Le relazioni sociali in Facebook. Sviluppo di un’applicazione per la raccolta ed analisi dei dati

“Dì che ti piace questa pagina”. Questo è uno dei tanti inviti rivolti a chi, ogni giorno, naviga in Internet. Che si stia leggendo un articolo sul sito de La Repubblica, o visitando il blog di un personaggio famoso o di un politico, i riferimenti ai social network sono ormai una presenza costante nelle pagine web. La facilità di restare in contatto con i propri amici, e la possibilità di collegarsi in qualsiasi momento, hanno portato gli utenti del Web 2.0 ad intensificare le discussioni, ed a commentare gli argomenti ed i contenuti prodotti dagli altri in un continuo e complesso “botta e risposta”. È possibile che quest'ambiente abbia favorito lo sviluppo di una nuova prospettiva della Rete, inteso come un nuovo modo di vedersi e di rapportarsi con gli altri, di esprimersi e di condividere le proprie storie e la propria storia. Per approfondire queste tematiche si è deciso di osservare alcuni dei social networks più diffusi, tra i quali Twitter e Facebook e, per raccogliere i dati più significativi di quest'ultimo, di sviluppare un'apposita applicazione software. Questa tesi tratterà gli aspetti teorici che hanno portato questa ricerca su scala nazionale e l'analisi dei requisiti del progetto; approfondirà le dinamiche progettuali e lo sviluppo dell'applicazione entro i vincoli imposti da Facebook, integrando un questionario per l'utente alla lettura dei dati. Dopo la descrizione delle fasi di testing e deployment, l'elaborato includerà un'analisi preliminare dei dati ottenuti per mezzo di una pre-elaborazione all'interno dell'applicazione stessa.

Tracce di cinefilia su Facebook

La mia tesi approfondisce le dinamiche della cinefilia su Facebook: quali relazioni s'instaurano tra lo spettatore cinefilo, e dunque il suo particolare sguardo, e la moltitudine di frammenti di cinema dispersi nella rete; come si sono modificati i rapporti, gli atteggiamenti, i processi di negoziazione, le abitudini e soprattutto i discorsi dei cinefili al cospetto di tracce di cinema sui social network e in particolare su Facebook. Inoltreprovo a dimostrare che la cinefilia è un'esperienza costitutivamente autobiografica, cui il web permette il perpetuare potenzialmente infinito della (auto)narrazione di sé.

Metadati e integrazioni social nel web odierno

Il presente progetto di tesi è stato sviluppato per presentare un esempio concreto di come sia possibile sfruttare le potenzialità ottenibili inserendo, all'interno di un sito web, il markup Open Graph Protocol per la definizione, tramite l’utilizzo di metadati, di concetti semanticamente ricchi e interpretabili dai principali Social Network ed integrando le Graph API Facebook per interrogare questi dati e sfruttarli per il funzionamento stesso del sito.

Leveraging Trust and Privacy Concerns in Online Social Networks: an Empirical Study

Unprecedented success of Online Social Networks, such as Facebook, has been recently overshadowed by the privacy risks they imply. Weary of privacy concerns and unable to construct their identity in the desired way, users may restrict or even terminate their platform activities. Even though this means a considerable business risk for these platforms, so far there have been no studies on how to enable social network providers to address these problems. This study fills this gap by adopting a fairness perspective to analyze related measures at the disposal of the provider. In a Structural Equation Model with 237 subjects we find that ensuring interactional and procedural justice are two important strategies to support user participation on the platform.

Privacy Calculus on Social Networking Sites: Explorative Evidence from Germany and USA

Worldwide social networks, like Facebook, face fierce competition from local platforms when expanding globally. To remain attractive social network providers need to encourage user self-disclosure. Yet, little research exists on how cultural differences impact selfdisclosure on these platforms. Addressing this gap, this study explores the differences in perceptions of disclosure-relevant determinants between German and US users. Survey of Facebook members indicates that German users expect more damage and attribute higher probability to privacy-related violations. On the other hand, even though American users show higher level of privacy concern, they extract more benefits from their social networking activities, have more trust in the service provider and legal assurances as well as perceive more control. These factors may explain a higher level of self-disclosure indicated by American users. Our results provide relevant insights for the social network providers who can adjust their expansion strategy with regard to cultural differences.

