Autochthonous heritage languages and social media:writing and bilingual practices in Low German on Facebook

This article analyses how speakers of an autochthonous heritage language (AHL) make use of digital media, through the example of Low German, a regional language used by a decreasing number of speakers mainly in northern Germany. The focus of the analysis is on Web 2.0 and its interactive potential for individual speakers. The study therefore examines linguistic practices on the social network site Facebook, with special emphasis on language choice, bilingual practices and writing in the autochthonous heritage language. The findings suggest that social network sites such as Facebook have the potential to provide new mediatized spaces for speakers of an AHL that can instigate sociolinguistic change.

On-line learning in a changing environment

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Improving scheduling techniques in heterogeneous systems with dynamic, on-line optimisations

Computational performance increasingly depends on parallelism, and many systems rely on heterogeneous resources such as GPUs and FPGAs to accelerate computationally intensive applications. However, implementations for such heterogeneous systems are often hand-crafted and optimised to one computation scenario, and it can be challenging to maintain high performance when application parameters change. In this paper, we demonstrate that machine learning can help to dynamically choose parameters for task scheduling and load-balancing based on changing characteristics of the incoming workload. We use a financial option pricing application as a case study. We propose a simulation of processing financial tasks on a heterogeneous system with GPUs and FPGAs, and show how dynamic, on-line optimisations could improve such a system. We compare on-line and batch processing algorithms, and we also consider cases with no dynamic optimisations.

Az információterjedés szerepe az innováció-elfogadásban. Az okostelefonok és az on-line kollektív intelligencia (Role of informationspread in the innovation acceptance: the smart phones and the online collective intelligence)

A tanulmány célja az innováció-terjedés marketingvonzatú irodalmának bemutatása, valamint betekintés az exploratív tartalomelemzés módszerével az informális, kollektív intelligenciát generáló on-line felületek, nevesül a blogok és fórumok kutathatóságába. Az okostelefonok innováció-elfogadásának példáján keresztül a szerzők megpróbálják felderíteni az információterjedés elméletének megvalósulását az elemzett felületeken. Bemutatnak három, a mintára jellemző információterjedési és felvett szerep mintát, melyek alapul szolgálhatnak a további célirányú kutatások számára. / === / Adaptive smart phones that give space for user-added functions create active online discussions. Committed users are ready to share information, advise others, while less expert users seek this information. In their paper the authors show that related user-generated content i.e. blogs and bulletin boards provide a rich data source for analysis, which gives them the opportunity to further elaborate on the diffusion of information in the case of smart phone usage among online Hungarian users. Online collective intelligence may well contribute to the diffusion of innovations through diffusing information. Following a thorough review on the literature on the diffusion of innovations, in their exploratory content analysis, they found two categories of users on the analyzed boards: a first group we dubbed "experts" (corresponding to innovators in Bass's typology) that made a special effort trying to solve particular problems thus contributing to collective intelligence, thus reducing (among others) the perceived complexity of these phones and adding to their trialability, both factors influencing users' innovation acceptance, and a second group, "simple users" (or imitators in Bass's typology), uninterested in product innovation, still asking questions and searching for solutions concerning extant technology. Manufacturers do not seem yet to regard these boards as a source of valuable data, even though these clearly serve as an important pool of information and a growing factor of decision for their potential customers.

Netnográfia avagy on-line karosszék-etnográfia a marketingkutatásban (Netnography or Online armchair etnography in the marketing research)

A netnográfia olyan kvalitatív kutatási módszer, amely adaptálja az etnográfiai kutatási technikákat az on-line közösségek kultúrájának vizsgálatához (Kozinets, 2002). Információforrásként nyilvánosan elérhető on-line kommunikációs csatornákat használ, hogy azonosítsa és megértse az on-line fogyasztói csoportok gondolkodásmódját és döntési mechanizmusait, egyszersmind egyszerűen és hatékonyan használható eszköz. A netnográfia bizonyos szempontból az úgynevezett karosszék-antropológiára vezethető vissza. A szerzők cikkükben bemutatják a módszer eredetét és használatát. / _____ / Netnography is a qualitative research methodology that adopts ethnographic research techniques to study the culture of online communities (Kozinets, 2002). Netnography uses publicly available online forums to identify and understand way of thinking and decisions of online consumer groups. It is a simple and effective method. Netnography originates in so called „armchair anthropology”. In this paper we present the roots and usage of the method.

