Descripción de la estructura organizacional del área de responsabilidad social de BELCORP

El presente estudio hace referencia al área de Responsabilidad Social Empresarial de una empresa del sector de belleza. En primera instancia se realiza un análisis bibliográfico de la Responsabilidad Social y sus ejes; de esta manera se puede analizar a profundidad cuáles son las condiciones para cumplir con esta importante gestión y cómo realizarla. La estructura organizacional, se define en el presente trabajo para reiterar que la responsabilidad social debe estar inmersa en los objetivos estratégicos de la compañía. Este concepto se establece dentro de la matriz metodológica que permitió avanzar en la investigación; en dicha Matriz se evaluaron cuatro variables: evolución del área, plataforma estratégica de la empresa, división y coordinación del trabajo del área. Después del análisis se evidencia la importancia del involucramiento de todas las áreas de la compañía para lograr ser una empresa socialmente responsable. Este aspecto es fundamental pues integra los grupos de interés generando un beneficio tanto para éstos como para la empresa.

Breaking the Conventions : Shakespeare, the Fair Young Man and the Dark Lady

The aim of this essay is to show how Shakespeare’s sonnets violated and reversed the conventional ideas in terms of beauty and idealisation. Furthermore, I will examine the way Shakespeare presented his beloved woman as an absolute opposite of the one created by Petrarch, and how he shifted all the divine metaphors from a woman to a fair young man, creating a new object of praise and admiration.

Harmony in and between aesthetic experience and moral experience

The thesis finds that the notion of harmony has been integral to the concepts of beauty and goodness from the earliest times, in Eastern and Western philosophy. It also argues that the experience of beauty and the experience of goodness are related through the human propensity to avoid disorder.

Thin white women in advertising : deathly corporeality

This article examines the way that contemporary British women’s magazine advertising employs idealized images of thin white women to confer status on a range of beauty products and services. These lean, pure, radiant images of white women are imagined to be natural sources of light, beauty, and the entry point (with the product) to a higher state of female grace. However, the article also addresses what is argued to be the ‘absence’ effect and the lack of corporeal life that is also at the core of many of these ‘lacking’ images of white women. The article argues that such textual ruptures and contradictions, in turn, point to the way that thinness itself, as a self-willed body project, can be considered to be a resistant body practice, or one that draws attention to the life and death struggle at the heart of what it means to be a ‘good’ white woman in a patriarchal society

Sharing the moment : on the Olympic Games as spectacle

Article examining the 'sale' of Olympics drawing on Kant's aesthetics of beauty in the Critique of Judgment.

Utilizing Remote Sensing Imagery to Monitor Vegetation Change within World Heritage Sites

ABSTRACT World Heritage sites provide a glimpse into the stories and civilizations of the past. There are currently 1007 unique World Heritage properties with 779 being classified as cultural sites, 197 as natural sites, and 31 falling into the categories of both cultural and natural sites (UNESCO & World Heritage Centre, 1992-2015). However, of these 1007 World Heritage sites, at least 46 are categorized as in danger and this number continues to grow. These unique and irreplaceable sites are exceptional because of their universality. Consequently, since World Heritage sites belong to all the people of the world and provide inspiration and admiration to all who visit them, it is our responsibility to help preserve these sites. The key form of preservation involves the individual monitoring of each site over time. While traditional methods are still extremely valuable, more recent advances in the field of geographic and spatial technologies including geographic information systems (GIS), laser scanning, and remote sensing, are becoming more beneficial for the monitoring and overall safeguarding of World Heritage sites. Through the employment and analysis of more accurately detailed spatial data, World Heritage sites can be better managed. There is a strong urgency to protect these sites. The purpose of this thesis is to describe the importance of taking care of World Heritage sites and to depict a way in which spatial technologies can be used to monitor and in effect preserve World Heritage sites through the utilization of remote sensing imagery. The research conducted in this thesis centers on the Everglades National Park, a World Heritage site that is continually affected by changes in vegetation. Data used include Landsat satellite imagery that dates from 2001-2003, the Everglades' boundaries shapefile, and Google Earth imagery. In order to conduct the in-depth analysis of vegetation change within the selected World Heritage site, three main techniques were performed to study changes found within the imagery. These techniques consist of conducting supervised classification for each image, incorporating a vegetation index known as Normalized Vegetation Index (NDVI), and utilizing the change detection tool available in the Environment for Visualizing Images (ENVI) software. With the research and analysis conducted throughout this thesis, it has been shown that within the three year time span (2001-2003), there has been an overall increase in both areas of barren soil (5.760%) and areas of vegetation (1.263%) with a decrease in the percentage of areas classified as sparsely vegetated (-6.987%). These results were gathered through the use of the maximum likelihood classification process available in the ENVI software. The results produced by the change detection tool which further analyzed vegetation change correlate with the results produced by the classification method. As well, by utilizing the NDVI method, one is able to locate changes by selecting a specific area and comparing the vegetation index generated for each date. It has been found that through the utilization of remote sensing technology, it is possible to monitor and observe changes featured within a World Heritage site. Remote sensing is an extraordinary tool that can and should be used by all site managers and organizations whose goal it is to preserve and protect World Heritage sites. Remote sensing can be used to not only observe changes over time, but it can also be used to pinpoint threats within a World Heritage site. World Heritage sites are irreplaceable sources of beauty, culture, and inspiration. It is our responsibility, as citizens of this world, to guard these treasures.

