Controlo de acesso móvel

O mercado de smartphones tem vindo a crescer massivamente nos últimos anos, bem como a diversi cação das suas funcionalidades no dia-a-dia de cada pessoa. O mercado aberto de aplicações para estes equipamentos também tem sofrido uma forte evolução o que permite uma maior qualidade e competitividade pela apresentação de produtos. O conceito de casas inteligentes está cada vez mais presente e é algo que as pessoas se estão a acomodar de forma gradual. Para acompanhar tal feito, é necessário desenvolver as capacidades dos equipamentos que estas pessoas mais usam para que estes possam dar resposta a estas necessidades. Para o caso atual irão ser estudadas as fechaduras inteligentes. Os sistemas comercializados atualmente, são tipicamente sistemas proprietários e apresentam algumas limitações ou faltas (ex: ao nível da segurança, incapacidade de abranger um largo número de dispositivos móveis ou mesmo ao nível do preço). Neste contexto, e com base na caracterização das soluções de controlo de acesso atuais, foi estudada a viabilidade de, usando uma abordagem assente em tecnologias não proprietárias (i.e., abertas), desenvolver soluções de controlo de acesso com características comparáveis com os sistemas proprietários actuais e, eventualmente, ultrapassando os limites e falhas identi cados. Dadas estas premissas o sistema de controlo de acesso móvel pensado envolve um computador BeagleBone Black e a tecnologia sem os Bluetooth. Este sistema permite a fácil integração do computador com qualquer smartphone atual e é dotado de fortes características de segurança e privacidade. O sistema foi concebido inicialmente para ser implementado em fechaduras de portas mas com possibilidade de expansão para outros equipamentos. Além disso, o sistema permitirá também o acesso a terceiros após a devida autorização do dono.

Competitive Intelligence como fonte de vantagem competitiva: estudo exploratório sobre o sector Português de Biotecnologia

Dissertação apresentada como requisito parcial para obtenção do grau de Mestre em Estatística e Gestão de Informação

Price linkages in pharmaceutical markets

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Economics from the NOVA – School of Business and Economics

The effects of OF ETF creation on the price efficiency of underlying stocks

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Finance from the NOVA – School of Business and Economics

A green future for European electricity? :Energy sources, policies and further determinants of the household price of electricity

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Economics from the NOVA – School of Business and Economics

The international expansion strategy of Striyah in Poland

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

The impact of the measurement unit of unit price on consumer preference and choice

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Two competitive enzyme immunoassays for the detection of IgG class antibodies to hepatitis a antigen

Two competitive enzyme immunoassays (EIA) techniques were developed: in the first (COMP-1), test sera were added together with HAV antigen on anti-HAV IgG-coated wells followed by an anti-HA VHRP conjugate; in the second (COMP-2), test sera and anti-HA VHRP conjugate competed for HAV epitopes previously adsorbed to anti-HA V IgG-coated wells. Both procedures used tetramethylbenzidine (TMB) as a substrate. Both competitive tests were shown to be reproducible and suitable for routine diagnosis and research purposes.

A cross-cultural study on the effect of decimal separator on price perception

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Oil price shocks and the Portuguese economy since the 1970s

This paper assesses empirically the effect of oil price shocks on Portuguese aggregate economic activity, industrial production and price level. We take the usual multivariate VAR methodology to investigate the magnitude and stability of this relationship. In doing so, we follow the approach presented in the recent literature and adopt different oil price specifications. We conclude that, as for most industrialized countries, the nature of this relationship changed in the mid-1980s. Furthermore, we show that the main Portuguese macroeconomic variables have become progressively less responsive to oil shocks and the adjustment towards equilibrium has become increasingly faster.

Vodafone - Kabel Deutschland Merger

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Finance from the NOVA – School of Business and Economics

High or low initial setting price?: Initial setting price as prediction of intention to bid in on line auctions

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Pricing strategies of the supermarket sector

The food retail industry is a very competitive market. Supermarkets use a combination of price, quality of products and service to lure consumers and increase their profit. This work project draws upon both empirical and theoretical literatures to understand the different pricing strategies that the supermarket sector uses. Everyday Low Price, Promotional, Zone Pricing and Loyalty Programs are the most common pricing strategies in this industry. By using data from the Portuguese supermarket leader – Pingo Doce - , this work project conclude that Pingo Doce uses a combination of Loyalty Program and Promotion to attain the desired outcomes

The influence of price changes on consumers' purchase decisions

The development of an effective pricing strategy requires the acquaintance of consumers’ price perception as well as the range of elements that influence the price sensitivity. This paper analyses the relationships between product features, individual characteristics and the level of price increase/decrease that induces the consumers to change their purchase decisions. The results of a dedicated survey show, that price sensitivity, individual preferences, type of product and direction of price change and individual characteristics of consumers (gender, age, professional situation) have a significant impact on a threshold at which people are willing to choose the less attractive, but cheaper alternative to their favorite product or give up the variety in consumption. From a consumer behavior perspective, these findings play a fundamental role in pricing.