Az on-line vásárlás vevői elfogadottsága Magyarországon (Adoption of on-line commerce in Hungary)

A hazai internethasználat terjedésével egyre népszerűbbek az on-line kereskedelmi modellek, egyre több cég kísérli meg, hogy terméket vagy szolgáltatást értékesítsen az interneten. Például az on-line könyvértékesítések és a diszkont légitársaságok jegyeladásai az e-kereskedelem kiugró ágazatai közé tartoznak – ez a hasonlóság adja a tanulmány alapját. Dinamikusan növekvő keresleti igények honorálják az internetes megjelenést, és fordítva: a fogyasztói e-felkészültséget gyakran a kínálati oldal indukálja. A szerzők kutatásukban a hazai internethasználat bemutatásával és fókuszcsoportos beszélgetések révén próbálják meg feltárni, hogy mi minden szükséges ahhoz, hogy valódi alternatívát jelentsen az on-line kereskedelem a vevők számára. Kísérletet tesznek a keresleti oldal átfogó bemutatására, hasonlóságokra és különbségekre fókuszálva, valamint szintén összevetik a kínálati oldal jellemző karaktereit, ezek egyezőségeit és eltéréseit vizsgálva. ______________ With the spreading of Hungarian internet usage online e-commerce models have become more and more popular, more and more companies start to sell products and services via the internet. For instance the on-line book sales and purchase of discount airline tickets belong to the leading branches of e-business and demonstrate that dynamically increasing demand generates supply. In this research first the authors introduces the basic data about internet usage in Hungary. Then, based on a series of focused group discussions they examine what the key customer requirements are to really consider e-commerce as a serious alternative for traditional shopping. They attempt to describe the demand side and juxtapose it with the characteristics of the supply side of Hungarian e-commerce.

Az on-line világban hagyott virtuális lábnyomokban rejlő információk és azok veszélyei (In on-line world leaven virtual footprints information and those dangers)

A mindennapi, szinte folyamatos jelenlét a hálózaton számos melléktermékkel jár. Minden bejelentkezés, üzenet, vásárlás, akció adatok tömegét hagyja az interneten. A cikkben arra kívánnak a szerzők rámutatni, hogy ezeket az adatokat valaki vagy valakik összegyűjthetik, és esetleg olyasmire is használhatják, amihez nem járulnánk hozzá, ha ezt megkérdeznék. A szerzők nem foglalkoznak a rosszindulatú, esetleg bűntények elkövetésének céljára történő illegális adatgyűjtéssel, illetve -hasznosítással, azt kívánták bemutatni, hogy teljesen legális, ún. „white hat” eszközökkel is tartalmas felhasználói profilt lehet összeállítani. Szót ejtenek arról is, hogyan lehet megnehezíteni azok dolgát, akik rólunk szeretnének információt gyűjteni. ____ Everyday, almost continuous presence on the web results number of by-products. Each login, message, shopping, action leaves mass of data on the internet. In this article, the authors wish to point out that these data may be collected by somebody or somebodies. They wanted to introduce you that a meaningful user profile can be compiled by completely legal, so-called „White hat”tools. It also notes about how you can make more difficult their job, who would like to collect information from us.

O PLANEJAMENTO DA COMUNICAÇÃO ON-LINE: Como a velocidade no fluxo da informação altera a forma de planejar

O advento da internet causou uma revolução na forma como a sociedade se relaciona. A consolidação das mídias sociais na ambiência digital acentuou o poder das mudanças e forçou a comunicação a rever paradigmas. O imediatismo e a velocidade com que a informação se propaga num processo simétrico de mão dupla – emissor e receptor – mudou a forma de trabalhar, pensar e planejar. O presente trabalho traz uma pesquisa com profissionais de comunicação e analisa como o fator prazo tem impactado no processo do planejamento de longo prazo – tradicionalmente anual – das ações voltadas para o ambiente digital. A pesquisa baseou-se em amplo referencial teórico das áreas de comunicação, marketing, redes e mídias sociais, tecnologia, administração, além de institutos de pesquisas e empresas. A fim de descrever as experiências vividas pelos profissionais, empreendemos ainda uma pesquisa qualitativa com entrevistas em profundidade, com amostra não probabilística, com foco nas disciplinas de marketing e propaganda e relações públicas. Os resultados apontam para um aprendizado ainda sendo conquistado, dia após dia, a partir de tentativas e erros, onde a preocupação dos profissionais fica dividida entre o prazo de antecedência com que é feito um planejamento e a obrigatoriedade de sua revisão contínua.

