A internet e os públicos empresariais: manual prático de relações públicas na grande rede

The ease and convenience provided by the Internet allow for the communication between the organization and its stakeholders to become rapid and effective. This fact can be good both for the organization and for the public. Keeping this in sight, the Internet as a public relations tool for communication between the organization and its stakeholders is the theme discussed throughout this study. Through bibliographic and exploratory research, this paper aims at pointing at effective tools afforded by the Internet that can be used by Public Relations. These tools can promote the relationship between organizations and its publics inserted on the Internet. In this way, the organization can influence publics in its favor. The present work investigates what strategies the Internet can contribute significantly to the field of Communication despite the fact that it is not able to completely replace traditional media

Desafios da comunicação na gestão da sustentabilidade ambiental das organizações contemporâneas

The present production aims to approach environmental sustainability and communication to demonstrate that the public relations´s professional is capable of legitimation process´s assistance of ethics and coherent speechs and capable of sense´s construction´s assistance for environmental sustainability on contemporary organizations. This position shows that organization´s consistent speechs are connected with its institutional mission and effort besides, it is value and sensitive to interested parts that emphasis the environmental preservation and environmental project´s introduction, integrating organization with community. On this context it is constructed a discussion about Sustainability Report´s content and guidelines used for sustainability reporting framework, as where as main environmental organizational activities, analyzing three different companies and its respective Sustainability Reports on 2009. Thereby, it is pointed out relevance of efficient communication which deal with opposite interests between organizations and its stakeholders so that public relations focus on strategic management trying to include negotiation, dialogue, transparency and ethics to line up both interests

Aspectos reprodutivos e sociais e resistência óssea em ratos machos submetidos ao exercício físico e/ou a um anabolizante esteróide

Nowadays the regular practice of sports is known as a way to obtain a better quality of life. On the other hand, the media has been distorting this idea, determining the ideal body as the hypertrophy phenotype. It is well known that the genetic factor does not allow all individuals to have this body shape. Besides the fact that, the anxiety of these people in obtain quick results, as one of the globalization’s consequence, make use of anabolic steroid to achieve this goal. However the bodybuilding or the strength muscle gain, make anabolic steroids users abuse and in major cases the users do not know the side effects. In front of these considerations, the present study evaluated the effects of the treatment with anabolic steroids and/or high intensity physical training on the corporal developing, the reproductive organs, bone parameters (strength and bone deformation) and seminal parameters as well the social behavior (aggressiveness). In other to obtain the experimental group, male Wistar rats were used, with 75 days old. The groups were divided into: Vehicle Non-Training (NV), Anabolic Steroid-Non-Training (NA), Vehicle-Training (TV) and Anabolic Steroid-Training (TA). These rats received i.m. injections, twice a week, of anabolic steroid (5mg/kg per animal of nandrolona decanoate) or vehicle (the same volume of peanut oil per animal) and the group TV and TA were submitted to physical training three times per week, during eight weeks. The body mass, wet weight of reproductive organs, femur and semen of the different groups were measured. The aggressive test was also realized in two steps: the first, within 4 weeks of the treatment and the other step in the end of the treatment, in this period the animal was isolated. It was not observed alterations in body mass of the groups. Though it was observed a benefic effect on the maximum strength of the... (Complete abstract click electronic access below)

Elaboração de cartilha para orientação de pais de alunos de escolas públicas sobre obesidade infantil

Esta pesquisa procurou investigar os trabalhos já publicados em revistas, periódicos, artigos científicos, livros e outros meios de comunicação, informações sobre a obesidade infantil, desde seu surgimento, métodos de prevenção e tratamentos adequados para evitar que a epidemia da obesidade continue a se alastrar em nosso país. O objetivo final desta pesquisa e revisão bibliográfica, foi o desenvolvimento de uma cartilha infantil, voltada para pais e alunos de escolas do ensino básico, a fim de alertá-los sobre a obesidade infantil, utilizando diversas gravuras e linguagem simplificada, para que tanto adultos quanto crianças possam compreender o conteúdo da cartilha. Os indivíduos obesos sofrem devido a diversos problemas, além dos problemas relacionados a saúde em geral, ainda são estigmatizados em nossa sociedade que valoriza mais a aparência que a saúde física, para isso a problemática da imagem corporal também foi abordada na cartilha. Temas como alimentação, atividade física, lazer, cuidados dos pais, doenças associadas e o crescente aumento da obesidade infantil no Brasil foram abordados, entre outros

