Brand Associations of Minor Hockey Tournaments: Understanding the Rep Hockey Parents' Perspective

Tournaments and other hockey-related activities have been calculated to be a significant driver of tourist dollars for many regions across Canada. The competition to attract teams to participate in tournaments, which benefit the tournament organizers and the communities in which they reside, is significant. Consequently, the purpose of the study was to assess the brand associations that representative (rep) minor hockey parents from Ontario’s Greater Golden Horseshoe Region perceive as relevant when considering ideal tournaments for their child to participate in. Brand associations have been classified as the attributes, benefits, or attitudes one uses to develop a perception of a product or service. To investigate the current study, 30 interviews were conducted using a laddering interview technique. Findings indicate that there are seven attributes and nine benefits that impact a tournament’s brand association including: competition, tournament operations, accommodations, bonding, fun, parity, and time management. The interrelationship between the identified attributes and benefits is discussed while recommendations and directions for future research are presented.

Alleviating Negative Spillover of a Brand-Harm Crisis: Sensegiving vs. Sensehiding in a Competitor’s Denial Response Strategy

A brand-harm crisis not only affects the scandalized brand, but may also influence competing brands. Thus, marketers of competing brands need to develop response strategies for reducing negative spillover effects. This research takes a competitor’s perspective and introduces two types of response strategies used to convey a sense of denial: sensegiving and sensehiding. It also investigates how the effects of response strategies are contingent upon brand relatedness and individual thinking styles. The results from three experimental studies show that using a sensegiving strategy reduces negative spillover effects more than using a sensehiding strategy. Additionally, the studies suggest that the observed difference in the effects of response strategy tends to be greater when the level of brand relatedness is high than when it is low. However, individual thinking styles (holistic vs. analytic) seem to have little impact on consumers’ responses to the two denial strategies. This research contributes to the brand-harm crisis literature and provides novel insights into a competitor’s response to potential negative spillover effects.

Monetary Policy by Committee:Consensus, Chairman Dominance or Simple Majority?

This paper studies the theoretical and empirical implications of monetary policy making by committee under three different voting protocols. The protocols are a consensus model, where super-majority is required for a policy change; an agenda-setting model, where the chairman controls the agenda; and a simple majority model, where policy is determined by the median member. These protocols give preeminence to different aspects of the actual decision making process and capture the observed heterogeneity in formal procedures across central banks. The models are estimated by Maximum Likehood using interest rate decisions by the committees of five central banks, namely the Bank of Canada, the Bank of England, the European Central Bank, the Swedish Riksbank, and the U.S. Federal Reserve. For all central banks, results indicate that the consensus model is statically superior to the alternative models. This suggests that despite institutionnal differences, committees share unwritten rules and informal procedures that deliver observationally equivalent policy decisions.

Le Louvre des Sables : le dossier Abou Dhabi

Pour respecter les droits d'auteur, la version électronique de ce mémoire a été dépouillée de ses documents visuels. La version intégrale du mémoire a été déposée au Service de la gestion des documents et des archives de l'Université de Montréal.

Profil et déterminants comportemental et physiologique de l’ascension à la dominance en milieu naturel chez les femelles d’une espèce de poisson hautement sociale

Malgré le fait que le statut social soit reconnu comme ayant une forte influence sur l’aptitude, les facteurs affectant le statut social et les changements de ce statut demeurent peu connus. De plus, les études sur la dominance ayant un lien avec l’agressivité portent rarement sur des femelles. Nous étudierons ces aspects en utilisant Neolamprologus pulcher, un poisson à reproduction coopérative du lac Tanganyika. La probabilité d’ascension sociale était manipulée sur le terrain et les changements physiologiques et comportementaux, ainsi que le niveau plasmatique de testostérone, associé avec l’ascension à la dominance de femelles subordonnées étaient caractérisés. Le degré de coopération et la masse étaient supérieurs chez les femelles ascendantes par rapport aux femelles non-ascendantes d’un même groupe social. Après une semaine d’ascension sociale, les femelles ascendantes ne différaient pas comportementalement, mais différaient physiologiquement des femelles dominantes. Les femelles dominantes, ascendantes et subordonnées ne différaient pas quant au niveau de testostérone plasmatique. Comprendre les bénéfices des comportements coopératifs pour les subordonnés a longtemps posé un problème évolutif. Nos résultats impliquent que les comportements coûteux métaboliquement peuvent avoir été sélectionnés en améliorant l’aptitude future via l’héritage du territoire et du statut social. De plus, le degré de coopération pourrait être un signal de qualité détecté par les compétiteurs et les collaborateurs.

