Blended learning for cross-cultural e-learning

The emergence of cross-cultural classrooms has been steadily increasing in Australian tertiary institutions, thus signifying a change in the student demographics. This change has acknowledged that a more flexible approach is needed in the way that the unit content is conveyed to the learner. Studies have indicated that students from different cultures responded variably in different learning environments, the two most clearly identifiable learning environments being instructor-centered and student centered. Students from various cultures have shown their levels of compatibility to these learning environments through their interaction and participation. However tertiary institutions are now expanding towards the online forum for delivery of units. Therefore to ensure that all students are able to participate in this new learning domain, preparations have to be made to accommodate all cultural types. Therefore with the importance on creating flexible learning environments for all students the blended learning approach has been selected for application.

Video lectures for cross-cultural use: a three phase model

This paper will discuss the contributing factors of; increasing numbers of international students, and the advancement of learning technologies; that lead to the development of an exploratory research study into the creation of a three phase online lecture model. Aspects such as the differences between the major cultural groups currently enrolled in Australian Universities, indicates the variations that can be expected in student learning styles. This research study aims at determining the educational value of the inclusion of online lectures for a diverse and distributed cross-cultural audience.

A comparative analysis of personal values of international postgraduate students from Asia studying in Australian universities: a cross cultural study

The rising expectations of university students with regard to quality, service and value for money, and the growing diversity of student populations have challenged universities to become increasingly student focused. Marketing theory suggests that a clear understanding of customer needs and expectations is central to being customer focused and to facilitate targeting of products and services to appropriate segments. The process requires the marketer to have insights into the cultural backgrounds of customers where the study of personal values becomes a critical component in understanding consumer needs and preferences. The results of this study indicate that personal values are useful in explaining differences amongst the student cohorts with regard to age, gender and nationality. Recommendations are made with regard to developing the educational product for the international student, based on underlying value domains of Self-efficacy and Hedonism.

Personal values of international postgraduate students from Asia : a cross cultural study

Australian universities face a challenging task to service an increasingly diverse international student community in the globally competitive education market. The pressure on universities to successfully negotiate cultural diversity arising from nationality differences and to improve service quality will continue to increase with further expansions in the international student market. Such a scenario requires insights into the individual backgrounds of students. Personal values are one way in which insights can be gained of students, particularly with regard to their needs and preferences. Using Factor Analysis, ANOVA and MANOVA, this study analyses the national differences on the basis of underlying value domains of Selfefficacy, Power, Inner harmony, Aspiration and Hedonism. The results indicate significant differences in personal values amongst the student cohorts, which suggest that universities may need to adopt different approaches in servicing international students.

Reducing the online cross-cultural communication divide between individualists and collectivists

In an era of globalized information, Internet usage has profound implications for human resource management (HRM). Cultural diversity and technology literature imply that cross-cultural online communication emphasises cultural fault-lines, while simultaneously, building bridges of understanding between members of different cultures. The key tenet of this paper is that diversity oriented HRM (namely the combined use of individualist and collectivist HRM practices) is expected to reduce the cultural fault-lines between individualists and collectivists cultures, positively moderating the cross-cultural online communication effects. Although it is acknowledged that distinguishing values of I/C can increasingly be found within any given culture, the key tenet of the paper is to examine the effect of Hofstede's definition of I/C within the context of cross-cultural online communication.

Creating a blended learning model for cross-cultural e-learning: putting theory into practice

This paper will discuss how blended learning has been used in cross-cultural classrooms as a means to improve the International students learning. Issues such as interaction and reuse of unit resources have been the focus of this research. This paper is about putting the theory of blended learning into practice with two teaching artifacts; an ice-breaker exercise and online lectures. Through the implementation of the two blended learning artifacts we are able to assess how the theory of blended learning really impact cross-cultural learning.

Qualitive research in a cross-cultural context: Fijian experiences

In this article, the authors discuss the experiences of conducting qualitative research in traditional Fijian communities. This provided the setting for the cross-cultural exchange between the researcher and research participants and from which the authors draw important considerations for the design of future qualitative studies. In particular, the authors discuss the need to adapt essentially Western research designs to accommodate different cross-cultural styles of facilitation, group dynamics, spatial arrangements, gender issues, protocol, patterns of participation, and perception of time. They propose a model that clarifies the types of roles and styles of facilitation observed in a Fijian workshop setting and comment on how different cross-cultural dynamics between the researcher and participants can influence the success of qualitative research.

Overseas Chinese as expatriate managers in China: is their recruitment a solution to cross-cultural management problems for multinationals operating in China?

This paper examines the issue of diversity in Chinese identity and how it impacts on the operations of multinationals in China who recruit Overseas Chinese to handle cross-cultural issues. China’s rapid economic development and entry into the World Trade Organization in 2001 made her a formidable player in the global economy and direct foreign investment surged. Yet it is acknowledged that for the foreign investor in China, cross-cultural issues create difficulty at every level, from the interpersonal level relating to communication and negotiation, to the organizational level relating to decision making, human resource management practices, corporate legal institutions and liaison with government institutions. Western multinationals have considered the advantages of posting Overseas Chinese from Southeast Asian countries, Taiwan and Hong Kong to their China operations as a solution to cross-cultural management issues. But has this policy been successful? In terms of language expertise this would seem to be a good strategy, yet organizational case material contradicts this in reality. Overseas Chinese, while sharing some elements of Chinese culture with mainland Chinese, the Confucian heritage and other aspects such as language and diet, nevertheless have different world views and values and behave differently from mainland Chinese in areas critical to business management. As a survival strategy, Overseas Chinese have often developed dual identities which operate simultaneously. For political and historical reasons, many of them have had to adapt to the local culture of their country of citizenship or even hide their own ethnicity in order to survive. On the other hand, the mainland Chinese are different in that their behaviour has only had to be Chinese, but overlaid with this has been the experience of participating in a communist political environment for decades, which has left its mark on mainland Chinese culture. On the basis of their different historical experiences, in the current business environment in China, cultural confusion, difficulty and conflict may occur for the Overseas Chinese.

This paper focuses attention on the subtle cultural differences between the Overseas Chinese and mainland Chinese in an organizational context. This problem has yet to be researched in depth within international business and international management studies. It provides evidence that Overseas Chinese are not often favoured by the local Chinese. It gives insights on how to manage the local Chinese for foreign multinationals operating in China.

A cross-cultural study of consumer purchase intention and planned behaviour

This study investigates for two cultures differences in consumers’ purchase intention formation and their association with planned behaviour using the model of reasoned action. It also seeks evidence of exposure to a new dominant culture influencing change in behavioural intentions. Australian and Malaysian students are used as participants in the study. The results indicate that there is an association between intention and planned behaviour for Australian students, while no association exists for the Malaysian students. Additionally, the Malaysian students living in Australia for more than two years do not show a tendency to adopt the Australian students’ intention formation in an ‘individualistic’ culture.

A construct of the cross-cultural ethos of corporate codes of ethics (ECCE) : Australia, Canada and Sweden

The objective of this paper is to develop and describe a construct of the ethos of the corporate codes of ethics (i.e., an ECCE-construct) across three countries, namely Australia, Canada and Sweden. The ECCE-construct makes a contribution to theory and practice in the field as it outlines a theoretical construct for the benefit of other researchers. It is also of managerial interest to marketing organizations as it provides a grounded framework of areas to be considered in the implementation in organizations of corporate codes of ethics.