Customer consciousness in the production process of a steel factory

The purpose of this thesis is to examine the level of customer consciousness of the production process employees in a steel factory and to investigate the methods of internal marketing in order to propose development practices to enhance the customer consciousness of the case company employees. The significance of the level of customer consciousness is discussed and practices already implemented affecting the level of customer consciousness in the company are examined. The literature review gives an insight to the role of customer consciousness in the CRM philosophy of a manufacturing company and examines the means of internal marketing in enhancing customer consciousness. In the empirical part of the study, the level and significance of customer consciousness is determined by conducting individual and focus group interviews. The interviews are also used to examine the practices that could function in enhancing the customer consciousness of the employees. Development suggestions to improve the level of customer consciousness in the production process are given based on the results. The level of customer consciousness is at a poor level in the production process and influences above all on work motivation and job satisfaction, but possibly on customer satisfaction as well. The enhancement of customer consciousness in the production process should be done e.g. by ensuring the distribution of right knowledge coherently to all of the employees, gathering large customer reference database to exploit in work and in training, using visual illustration in presenting the customer information, training proactively and letting the employees to participate in the customer oriented development activities. Customer satisfaction focused reward system can be considered.

Människa – moral – miljö : en undersökning av livsåskådningar i finländskt miljötänkande

I Människa – moral – miljö undersöks syner på människa och moral i finländskt miljötänkande. Den pågående brytningen mellan modernitet och senmodernitet avspeglas i olika former av nutida finländskt miljötänkande. I avhandlingen analyseras fyra miljötänkares texter: teologen Seppo Kjellberg, biologen Pentti Linkola, miljöfilosofen Leena Vilkka och filosofen Georg Henrik von Wright. Alla fyra formerna av tänkande uttrycker försök att komma till rätta med miljöproblemen i sent 1900-tal. Vart och ett av försöken vill erbjuda en väg ut ur den moderna världens dilemma. Men samtliga försök som studerats i avhandlingen uppvisar oförlösta spänningar. De flesta försök till nytänkande uppvisar senmoderna drag. T.ex. delar alla fyra uppfattningen att det vetenskapliga tänkandets utveckling och dess sätt att umgås med naturen skapar problem som inte kan lösas enbart med tekniskt vetenskapliga medel. Men i samtliga analyserade tankesystem är bundenheten till viktiga drag i moderniteten fortfarande stark. T.ex. när det gäller moraluppfattning kan man spåra en syn där vägen till moralisk kunskap liknar vägen till faktakunskap. Det tolkas i avhandlingen som ett uttryck för moderna tankestrukturer, där tron på möjligheten att heltäckande beskriva verkligheten är stark, liksom tilltron till att man med förnuftets hjälp (ensamt) kan tänka ut och motivera de rätta vägarna till ett moraliskt förhållningssätt gentemot den övriga naturen. De moderna tendenserna i materialet tycks i samtliga fall göra försöken att lösgöra sig från det som åstadkommer miljöproblemen om intet. Miljöproblemen är en följd av modernitetstänkandet och de kan därför knappast lösas utan en medveten brottning och uppgörelse med flera av de drag som konstituerar den moderna världen och den moderna kulturen.

Concepções sobre assédio moral: bullying e trote em uma escola médica

O termo bullying vem sendo utilizado para descrever um tipo de violência insidiosa e devastadora, que compromete negativamente a saúde e o ambiente. Pesquisas conduzidas sobre o tema em estudantes de Medicina revelam que ela ocorre especialmente sob a forma de abusos repetidos, mas permanece pouco explorada durante a formação médica. O objetivo deste trabalho é analisar o tema do trote como aparece nas falas de docentes e estudantes quando são estimulados a relatar situações de violência entre alunos durante a graduação em Medicina. Foi feita pesquisa de caráter exploratório, qualitativa, de corte transversal, sob a forma de estudo de caso. Foram entrevistados alunos em cargo de representação e professores em cargo de chefia. Os resultados evidenciaram a ocorrência de diversas situações de abuso, especificamente durante o trote universitário. É necessário um amplo debate sobre a violência na universidade. Para que se construa um ambiente de respeito e cooperação, adequado ao desenvolvimento de pessoas, a violência precisa ser banida das universidades

