Reklambyråanställdas åsikter om yrkesrollen med fokus på kreativitet och kundrelationer : Semi-strukturerade djupintervjuer med art directors och originalare

Studiens syfte var att undersöka byråanställda art directors och originalares olika perspektiv på och förhållningssätt till sin yrkesroll med särskilt fokus på kreativitet och kundrelationer.Nio semi-strukturerade djupintervjuer genomfördes med sex art directors och fyra originalare. Respondenterna valdes ut genom ett kombinerat strategiskt bekvämlighetsurval från nio reklambyråer.Professionalism inom yrkesrollen visade sig vara något som respondenterna inte reflekterat över men det framkom att det främst handlar om hur art directors och originalare förhåller sig till kunden. Dessutom framkom det att respondenterna såg variation i arbetet som en positiv aspekt av yrket medan de såg prestationsångest och utomståendes oförståelse av yrket som negativa.Det framkom även att art directors och originalare i första hand ser på kreativitet som problemlösning, dock såg de olika på problemlösning i sina respektive roller. De använde sig av samma metoder för att finna inspirationsamt hanterade ångest på liknande sätt.Studien visade även att kunden och kundrelationen spelade en stor roll för yrket och ämnet berördes återkommande i respondenternas svar under intervjuernas gång. De använde sig av samma metoder för att finna inspiration

A cultura organizacional do Tribunal de Justiça do Estado da Bahia: uma abordagem baseada nas contribuições de autores do pensamento social brasileiro

O presente trabalho teve o objetivo de identificar os elementos da cultura organizacional do Tribunal de Justiça do Estado da Bahia (TJBA) à luz das contribuições de autores do pensamento social brasileiro - representados neste estudo por Sergio Buarque de Holanda, Raymundo Faoro, Darcy Ribeiro e Celso Furtado. O tema cultura tem recebido, nas últimas décadas, relativa atenção na área de estudos organizacionais. Apesar da atenção recebida, é possível perceber lacunas na produção acadêmica sobre o tema quanto à atenção dispensada ao contexto nacional e às instituições do setor público, especialmente no que se refere ao Poder Judiciário. Nesse sentido, o presente trabalho analisou a produção acadêmica nacional sobre cultura organizacional brasileira nos últimos vinte anos e buscou identificar possibilidades de utilização dos autores do pensamento social brasileiro numa abordagem de cultura organizacional que considerasse o contexto nacional. Na etapa de coleta de dados, foram realizadas trinta e sete entrevistas semiestruturadas com servidores do TJBA, no período de fevereiro a julho de 2013. A análise do corpus de dados foi feita pelo método de análise de conteúdo, com auxilio do software ATLAS.ti. A análise dos dados apontou para possibilidades de utilização das ideias dos autores do pensamento social brasileiro no estudo da cultura organizacional, principalmente na identificação da influência dos traços culturais nos valores e práticas sociais dos servidores. A análise apontou também para uma ausência de elementos baseados em valores gerencialistas na cultura organizacional desta instituição, buscando provocar uma reflexão sobre o alcance e a adequação do modelo de reforma adotado no Judiciário. Como contribuição, esta tese buscou realizar um mapeamento da cultura organizacional do TJBA, gerando uma contribuição empírica para um aprofundamento do conhecimento do Poder Judiciário sob o aspecto de universo organizacional e para os estudos que utilizam o pensamento social brasileiro, que em sua maioria têm se tratado de ensaios teóricos.