Atributos da qualidade: um estudo exploratório em serviços de estética e beleza

The main purpose of this exploratory work is to investigate the attributes that motivate customers to choose services within beauty and aesthetic centers. Everyday, we are taking by surprise due to the discovery of new procedures that will make many dreams come true regarding youth¿s prolong. Customers are much more demanding now, so the beauty industry must emphasize the importance of beauty in our day lives. The old age fears, the need of men and women in getting close to the perfect beauty and looking great explaining the reason many customer looking for beauty and aesthetic centers to ¿postpone¿ the inevitable old age.This work focus on the increase of beauty and aesthetic industry market position, the quality of service provide by these centers, emphasize the concepts of service quoted by different authors, for instance, Lovelock (2006), Las Casas (2002), Kotler (1998), the characteristics of services, the behaviour of customers, the conceptualized models of service quality from Albrecht and Zemke (1998), moments of truth according to Carlzon (1994).This work presents a summary of beauty along the years; shows the methodology used and the interviews results showing the main quality service attributes in beauty and aesthetic centers; the difficulty faced and suggestion for future research.

Interação sexual: perspectiva etológica do dimorfismo sexual humano

A interação sexual no sentido de ação conjunta ou recíproca supõe a existência de parceiros dimorficamente caracterizados a partir da estrutura cromossomial X-X ou X-Y. A diferenciação do sexo, entretanto, não depende apenas da condição cromossomial, podendo mesmo ser invertida quando a ação hormonal for alterada. Os dados disponíveis apontam os andrógenos como um dos principais agentes de diferenciação, afetando o organismo "básico" feminino num sentido masculinizante. A medida que se progride na escala animal, contudo, os aspectos estritamente biológicos perdem em importância e as condições ambientais aos poucos se impõem . Nos primatas superiores, caso não se estabeleçam condições adequadas de aprendizagem, o desenvolvimento sexual não se completa e a cópula se torna inviável. No ser humano, além dessa aprendizagem, fatores socio-culturais respondem pelo comportamento considerado masculino ou feminino que supostamente será exibido por cada parceiro da interação. Também as noções de estética são seriamente determinadas pela tradição cultural, com cada povo tendendo a valorizar os próprios traços raciais como ideal de beleza. Do ponto de vista físico, entretanto, pode-se tentar estabelecer algumas constantes, como as formas arredondadas para a mulher e o porte atl6tico ou capacidades gerais , para o homem. Uma vez estabelecida a atração e encontrado local e momento adequado, a interação sexual tende a uma progressiva intensificação e genitalização, que, nas sociedades de tradição judaico-cristã se reflete numa sequência, mais ou menos previsível, envolvendo carícias gerais, beijos, acariciamento de seios e genitais até a união genito-genital o significado e a forma como cada cultura desenvolve os contatos físicos de intercambio erógeno revelam tão grande variedade que já se apontou essa polimorfismo corno aquisição típica do ser humano. Assim, ao contrário do que faz supor o ideal de abstinência, é na capacidade de buscar e estender o prazer além da s1mples atividade orgânico-sexual que o homem, em sexo, se liberta da limitação animal.

