Cenário: Templos Gregos

Dois arquivos, um no formato PNG e outro em formato SVG. Dimensão de 1607x1074px.

O gerenciamento de impressões e a qualidade dos serviços nos hotéis da Paraíba

The present study has got as its aim to show how the impressions management is being used by the hotels in Paraiba State. For that, the dramma or role play perspective has been adopted as a model for service management. From the theater metaphor, the physical environment and its components can be seen as a scenery of the service show. We conduct the reader to notice the importance of the consummer about the service quality demand and its influence on his satisfaction. A methodology with exploring and qualifying nature has been adopted by using the analyses of content technique in interviews applied to hotel managers lebeled as having 4 and 5 stars in the State, trying to check how impression management takes place, identifying impression management tools used in relation to the physical evidences and to contacting people, as well as checking managers views in the survey about the use of impression management for client satisfaction make. The information revealed that managers, maybe for being unaware about impression management theory, haven t considered neither the physical evidences yet, nor contacting people as marketing tools. About the physical evidences, we could see that hotels take actions in a pulverized way referring to environment decoration and colors, however there isn t a global usage of physical evidences to highlight the service. Contacting people by their turn, receive better importance and attention. It was possible to make sure that managers are aware about the influence of the employee over the attendance quality. This way, we may come into a conclusion that impression management at Paraiba hotels has been under used, as long as managers seem to be, most times, turned to actions related to contacting people, not having realized the planning importance and national-wide use of service scenery in a genaral way yet

Gestão do marketing de relacionamento: um estudo em empresas hoteleiras de Natal - RN

The present study it analyzes the Management of the Marketing of strategy Relationship as distinguishing for the host s companies of the city of Natal - RN. To carry through this analysis interviews with managers had been carried through, as well as the direct comment of processes, documents, actions and strategies developed for the hotels, with intention to know the level of perception and valuation of the relationship with customers, to verify resources and technologies used in the Management of the Relationship Marketing, identification, segmentation and differentiation of customers, personalization of products and services, and results of the emphasis in the relationship with customers for the host s companies. The research can be classified as exploratory - descriptive, and its universe is limited to the city of Natal, having enclosed hotels that have carried through tourist activity in 2005 and 2006. Still on the criteria of election of the sample, the study it investigated host s companies who if fit in the category superior luxury, or either, five stars, pertaining the national nets and international. How much to the treatment and analysis of the data the was made to leave of the theoretical support of the authors who work the thematic one and of the analysis of the interviews with managers, documents and processes observed for the researcher in the studied hotels. The research sample that the interviewed ones understand the importance to work the Management of the Marketing of Relationship in the host s companies me intention to get sustainable competitive advantage. One still evidenced that the searched hotels make use of strategies and instruments of Management of the Marketing of Relationship, however without an ample theoretical knowledge and yes only as base in the experience of the managers and spread processes already, generating one moment competitive advantage and not relationships of long duration

Determination of potassium and sodium in an ash sample by gamma-ray spectroscopy

Neutron activation analysis and gamma-ray spectroscopy were used to determine the quantity of potassium and sodium in an ash sample of Tabebuia sp bombarded with thermal neutrons. These techniques, widely applied in nuclear physics, can be used in the context of wood science as an alternative for the usual physical chemistry methods applied in this area. The quantity of K and Na in an 8.60 +/- 0.10 mg of ash was determined as being 1.3 +/- 0.3 mg and 11.0 +/- 1.8 mu g, respectively. The ratio of Tabebuia sp converted into ash was also determined as 0.758 +/- 0.004%.

