Agricultura ecológica : do engajamento possível à retribuição esperada : um estudo dos agricultores ecologistas de Antônio Prado e Ipê-RS

Nesta dissertação, analiso as lógicas de engajamento dos agricultores ecologistas na agricultura ecológica em Antônio Prado e Ipê, ambos municípios da Encosta Superior do Nordeste do Rio Grande do Sul, Brasil. Os diferentes graus de engajamento dos agricultores estão relacionados à heterogeneidade na estrutura e volume de capitais acumulados por esses agentes durante suas trajetórias e às distintas expectativas de retribuição com relação a este referencial de agricultura. O referencial foi construído ou socializado neste cenário, principalmente, pelos técnicos do Centro Ecológico, constituindo-se num conjunto de práticas agrícolas alternativas que pretendem viabilizar avanços sustentáveis na produção agrícola. Na busca destes “avanços”, a agricultura ecológica é construída sob uma dimensão simbólica, orientada “pela filosofia da preservação ambiental e da justiça social”, e uma dimensão econômica caracterizada pelo objetivo de viabilizar econômica e socialmente a agricultura familiar. Assim, os agricultores, ao se engajarem, fazem suas releituras do referencial e, pela socialização, vão incorporando os limites impostos as suas ações pelas representações dominantes (legítimas) da “prática” e pelas normas que vão se institucionalizando ao longo do tempo, resultando na estrutura objetiva do espaço de relações da agricultura ecológica na região. Essas releituras resultam em distintos graus de engajamento. As distintas tomadas de posições e estratégias desenvolvidas pelos agricultores ecologistas possibilitam a formação de uma hierarquia normativa neste espaço social, permitindo que alguns agricultores, devido às disposições incorporadas durante suas trajetórias e ao tipo de relação estabelecida com os técnicos, se tornem novos mediadores.

Agricultura orgânica : fatores relevantes para sustentabilidade

This work analyzes how the cluster of organic production is developed in Petrópolis city, in the Rio de Janeiro state. It describes how agriculture is organized, innovation processes and commercial activities are developed. Cooperation, collective actions, dissemination of knowledge and information are also treated in this work as well as the fundamental actors in production and development as a whole. This study tries to enumerate some policies and strategies that can foment and give more efficiency to the existing processes. For this research i used the case estudy methodology. We observed that organic agriculture can help a better development to the farmers and also a better local development. The low level of education of farmers and the underdevelopment of all variables in social capital are limitant factors. Another aspect raised during the research was the dificulty and the lack of commitment in getting financial support from managers of public banks turning the improvements in organic agriculture limited and underdeveloped. The technical knowlegde production isn¿t the basic problem and, at the moment, the management ability is really the main limitation.

Marketing de relacionamento como Estratégia de otimização da carteira de clientes: o caso de uma empresa operadora de planos de saúde no Rio Grande do Sul

Os serviços em geral estão em evolução dentro de um cenário de crescente competição, e as particularidades de cada segmento necessitam ser atendidas de forma manter os clientes atuais ampliar carteira dentre os clientes potenciais. papel do relacionamento nas atividades de serviços torna-se cada dia mais importante, em especial se setor da atividade da saúde. saúde um setor onde tecnologia pouco contribui para redução dos custos; ao contrário, encarece prática da medicina, juntamente com acréscimo da demanda das expectativas dos usuários. Além disso, setor passou para condição de concessionário, regulamentado por uma Agência governamental, com forte pressão de nova legislação qual aumentou significativamente as coberturas serem entregues pelos Planos de Saúde seus usuários, ampliada pelos órgãos de defesa do consumidor pela exposição na mídia, por tratar-se de assunto de forte apelo social, econômico político. estudo analisa, através de uma pesquisa, importância de um programa de Marketing de Relacionamento desenvolvido por um Grupo que presta serviços de saúde no interior do Rio Grande do Sul, qual procura manter os clientes atuais ampliar sua carteira. organização desenvolve um programa valorizando os colaboradores, orienta-se para mercado busca fortalecer as relações internas externas, por meio do comprometimento, da confiança da cooperação, que são as bases do relacionamento. Os resultados apontam para validade do programa no tocante fidelização dos atuais clientes, sua evolução permite prever fortalecimento dos vínculos do Grupo com seus colaboradores clientes, necessitando de mais tempo para confirmar eficácia também na ampliação de sua carteira.