Assédio moral nas residências médica e não médica de um hospital de ensino

OBJETIVOS: Conhecer a prevalência e as características do assédio moral nas residências médica e não médica em um hospital de ensino em Recife (PE). MÉTODOS: Um questionário foi elaborado para investigar a prevalência do assédio moral, os perfis do assediado e do assediador, e possíveis sequelas. Uma definição para assédio moral foi apresentada aos participantes. RESULTADOS: Foram entrevistados 105 residentes. A prevalência do assédio foi de 41,9%, sendo mais frequente em menores de 28 anos (46,3%), mulheres (45,8%), residentes do segundo ano (47,7%) e na área médica (46,8%). Essas diferenças não foram estatisticamente significantes (p = 0,082; 0,118; 0,349; 0,225, respectivamente). As mulheres referiram mais sequelas (p = 0,013), sendo a maior parte destas de origem psíquica (58,5%) ou profissional (39,0%). Os profissionais responsáveis pela preceptoria são os principais assediadores (40,7%), seguidos daqueles com cargos na coordenação (29,1%; p = < 0,001). CONCLUSÕES: 41,9% dos residentes já foram vítimas de assédio moral. Não houve diferença significativa de prevalência entre os grupos estudados. Os cargos próximos das atividades clínicas se mostraram mais propícios a cometê-lo (preceptoria e coordenação). O sexo feminino se mostrou tão suscetível ao assédio quanto o masculino, mas sofreu significativamente mais sequelas (p = 0,013).

Competência de juízo moral dos estudantes de medicina: um estudo piloto

Os autores realizaram estudo de corte transversal para avaliar a competência de juízo moral, com a aplicação do Moral Judgment Test (MJT) proposto por Lind, entre estudantes do primeiro e do oitavo semestre de uma escola médica na Região Nordeste do Brasil. Compararam-se as turmas do primeiro e do oitavo semestre com relação ao escore C e avaliou-se a influência de fatores como idade e sexo sobre a competência moral. Uma diferença igual ou superior a 5,0 pontos (absolute effect-size) entre os valores do escore C foi considerada significante. Observou-se regressão da competência de juízo moral entre os alunos do oitavo semestre com relação aos do primeiro semestre (escore C 20,5 x 26,2 pontos, respectivamente). Na análise do desempenho dos alunos por dilemas do MJT, observou-se o fenômeno da "segmentação moral" em ambas as turmas, com melhor desempenho dos alunos no dilema do operário com relação ao dilema do médico. Entre alunos do mesmo semestre, aqueles com idade mais avançada apresentaram níveis mais baixos de escore C quando comparados aos alunos mais jovens. Não houve diferença significante entre homens e mulheres com relação à competência de juízo moral. A constatação de que ocorre estagnação ou regressão da competência de juízo moral no transcurso da graduação médica deve ser motivo de preocupação para os professores e para os responsáveis pelo planejamento curricular, no sentido de buscar estratégias para reverter o quadro.

Competência de Juízo Moral entre Estudantes de Odontologia

Esta pesquisa objetivou avaliar a competência moral de estudantes de Odontologia no Estado do Ceará. O estudo foi do tipo observacional transversal descritivo. Aplicou-se o Moral Judgement Test (MJT) com os alunos regularmente matriculados no primeiro e último semestres dos cursos de Odontologia do Estado. Para a análise do ambiente de aprendizagem, realizou-se a coleta dos conteúdos das disciplinas e estágios de todas as IES envolvidas para consolidação das cargas horárias. Avaliou-se como variável dependente o aspecto cognitivo – competência de juízo moral calculada a partir do MJT e expressa pelo escore C. As variáveis independentes foram: (a) tipo de instituição; (b) tempo de aprendizagem; (c) gênero; (d) idade. Para análise da diferença estatística significante entre gênero, semestre e tipo de instituição, calculou-se a diferença de médias através do teste t.O teste de Anova foi utilizado para análise das diferenças entre grupos etários por semestre.Os resultados apontam que a média de competência de juízo moral (escore C)dos entrevistados foi de 18,3, não havendo diferença significativa entre os sexos. Analisando-se a média de escore C dos estudantes do primeiro e último semestre, observou-se uma tendência de perda de competência do primeiro (19,0) para o último semestre (17,6) e uma diferença significativa entre alunos de instituições públicas (21,0) e privadas (16,5). Observou-se também que as disciplinas com conteúdo de Ciências Humanas não ultrapassaram20% dos projetos pedagógicos dos cursos, condicionando os futuros cirurgiões-dentistas a desenvolver uma competência moral limitada.