Aplicación móvil de localización de ocio para Android

¿No sabes dónde comer un plato típico cuando estás de vacaciones? ¿Quieres ir con amigos a comer a un sitio distinto? ¿Quieres disfrutar de esa comida que tanto te gusta y no sabes dónde hacerlo? Con afán de responder a estas preguntas y gracias a las capacidades que nos brindan las nuevas tecnologías de dispositivos móviles, surge la aplicación que se presenta en este proyecto fin de carrera. Se trata de una aplicación para dispositivos móviles con sistema operativo Android que nos brindará la opción de encontrar restaurantes en nuestro entorno que nos ofrezcan esa comida que queremos. Además, a modo de red social, incluye la opción de poder puntuar los platos degustados en los restaurantes e insertar restaurantes nuevos, lo que hace que la aplicación tenga una mayor versatilidad. En este documento se podrán encontrar los diagramas UML que modelan el proyecto, tanto la parte de la aplicación como la parte del servidor. En él también podremos encontrar otra documentación como: un manual de usuario de la aplicación, el código fuente de la misma y proposiciones de futuras versiones y mejoras de la aplicación actual. ABSTRACT. Don’t you know where you can eat a typical dish when you are on holidays? Do you want to go to eat to a different place? Do you want to enjoy that meal you love and you don’t know where you can do it? To answer those questions and thanks to the possibilities of modern smartphones’ technology, we present this application in my degree’s final project. This application, which runs with an Android operative system, gives us the option to find restaurants in our environment that offer the meal we really want. In addition, as a social network, it includes the option to rate the tasted dishes or to add new restaurants, giving the application versatility. Nowadays our society is used to the use of smartphones and their possibilities. That is why we must to explore its potential to obtain better amenities. In the last few years the amount of available applications for these devices has increased too much, offering a huge variety of them. If we realize a research about their functionalities and uses we will discover that most of them are oriented to leisure. That is why we are going to start the inquiry of a software engineering project developing a restaurant localization restaurant for Android smartphones, In this document you can find the UMI diagrams which model the project, both the application part and the server part. Besides, you can find other documents as: an application user manual, the source and proposals for future versions and improvements.

Definición de un proceso para la creación de perfiles institucionales en redes sociales de acuerdo a su estrategia de Social Media Marketing

Desde el 23 de febrero de 2004 la ETS Ingenieros Informáticos posee un perfil en dos redes sociales: Twitter y Facebook. Desde un primer momento el departamento de Unidad de Imagen y Comunicación, encargado de dichos perfiles, ha tenido claro que este era solo el primer paso para aprovechar al máximo las ventajas de las redes sociales en un contexto educativo universitario. En este trabajo se quiere dar forma a esa aspiración desarrollando una expansión del uso de las redes sociales. En este trabajo se analizan los seis primeros meses de trabajo con el perfil de Twitter y la página de Facebook con el objetivo de averiguar qué ha funcionado y qué ha fallado en la estrategia inicial prevista. Primero, se plantea un acercamiento desde el punto de vista estadístico con los datos que arrojan diferentes herramientas de análisis social y después, desde el punto de vista personal con las respuestas de la propia comunidad de la Escuela a una encuesta de satisfacción con los nuevos canales de comunicación. Además, de cara a la creación de nuevos perfiles se analiza el trabajo que realizan en ellas otras universidades y escuelas de informáticas. Con todos los datos sobre el trabajo previo se construyen una serie de buenas prácticas para instituciones universitarias en redes sociales que servirán para desarrollar los planes editoriales de dos nuevos perfiles: un canal de YouTube y una página de LinkedIn. Para terminar, se deja constancia de todo el proceso realizado en una metodología propia que servirá para poder seguir aumentando la red social de la escuela en el futuro con un enfoque en el alumno y que se fundamentará en el análisis y la mejora constante. Se espera que esta metodología pueda servir de modelo para la creación de perfiles sociales en otras universidades o para mejorar las ya existentes.---aBSTRACT---Since February 23rd of 2014, ETS Ingenieros Informáticos had a profile in two of the most popular social networks: Twitter and Facebook. From the beginning, the Communication Department in charge of these profiles knew that this was only a starting point to take advantage of all the advantages that social networks can bring to a higher education context. Thus, this paper aims at developing an expansion of the use of social networks. The present paper analyses the first sixth months of the use of the Twitter profile and the Facebook page to determine the aspects of the initial strategy that worked successfully and those that needed improvement. Firstly, I present a statistical approach the data from a statistical point of view taking into account all the information provided by the different social analysis tools. Then, I complement this first approach with a more personal point of view including the answers of the university community to a satisfaction survey regarding the new communication channels. Finally, in order to create new profiles, other universities’ work is reviewed and examined in depth. Taking into account the previous work, a series of good practices for university institutions is developed in order to be used as the basis of the new social plan to include two new social networks: a YouTube channel and a LinkedIn page. Finally, the whole process is described in a methodology that could be used to increase the School’s social network in the future. This procedure is student-centred and based on the constant analysis and improvement of the results. It is hoped that this methodology could be used as an example of a social network profile creation or improvement for other universities’ strategy.