Propostas para melhoria da gestão de utilities na prefeitura de São Paulo

A Secretaria de Planejamento, Orçamento e Gestão da Prefeitura da Cidade de São Paulo, SEMPLA, através da Coordenadoria de Estudos Econômicos, CDEC, solicitou estudo sobre gastos e consumo referentes aos serviços de fornecimento de água, energia elétrica e telefonia, conhecidos como utilities, bem como a apresentação de um conjunto de recomendações para racionalização desses gastos e o aperfeiçoamento de seu modelo de gestão. Os dados recebidos foram analisados de forma separada para cada uma das utilities. Em relação à água e energia elétrica foi analisado o registro histórico de valores empenhados e os registros de consumo, fato que não pode ser repetido para telefonia em razão da ausência de informações dessa natureza. Simultaneamente ao diagnóstico, também foram estudados os processos relativos aos pagamentos das contas, principalmente para identificação da forma de aceite dos serviços. Foram realizadas reuniões com os principais atores desses processos para formulação de modelos explicativos dos problemas presumidamente existentes, com auxilio da ferramenta de análise de gestão e pesquisa junto aos gestores responsáveis pelas unidades de consumo. A partir da compilação desses elementos, se estabeleceu um diagnóstico específico por utility e um mais abrangente para entendimento das limitações estruturais e funcionais do atual grupo gestor – Grupo das Concessionárias. Como resultado, foi concebido um rol de recomendações e Project mandates, com a indicação das providências necessárias para aperfeiçoamento do processo de gestão, redução do consumo e melhor demonstração da efetividade das despesas.

Gestão do relacionamento entre franqueadores e franqueados e o grau de maturidade da rede : estudo comparativo de casos no segmento de alimentação no mercado brasileiro

O sistema de franquias vem recebendo um destaque cada vez maior nas mídias voltadas para negócios devido ao seu grande desenvolvimento tanto no Brasil quanto no restante do mundo, apresentando um alto índice de crescimento, além de possuir um grande potencial para atingir patamares ainda maiores. Com base nas teorias da agência e de recursos da empresa, foram descritas as principais abordagens sobre este setor, ampliando o conceito de contrato como suporte da relação entre franqueadores e franqueados para uma análise qualitativa sobre o relacionamento entre as partes, identificando ainda suas evoluções ao longo do tempo, vantagens e desvantagens, modelos e desafios de gestão. Um estudo de âmbito nacional realizado por Toledo e Proença (2005) enalteceu que um dos grandes motivos que geram o insucesso de uma rede de franquias é a falta de comprometimento na manutenção do bom relacionamento do franqueador para com seus franqueados. E este é o tema central deste trabalho, com o objetivo de dar a devida importância a este tópico, mostrando como ele é influenciado pelo grau de maturidade da rede e a sua relevância para o sucesso do negócio. Através de um estudo comparativo de casos, de caráter exploratório, tendo como principal forma de coleta de dados as entrevistas presenciais realizadas com franqueadores e franqueados de duas redes no segmento de alimentação brasileiro, foram obtidos resultados quanto a forma com que o relacionamento tem sido gerido por ambas as partes, em diversos âmbitos, e a sua relação com o estágio de maturidade em que a rede se encontra, tornando o estudo relevante para o mercado, com contribuições tanto acadêmicas, como a congruência de pesquisas, quanto corporativas, como a conexão de boas práticas e lições aprendidas com os conceitos abordados.