O Cuidado Empático: Contribuições para a Ética e Sua Interface com a Educação Moral na Formação em Saúde

RESUMO O presente artigo apresenta alguns pontos essenciais do pensamento do filósofo Michael Slote em sua obra “The ethics of care and empathy”. Situamos a sua produção no contexto em que a ética do cuidado foi desenvolvida e problematizada, evidenciando, sobretudo, a questão de gênero que atravessa essa perspectiva ética. Assim, convocamos autores e autoras que dialogam estreitamente com as questões levantadas por Slote como interlocutores fundamentais para se pensar a empatia como componente fundamental da ética do cuidado. Em sequência, resgatamos o sentido ontológico do cuidado e da responsabilidade, correlacionando-os com a prática do cuidado em saúde. Ao final, apresentamos um caso paradigmático para um debate concreto da ética do cuidado e empatia no âmbito da educação moral, destacando sua importância no processo de formação dos profissionais de saúde no Brasil.

Competência Moral e Espiritualidade na Educação Médica: Realidade ou Desafio?

RESUMO Estudantes de Medicina iniciam a faculdade idealistas, mas muitos consideram sair indiferentes: este é o maior desafio da educação médica. Estudos ratificam uma involução da competência moral durante o curso. Outro interesse crescente no meio acadêmico é a espiritualidade. Objetivo Avaliar a relação entre competência moral e espiritualidade dos estudantes de Medicina. Métodos Estudo descritivo transversal, com 121 estudantes. A coleta foi realizada por meio do software limesurvey, contendo o TCLE e três questionários: sociodemográfico, teste de competência moral de George Lind, calculado em planilha do Excel, e escala de espiritualidade de Pinto e Pais-Ribeiro. Utilizou-se o software Stata 12.0 na análise. Resultados Ter religião está associado a maior espiritualidade. Em relação ao gênero feminino e a ter pais médicos, houve tendência de associação com espiritualidade elevada. O escore C manteve-se crescente durante o curso. Na relação entre espiritualidade e competência moral, estudantes com baixa espiritualidade apresentaram tendência a escore C maior. Conclusão Estudantes mais espiritualizados apresentam tendência a ter competência moral menor. O questionário de espiritualidade, contudo, está intrincado com dimensões religiosas, que tendem a limitar o desenvolvimento da competência moral na população estudada.

Book review of Consciousness by Christopher Hill

Christopher S. Hill advances a theory of conscious experience that employs the idea of representation to unify and explain a wide range of subjective phenomena, including emotions and pain. The theory shows the relevance of philosophical thought in a multidisciplinary view of the mind.

DISAGREEING OVER EVALUATIVES: PREFERENCE, NORMATIVE AND MORAL DISCOURSE

Abstract Why would we argue about taste, norms or morality when we know that these topics are relative to taste preferences, systems of norms or values to which we are committed? Yet, disagreements over these topics are common in our evaluative discourses. I will claim that the motives to discuss rely on our attitudes towards the standard held by the speakers in each domain of discourse, relating different attitudes to different motives -mainly, conviction and correction. These notions of attitudes and motives will allow me to claim that different domains of evaluative discourse have a different distribution of disagreements driven by them.

How to (dis)solve Nagel's paradox about moral luck and responsibility

Abstract In this paper I defend a solution to the moral luck problem based on what I call "a fair opportunity account of control." I focus on Thomas Nagel's claim that moral luck reveals a paradox, and argue that the apparent paradox emerges only because he assumes that attributions of responsibility require agents to have total control over their actions. I argue that a more modest understanding of what it takes for someone to be a responsible agent-i.e., being capable of doing the right thing for the right reasons-dissolves the paradox and shows that responsibility and luck aren't at odds.

A ética médica sob o viés da bioética: o exercício moral da cirurgia

O exercício profissional da medicina atual tem uma forte abordagem biológica, devido à crescente especialização da ciência médica. Com frequência, a ciência, por si só, não ajuda a enfrentar e resolver uma situação particular de um profissional médico, e este é o lugar onde as ciências humanas, sociais e, especialmente as outras disciplinas, como a Bioética, podem dar uma abordagem mais humana e socialista, ao estudar sistematicamente a conduta humana no campo das ciências da vida e da saúde, através da luz dos valores e princípios morais. Como parte deste estudo, o segmento que está limitado à análise dos conflitos éticos decorrentes da prática da medicina e da assistência ao paciente, é conhecido como Ética médica. A Ética médica, no âmbito da cirurgia, compreende a integração do paciente cirúrgico com a natureza do cirurgião, influenciada pela sua formação e pelo seu treinamento, pela sua sensibilidade em identificar o que é correto. O ético não deve estar apenas no procedimento, no ato cirúrgico propriamente dito ou no que acontece em uma sala de operação ou mesmo no exercício da cirurgia como especialidade. A ética deve estar na vida e conduta do cirurgião, de forma que todos os atos profissionais e de vida devam ser eticamente válidos.