A Quantitative Exploration of Social Networks: Verifying the Legitimacy and Equitability of Social Networks in Recruiting

In this digital age organizations must focus on connecting with candidates and aspire for innovation in recruiting practices to remain competitive. This author investigated social networking to determine whether or not it provides reliable candidate information when recruiting for hire. Online media such as LinkedIn, Facebook, Twitter and MySpace, have become an integrated part of social and professional lives. Analysis of social networking revealed use for recruiting but posed challenges and advantages for organizations. A quantitative cross-sectional survey of social network members (N=136) indicated discrepancy in generational use of social networks and concerns regarding the validity and reliability of candidate information. Social networking promotes innovation in recruiting, however, by itself might not endorse equitability, validity and reliability.

Facebook in teaching: strengths and weaknesses

Purpose – The use of online social networks has experienced a vertiginous increase in the last few years, and young people appear as the key players in this trend. Immersed, educated and raised in the middle of technology, the new student generation is one of digital natives. Instead, lecturers are digital immigrants, but the authors have the responsibility to turn a technology which can be a distraction into a teaching tool. Facebook is an example of Web 2.0 technology that owns a huge potential in the field of education. The purpose of this paper is to show the teaching experience with the Facebook social network in human resource management degree subjects, for the purpose of highlighting its strengths and weaknesses. Design/methodology/approach – A survey was carried out among university students in order to reach the goal. A total of 191 students were asked to give their opinion about the use of Facebook in teaching, achieving 125 valid answers. Findings – Facebook can positively impact on the performance of students, who are satisfied with the experience and think that the information obtained in Facebook can improve their training. More negative attitudes towards Facebook appeared among those students who had not used it. Originality/value – The paper summarises the strengths and weaknesses of Facebook through a literature review and assesses them via a survey.

From the initial interest in ‘Why do people often communicate in very "strange" ways on Social Media?’ to a research project on CMC

This presentation is about the inside story of the PhD project El malagueño real, mental y virtual. Configuración de los significados sociales de una variedad urbana in Hispanic Linguistics. That is, the production and perception of the Spanish spoken in the city of Malaga and used on the social network sites Facebook and Tuenti by users from Malaga is analysed. Actually, the southern Spanish variety in question is quite distinct from the national standard in terms of its phonetic features, its prestige, and the attitudes to it. Thus, the project started with the initial interest in «Why do people often communicate in very “strange” ways on social media» which then slightly changed to the final research interest in «What do the different non-standard variants mean in virtual (and real) malagueño?». This long – sometimes hazardous, yet mostly fun – process is exposed in more detail by looking at the research questions, the methods and results. Lastly, the presentation concludes with some lessons learnt and an outlook on possibilities and necessities for further investigation.

Connecting social media to e-commerce:cold-start product recommendation using microblogging information

In recent years, the boundaries between e-commerce and social networking have become increasingly blurred. Many e-commerce websites support the mechanism of social login where users can sign on the websites using their social network identities such as their Facebook or Twitter accounts. Users can also post their newly purchased products on microblogs with links to the e-commerce product web pages. In this paper, we propose a novel solution for cross-site cold-start product recommendation, which aims to recommend products from e-commerce websites to users at social networking sites in 'cold-start' situations, a problem which has rarely been explored before. A major challenge is how to leverage knowledge extracted from social networking sites for cross-site cold-start product recommendation. We propose to use the linked users across social networking sites and e-commerce websites (users who have social networking accounts and have made purchases on e-commerce websites) as a bridge to map users' social networking features to another feature representation for product recommendation. In specific, we propose learning both users' and products' feature representations (called user embeddings and product embeddings, respectively) from data collected from e-commerce websites using recurrent neural networks and then apply a modified gradient boosting trees method to transform users' social networking features into user embeddings. We then develop a feature-based matrix factorization approach which can leverage the learnt user embeddings for cold-start product recommendation. Experimental results on a large dataset constructed from the largest Chinese microblogging service Sina Weibo and the largest Chinese B2C e-commerce website JingDong have shown the effectiveness of our proposed framework.

Ser-imagem – Além do selfie. A autorrepresentação fotográfica no Facebook

In a crescent connected and image-made society in various online social networks, each user taking pictures of him/herself and posting them on social online network, makes a self-registration that emerges in self-representation by aggregated daily practices of various themes. This research aims to study the dynamics of the relations of this photographic self-representation relations with agency, technology, affectivity, and consumption that goes beyond narcissism, composing a being integrated with the visual power and its reverberations, which I hereby call as Being -Image. The goal of this paper is an anthropological look over these practices. In this sense, I carry out the research developed in the field of image and cyber antropology with various interlocutors established in dialogues, analysis and virtual meetings. I tried, besides conversations and interviews, to analyze the profiles on the social network as well as daily posts, photo albums available on online network , sharings and mainly selfies.