As práticas comunicacionais do pós-venda: o SAC na era das redes sociais on-line

Estudo sobre as práticas comunicacionais da área de pós-vendas nas redes sociais on-line, com relação ao atendimento das empresas e os canais por elas disponibilizados para interação com o consumidor. Dentre as etapas, realizou-se uma análise sobre os hábitos dos consumidores de realizar buscas nas redes socais on-line; com o intuito de chamar a atenção das empresas sobre problemas de pós-venda nestes canais (reclamações, dúvidas técnicas, sugestões etc.). O objetivo principal foi elaborar de forma cronológica e estruturada a práticas de comunicação no pós-venda por meio dos diversos canais do SAC; resgatando as fases evolutivas do SAC, a lei de proteção do consumidor, desde a era analógica (sem acesso à internet e espontânea), até a chegada das redes sociais on-line. Para tal estudo foram realizados: levantamento bibliográfico, exploratório e documental sobre a área de pós-venda, marketing de relacionamento e de resultados de pesquisas sobre os hábitos dos consumidores conectados à internet; apresentação de casos que exemplificam as práticas comunicacionais do mercado; entrevista aplicada com oito especialistas do mercado; e formulário eletrônico aplicado com gestores das centrais de atendimento. Com todas essas análises, foi possível traçar um diagnóstico sobre a realidade atual da área de atendimento ao cliente das empresas selecionadas, nas redes sociais on-line, além de reforçar sensivelmente a ideia do consumidor produtor de conteúdo (prosumer) e a mudança no fluxo comunicacional consumidor versus empresa.

Vulnerable children, stigmatised smokers : The social construction of target audiences in media debates on policies regulating smoking in vehicles

Acknowledgements S.H., S.S. and S.D. developed the study concept and gained funding for the work. S.H. developed the study design. J.B. and H.W. drafted the manuscript. J.B. and H.W. developed the coding frame and coded the articles. S.H., S.S. and S.D. critically revised the manuscript. Funding The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This project was funded by Cancer Research UK (C47682/A16930) and the Scottish School of Public Health Research. Sheila Duffy is Chief Executive of ASH Scotland. Heide Weishaar and Shona Hilton are funded by the UK Medical Research Council as part of the Informing Healthly Public Policy programme (MC_UU12017-15) at the MRC/CSO Social and Public Health Sciences Unit, University of Glasgow. The authors declare no additional conflicting interest.

On-line puzzle game based assessment & training for ADHD

Attention-deficit hyperactivity disorder (ADHD) is the most prevalent and impairing neurodevelopmental disorder, with worldwide estimates of 5.29%. ADHD is clinically characterized by hyperactivity-impulsivity and inattention, with neuropsychological deficits in executive functions, attention, working memory and inhibition. These cognitive processes rely on prefrontal cortex function; cognitive training programs enhance performance of ADHD participants supporting the idea of neuronal plasticity. Here we propose the development of an on-line puzzle game based assessment and training tool in which participants must deduce the ‘winning symbol’ out of N distracters. To increase ecological validity of assessments strategically triggered Twitter/Facebook notifications will challenge the ability to ignore distracters. In the UK, significant cost for the disorder on health, social and education services, stand at £23m a year. Thus the potential impact of neuropsychological assessment and training to improve our understanding of the pathophysiology of ADHD, and hence our treatment interventions and patient outcomes, cannot be overstated.