Concentrações sangüíneas de lactato em eqüinos durante a prova de fundo do concurso completo de equitação

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Abordagem da ergonomia para análise da acessibilidade a hóspedes com deficiência visual em hotéis: soluções de inclusão de pessoas cegas e com baixa visão

This study evaluates the level of accessibility for people with visual impairment (blindness and low vision) hotels in the city of Natal-RN, Brazil, and provides principles, guidelines and means of projective make hotels accessible, to promote comfort, autonomy and security of these people. We used a qualitative research methodology and quantitative trait descriptive, analytical and interpretive. Was taken as a base for field studies Ergonomic Analysis of Work, beginning with a study of the demands of accessibility of hotels and analyzing the modeling activity in these establishments through the application of interactional and observational techniques, such as film, photographic records, conversational actions and observation protocols. A protocol was developed and applied to evaluate the compliance of accessibility of hotels in the face of Brazilian technical standard NBR 9050 (2004). We used methods of Cognitive Task Analysis (CTA) associated with simulated activities to identify the processes of decision making and analyzing the observables of the activities performed by people with visual impairment (POS). Interviews were conducted with people who are blind and low vision in various cities in order to meet accessibility difficulties they faced in hotels and recommendations for improvement that they indicate. The mapping results showed that of 16 hotels 4 and 5 star studied in Natal-RN, reached only 7% of the 50 items of the protocol, while none of them reached 70% of the items. About the results obtained in simulated activities and analyzed from the ATC, we saw that the hotel where it was performed this step shows a need to adequately address the guests with visual impairments

Avaliação de diferentes tipos de atmosferas modificadas na vida útil de carambolas minimamente processadas

Este trabalho teve por objetivo a avaliação da vida útil potencial de carambolas cv. Golden Star, minimamente processadas, armazenadas em diferentes tipos de embalagens plásticas, para a concepção da atmosfera modificada. Os frutos colhidos fisiologicamente maturos apresentaram coloração verde-amarelada, sólidos solúveis (SS) médios de 6,8 ºBrix e massa média de 185 g. Antes da aplicação dos tratamentos, os frutos foram selecionados, higienizados em solução de hipoclorito de sódio (NaOCl) a 100 mg. L-1, resfriados por 12 horas a 15 ± 0,5 °C, seccionados transversalmente, sendo então novamente higienizados em solução de NaOCl a 10 mg.L-1, por 3 minutos. em seguida, os pedaços em forma de estrelas foram acondicionados em bandejas rígidas de poliestireno, com capacidade para 250 g, e revestidas com os seguintes materiais: T1: filme plástico perfurado de polietileno de baixa densidade (PEBD), de 0,006 mm; T2: filme plástico poliolefínico com antiembassamento da Dupont® (AGF), de 0,015 mm; T3: filme plástico poliolefínico da Dupont® (HF), de 0,015 mm; T4: filme plástico de PEBD, de 60 µm; T5: filme plástico de PEBD, de 80 µm; T6: filme plástico de polipropileno (PP), de 22 µm, e T7: bandeja rígida de polietileno tereftalato (PET), com capacidade para 500 mL, com tampa do mesmo material. As embalagens foram então armazenadas em câmara frigorífica a 12 ± 0,5 °C e 90 ± 3% de U.R, por 18 dias. Observou-se que não houve diferença significativa quanto aos sólidos solúveis (SS) e acidez titulável (AT). O maior número de microrganismos e valor de pH foram observados nos frutos embalados nos filmes plásticos de PEBD de 0,006 mm, AGF e HF de 0,015 mm da Dupont®. Entretanto, os frutos acondicionados nas embalagens PET apresentaram o maior teor de ácido ascórbico. da mesma forma, somente nas embalagens PET é que se conseguiu modificação atmosférica eficiente do ponto de vista da manutenção dos atributos de qualidade durante o AR. Assim, esse tratamento proporcionou adequado controle microbiológico e manutenção das características de qualidade por 18 dias para as carambolas minimamente processadas.

Orientação de imagens CBERS-2B usando o modelo rigoroso de colinearidade com dados orbitais

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Uma análise teórica da evolução da rotação estelar