Uso didático do Facebook como estratégia de leitura para o gênero textual poesia

The poor performance of students in reading and writing activities, prompted the search for actions that would minimize this problem, noticeable mainly in public education. The lack of interest in reading of poetic texts seen in students from the 7th year in a public school in RN, has led us to question the reasons for the rejection of poetry. Thus, the idea to organize and develop new reading possibilities mediated by digital technologies, considering the preference of teenagers by virtual environments. Therefore, it was essential to observe how students used web resources in order to plan actions that aimed to improve their reading performance. We present to justify the need for reflection on the educational problems starting from our reality, in order to establish appropriate procedures to minimize them. To this end, we draw is to investigate how students appropriated the Facebook social network in order to elaborate reading strategies using this platform. The study is anchored in the reflections of the following theorists and researchers: language concepts and language: Bakhtin (2011 [1979] 2006 [1999]), Bronckart (2012 [1999]), Marcuschi (2008); reading strategies: Leffa (1996) Solé (1998), Antunes (2009), Kleiman (2013); genre: Bakhtin (2011 [1979] 2006 [1999]), Marcuschi (2008); didactic sequence: Dolz, Noverraz and Schneuwly (2013 [2004]); technologies: Moran (2008 [2000]), Kenski (2007), Bento (2012), Behrens (2013); literary literacy: Cosson (2007); other theoretical orientations: PCN (1998), PDE (2008), Perrenoud (1999), among others. The methodology followed action research guidelines, a qualitative approach perspective. The research instruments included questionnaires, interviews, observations and field notes. The results pointed to the interest of students in this social network, which favored the development of a didactic sequence whose activities converged on the didactic use of Facebook as a support for the presentation of textual poetry genre, drawing the attention of students for reading. Thus, we reiterate the need to include the pedagogical use of Information and Communication Digital Technologies educational activities to better meet the expectations of the generation of "digital natives", offering them a significant Portuguese-speaking school that fits your interests.

Uso didático do Facebook como estratégia de leitura para o gênero textual poesia

The poor performance of students in reading and writing activities, prompted the search for actions that would minimize this problem, noticeable mainly in public education. The lack of interest in reading of poetic texts seen in students from the 7th year in a public school in RN, has led us to question the reasons for the rejection of poetry. Thus, the idea to organize and develop new reading possibilities mediated by digital technologies, considering the preference of teenagers by virtual environments. Therefore, it was essential to observe how students used web resources in order to plan actions that aimed to improve their reading performance. We present to justify the need for reflection on the educational problems starting from our reality, in order to establish appropriate procedures to minimize them. To this end, we draw is to investigate how students appropriated the Facebook social network in order to elaborate reading strategies using this platform. The study is anchored in the reflections of the following theorists and researchers: language concepts and language: Bakhtin (2011 [1979] 2006 [1999]), Bronckart (2012 [1999]), Marcuschi (2008); reading strategies: Leffa (1996) Solé (1998), Antunes (2009), Kleiman (2013); genre: Bakhtin (2011 [1979] 2006 [1999]), Marcuschi (2008); didactic sequence: Dolz, Noverraz and Schneuwly (2013 [2004]); technologies: Moran (2008 [2000]), Kenski (2007), Bento (2012), Behrens (2013); literary literacy: Cosson (2007); other theoretical orientations: PCN (1998), PDE (2008), Perrenoud (1999), among others. The methodology followed action research guidelines, a qualitative approach perspective. The research instruments included questionnaires, interviews, observations and field notes. The results pointed to the interest of students in this social network, which favored the development of a didactic sequence whose activities converged on the didactic use of Facebook as a support for the presentation of textual poetry genre, drawing the attention of students for reading. Thus, we reiterate the need to include the pedagogical use of Information and Communication Digital Technologies educational activities to better meet the expectations of the generation of "digital natives", offering them a significant Portuguese-speaking school that fits your interests.

Circular migration and the Internet: The role of social networks in the sociocultural context of Mexican residents in Barcelona

This work focuses on the study of the circular migration between America and Europe, particularly in the discussion about knowledge transfer and the way that social networks reconfigure the form of information distribution among people, that due to labor and academic issues have left their own country. The main purpose of this work is to study the impact of social media use in migration flows between Mexico and Spain, more specifically the use by Mexican migrants who have moved for  multiple years principally for educational purposes and then have returned to their respective locations in Mexico seeking to integrate themselves into the labor market. Our data collection concentrated exclusively on a group created on Facebook by Mexicans who mostly reside in Barcelona, Spain or wish to travel to the city for economic, educational or tourist reasons.  The results of this research show that while social networks are spaces for exchange and integration, there is a clear tendency by this group to "narrow lines" and to look back to their homeland, slowing the process of opening socially in their new context.