Identifying the Impact of Incomplete Datasets on Process Cycle Time Prediction in an Aerospace Assembly Line

Supply Chain Simulation (SCS) is applied to acquire information to support outsourcing decisions but obtaining enough detail in key parameters can often be a barrier to making well informed decisions.
One aspect of SCS that has been relatively unexplored is the impact of inaccurate data around delays within the SC. The impact of the magnitude and variability of process cycle time on typical performance indicators in a SC context is studied.
System cycle time, WIP levels and throughput are more sensitive to the magnitude of deterministic deviations in process cycle time than variable deviations. Manufacturing costs are not very sensitive to these deviations.
Future opportunities include investigating the impact of process failure or product defects, including logistics and transportation between SC members and using alternative costing methodologies.

Rede Social Pessoal de Jovens Acolhidos em Lares de Infância e Juventude

A rede social dos sujeitos tem sido considerada fundamental para lidar com a adversidade. O objetivo central deste estudo foi caracterizar as redes sociais pessoais de jovens em regime de acolhimento institucional prolongado, na perspetiva dos próprios e dos técnicos das instituições e perceber se estas relacionam com o projeto de vida. Participaram 84 jovens, com idades compreendidas entre os 12 e os 20 anos de idade, acolhidos em 6 lares de infância e juventude do distrito de Santarém. Os participantes são na sua maioria do sexo feminino, com uma idade média de 15 anos. Para avaliação das variáveis em estudo utilizou-se a versão revista sumária do Instrumento de Avaliação de Redes Sociais Pessoais (IARSP-RS) e um questionário de autorresposta de caracterização da instituição de acolhimento. Os resultados desta investigação permitiram verificar que as redes dos jovens em situação de acolhimento institucional são fragmentadas, constituídas, em média, por 12 elementos e predominantemente compostas por familiares, amigos e profissionais das instituições, destacando-se as relações familiares. O nível de apoio social percebido é elevado na função emocional e informativa. Verificou-se uma maior reciprocidade do apoio por parte das jovens do sexo feminino, a institucionalização pode potenciar a expansão da rede social de suporte e a frequência de contactos associa-se à distância geográfica. A satisfação dos jovens com o suporte social é elevada. Metade dos jovens perspetivam a saída da instituição pela via da autonomização. A perceção dos profissionais das redes de suporte social é mais limitada, no tamanho, reciprocidade, satisfação com o suporte social e nas relações estabelecidas com a família, amigos da comunidade envolvente e relações de trabalho/estudo. Por outro lado, os técnicos identificam um nível mais elevado de densidade e de vínculos com os técnicos e educadores da instituição. Não se verificaram diferenças significativas nas características da rede social em função do projeto de vida, porém perceberam-se diferenças no projeto de vida em função da idade e da duração do acolhimento. A rede social apresenta um potencial protetor que vale a pena conhecer, fomentar e valorizar, destacando-se que é importante conhecer a perspetiva do próprio sujeito, já que esta tem um carácter muito pessoal. / The social network has been considered fundamental to deal with the adversities. The main objective of this study was to characterize the social network of the youngesters in prolonged institutional care, from the perspective of themselves and professionals of the institutions and to observe if their social network fits with their life project. 84 youngsters with ages between 12 and 20 years old living in 6 institutions of childhood and juvenile care from de district of Santarém participated in this study. The participants are mainly female, with an average age of 15 years old. To evaluate the variables in study, it was applied a version of the summary review of the Instrument of Evaluation of Personal Social Networks (IARSP-RS) and a survey of self-response to characterize the institutional care. The results of this investigation allowed to conclude that the social network of youngsters in a situation of institutional care are fragmented, composed by an average of 12 elements and primarily composed by family members, friends and professionals, but the most significant were the family relationships. It was observed that social support is high in terms of emotional and informative functions. It was observed an higher mutual support from the young ladies, institutionalization may foster the expansion of the social support network and that the frequency of connections is related with geographic distance. The satisfaction of the youngsters with social support is high. Half of the youngsters previews getting out of the institution by becoming autonomous. The understanding of the professionals of the social support network is more limited, about size, mutuality, satisfaction with the social support, family, friends of involving community and relationship of work/study. On the other side, the professionals identify an higher level of density and bonds with the technicals and educators of the institutions. Significative differences in the characteristics social network in terms of the life project weren’t found, however there were diferences in the life project in terms of the age and the duration of institutionalization. The social network has a protector potential that is worth of studying, promote and valorize, highlighting that it is important to know the perspective of the individual, because of its personal nature.

