Oralidade e eventos de letramento relacionados à leitura: práticas sociais constitutivas da escrita

This research is the result of a senior research project and longed to verify if the ways of child‘s participation in orality in classroom and the literacy events related to reading would make possible to child construct a discursive relation with the writing. Besides it investigated the conception of 20 teachers from second year from primary school about orality and literacy and also identifies which theory purposes could be discerned in one of these teachers exercise. The methodology used was the qualitative approach, with exploratory- descriptive character, and based in system of references methodological of bibliographic research and collecting of facts research. The corpus of this research constituted in deflagrate element that stimulated the search for methodology answers which could clear the possible essence of set of problems evidenced. The results indicated that the ignorance of some basic conceptions that imbricate in teaching Portuguese language, principally in orality development, reading of writing by some individuals was alarming component parts, since many of them mediate the teachinglearning process of numberless individuals. Considering that orality and literacy play fundamental function in social interactions, this research has the intention to contribute for teacher‘s continuous formation, just as help them in development of students‘ linguistic competences, and elucidate them about the importance of literacy, besides to make public the more recently theoretical subsidies about this subject

Marcas da formação escolar, acadêmica e docente: uma análise dos memoriais de formação de alunos(as) do PROESF

This work describes and contextualizes the PROESF - Special Program for Teacher Training Exercise in the early grades of elementary school and children education in municipal schools of metropolitan region of Campinas. The PROESF was organized by University of Campinas (UNICAMP) and remained from 2002 to 2005 graduated about 1600 teachers. The objetives of this course was provide pedagogy formation to teachers in activity in elementary schools and children schools from municipalities of this region. The course also intended to improve the quality of the education and teachers formation. At the final part of course, the teachers had to elaborating a memorial of formation. These materials can be accessed on the website of UNICAMP. The contribution of these memorial of formations can help to think about the teachers formation. This study was a qualitative research from these materials for 2008, and the objective is to identify the marks the formation perceived by these teachers and contributions for them formation. It is understood by marks the formation school memories significant for this group of teachers, stressing the points of what the academic formation contributes for the teacher in day-to-day in the school and what life in the classroom as a teacher marked the teaching practice. After reading the memorials I saw the marks, socialize my memorial, in which one perceives the same brands, presenting a reflection from the living

Índigo assessoria: um processo de criação de marcas sob a ótica das relações públicas

Este estudo tem como objetivo demonstrar que as relações públicas podem ser um diferencial no processo de construção de marcas. A partir deste posicionamento apresentam-se as atribuições do relações-públicas nesse processo que se dá principalmente em proporcionar uma visão ampla sobre elementos como a cultura e a identidade organizacionais, além de conseguir estabelecer, com maior criticidade, relacionamentos com seus públicos de interesse, segundo suas prioridades. Partindo, de um levantamento teórico sobre tipologias organizacionais, a visão fundamentada do planejamento de uma marca, as atribuições do relações-públicas neste processo, até chegar à descrição da criação da marca Índigo Assessoria, o trabalho propõe que as fases de construção da marca devam ser embasadas em estudos sólidos de relações públicas para se obter sucesso e relevância no cenário global atual

Análise do contexto histórico-social e das marcas deixadas no discurso pelo enunciador em diferentes versões do conto de fadas cinderela

Bettelheim (2007), analyzing the infant psyche concluded that for the child to gain self-esteem and develop a balanced sense of self, need to learn to take certain decisions on a daily basis, which will be facilitated by identifying their problems, designed in the stories that are told (or read). Thus, it could find solutions and feel safer. Based on the reading of fairy tales, we dealt with this research, the resumption of fairy tales in homes and schools, in order to help parents and teachers to get parameters to work thinking of their children and students, from such stories, awakening the taste of children by reading and text production. The proposal considered different versions of the fairy tale Cinderella, noting as the moralizing process the messages each approach, and explores the plot and determines which versions would be appropriate for the psycho-cognitive development of children. We also investigated aspects pertinent to the narrative structure, based on literary theory, in order to work in comparative literature. From the discourse analysis, sought to address the marks left by the utterer, capable of denoting its cargo and its ideological worldview projected in the story, although he re-create the history and environment on real facts of a particular period (MARTINS, 2007)

Gestão de marcas e relações públicas: o papel da propaganda de relações públicas na construção e manutenção da imagem institucional

The main purpose of this study is to promote reflection about the relevance of institutional propaganda as a tool of public relations and as a component of brand management. Concepts relevant to the design of this propaganda as Peirce’s semiotics, the storytelling, DNA corporate, identity and corporate culture were also outlined. A study was conducted to illustrate the work on the business management of JM Empilhadeiras, brand management and global institutional first campaign image building of Hyundai, the “Live Brilliant”

Oralidade em sala de aula: uma perspectiva de ensino da língua materna

By showing the absence of concern from schools in developing with students any kind of orality work, and the major importance they give only to reading and writing, this research shows an investigation on how the oral communication is established as learning content and how such education is conceived in the early years of elementary school, verifying if there is balance between the time devoted to written and spoken language activities, and how the oral language is treated in the classroom, this research also identifies which and how the oral genres are used, moreover, see if the teacher explores the emerging students‘ speech during class. This research was held in a government school in Bauru (SP), using three instruments to collect data: direct observation, videotaping observed classes, and a questionnaire. The observation and filming were done in only one classroom, a 3rd year of elementary school, in Portuguese classes; however, the questionnaire was applied to all school teachers, in order to have wider analytical conditions. The research´s approach is qualitative and ground on the bibliography study and field research. The analysis results indicate that school still emphasizes reading and writing method of teaching and does not work as bibliography authors propose in their researches about the studied topic; the reason is that this content has been applied to the curriculum recently, the teachers lack of clarity in some important concepts about speech and don´t have a bibliography basis

