873 resultados para Advertising layout and typography.


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Este trabalho teve como objetivo a aplicação do fluxo contínuo na produção de estacas pré-moldadas de concreto para fundação, com base no Sistema de Produção Enxuta. Princípios que regem a Produção Enxuta, eliminação de desperdícios e o mapeamento do fluxo de valor em uma situação real foram utilizados para a obtenção de resultados dessa aplicação, evidenciando uma transformação enxuta, com expressivas reduções dos desperdícios gerados no processo puxado de produção das estacas. O período da pesquisa foi de 8 meses em uma empresa de caráter privado, onde por meio da utilização de ferramentas desse sistema e a metodologia da pesquisa-ação, foi possível identificar o processo crítico – serralheria – para onde se concentraram as ações de melhoria, com a mudança de leiaute, redução de desperdícios e criação de uma célula de produção, favorecendo a aplicação do fluxo contínuo nesta cadeia produtiva. No desenvolvimento da pesquisa, foram realizados treinamentos in loco com os futuros operadores da célula da serralheria, os quais participavam ativamente na promoção de melhorias. O resultado da implementação do fluxo contínuo é o seqüenciamento da produção por meio de leiaute celular e supermercados sincronizando à cadeia produtiva. A determinação do takt time de 14 minutos, o dimensionamento do pichi e o novo leiaute para a célula, permitiram reduções de 80% de movimentação no chão de fábrica, 15% de ganhos totais de área, diminuição de 66,5% de deslocamentos na serralheria. Essas mudanças beneficiaram as outras duas etapas do processo (ferragem e concretagem), também na redução de desperdícios com movimentações e, diante do contexto das melhorias, foi possível identificar os ganhos quanto aos custos operacionais. Como conseqüência, obteve-se um fluxo de informação claro através dos supermercados dentro da célula de produção, o estabelecimento de um fluxo de material e pessoas sem interrupções, favorecendo a implementação do fluxo contínuo. Contudo, criar o fluxo contínuo na produção de estacas pré-moldadas de concreto, em uma empresa privada, depende de fatores organizacionais quanto ao estilo gerencial, comprometimento e delegações de poderes, uma vez que a interrupção imediata do processo produtivo na ocorrência de problemas, somente tornou-se possível mediante intervenção da gerência geral, o que dificultou o prosseguimento das melhorias na linha de produção quanto aos demais processos.

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Pós-graduação em Engenharia Civil - FEIS

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In a highly competitive environment for manufacturers and retailers in the garment sector, flexible solutions for warehousing, distribution and exhibition of products directly influence the cost and responsiveness to market demands. This work refers to a Textile/Clothing, which undergoes a process of restructuring and growth, where we evaluated the need for professionalism in all its processes, so that the high demands were met in a sales perennial. Thus, this study aims to identify and analyze possible improvements in the process of transition from a logistics/manufacturing force in a Textile/Clothing in existence since 1998, located in São Paulo, a framework for a new logistics Center Distribution Logistics. The theoretical basis of the research literature addresses as Distribution Center and its basic functions, layout and performance indicators. As result it was mapped the current logistics processes, contributing directly to the development of the layout of the new Distribution Center. Have also been established KPI,s ( Key Performance Indicator) and Logistics Performance Indicators showing the actual process performance, helping professionals in make decisions

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This work aims to reflect on organizational communication and integrated communication, focusing on the performance of professional Public Relations and Marketing. As a case of study, we evaluated the communication in the BOM DIA journal, especially with regard to the implementation of the Project 50k, dedicated to reviving the journal, with shares of advertising, editorial and structural as well as marketing and sales. The goal is to evaluate the reality of a company, which represents an integrated communication, in which all professionals in various areas and departments within the organization are able to develop a more concise and to seek a common goal, working and developing its workforce which reflects his image and therefore in your external audience

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The transport market has forced organizations reduce the cost of services and processes, resulting from the highly competitive and, for such waste at all levels and processes are a focus of study for its elimination. This study refers to carrier fractional loads, located in the municipality of Itapecerica da Serra Layout and headquartered in São Paulo, which requires a rapid development throughout its structure, because its expansion was not accompanied by an evolution of effective processes. The need to increase efficiency in delivery with a reduced cost of transport forced the company to hire a logistics consulting to help identify potential bottlenecks in processes, suggest improvements with greater impact and implementation at the end of a critical analysis of results. This work focuses on the Layout of the warehouse shipping area of this organization and we used the method of action research to the consultant and involved could reach this conclusion collaboratively, as well as interviews with those involved in the process and also visual observation. Tools such as Key Performance Indicator, Mapping Workflow, Analytic Hierarchy Process, Applied Statistics and Standard Operating Procedure were used to assist in the identification, analysis and implementation of the proposed improvements