A “materialização” da beleza: campo semântico e consumo

A percepção de beleza, há muito tempo, extrapola as noções de simetria dos corpos. Há um vasto campo semântico a permear a idéia de beleza para as mulheres. Nosso trabalho teve como meta buscar a compreensão do conceito de beleza para um grupo de mulheres brasileiras, e terminou por verificar como a dinâmica de consumo se tornou uma aliada para a conquista de um ideal de beleza.

Um estudo sobre a apreciação do raciocínio matemático na formação inicial de professores

The present work focused on developing teaching activities that would provide to the student in initial teacher training, improving the ability of mathematical reasoning and hence a greater appreciation of the concepts related to the golden section, the irrational numbers, and the incommensurability the demonstration from the reduction to the nonsensical. This survey is classified itself as a field one which data collection were inserted within a quantitative and qualitative approach. Acted in this research, two classes in initial teacher training. These were teachers and employees of public schools and local governments, living in the capital, in Natal Metropolitan Region - and within the country. The empirical part of the research took place in Pedagogy and Mathematics courses, IFESP in Natal - RN. The theoretical and methodological way construction aimed to present a teaching situation, based on history, involving mathematics and architecture, derived from a concrete context - Andrea Palladio s Villa Emo. Focused discussions on current studies of Rachel Fletcher stating that the architect used the golden section in this village construction. As a result, it was observed that the proposal to conduct a study on the mathematical reasoning assessment provided, in teaching and activity sequences, several theoretical and practical reflections. These applications, together with four sessions of study in the classroom, turned on to a mathematical thinking organization capable to develop in academic students, the investigative and logical reasoning and mathematical proof. By bringing ancient Greece and Andrea Palladio s aspects of the mathematics, in teaching activities for teachers and future teachers of basic education, it was promoted on them, an improvement in mathematical reasoning ability. Therefore, this work came from concerns as opportunity to the surveyed students, thinking mathematically. In fact, one of the most famous irrational, the golden section, was defined by a certain geometric construction, which is reflected by the Greek phrase (the name "golden section" becomes quite later) used to describe the same: division of a segment - on average and extreme right. Later, the golden section was once considered a standard of beauty in the arts. This is reflected in how to treat the statement questioning by current Palladio s scholars, regarding the use of the golden section in their architectural designs, in our case, in Villa Emo

Corpo e beleza: uma análise das produções da educação física, em nível de mestrado

Talking about body and beauty seems fairly familiar to physical education. We understand that the body language in the area provides many meanings over the appearance, beauty and aesthetics, thus requiring the need of criticism and the need to interrogate her to realize how physical education has been re-signified. For this purpose, considering the multiplicity of meanings that surround the body and beauty, we discussed the implications that this brings to the area of Physical Education, analyzing the conception of body and beauty in the studies in this area, at the masters level, from some questions: What conceptions of body and beauty have been discussed in the studies of physical education at the masters level? What is the relationship between the meanings of body and beauty products analyzed and identified in the models of beauty outlined in Physical Education? We understand the importance of this research and its contribution to the epistemological analysis of existing studies. And, mainly because there is a lack of studies that discuss these productions. For construction of this text and for our reflections, we rely on thoughts like David Le Breton, Claude Levi- Strauss, Michel Foucault, Maurice Merleau-Ponty, Ana Marcia Silva, Carmen Smith, Isabel Mendes, Karenin Porpino Nobrega and flounder. The present study is characterized as a qualitative research, and content analysis proposed by Laurence Bardin (1977) for data processing. The corpus was composed of eight essays in the area of Physical Education, published in the CAPES Theses Database for the period 2004 to 2008, selected from the subject and body beauty. The initial reading allowed us to select meaningful units and guide our discussions on two main themes, which make up the two chapters of the work. In the first chapter, entitled Body, beauty and culture, as evidenced understandings of body, nature and culture that are present in the work is considered. In the second chapter, Standard Body Transformations and beauty, we present the concepts of body and beauty found in the dissertation, focusing on the mutability of representations of the models of beauty in body singularities in the relations of power-knowledge and the importance given the body in society, especially with regard to physical education professionals. We have thus found that, considering the dissertations analyzed, the understanding of body and beauty has been resignified, when dealing with other aesthetic conceptions that consider the uniqueness expressed in the human body and the culture of which the individual belongs