Responsabilidade social empresarial: o caso de uma indústria alimentícia no estado do Pará

The theme of corporate social responsibility (CSR) provides discussion and analysis and relatively recent, particularly in the last twenty years, has grown into the world as well as in Brazil, the interest on the involvement of the business sector in social activities or projects facing combating poverty. However, a lack of socialization of successful experiences in the practice of CSR and clarity and consensus concepts generate deviations of understanding on the subject and the structuring of interventions. This research aimed to reveal how corporate social responsibility of the IMA Food was developed from Project Nursery Saci. The research took place under a qualitative approach of descriptive-explanatory, conducted through semi-structured interviews and non-participatory observation and interviewed 35 people in total. The interpretation and analysis of data occurred through a categorical content analysis, having as theoretical approach to socioeconomic CSR. The results showed that the major form of social responsibility of the Food IMA is based on a classical approach of CSR, focusing on philanthropy. The absence of a more systematic management of the project and reflect the fragility, instability and lack of commitment towards the community. The contributions generated by the project are substantial and important, but do not reach the development occasioned by the company. However, none of this invalidates the initiative of the organization's commitment to the community, however, requires a reassessment and restructuring of the proposal in a way that leverages the performance of the project and the company itself and it can more effectively contribute to society

Ofício, Estresse e Resiliência: desafios do Professor Universitário.

The objective of this study was to investigate the elements that contribute to the state of stress which often affects those who embrace the university teaching career, and also to learn whatever strategies professors use to cope with stressing situations in order to develop resilience and a sound exercise of their profession. To the very nature of university teaching belong a variety of attributions, demands and challenges which, together, may contribute to the development of stress. The epistemological principles which guided this research were those of Complex Thinking, which facilitate a deeper comprehension of the human and social phenomena as viewed through the lens of complexity principles: the dialogical principle, the organizational recursivity principle and the hologramatical principle. Fully acknowledging the many difficulties brought about by any attempt that would try to explain human phenomena based only on one theoretical reference, we have elected multi-referentiality as the support for this study, thus being able to dialogue with a variety of authors about the same phenomenon. This was a qualitative research in which questionnaires and interviews were used as instruments for the empirical work. The data has been articulated into categories and subcategories, allowing for a thematic analysis. Participants of the study were seventeen professors from two different colleges in the city of Natal, state of Rio Grande do Norte. Bad working conditions, demands from the institution, student s lack of commitment, long working hours, low salaries, lack of incentives to university teachers, uncertainty concerning timetable and difficulties in proper time administration are the variables that contribute to the stress of professors. Although this is a problem that affects the group as a whole, strategies to cope with it are individually sought and vary from trying to find different leisure options, opening one s heart to colleagues or relatives, individual planning, prayer, rational facing of the situation, to simply giving in to exhaustion. The study has proposed institutional as well as personal actions that may foster a development among professors which takes into account a resilience development in a collective perspective. Also, it shows some articulations that are already under way so that professors may be attended to.

Relatos de uma vivência interdisciplinar: educação, saúde e cidadania

This study addresses the interdisciplinary training in perspective for the Brazilian Health System (SUS) in view of graduation students in the areas of health of Federal University of Rio Grande do Norte s (UFRN) former students of the course Health and Citizenship (SACI). Emphasizes also the importance of commitment to social policies, particularly with those focused on the area of health. This is a case study with a qualitative approach. There was the lifting of data through documental research, from 14 portfolios of learning, which are weekly records of students from the respective discipline, corresponding to 2005.2 to 2007.2 semesters. From the analysis undertaken, inferred that the methodology problematizing, used by the discipline, enables students to understand that learning is not restricted to the confined university walls. It shows the health from a complex and concrete social reality, allowing students to an interdisciplinary dialogue in search of the transformation of this reality. It means an opportunity to interact with the dynamics of society in their area of activities, developing a relationship of solidarity in the formation of the citizen. Moreover, it was clear the direction of experienced interdisciplinary and recognized by students of various professions that make up the discipline. Thus, the SACI in preparation for construction of SUS, helps to form a new professional, more committed to the promotion and with a collective work in health

Cultura organizacional e comprometimento dos funcionários do Soleil Suíte Hotel

This study examines the relationship of the types of organizational culture perceived in a business hotel with the nature of the link between individual and organization. This linkage between commitment and organizational culture has been little explored, both national and international, requiring more studies. Thus, the survey was conducted in Soleil Suite Hotel, located on the beach of Ponta Negra, city of Natal, Rio Grande do Norte. The independent variable of the proposed model was represented by the types of organizational culture, while the dependent variable was represented by the four dimensions of commitment. It was used in addition to the correspondence analysis, the arithmetic mean, the Pearson s correlation and the simple regression analysis. The results indicated the existence of relationship of the types of organizational culture with the kind of commitment shown by the officials, where the cultures of Group and Innovative, capable of generating an environment dedicated to the work as a team, the development and professional growth of the employees, as well as the creativity and individual freedom of each one to try new things, encourage the dominance of the dimensions Affective, Affiliative and Normative of the tie person-organization