Avaliação das Opções Reais de Conversão e Abandono para Uma Mineradora de Minério de Ferro Sob Cenário de Stress

O mercado de minério de ferro tem passado por um período de stress nos últimos meses. O arrefecimento dos investimentos chineses em infraestrutura resultou em perspectivas negativas para a demanda dessa commodity. Paralelamente, a entrada em operação de novos projetos com volume de produção relevante aumentou a oferta desse produto no mercado. Essa conjuntura de fatores resultou na queda do preço do minério de ferro no mercado mundial e em um cenário de retornos reduzidos para as mineradoras. Nesse contexto, o objetivo do presente estudo é avaliar a flexibilidade gerencial, disponível aos administradores de mineradoras operacionais, de suspender ou fechar o empreendimento dependendo do preço do minério de ferro. Essas decisões serão estudadas através da Teoria das Opções Reais, onde a opção de conversão será aplicada na situação de suspensão e reabertura da mina e a opção de abandono será aplicada na situação do seu fechamento. O processo estocástico a ser seguido pelo preço do minério de ferro será o Movimento Geométrico Browniano, implementado através de um Modelo Binomial conforme proposto por Cox, Ross e Rubinstein (1979). O resultado do trabalho comprova o valor das opções reais estudadas e indica que essas opções reais têm maior valor em cenários de stress, quando o preço do minério de ferro está desvalorizado.

Antígenos da forma amastigota de Leishmania chagasi identificados por dupla varredura da biblioteca de cDNA

Control of human visceral leishmaniasis in endemic regions is hampered in part by the lack of knowledge with respect of the role reservoirs and vector. In addition, there is not yet an understanding of how non-symptomatic subclinical infection might influence the maintenance of infection in a particular locality. Of worrisome is the limited accessibility to medical care in places with emerging drug resistance. There is still no available protective vaccine either for humans or other reservoirs. Leishmania species are protozoa that express multiple antigens which are recognized by the vertebrate immune system. Since there is not one immunodominant epitope recognized by most hosts, strategies must be developed to optimize selection of antigens for prevention and immunodiagnosis. For this reason, we generated a cDNA library from the intracellular amastigote form of Leishmania chagasi, the causative agent of South American visceral leishmaniasis. We employed a two-step expression screen of the library to systematically identify T and T-dependent B cell antigens. The first step was aimed at identifying the largest possible number of clones producing an epitope-containing polypeptide with a pool of sera from Brazilians with documented visceral leishmaniasis. After removal of clones encoding heat shock proteins, positive clones underwent a second step screen for their ability to cause proliferation and IFN-γ responses of T cells from immune mice. Six unique clones were selected from the second screen for further analysis. The clones encoded part of the coding sequence of glutamine synthetase, transitional endoplasmic reticulum ATPase, elongation factor 1γ, kinesin K-39, repetitive protein A2, and a hypothetical conserved protein. Humans naturally infected with L. chagasi mounted both cellular and antibody responses to these protein Preparations containing multiple antigens may be optimal for immunodiagnosis and protective vaccines against Leishmania

Periurbanização da leishmaniose visceral e emergência da coinfecção HIV/leishimania, no Rio Grande do Norte

Visceral leishmaniasis (VL) has undergone changes in terms of clinical and epidemiological presentation worldwide. Urbanization has been described in different regions of Brazil and the world, as well as in the state of Rio Grande do Norte. These changes have impacted in the clinical outcome of Leishmania infection. A new clinical entity called co-infection of HIV/Leishmania has been described as a consequence of overlapping areas of occurrence of VL and HIV / AIDS in different countries including Brazil. The aim of this study was to define the process of periurbanization of the LV and describe a case series of co-infection HIV / Leishmania in Rio Grande do Norte. A new demographic pattern of VL was detected, with an increase in the number VL adult male subjects. Analysis of spatial distribution of VL in the state of Rio Grande do Norte showed that in the past 20 years VL tends to occur in larger cities and therefore the highest risk disease is greater in the eastern and western regions. The first region included Natal, the state capital, where the process of suburbanization began in 1990, and more recently the city of Mossoró, the second largest state, where periurbanization began in the last five years. In 1990, the emergence of co-infection HIV/Leishmania in the state was observed. Case-control study revealed that the new clinical entity affects adult males, who acquired HIV through sexual intercourse, 40% of those with a preivous history of leishmania infection Relapse and death from LV is increased in HIV positive compared with HIV-negative patients matched by sex and age. This pattern is similar to the observed in Europe, except of the route of transmission, where in Europe occured concomitantly, by parenteral route in drug users. Analysis of spatial distribution identified overlapping new areas of occurrence of HIV / AIDS and LV potentially signaling to increased risk of this new clinical entity as described above. Therefore, epidemiological surveillance for co-infection HIV / Leishmania should be adopted in all areas of risk of VL. At the same time, it is necessary to evaluate drug resistance currently used in the treatment of VL, as well as parenteral transmission of L infantum/ chagasi in areas where drug dependence is a risk factor for HIV acquisition