Sivistyksestä sivilisaatioon. Kulttuurikäsitys J. V. Snellmanin historiallisessa ajattelussa

From Bildung to Civilisation. Conception of Culture in J. V. Snellman’s Historical Thinking The research explores Johan Vilhelm Snellman’s (1806–1881) conception of culture in the context of his historical thinking. Snellman was a Finnish, Swedish-speaking journalist, teacher and thinker, who held a central position in the Finnish national discourse during the nineteenth century. He has been considered as one of the leading theorists of a Finnish nation, writing widely about the themes such as the advancement of the national education, Finnish language and culture. Snellman is already a widely studied person in Finnish intellectual history, often characterised as a follower of G. W. F. Hegel’s philosophical system. My own research introduces a new kind of approach on Snellman’s texts, emphasising the conceptual level of his thought. With this approach, my aim is to broaden the Finnish research tradition on conceptual history. I consider my study as a cultural history of concepts, belonging also to the field of intellectual history. My focus is on one hand on the close reading of Snellman’s texts and on the other hand on contextualising his texts to the European intellectual tradition of the time. A key concept of Snellman’s theoretical thinking is his concept of bildning, which can be considered as a Swedish counterpart of the German concept of Bildung. The Swedish word incorporated all the main elements of the German concept. It could mean education or the so-called high culture, but most fundamentally it was about the self-formation of the individual. This is also the context in which Snellman’s concept of bildning has often been interpreted. In the study, I use the concept of bildning as a starting point of my research but I broaden my focus on the cognate concepts such as culture (kultur), spirit (anda) and civilisation. The purpose of my study is thus to illustrate how Snellman used and modified these concepts and from these observations to draw a conclusion about the nature of his conception of culture. Snellman was an early Finnish philosopher of history but also interested in the practice of the writing of history. He did not write any historical presentations himself but followed the publications in the field of history and introduced European historical writing to the Finnish, Swedish-speaking reading audience in his newspapers. The primary source material consists of different types of Snellman’s texts, including philosophical writings, lecture material, newspaper articles and private letters. I’m reading Snellman’s texts in the context of other texts produced both by his Finnish predecessors and contemporaries and by Swedish, German and French writers. Snellman’s principal philosophical works, Versuch einer spekulativen Entwicklung der Idee der Persönlichkeit (1841) and Läran om staten (1842), were both written abroad. Both of the works were contributions to contemporary debates on the international level, especially in Germany and Sweden. During the 1840s and 1850s Snellman had two newspapers of his own, Saima and Litteraturblad, which were directed towards the Swedish-speaking educated class. Both of the newspapers were very popular and their circulations were among the largest of their day in Finland. The topics of his articles and reviews covered literature, poetry, philosophy and education as well as issues concerning the economic, industrial and technical development in Finland. In his newspapers Snellman not only brought forth his own ideas but also spread the knowledge of European events and ideas to his readers. He followed very carefully the cultural and political situation in Western Europe. He also followed European magazines and newspapers and was well acquainted with German, French and also English literature – and of course Swedish literature to with which he had the closest ties. In his newspapers Snellman wrote countless number of literary reviews and critics, introducing his readers to European literature. The study consists of three main chapters in which I explore my research question in three different, yet overlapping contexts. In the first of these chapters, I analyse Snellman’n theoretical thinking and his concepts of bildning, kultur, anda and civilisation in the context of earlier cultural discourse in Finland as well as the tradition of German idealistic philosophy and neo-humanism. With the Finnish cultural discourse I refer to the early cultural discussion in Finland, which emerged after the year 1809, when Finland became an autonomous entity of its own as a Grand Duchy of Russia. Scholars of the Academy of Turku opened a discussion on the themes such as the state of national consciousness, the need for national education and the development of the Finnish language as a national language of Finland. Many of these academics were also Snellman’s teachers in the early years of his academic career and Snellman clearly formulated his own ideas in the footsteps of these Finnish predecessors. In his theoretical thinking Snellman was a collectivist; according to him an individual should always be understood in connection with the society, its values and manners, as well as to the traditions of a culture where an individual belongs to. In his philosophy of the human spirit Snellman was in many ways a Hegelian but his notion of education or ‘bildning’ includes also elements that connect him with the wider tradition of German intellectual history, namely the neo-humanist tradition and, at least to some extent, to the terminology of J. G. Herder or J. G. Fichte, for example. In this chapter, I also explore Snellman’s theory of history. In his historical thinking Snellman was an idealist, believing in the historical development of the human spirit (Geist in German language). One can