In the past 50 years, large efforts have been made toward the understanding of the stellar evolution. In the observational context, large sets of precise measurements of projected rotational velocity were produced, in particular by the Natal and Geneva groups. From these data, it is now possible to establish the behavior of stellar rotation from the turnoff to the red giant branch. In addition, these data have shown the role of tidal effects on stellar rotation in close binary systems. Nevertheless, relatively little attention has been paid to theoretical studies on the evolution of rotation along the HR Diagram, a topic itself directly associated to the evolution of the stars. Basically, there are two reasons for such a fact, (i) spherical symmetry is not assumed, what leads to a substantial increase in the numerical complexity of equations and (ii) non rotating models have been very successful in explaining relevant observational data, including the mass-luminosity relation and chemical abundances. In spite of these facts, it is clear that considerable work remains to be done on the role of rotation in the later stages of the evolution, where clear disagreements arise from confrontations between theoretical predictions and observations. In the present work we study the evolutionary behavior of stellar rotation along the HR Diagram, taking into account constraint conditions issued from recent observational survey of rotational velocity carried out with high precision procedures and new evolutionary codes

Função de distribuição generalizada aplicada à velocidade de rotação estelar

In the present work we use a Tsallis maximum entropy distribution law to fit the observations of projected rotational velocity measurements of stars in the Pleiades open cluster. This new distribution funtion which generalizes the Ma.xwel1-Boltzmann one is derived from the non-extensivity of the Boltzmann-Gibbs entropy. We also present a oomparison between results from the generalized distribution and the Ma.xwellia.n law, and show that the generalized distribution fits more closely the observational data. In addition, we present a oomparison between the q values of the generalized distribution determined for the V sin i distribution of the main sequence stars (Pleiades) and ones found for the observed distribution of evolved stars (subgiants). We then observe a correlation between the q values and the star evolution stage for a certain range of stel1ar mass

Análise das curvas de luz do CoroT usando diferentes processos comparativos: estimando períodos de rotação estelar

One of the main goals of CoRoT Natal Team is the determination of rotation period for thousand of stars, a fundamental parameter for the study of stellar evolutionary histories. In order to estimate the rotation period of stars and to understand the associated uncertainties resulting, for example, from discontinuities in the curves and (or) low signal-to-noise ratio, we have compared three different methods for light curves treatment. These methods were applied to many light curves with different characteristics. First, a Visual Analysis was undertaken for each light curve, giving a general perspective on the different phenomena reflected in the curves. The results obtained by this method regarding the rotation period of the star, the presence of spots, or the star nature (binary system or other) were then compared with those obtained by two accurate methods: the CLEANest method, based on the DCDFT (Date Compensated Discrete Fourier Transform), and the Wavelet method, based on the Wavelet Transform. Our results show that all three methods have similar levels of accuracy and can complement each other. Nevertheless, the Wavelet method gives more information about the star, from the wavelet map, showing the variations of frequencies over time in the signal. Finally, we discuss the limitations of these methods, the efficiency to give us informations about the star and the development of tools to integrate different methods into a single analysis

Formação estelar desencadeada pela colisão entre nuvens moleculares magnetizadas

We use a finite diference eulerian numerical code, called ZEUS 3D, to do simulations involving the collision between two magnetized molecular clouds, aiming to evaluate the rate of star formation triggered by the collision and to analyse how that rate varies depending on the relative orientations between the cloud magnetic fields before the shock. The ZEUS 3D code is not an easy code to handle. We had to create two subroutines, one to study the cloud-cloud collision and the other for the data output. ZEUS is a modular code. Its hierarchical way of working is explained as well as the way our subroutines work. We adopt two sets of different initial values for density, temperature and magnetic field of the clouds and of the external medium in order to study the collision between two molecular clouds. For each set, we analyse in detail six cases with different directions and orientations of the cloud magnetic field relative to direction of motion of the clouds. The analysis of these twelve cases allowed us to conform analytical-theoretical proposals found in the literature, and to obtain several original results. Previous works indicate that, if the cloud magnetic fields before the collision are orthogonal to the direction of motion, then a strong inhibition of star formation will occur during a cloud-cloud shock, whereas if those magnetic fields are parallel to the direction of motion, star formation will be stimulated. Our treatment of the problem confirmed numerically those results, and further allowed us to quantify the relative star forming efficiencies in each case. Moreover, we propose and analyse an intermediate case where the field of one of the clouds is orthogonal to the motion and the field of the other one is parallel to the motion. We conclude that, in this case, the rate at which the star formation occurs has a value also intermediate between the two extreme cases we mentioned above. Besides that we study the case in which the fields are orthogonal to the direction of the motion but, instead of being parallel to each other, they are anti-parallel, and we obtained for this case the corresponding variation of the star formation rate due to this alteration of the field configuration. This last case has not been studied in the literature before. Our study allows us to obtain, from the simulations, the rate of star formation in each case, as well as the temporal dependence of that rate as each collision evolves, what we do in detail for one of the cases in particular. The values we obtain for the rate of star formation are in accordance with those expected from the presently existing observational data