Construindo novas referências: a comunicação aliada à formação do público interno

This paper addresses the issue of internal communication, especially with regard to its function formative and not merely informative. The objective of the research is to analyze to what purposes the organizations use their internal communication, as well as the viewpoint of communication professionals about building character and training of these means. As exploratory research method was used with a questionnaire to communications professionals who work or have worked in the area of internal communication in organizations. The issues addressed were aimed at verifying whether the communication is commonly fostered with other goals besides informing, which the media more used and is performed in an integrated manner with other departments. It was concluded that, although the internal communication is used most often to inform and ensure a good organizational climate, communication professionals understand the necessity of its use for the formation of the internal public and try to use it for this purpose

Comunicação pública e democracia digital nos processos de participação cidadã: uma análise do Portal Brasil, sob os princípios de E-engagement

This article conducted an analysis of Portal Brazil, specifically in the areas of “Education” and “Economy and Employment”, by according to the principles of e-engagement defined by the Organization for Economic Co- operation and Development (OECD). For understanding of this work, were elucidated concepts such as public communication - trajectory, principles and relations -, digital democracy, e-government and engagement and civic participation. Through this analysis was realized the importance of public communication in the processes of opinion formation and stimulus to citizen participation, as well as the performance of the internet as a facilitator instrument in the processes of relationship between State and Society

Cidadão em sintonia participativa: uma perspectiva para as Relações Públicas

In contemporary times, to which the media is centralized in the hands of a few, it is necessary to understand and discuss its democratization. In this situation it surges a theory that is still maturing, Communication Public, which reflects the communication by the optic of citizen participation. In this sense, the research has as objective the reflection about democracy, the centrality and conglomeration media in society and what is affecting public broadcast organizations. So has too the intention to defend the performance of professional public relations in this context, due to its humanistic and strategic characteristic. Through literature review, observation of programming of Radio FM UNESP Bauru and interviews with employees, it is perceived that the vehicle radio for its intrinsic characteristics has great potential democratization, when this character in public can promote citizenship. There was also observed the demand for professional public relations, assisting the organization to recognize themselves as a social institution, defining its mission, its goals, its vision and policies, with objective to make two-way symmetrical communication to the public

Comunicação e ações sociais na era da convergência e da interatividade

This paper aims to propose a communication plan to Internet media that explores interaction, expanding “Agência Propagação” institutional communication and of its principal product, the social propaganda messages named “Minuto Consciente”. This study will be based on the concepts of Convergence Culture (JENKINS, 2009), Digital Marketing (TORRES, 2009), Integrated Communication (KUNSCH, 2003) and Computer Mediated Interaction (PRIMO, 2007) to understand the communication an interaction phenomenon in digital era and select the strategies to establish a continuous communication flow in different medias. Therefore, this paper will use exploratory and empirical methodology

Mídias radicais e a utilização do Culture Jamming: quebrando as barreiras construídas pelos veículos hegemônicos

This monograph aims to analyze the ability of the radical media to lead journalistic productions performed by O Globo during debates of the event Rio +20. The concentration of the major means of communication in the minor part of the population consolidates what can be called by hegemonic media. These media are primarily responsible for controlling the content viewed by a large portion of the population. Aiming a true plurality of information the alternative media day-by-day is looking for a bigger space within the communication market. Thus, the hegemonic media use capable tools to interfere in editorial policies consolidated by corporative media. One of those possible tools is the Culture Jamming, an activist action that interferes in a variety of marketing branches of communication. Therefore, having in its basis theorists such as John Downing and Perseu Abramo this study analyzed the journalistic content produced by the newspaper O Globo between the days 13 to 22 of June, in which the Rio +20 activities were held

A influência da mídia para crianças de educação infantil

It is through the media that information is transmitted, both educational or noneducational. Among the various forms of media there’s television, as one of the means of communication most used since the 50’s. Most of the time, television displays images and words to reach the target audience, something that is done in a simple, but often appealing way. Media is present in our daily lives and takes a significant educational role in the constitution of subjects. That is to say, the persuasive power of television is amazing, in order to influence children in their habits and their ways of thinking and acting. It was intended to discuss in this paper the influence of media on kindergarten children. For this, the historic rescue of television in Brazil was presented and also its trajectory to the present day and the power of media on children in preschool