Benefícios e dificuldades na adoção de um sistema de gestão da qualidade no Rio Grande do Norte

Taking competitive advantage or satisfy the client are the reasons why companies have been implementing a Quality Management System (QMS). It brings benefits such as the improvement in the processes, products and services; an enhancement in the image of the company (marketing) and satisfaction of the clients. As a whole, this paper aims to evaluate the results obtained from the implementation of the QMS in the certified companies in the ISO 9001 standard, contained in the database of INMETRO, of the Rio Grande do Norte State (RN). In order to achieve the goals, a bibliographical research about the theme quality management system was made and, subsequently a survey was made with the managers of the certified companies in RN, using the online questionnaire. Out of 27 companies that have the certificate in Rio Grande do Norte, 21 responded the data collection instrument. The data analysis was made through techniques of descriptive and multivariate statistics: cluster analysis. The research instrument used contained 20 questions that address the main theme of this dissertation. Using the cluster analysis, four groupings that possessed similarities concerning the survey answers were found. This analysis allowed us to conclude that the QMS boosts significant improvements in the organizations, such as: quality in the reputation of the company and sales increase. On the other hand, it allowed us to identify as main difficulties: the dissemination of the quality culture, lack of commitment of the whole organization and the resistance of the workers

Avaliação de implementação da Educação Superior a Distância: o caso da Secretaria de Educação a Distância da Universidade Federal do Rio Grande do Norte SEDIS/UFRN

The considerable expansion of Distance Education registered in recent years in Brazil raises the importance of debate about how the implementation of this policy has been happening so that formulators and implementers make better informed decisions, maximizing results, identifying successes and overcoming bottlenecks. This study aims to evaluate the implementation process of Distance Education policy by Secretary of Distance Education of the Federal University of Rio Grande do Norte. For this, we sought to use an evaluation proposal consistent with this policy, and came to the one developed by Sonia Draibe (2001), which suggests an analysis called anatomy of evaluation general process. To achieve the objectives, we made a qualitative research, case study type, using documentary research and semi-structured interviews with three groups of subjects who belong to the policy: managers, technicians and beneficiaries. It was concluded that: the implementation process needs a open contact channel between the management and technicians and beneficiaries; the lack of clarity in the dissemination of information between technicians produces noises that affects the outcomes; the absence of dissemination of internal and external actions contributes to the perpetuation of prejudice in relation to Distance Education; using selection criteria based on competence and merit contributes to form a team of skilled technicians to perform their function within the policy; an institution that do not enable technicians generates gaps that possibly will turn into policy implementation failures; all subjects involved in politics need internal evaluations to contribute to improvements in the implementation process, however, a gap is opened between the subjects if there is no socialization of results; the existence of an internal structure that manipulates financial resources and balances the budget from different maintainer programs is essencial; the consortium between IES and municipalities in presential support poles are bottlenecks in the process, since beneficiaries are exposed to inconsistency and lack of commitment of these local municipalities

Qualidade de Vida, Saúde Geral e Ansiedade em pacientes com diferentes tipos e níveis de disfunção temporomandibular