characterise his theory of history by stating that it is a mixture of a Hegelian triumph of the spirit and Herderian emphasis on humanity (Humanität) and the relative nature of ‘Bildung’. For Snellman, the process of ‘bildning’ or ‘Bildung’ is being realised in historical development through the actions of human beings. Snellman believed in the historical development of the human civilization. Still Snellman himself considered that he had abandoned Hegel’s idea about the process of world history. Snellman – rightly or wrongly – criticised Hegel of emphasising the universal end of history (the realisation of the freedom of spirit) at the expense of the historical plurality and the freedom of each historical era. Snellman accused Hegel of neglecting the value and independency of different historical cultures and periods by imposing the abstract norm, the fulfilment of the freedom of spirit, as the ultimate goal of history. The historicist in Snellman believed in the individuality of each historical period; each historical era or culture had values, traditions and modes of thought of its own. This historicist in Snellman could not accept the talk about one measure or the end of history. On the other hand Snellman was also a universalist. He believed that mankind had a common task and that task was the development of ‘Bildung’, freedom or humanity. The second main chapter consists of two parts. In the first part, I explore the Finnish nationalistic discourse from the cultural point of view by analysing the notions such as a nation, national spirit or national language and showing how Snellman formulated his own ideas in a dialogic situation, participating in the Finnish discourse but also reacting to international discussions on the themes of the nation and nationality. For Snellman nationality was to a great extent the collective knowledge and customs or practices of the nation. Snellman stated that nationality is to be considered as a form of ‘bildning’. This could be seen not simply as affection for the fatherland but also for the mental identity of the nation, its ways of thinking, its practices, national language, customs and laws, the history of the nation. The simplest definition of nationality that Snellman gives is that nationality is the social life of the people. In the second part of the chapter I exam Snellman’s historical thinking and his understanding about historical development, interaction between different nations and cultures in the course of history, as well as the question of historical change; how do cultures or civilisations develop and who are the creators of culture? Snellman did not believe in one dominating culture but understood the course of history as a dialogue between different cultures. On the other hand, his views are very Eurocentric – here he follows the ideas of Hegel or for example the French historian François Guizot – for Snellman Europe represented the virtue of pluralism; in Europe one could see the diversity of cultures which, on the other hand, were fundamentally based on a common Christian tradition. In the third main chapter, my focus is on the writing of history, more precisely on Snellman’s ideas on the nature of history as a science and on the proper way of writing historical presentations. Snellman wrote critics on the works of history and introduced his readers to the writing of history especially in France, Sweden and German-speaking area – in some extend also in Britain. Snellman’s collectivistic view becomes evident also in his reviews on historical writing. For Snellman history was not about the actions of the states and their heads, nor about the records of ruling families and battles fought. He repeatedly stressed that history is a discipline that seeks to provide a total view of a phenomenon. A historian should not only collect information on historical events, since this information touches only the surface of a certain epoch or civilisation; he has to understand an epoch as totality. This required an understanding about the major contours in history, connections between civilisations and an awareness of significant turning points in historical development. In addition, it required a holistic understanding about a certain culture or historical era, including also the so-called inner life of a specific nation, a common people and their ways of life. Snellman wrote explicitly about ‘cultural history’ in his texts, referring to this kind of broad understanding of a society. In historical writing Snellman found this kind of broader view from the works of the French historians such as François Guizot and Jules Michelet. In all of these chapters, I elaborate the conceptual dimension of Snellman’s historical thinking. In my study I argue that Snellman not only adopted the German concepts of Bildung or Kultur in his own thinking but also developed the Swedish concepts in a way that include personal and innovative aspects. Snellman’s concept of bildning is not only a translation from ‘Bildung’ but he uses the Swedish concept in a versatile way that includes both the moral aspect of human development and social dimension of a human life. Along with ‘bildning’ Snellman used also the terms ‘kultur’ and ‘civilisation’ when referring to the totality of a certain nation or historical era, including both the so-called high culture (arts, science, religion) and the modes of thought as well as ways of life of the people as a whole. Unlike many of his Finnish contemporaries, Snellman did not use civilisation as a negative concept, lacking the moral essence of German term ‘Bildung’ or ‘Kultur’. Instead, for Snellman civilisation was a neutral term and here he comes close to the French tradition of using the term. In the study I argue that Snellman’s conception of culture in fact includes a synthesis of the German tradition of ‘Bildung’ and the French tradition of ‘civilisation’.