Processos de aquecimento na alta atmosfera estelar: emissão coronal em raio-x e emissão cromosférica em CaII

In the present work we study the processes of heating in the high stellar atmosphere, with base in an analysis of behavior of the cromospheric and coronal emission for a sample of single stars classified as giant in the literature. The evolutionary status of the stars of the sample was determined from HIPPARCOS satellite trigonometric parallax measurements and from the Toulouse Genéve code. In this study we show the form of behavior of the CaII emission flux in spectral lines H and K F(CaII) and the X-ray emission flux in function of the rotation, number of Rossby Ro and depth in mass of the convective envelope. In this analysis we show that while the cromospheric activity is dominated clearly by a physical process of heating associated with the rotation, like a magnetic field produced by dynamo effect, the coronal activity seems to be influenced for a mechanism independent of the rotation. We show also that the effective role of the depth in massa of the convective envelope on the stellar activity has an important effect in the responsible physical process for the behavior of the activity in the atmosphere of the stars.

A evolução da rotação estelar na vizinhança solar

Different studies point for an rotation age link following a α tα relationship. The value of the α -parameter has a strong role on the evolutionary behaviour of rotation, because it indicates how strong is the spindown once stars evolve. The well known Skumanich s relation α t −1/2, which is consistent with simple theories of angular momentum loss from rotating stars with magnetic fields and winds, is one of the best accepted. Nevertheless, several studies show clearly that such a relation cannot hold for stars much younger or much older than the Pleiades (100 Mega years) without leading to velocities much greater or much lower than those presently observed. The present study aims at improving this picture on the basis of an enlarged analyses taking into account the role of mass and metallicity on the rotation age relation, based on an unprecedented sample of about 14 000 stars in the solar neighbourhood. From this new approach we show that the α parameter it depends strongly on the stellar age and, by consequence, on the metallicity. In addition, one observes a strong dependence of the referred parameter on the single or binary status of the stars

Lítio e parâmetros orbitais em sistemas binários com componentes evoluídas

One of the best established properties of the single late type evolved stars is that their rotational velocity and lithium content decrease with effective temperature and age. Nevertheless, the root cause of this property, as well as the link between rotation and lithium abundance and, in particular, the effects of binarity on rotation and lithium content in binary systems with evolved component, are not yet completely established. How does the gravitational tides, in binary systems, affects rotational evolution and lithium dilution? Trying to answer these questions, we have carried out an observational survey, in the lithium region centered at the lithium I line A6707.81A, for a large sample of about 100 binary systems with evolved component along the spectral range F, G and K, with the CES spectrometer mounted at the CAT 1.44 m Telescope of the ESO, La Silla, Chile. By combining the abundances of lithium issued from these observations with rotational velocity and orbital parameters, we have found a number of important results. First of all, we confirm that in this class of binary systems rotation is effectively affected by tidal effects. Binary systems with orbital period lower than about 100 days and circular or nearly circular orbits, present rotational velocity enhanced in relation to the single giant stars and to the binary systems with an orbital period larger than 100 days. This is clearly the result of the synchonization between the rotational and orbital motions due to tidal effects. In addition, we have found that lithium abundances in binary systems with giant components present the same gradual decreasing with effective temperature, observed in the single giants of same luminosity class and spectral types. We have found no lithium-rich binary systems, in contrast with single giants. A remarkable result from the present study is the one showing that synchronized binary systems with giant component retains more of their original lithium than the unsynchronized systems. In fact, we have found a possible "inhibited zone", in which synchronized binary systems with giant component having lithium abundance lower than a threshold level should be unusual. Finally, the present study also shows that the binary systems with giant component presenting the highest lithium contents are those with the highest rotation rates