Relações públicas e gestão de marcas: compreendendo habilidades e contribuições

This paper discusses the possible performances of professional Public Relations in Brand Management. This approach combines the concepts of brand identity, image and reputation for strategic function / managerial Public Relations. If on one hand the brand is the key element for the public identification of the organization, on the other, the result of this relationship can and should add value to both protagonists of the relationship: Public and organization. So, in an effort analytical and reflective, based on specific literature, defends the idea that the Public Relations has a professional profile that combines institutional and market interests for brand management. In practice, through an exploratory study, is observed from interviews with professionals involved in the area of Brand Management, how is the alignment between brand, relationships and purposes of the organization and which professionals working in this field. The study shows that although it is still defining itself in the market everyday, the public relations professional is a plural, able to manage this effectively

Comunicação digital, relações públicas e gestão de marcas: Interatividade e relacionamento como ferramentas de branding

This paper aims to present the contribution of Public Relations in the process of branding, using digital communication as a tool for interaction with the public, and through strategic management, building and maintaining strong and lasting relationships with consumers, resulting in building bonds of sympathy, identification, and networks engaged and loyal consumers to brands. Therefore, were performed bibliographical research covering topics such as information society, network society, the dynamics of social networks, digital media, brands, branding, marketing 3.0, Public Relations and Public Relations 2.0. Were also undertaken observations on communication actions that used digital social media, focusing on interactivity, collaboration and relationship, to better understand how organizations are realizing the importance of interaction and relationship management with the public and how they are performing this communication. At the end, some of these actions are presented as examples of the theories studied, and as a demonstration of the benefits brought to these organizations and their brands

Letramento e Oralidade: Notas sobre Pontuação em um Bate-papo Virtual Infantil

Based on a heterogeneous concept of writing, this paper aims at analyzing ‘breaks’ in utterances of a virtual chat for writers between 8 and 12 years of age. The hypothesis is that the segmentation of an utterance in different lines in a short period of time characterizes the writing on the internet as nonconventional and relates it to the prosody and rhythm of the language not restricted to the phonic or graphic dimension of the verbal language.

A obra do poeta politradutor Armand Robin: marcas de uma existência em fuga

Armand Robin was a prodigious translator, that is to say: his works were translated into 22 different languages, not to mention his missing texts. During his bulletin on the radio, it was also possible to notice that 18 idioms were fluently received. This poet was notable not only because of his capacity of knowing several languages, but also because of his conception about translation. According to Robin, the meaning was not enough; a target text (TT) must be based on the recreation of the source text (ST), signification by signification; sound by sound, language by language. Since his first book, Ma Vie sans Moi, was released, Robin always wanted his translated texts were presented as works of his own, creating the idea that there was no difference between ST and TT, before giving priority to translation, either in publications or in radio transmissions. In 1942, ÉditionsGallimard published his single “novel”, Le temps qu’ilfait, which was object of studies related to the poet as a translator, emphasizing the pulse of life, which was visible in his TTs. However, in our paper, we are going to observe his production as an author, more specifically his writings, his novel and some of his fragments, in order to deepen the knowledge about his experience and also understand the dramatic and peculiar speech which is present in his writings.

Turpilóquio em português e italiano: reflexões sobre marcas de uso de itens tabus em dicionários

In this paper, we tried to understand the place of taboo words and their importance in the language. We focused questions about the taboo and how words can be prohibited. We elected swear words as our object of research because these words have an important place in the lexicon of many speakers, and they are present in books and movies, as well as in the everyday speech. Therefore, we tried to show that they must be analyzed with attention and also free from prejudices. We found out that the use of bad words can be very different in the languages selected and they reflect thus the culture of the languages involved.

Análises microbiológicas e quantificação de proteína de soja pela metodologia isotípica (δ13C and δ15N) em hambúrgueres bovinos de marcas comerciais brasileiras

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O espaço urbano em Mondo de J. -M. G. Le Clézio: intertextualidade, oralidade, multiculturalismo

This article focus on the urban space to analyze the second narratives that account for the short story “Mondo”, included in the book Mondo et autres histoires by Le Clézio. These narratives sometimes reflect the situation of the eponymous character and the other outsider characters in the city they live, sometimes refer to different cultures that live on the same site.

As estratégias discursivas e suas implicações na relação entre oralidade e escrita? um estudo do parêntese na crônica

Based on functional theory, the text discusses the relations between spoken language and written language, defending not only the existence of a sole grammatical system for both, but also the relevance of studies contemplating specificities of use, some of these being more directed toward interaction, and others being more directed toward system. The investigation that aims to prove these premises used the chronicle as examination material, due to its linguistic colloquialism in general and due to the chronicler’s personal engagement, which involve linguistic strategies available for the expression of information and for the reader’s understanding. The investigation was concentrated on the discourse parenthesis, especially on its connection with the degree of language planning and with the creation of view plans and the establishment of emphasis. It was concluded that the resource of parenthesis both represents linguistic informality (which is more directed toward speaking) and shows the care with preparation and marking of style (which is more directed toward writing), illustrating specificities.