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We investigated strategies for children education of academic elites. Our study had as basis researches done in Brazil about the scholarization of elites’ groups during the last two decades. The theorical referential for the definition and the problematization of our object of study was based on Almeida and Nogueira’s works (2002), Bourdieu and Passeron (1975), Brandão and Lellis (2003), Busetto (2006), Lacerda and Carvalho (2007) and Nogueira (1998; 2002; 2005). We developed desk research on the pedagogical proposals of a high school in São Paulo state, its image among the society analyzed through advertising material and the application of semi-structured interviews with six families. The results shows that not only the educational but also the families goals in maintaining privileged positions in terms of children’s admission to universities and courses of high prestige, and the perpetuation of the condition in belonging to an elite group.

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In the current dynamic environment in which the public relations professional is inserted and, considering their ability to perform various activities, the field of events, an area that comprehends many different aspects, ends up being very active and executed by professionals from other fields. The following research demonstrates the importance of the Public Relations professional in the management of an organizational event, aiming to present Public Relations as the area with the most expertize to put plan and organize events, due to the knowledge and theory that can be put into practice. Through a participatory research, the researcher recounts her experience with organizing Carnatlética, event in which she was a part of in 2013. Thus, it is concluded that the participation of a public-relations in the organization is critical to the success of an event, especially in issues related to advertising, media and planning

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Pós-graduação em Comunicação - FAAC

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Pós-graduação em Educação Escolar - FCLAR

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Este texto é parte das reflexões teóricas do nosso Pós-doutorado realizado junto ao Laboratório de Antropologia Visual da Universidade Aberta de Portugal que abordou aspectos interculturais do estudo fotoetnográfico da publicidade e do consumo alimentar no Brasil e em Portugal. Aqui serão ressaltados os aspectos referentes às contribuições da semiótica para o estudo das comunicações publicitárias de alimentos. A proposta é entender os modelos de análise semiótica da publicidade como um meio de operacionalização da descrição densa, na perspectiva etnográfica, a partir da interface interdisciplinar com a produção de sentido das imagens publicitárias, no campo da alimentação, apresentado a análise de um anúncio do azeite Gallo como exemplo.

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The sludge generated by sewage treatment which meets regulatory standards can be used in agriculture. With this understanding, the focus of this study is the evaluation of the agricultural characteristics and inorganic substances in excess activated sludge, which was subjected to drying in a greenhouse. The variables (factor) evaluated during the drying process were: type of sludge (digested or not digested), addition of lime to the sludge, and the physical layout and rotation of sludge in the greenhouse. The parameters monitored for this assessment were moisture, volatile solids and pH. The greenhouse cover and sides were made of translucent plastic to allow the penetration of solar radiation and prevent water from entering. A impermeable floor was used. The sludge was generated in sewage treatment plants located in the metropolitan region of Grande Vitoria, Espirito Santo, Brazil. The solar drying of wastewater sludge in a greenhouse presented satisfactory results.

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Abstract This paper describes a design methodology for piezoelectric energy harvester s that thinly encapsulate the mechanical devices and expl oit resonances from higher- order vibrational modes. The direction of polarization determines the sign of the pi ezoelectric tensor to avoid cancellations of electric fields from opposite polarizations in the same circuit. The resultant modified equations of state are solved by finite element method (FEM). Com- bining this method with the solid isotropic material with penalization (SIMP) method for piezoelectric material, we have developed an optimization methodology that optimizes the piezoelectric material layout and polarization direc- tion. Updating the density function of the SIMP method is performed based on sensitivity analysis, the sequen- tial linear programming on the early stage of the opti- mization, and the phase field method on the latter stage

