereford) and one indicine (Nelore) cattle. Within mapped chromosomal sequence, we identified 1265 CNV regions comprising similar to 55.6-Mbp sequence-476 of which (similar to 38%) have not previously been reported. We validated this sequence-based CNV call set with array comparative genomic hybridization (aCGH), quantitative PCR (qPCR), and fluorescent in situ hybridization (FISH), achieving a validation rate of 82% and a false positive rate of 8%. We further estimated absolute copy numbers for genomic segments and annotated genes in each individual. Surveys of the top 25 most variable genes revealed that the Nelore individual had the lowest copy numbers in 13 cases (similar to 52%, chi(2) test; P-value <0.05). In contrast, genes related to pathogen- and parasite-resistance, such as CATHL4 and ULBP17, were highly duplicated in the Nelore individual relative to the taurine cattle, while genes involved in lipid transport and metabolism, including APOL3 and FABP2, were highly duplicated in the beef breeds. These CNV regions also harbor genes like BPIFA2A (BSP30A) and WC1, suggesting that some CNVs may be associated with breed-specific differences in adaptation, health, and production traits. By providing the first individualized cattle CNV and segmental duplication maps and genome-wide gene copy number estimates, we enable future CNV studies into highly duplicated regions in the cattle genome.

Discriminating new physics scenarios at the Next Linear Collider: The role of polarization

We explore the potential of the Next Linear Collider, operating in the e γ mode, to disentangle new physics scenarios in single W production. We study the effects related to the exchange of composite fermions in the reaction e γ→Wνe, and compare them with those arising from trilinear gauge boson anomalous couplings. We stress the role played by the initial state polarization to increase the reach of this machine and to discriminate the possible origin of the new phenomena.

Triple gauge boson production and dynamical symmetry breaking at the Next Linear Collider

We study in a model independent way the role of a techniomega resonance in the process e+e-→ W+W-Z at the Next Linear Collider. © 1998 Elsevier Science B.V.

Tests of anomalous quartic couplings at the Next Linear Collider

We analyze the potential of the Next Linear e+e- Collider to study anomalous quartic vector-boson interactions through the processes e+e-→W+W-Z and ZZZ. In the framework of SU(2)L⊗U(1)Y chiral Lagrangians, we examine all effective operators of order p4 that lead to four-gauge-boson interactions but do not induce anomalous trilinear vertices. In our analysis, we take into account the decay of the vector bosons to fermions and evaluate the efficiency in their reconstruction. We obtain the bounds that can be placed on the anomalous quartic interactions and we study the strategies to distinguish the possible couplings.

The role of the state and public finance in the next generation

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