Rede Social Pessoal de Cuidadores Informais de Adultos com Necessidades Especiais

Objetivo. Devido ao aumento da esperança de vida, os adultos com necessidades especiais vivem mais tempo, sendo os seus principais cuidadores, geralmente familiares, também mais envelhecidos. Tal situação representa novas necessidades específicas de apoio, sendo inúmeros os desafios colocados ao Serviço Social no sentido de garantir o bem-estar da pessoa com incapacidade e dos seus cuidadores. Assim, este estudo tem como objetivo realizar um levantamento das necessidades de apoio e a caraterização da rede social pessoal de apoio do cuidador informal de adultos com necessidades especiais. Participantes. A amostra é constituída por 40 cuidadores informais de adultos com necessidades especiais, integrados na resposta social “Centro de Atividades Ocupacionais-CAO” da Associação de Paralisia Cerebral de Coimbra, de ambos os sexos com idade igual ou superior a 40 anos. Material e métodos. Foi utilizado o Instrumento de Avaliação da Rede Social Pessoal e um questionário para caracterização sociodemográfica e sociofamiliar dos cuidadores, assim como para avaliação de necessidades. Resultados. Aproximadamente um terço dos cuidadores relatou a experiência de níveis moderados de sobrecarga associada à prestação de cuidados, enquanto mais de metade relatou a experiência de níveis elevados e muito elevados dessa sobrecarga; o apoio financeiro foi referido como a forma de apoio mais necessária no presente, ainda que o apoio em residência tenha sido percecionado por cerca de um terço dos cuidadores como a forma de apoio mais necessária no futuro; enquanto mais de metade considerou o apoio domiciliário e de unidade residencial (institucional). Estes cuidadores familiares referiram a "incerteza" e a "esperança" como os sentimentos mais frequentemente experienciados em relação ao futuro das suas vidas. No que respeita às redes sociais, as relações familiares são centrais a nível estrutural; em termos de caraterísticas funcionais da rede, foram observados valores mais elevados para as dimensões de reciprocidade do apoio e satisfação com a rede social. Implicações. Este estudo sublinha a importância da avaliação das necessidades de apoio dos cuidadores familiares de adultos com necessidades especiais. A sua implementação sistemática pode auxiliar a tomada de decisão baseada na evidência empírica para as intervenções do Serviço Social, tais como na planificação e gestão de respostas e serviços sociais, a par do reconhecimento e ativação dos recursos das próprias famílias, de forma a promover a eficiência dos recursos e eficácia das intervenções, focadas no bem-estar do cidadão com deficiência e das suas famílias. / Aim. The general increase in human life expectancy has resulted in greater rates of survival for adults with special care needs, as well as for their ageing family caregivers. This situation poses different and specific support needs, which represent a major challenge in social work interventions aimed at ensuring the well-being of disabled persons and their caregivers. Therefore, this study was aimed to describe the needs for support and the perceived social support network of family caregivers of adults with special care needs. Participants. The sample for this study comprised 40 family caregivers of disabled adults with special care needs, of both genders and aged 40 years old at minimum, who attended a long-term care facility at Coimbra Cerebral Palsy Association. Material and methods. Participants were administered a self-report questionnaire on socio-economic, family and caregiving needs, along with the Instrument for Assessing Personal Social Networks. Results. Nearly one third a family caregivers experienced moderate caregiving burden, while more than half experienced high or very high levels of caregiving burden; financial support was perceived as the most needed form of support in the present, but residential home care was identified as the most needed form of support in the future; while more than a half considered home-based support and residential support viable options for their disabled family members with special care needs. These family caregivers reported "uncertainty" and "hope" as the most common feelings towards their family life in the future. On the topic of social networks, family relations were found to be crucial at the structural level; in terms of functional characteristics of the network, elevated scores were observed for reciprocity of support and satisfaction with the social network. Implications. This study highlights the importance of increasing the specificity of the assessments of needs for support in family caregivers of disabled adults with special care needs. The systematic conduction of these assessments may assist evidence-based decision making in social work interventions, such as for planning and managing social services, acknowledging and activating the families' own resources, and ultimately promote the efficacy and effectiveness 57 interventions aimed at improving the well-being of disabled citizens and their families.