Morte como desafio afetivo para o profissional da saúde: ansiedade e sentimentos de quem lida com o paciente terminal com câncer

It is a Cross-sectional and multi-disciplinary study whose population selection was made by department of human resources (composed by a Manager, an Oncologist and a Psychologist) from the hospital where this research was realized. They also collaborated with important information about the work of that professionals in the hospital. We also counted on a Statistic who made study design calculating the sample and analyzing data. This research issued Evaluating health professionals anxiety levels who care for cancer terminally ill and their feelings about that work as well as identifying the factors which have influence on it. 100 health professionals from the Hospital which is a reference on cancer caring in Brazil situated in the city of Natal, state of Rio Grande do Norte, participated of this research. There was a sample loss of 21%. Data were collected through a questionnaire and State-Trait Anxiety Inventory (STAI). Results showed that 15% of the professionals have low State Anxiety levels, 70% Medium State Anxiety levels and 15% high State anxiety levels. The Number of Patients and Working in another Institution have interfered in the anxiety levels. Doctors and Nursing Assistants and Technicians have got the highest high State Anxiety percentage (25%). 73% of them declare to feel some sort of different behavior and/or feelings in caring for terminally ill. The most remarkable professionals feelings were Suffering and Sadness, and Terminally ill Children was the most difficult age group to care for. We conclude that work overload and having more than one job can interfere in professional stress levels and anxiety. Dealing with terminally ill, specially children one, can cause on the professionals psychological suffering. It s recommended the development of supporting and training strategies to reduce and/or to prevent Stress and Anxiety high levels

Distribuição regional da ventilação pulmonar em indivíduos com insuficiência cardíaca crônica após serem submetidos a um programa de treinamento da musculatura inspiratória e sua correlação com dados funcionais

Introduction: Chagas Disease is a serious public health problem, with 5 million infected individuals in Brazil. Of these, approximately 30% develop chronic Chagas cardiomyopathy (CCC), where the main symptoms are fatigue and dyspnea. Objective: To correlate maximal exercise capacity with pulmonary function, inspiratory muscle strength and quality of life in patients with CCC. Methodology: Twelve individuals suffering from CCC were evaluated (7 men), with a mean age of 54.91± 8.60 years and the following inclusion criteria: functional class II and III according to the New York Heart Association (NYHA); left ventricle ejection fraction below 45%; clinical stability (> 3 months); symptom duration > 1 year, body mass index (BMI) < 35Kg/m2 and non-smokers or ex-smokers with a history of smoking <10 packs/day. All subjects were submitted to spirometry, manometer testing, maximal cardiopulmonary exercise testing (CPX) and a quality of life questionnaire (Minnesota). Results: A negative correlation was observed between VO2máx and MLHFQ scores (r=-0.626; p=0.03) and a positive association with MIP (r=0.713; p=0.009). Positive correlations were also recorded between MIP and spirometric variables [FEV1(r=0.825;p=0.001 ), FVC(r=0.66;p=0.01 and FEF25-75%(r=0.639;p=0.02)]. Conclusion: The present study demonstrated that in patients with CCC: VO2MAX is directly related to inspiratory muscle strength and quality of life, while deteriorating lung function is directly associated with respiratory muscle weakness

Polimorfismos de nucleotídeo único (SNPS) dos genes PPARy2, lipase lipoproteica, receptor de LDL, apolipoproteina C3, e adiponectina podem modular o perfil lipídico de pacientes com a síndrome de Berardinelli-Seip