A experiência de depressão na contemporaneidade: uma compreensão fenomenológico-existencial

The depression is one of the most common forms of getting ill nowaday. Due to the increase in incidence of depression cases registered worldwide, this theme has been the subject of important studies, especially regarding the symptomatological description and biological etiology of the disease. This research had the objective to understand the unique experience of depression experienced by people who recognize themselves in depression, under the focus of existential phenomenology of Martin Heidegger. To reach the proposed objective, individuals narratives interviews were conducted with four participants, starting from the triggering question, "from your experience, how is for you to being depressed?". The survey revealed that depression affects the whole person and is related to stressful life contexts. Depression was narrated as an experience of disempowerment and lack of self esteem and personal worth. The collaborators of the research referred to the depression from sad, angry, bored and pessimistic mood. The time is experienced as a restriction to the projective opening towards the possibilities of being in which the future is seen as catastrophic and the past lived as debt and guilt. The corporeality, in depression is experienced through the weight, fatigue and pains for no reason. The space is lived from the notion of fall and collapse. We also realized the desire for isolation and avoidance of social contact. Suicide is desired and represents the end of the suffering in life. The depression has proved, still, very stigmatized, because it is discredited and misunderstood. The stigma also addressed to the experience of hospitalization and the unsuitability to the socially imposed standards of beauty, which generates enough suffering to the depressed person. The medication was described based on its positive effects, as a balance and suffering reducer, but also as a producer of dependence. Were also identified according to the collaborators, traces of selfdemand, ordenality and being-for-others, characteristic of typus melancholicus. This study contributes to an understanding of the depression that goes beyond the merely biological perspective and symptomatology of the pathology. The investigation of the depressive experience, through the lens of Heidegger's phenomenology, showed us the phenomenon of the depression in their singularity, complexity and multiple meanings, showing the close relationship between the formation of the depression and the context of personal and social life of the participants

Educação sexual na escola a partir da psicologia histórico-cultural

Este artigo relata um projeto na área da Psicologia da Educação com referencial histórico-cultural. O projeto foi desenvolvido em uma escola de ensino fundamental que teve como objetivo oferecer educação sexual para adolescentes auxiliando-os para viverem com autonomia e responsabilidade sua sexualidade. A intervenção ocorreu em 15 encontros semanais, com o uso de diferentes estratégias metodológicas abrangendo os seguintes temas: 1) Identidade Grupal e levantamento de expectativas, 2) regras de convívio grupal, 3) Conceito de Sexualidade; 4) Conceito social de adolescência, 5) Fisiologia e saúde, 6) Saúde Sexual e reprodutiva, 7) Iniciação Sexual, 8) Gravidez na Adolescência, 9) Violência Sexual, 10) Padrões de Beleza e atitudes de discriminação e 11) Gênero e diversidade sexual. Alunos e professores avaliaram a proposta de intervenção como satisfatória e necessária na escola. Almeja-se a continuidade do projeto com outros alunos e oferecer formação aos professores.

Valorização de beleza e inteligência por adolescentes de diferentes classes sociais

Participaram do estudo 180 adolescentes (90M e 90F) com idades variando entre 15 e 17 anos, alunos do ensino médio, pertencentes a diferentes classes sociais. Foram comparados gêneros e classes sócio-econômicas a respeito dos valores de beleza e de inteligência que adolescentes atribuem a si próprios e, numa situação hipotética e de forma mutuamente exclusiva, qual desses atributos foram mais valorizados para si mesmos e para possíveis parceiros. Os resultados mostraram que os rapazes de classe alta atribuíram-se maiores notas de inteligência. Adolescentes de ambos sexos pertencentes à classe baixa gostariam de possuir um maior nível de inteligência em detrimento da beleza, enquanto que adolescentes de classe alta preferem o equilíbrio entre beleza e inteligência. As moças valorizam mais a inteligência em seus parceiros que os rapazes, os quais valorizam mais a beleza em suas parceiras.