La coédition franco-québécoise et ses conséquences sur les oeuvres de fiction publiées en traduction

La coédition de traductions faites au Québec, puis diffusées sous la marque d’un éditeur français, est une pratique à laquelle ont recours les éditeurs pour accroître le rayonnement de leurs titres. Ces coéditions s’effectuent selon des modalités variées dont l’évolution est parfois imprévisible. Dans le processus, les éditeurs et les traducteurs sont amenés à faire des compromis sur la langue d’arrivée afin de rejoindre les publics cibles outre-Atlantique. En quoi consistent ces compromis? Sont-ils terminologiques, lexicaux, culturels ou purement subjectifs? Comment sont-ils perçus par les traducteurs et les éditeurs? Ce mémoire explore ces questions par le biais de quatre études de cas de coéditions de traductions par des éditeurs et des traducteurs littéraires du Québec. L’analyse montre que ces compromis, qu’ils soient ou non culturels, affectent peu la qualité du français mais qu’ils créent parfois chez les éditeurs et les traducteurs un sentiment de domination culturelle de la part de la France. Ce discours est cependant nuancé par les types de pratiques de coédition et par la position des traducteurs dans la structure de l’édition. Un meilleur encadrement des pratiques de coédition et une valorisation du statut du traducteur dans le champ littéraire pourraient contribuer à atténuer certaines tensions liées à la coédition.

The Effect of Sales Promotion on Consumer Based Brand Equity

The study was an attempt to find out the effect of Sales Promotion,Price and Premium Promotion,on Consumer Based Brand Equity.The dimensions of consumer Based Brand Equity under study were Brand Awareness and Associations,Perceived Quality and Brand Loyalty.The Product categories under study were Convenience Products,shopping Products and Specialty Products and the product classes taken were Toothpastes,Colour Television and Athletic Shoes.The brands under study were Convenience Products-Anchor,Closeup,Colgate and Dabur:Shopping products-LG,Onida,Samsung and Sony and Specialty Products-Action,Adidas,Nike and Reebok.The primary objective of the study was to examine the effect of Sales Promotion,Price and Premium Promotion,on Consumer Based Brand Equity(CBBE)

Buyer information and brand Choice behavior in markets with asymmetries

This thesis Entitled Buyer information and brand choice behaviour in markets with asymmetries.The period of transition set in by globalization and liberalization has ensued a onsiderable degree of homogeneity with western societies with respect to quantity and quality of goods and services.The study is aimed at finding out how the buyers adapt to the prevalent complex and dynamic market configuration by taking an archetypical situation of information gathering and brand- choice decision of select household consumer durables.The study was based on a set of 301 sample respondents who were either first time purchasers or repeat purchasers for household use, of the items under study in the sample area comprising of rural, urban and semi-urban areas. Data were collected using interview schedule and analysis of the same was done with standard statistical computer programs.Buyer confidence as perceived by buyers with respect to information acquisition and brand-choice represents the felt competence to effectively function in the market.In general, lower levels of education, income and occupation showed lower levels of search. The oldest were also low searchers. The repeat purchasers of the product searched less than the first purchasers. The most important source of information was word of mouth or information from others followed by television advertisements. The least important source of information was billboards, displays and similar forms of advertisements.The second factor is characterized by items representing ‘social attributes’ like, use by many others, use by peers, recommendation by significant others and reputation of the brand. The third factor represents ‘susceptibility to incentives and promotions’.

Significance Of Product Type And Brand In The Purchasing Behaviour Of Cattle Feeds: An Empirical Study In Kerala

Cattle feed industry is a major segment of animal feed industry. This industry is gradually evolving into an organized sector and the feed manufactures are increasingly using modern and sophisticated methods that seek to incorporate best global practices. This industry has got high potential for growth in India, given the fact that the country is the world’s leading producer of milk and its production is expected to grow at a compounded annual growth rate of 4 per cent. Besides, the concept of branded cattle feed as a packaged commodity is fast gaining popularity in rural India. There can be a positive change in the demand for cattle feed because of factors like (i) shrinkage of open land for cattle grazing, urbanization and resultant shortage of conventionally used cattle feeds, and (ii) introduction of high yield cattle requires specialized feeds. Earlier research studies done by the present authors have revealed the significant growth prospects of the branded cattle feed industry, the feed consumption pattern and the relatively high share of branded feeds, feed consumption pattern based on product types (like, pellet and mash), composition of cattle feed market and the relatively large shares of Kerala Feeds Ltd. (KFL) and Kerala Solvent Extractions Ltd. (KSE) brands, the major factors influencing the purchasing decisions etc. As a continuation of the earlier studies, this study makes a closer look into the significance of product types in the buyer behavior, level of awareness about the brand and its implications on purchasing decisions, and the brandshifting behavior and its determinants

Global and dominance with concentric hierarchical stimuli and orientation classification task. 'Dominancia global y local con est??mulos conc??ntricos y tareas de clasificaci??n de la orientaci??n'

Resumen tomado de la publicaci??n. Resumen tambi??n en ingl??s

New Brand PowerPoint template for teaching - how to use it

This short video show you how to download the template and use it with PowerPoint to create new presentations and apply it to existing presentations.

New Brand PowerPoint template - good practice advice

This short video introduces the new teaching templates and provides advice about good slide design

New Brand PowerPoint templates for teaching

The templates plus a couple of videos showing how to use them