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Object of the search is the advertising phenomenon of the "product placement", with reference to that it has been investigated legality’s limits, as well as the relationship with the constitutionally protected liberty of expression. Particularly, it has been analyzed, in first place, the problem of the relationship between the freedom of expression and the liberty of economic initiative, with particular reference to the different circles of guardianship to these prepared: or, larger, the one provided for the first from the 21th article of Costitution, more circumscribed, instead, the one established in the 41th article of Costitution, with reference to the second. This analysis has been made with the purpose to investigate the coordination among such liberties in those forms of communications that, for the proper peculiarities that characterize them, can be qualified, according to the concrete circumstances in which they are spread, so much forms of liberty of expression, how much exercise of an activity of enterprise. Under this last profile, it has been taken attention on the advertising activity and, specially, on the non transparent publicities, or not immediately perceivable as such from their receivers, and, therefore, in contrast with the advertising trasparence’s principle: or, the so-called cases of hidden publicity, what the editorial publicity, both "in narrow sense" both "in general sense", as well as the phenomenon of the product placement (or positioning of product), by now diffused in the commercial routine. Therefore, it has been proceeded to a complete and exhaustive examination of innovations introduced by the recent legislative discipline in subject of “planned placement of marks and products” in the cinema works, appraising, in the specific one, the effects, juridical and no juridical, consequential from the introduction of a first form of regulation of the phenomenon of the product placement and, particularly, from the express provision about the legality of the use to such advertising, if it has realized according to specific requirements or condition. In relationship to such profile, it has been also investigate limits (sub kind of normative gaps) from which the recently introduced discipline in subject would seem characterized. Finally, a further circle of investigation has concerned the possible organization of the phenomenon under a negotiate aspect, as particular contract of advertising, in which the object consists in an promotional activity. Concerning this, the experience of foreign countries (above all the Anglo-Saxon one) has been very important, because of the absence, in our arrangement, of a general normative discipline about advertising contracts. Consequently, I’ve investigated principal characteristics of similar contracts, in first place the atypicalness, because of the lack, in Italy, of a legislative discipline of this contract. Such investigation has also been developed through a comparation between the positioning of product and the other advertising contracts, among which, particularly, the sponsorship, as well as the contracts for the advertising exploitation of the name and other people's image, and, specially, the contract of testimonial and the contract of endorsement.

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The increasing aversion to technological risks of the society requires the development of inherently safer and environmentally friendlier processes, besides assuring the economic competitiveness of the industrial activities. The different forms of impact (e.g. environmental, economic and societal) are frequently characterized by conflicting reduction strategies and must be holistically taken into account in order to identify the optimal solutions in process design. Though the literature reports an extensive discussion of strategies and specific principles, quantitative assessment tools are required to identify the marginal improvements in alternative design options, to allow the trade-off among contradictory aspects and to prevent the “risk shift”. In the present work a set of integrated quantitative tools for design assessment (i.e. design support system) was developed. The tools were specifically dedicated to the implementation of sustainability and inherent safety in process and plant design activities, with respect to chemical and industrial processes in which substances dangerous for humans and environment are used or stored. The tools were mainly devoted to the application in the stages of “conceptual” and “basic design”, when the project is still open to changes (due to the large number of degrees of freedom) which may comprise of strategies to improve sustainability and inherent safety. The set of developed tools includes different phases of the design activities, all through the lifecycle of a project (inventories, process flow diagrams, preliminary plant lay-out plans). The development of such tools gives a substantial contribution to fill the present gap in the availability of sound supports for implementing safety and sustainability in early phases of process design. The proposed decision support system was based on the development of a set of leading key performance indicators (KPIs), which ensure the assessment of economic, societal and environmental impacts of a process (i.e. sustainability profile). The KPIs were based on impact models (also complex), but are easy and swift in the practical application. Their full evaluation is possible also starting from the limited data available during early process design. Innovative reference criteria were developed to compare and aggregate the KPIs on the basis of the actual sitespecific impact burden and the sustainability policy. Particular attention was devoted to the development of reliable criteria and tools for the assessment of inherent safety in different stages of the project lifecycle. The assessment follows an innovative approach in the analysis of inherent safety, based on both the calculation of the expected consequences of potential accidents and the evaluation of the hazards related to equipment. The methodology overrides several problems present in the previous methods proposed for quantitative inherent safety assessment (use of arbitrary indexes, subjective judgement, build-in assumptions, etc.). A specific procedure was defined for the assessment of the hazards related to the formations of undesired substances in chemical systems undergoing “out of control” conditions. In the assessment of layout plans, “ad hoc” tools were developed to account for the hazard of domino escalations and the safety economics. The effectiveness and value of the tools were demonstrated by the application to a large number of case studies concerning different kinds of design activities (choice of materials, design of the process, of the plant, of the layout) and different types of processes/plants (chemical industry, storage facilities, waste disposal). An experimental survey (analysis of the thermal stability of isomers of nitrobenzaldehyde) provided the input data necessary to demonstrate the method for inherent safety assessment of materials.

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La mia tesi approfondisce le dinamiche della cinefilia su Facebook: quali relazioni s'instaurano tra lo spettatore cinefilo, e dunque il suo particolare sguardo, e la moltitudine di frammenti di cinema dispersi nella rete; come si sono modificati i rapporti, gli atteggiamenti, i processi di negoziazione, le abitudini e soprattutto i discorsi dei cinefili al cospetto di tracce di cinema sui social network e in particolare su Facebook. Inoltreprovo a dimostrare che la cinefilia è un'esperienza costitutivamente autobiografica, cui il web permette il perpetuare potenzialmente infinito della (auto)narrazione di sé.