Revista Bauru animal

The theme of this project is the animal world, focusing on Bauru. The magazine Bauru Animal was born from the lack of publications addressing the issue of animals under the focus of their rights in this county. The treatment we give to animals is an important ethical and moral issue that should be discussed by the press. In Bauru there is an animal protection movement, whether organized or independent people. And there are many problems about the animals. The intent of the magazine is to report the status of animals in the city, checking legislation and getting into the philosophical field: we have the right to treat animals as mere environmental and economic resource? For the preparation of the materials were performed several interviews, documented in audio files and performed with the authors' theoretical Cremilda Medina and José Carlos Sebe Bom Meihy. The animal issue is cross-cutting issue that involves all traditional media editorials and allows public bodies to discuss assignments, ethical, moral and legal, the role of the citizen in society and many other issues relevant to the media

O Relações Públicas e a comunicação organizacional: um estudo exploratório nas agências de São José dos Campos

The field of social communication, especially the one of Public Relations, seems to be unknown and not so recognized and explored in Brazil, even though these professionals are trained to operate in different kinds of organizations. Because of that, it is important for the Public Relations to know the demands of the market he or she wants to work on. Therefore, an exploratory study was conducted in agencies in São José dos Campos, São Paulo. The project objectives are to identify the communicational demands from the communication agencies’ point of view, get to know the work field for Public Relations, verify if the professional attends the market demands and identify market needs in communication. The methodology used was: bibliographical search of theories concerning organizational communication, communication agencies and Public Relations; and a field research in five agencies that provide services related to organizational communication, for recognizing reality. The data obtained shows that organizational communication is a growing field and in which the Public Relation has much to contribute, but unawareness of the profession results in a small number of professionals working in the area

As relações públicas e a gestão da comunicação integrada em tempos de crise: uma análise sobre o caso Ades no Facebook

This paper aims to understand so that organizations in times of crisis - exposed to social media, especially Facebook - they conceive strategies to minimize any factors that shake with your credibility, image and reputation. There for, the case study on the crisis experienced by Ades brand in March 2013 was chosen. The methodology of the work consists of bibliographic research and analytical as well as the presentation and case study, covering the concepts of Marketing, Public Relations, Social Media, Reputation Management and Image, Branding and Integrated Communication. This work was divided into four chapters that present the management of communication in the digital age, the presentation of the global Unilever brand and it brand Ades; exposure to the crisis and its repercussion and an analysis of the case under the stance of public relations, in this order

Governo eletrônico, democracia digital e comunicação pública: a presença do poder judiciário na internet

Pós-graduação em Comunicação - FAAC

Sexualidade, gênero e mídia: projeto de educação sexual com estudantes de comunicação e psicologia

O Projeto ´Grupo de Discussões sobre Sexualidade, Gênero e Mídia´ foi baseado na importância de dialogar sobre como os temas Sexualidade e gênero são representados nos meios de comunicação. Os participantes foram dez estudantes universitários dos cursos de Psicologia e Comunicação (Jornalismo, Rádio e Televisão, Relações Públicas e Design). O objetivo foi propiciar um espaço de diálogo entre as áreas de Psicologia e Comunicação, com discussões sobre pesquisas acadêmicas e materiais midiáticos, com discussões e reflexões que contribuíssem para a formação dos estudantes destas áreas. Foram 17 encontros semanais, com a duração de uma hora e meia, realizados em uma sala de uma Clínica de Psicologia universitária. As principais discussões versaram sobre como a mídia produz e reproduz padrões normativos, estereótipos, preconceitos e uma compreensão repressiva da sexualidade e do gênero, pensando juntos sobre formas possíveis de abordar o tema considerando a pluralidade, a diversidade e a multiplicidade da sexualidade humana. Buscou-se também refletir sobre o processo de construção dos produtos midiáticos e a importância dos profissionais que trabalham com o tema refletirem a respeito da própria história de educação sexual, a trajetória pessoal e profissional e o quanto as próprias experiências, concepções, valores e também preconce