Some studies reported in the literature that emotional factors and quality of life may be involved both in aetiology, as in the progression of Temporomandibular disorders (TMD). Proposition: The purpose of this study is to observe a possible association between different forms of anxiety, quality of life and general health of patients diagnosed as carriers of various types and levels of Temporomandibular Dysfunction. Methodology: The sample consisted of 60 patients diagnosed as carriers of TMJD origin of muscle, joint, or both, with different levels of severity (mild TMD, moderate and severe). The patients were diagnosed with TMD-RDC (Research Diagnostic Criteria) to assess the type of dysfunction (muscle or joint) and by the Protocol of Fonseca to verify the degree of dysfunction (mild, moderate or severe). To evaluate the psychosocial aspects were used three self-applied, with the purpose of obtaining information about the general health (General Health Questionnaire - GHQ), the type of anxiety (Trait Anxiety Inventory-State - STAI) and quality of life (World Health Organization Quality Of Life Short WHOQOL-brief). Results: There was a correlation between all indicators studied in several forms of TMD with varying degrees of commitment. Quality of life appeared linked to the type and the level of TMD: Muscular and Articular TMD (p = 0,037), Disk Displacement With Reduction (p = 0.01) and Mild TMD (p = 0.042). The General Health showed association with the level of TMD, with the exception of the stress factor (p = 0.78). For the analysis of the types and levels to Severe Muscular TMD had a statistically significant indicator of the quality of life (p = 0049). The anxiety only showed association with the level of TMD (p = 0,047 for anxiety-trait). Conclusion: Besides the limitations of the study, it was concluded that anxiety, quality of life and general health are important psychosocial indicators, which are linked to several forms of TMD in different levels of severity

Bioética e odontologia: um perfil dos problemas éticos vividos por cirurgiões-dentistas

Bioethics studies human behavior in the fields ofbiological sciences and health care. Tt strives for humanization in health services along with promoting the rights of patients. In view of the lack of dental research dealing with this topic, the present study was undertaken to identify, from the viewpoint of dental surgeons, ethical problems experienced in dental practice,understand how they occur and how professionals deal with them. It is a descriptive exploratory investigation within a qualitative approach. Empirical material was collected through semi-structured interviews performed with 15 dental surgeons who work both in private and public practice in the state of Rio Grande do Norte, Brazil. The content of the interviews was systemized and organized, resulting in the identification of topics, from which were grouped the ethical problems reported by the participants. The resu1ts indicate that many of the ethical problems coincide with infringements of the norms and mIes of the Dental Code of Ethics, confirming a dental ethic acquired during professional formation and therefore, inadequate for solving the problems that emerge in professional practice. Other questions stand out such as low salaries, competition and poor working conditions. Associated to these problems are lack of commitment and professional responsibility with the patients. Concem with maintaining user autonomy, guaranteeing access to specialized services, and the need for performing only procedures for which they are technically qualified arise in the responses, leading to difficulties in consolidating the principIes proclaimed by bioethics: autonomy, justice, nonmaleficence and beneficence. We concluded that the ethical problems identified in professional practice need to be understood beyond the dental dimension, towards a human approach. It is therefore necessary to incorporate health care management technologies into health practices, including dentistry, which implies recognizing the difTerent dimensions that surround individuaIs, that is, social, economic, political and cultural

Mensuração da qualidade de vida de indivíduos com a doença de Parkinson por meio do questionário PDQ-39

INTRODUÇÃO: A doença de Parkinson (DP) é caracterizada por uma degeneração progressiva seletiva de neurônios localizados na pars compacta da substância negra. Ela compõe-se por um conjunto de quatro sintomas motores: tremor, rigidez, bradicinesia e instabilidade postural. OBJETIVO: O estudo objetivou investigar os fatores relacionados à queda na percepção da qualidade de vida de indivíduos com DP. MATERIAIS E MÉTODOS: Participaram deste estudo 25 indivíduos com diagnóstico de doença de Parkinson, classificados entre os estágios um e cinco da escala de estadiamento de Hoen e Yahr, tendo a sua qualidade de vida avaliada segundo o Parkinson Disease Questionary-39 (PDQ-39). RESULTADOS: Os 25 indivíduos (12 homens e 13 mulheres) apresentaram idade média de 71,2 ± 8,5 anos, variando entre 53 a 85 anos, e tempo de evolução da doença de 6,54 ± 7,71, variando entre 1 e 39 anos de doença. Verificou-se que as piores percepções sobre a qualidade de vida estão relacionadas ao domínio mobilidade, com média de 55% de comprometimento, e ao domínio atividade de vida diária, com 52,78% de comprometimento. Ficou também constatada uma alta correlação entre o escore total do PDQ-39 com os domínios atividade de vida diária, bem-estar emocional e mobilidade. CONCLUSÕES: A partir dos resultados obtidos, é possível constatar que carências de origem motora associadas aos sinais e sintomas e às complicações secundárias da DP interferem negativamente sobre a percepção da qualidade de vida dos indivíduos.