A Síndrome de Berardinelli-Seip (SBS) é um distúrbio raro do metabolismo dos lipídios, caracterizada pela ausência quase total de tecido adiposo subcutâneo, hipertrigliceridemia, hipoleptinemia e diabetes insulino resistente ou lipoatrófico. Sua etiologia envolve implicações hipotalâmicas, alterações nos receptores de insulina e mutações nos genes AGPAT2, Gng3lg, CAV1 e PTRF. O tecido adiposo secreta diversas substâncias, tais como: leptina, resistina, adiponectina, esteróides, TNF , IL-6, PAI-1, angiotensinogênio, IGF-1. Muitas delas estão associadas ao diabetes mellitus tipo 2, obesidade e hipertensão. Os PPARs são fatores transcricionais pertencentes à superfamília de receptores nucleares ligantes ativados. Sabe-se que o PPAR , é importante para o metabolismo lipídico e glicídico e que o ligante natural do PPAR é derivado do ácido graxo. Nesse sentido, foram avaliados 24 pacientes portadores da SBS, provenientes do Estado do Rio Grande do Norte, com a mediana das idades de 18,5 anos (0,55 a 47 a), sendo 9 (37,5 %) do gênero masculino e 15 (62,5 %) do gênero feminino. Quanto ao grupo étnico, foram classificados em caucasóides (brancos) 21 (87,5 %) e negróides 3 (12,5 %) pacientes. Foram feitas avaliações clínico-endocrinológica, bioquímica, hormonal, molecular e o estudo dos polimorfismos Adiponectina ADIPOQ, PPARγ2 Pro12Ala, LPL-PvuII, APOC3-SstI e LDLR-AvaII em portadores da SBS. Nesta população nós não encontramos nenhuma associação de parâmetros lipídicos e glicídicos com os polimorfismos LPL-PvuII, APOC3-SstI e LDLR-AvaII. Porém, observamos associação entre Adiponectina ADIPOQ e PPARγ2 Pro12Ala e níveis lipídicos mais elevados, sugerindo um papel biológico para estes fatores, indicando estudos mais aprofundados

Resiliência e adesão ao tratamento em pacientes com lúpus eritematoso sistêmico

Universidade Federal do Rio Grande do Norte

Avaliação dos impactos do programa bolsa família na renda, na educação e no mercado de trabalho das famílias pobres do Brasil

This study aims to verify the impact of the Bolsa Família Program (BFP) in income and school attendance of poor Brazilian families. It is intended to also check the existence of a possible negative effect of the program on the labor market, titled as sloth effect. For such, microdata from the IBGE Census sample in 2010 were used. Seeking to purge possible selection biases, methodology of Quantilic Treatment Effect (QTE) was applied, in particular the estimator proposed by Firpo (2007), which assumes an exogenous and non-conditional treatment. Moreover, Foster- Greer-Thorbecke (FGT) index was calculated to check if there are fewer households below the poverty line, as well as if the inequality among the poor decreases. Human Opportunity Index (HOI) was also calculated to measure the access of young people / children education. Results showed that BFP has positively influenced the family per capita income and education (number of children aged 5-17 years old attending school). As for the labor market (worked hours and labor income), the program showed a negative effect. Thus, when compared with not benefiting families, those families who receive the BFP have: a) a higher family income (due to the shock of the transfer budget money) b) more children attending school (due to the conditionality imposed by the program); c) less worked hours (due to sloth effect in certain family groups) and d) a lower income from work. All these effects were potentiated separating the sample in the five Brazilian regions, being observed that the BFP strongly influenced the Northeast, showing a greater decrease in income inequality and poverty, and at the same time, achieved a greater negative impact on the labor market

Microminerais complexados a aminoácidos no desempenho reprodutivo de matrizes pesadas e resposta da progênie

Este estudo teve como objetivo avaliar o uso de microminerais complexados a aminoácidos na alimentação de matrizes de frango de corte sobre o desempenho, variáveis de incubação e desempenho da progênie. O estudo foi dividido em três experimentos: exp.1. desempenho das matrizes, exp.2. incubação e exp.3. desempenho da progênie. No exp. 1, foram utilizadas 260 aves da linhagem CobbAvian 48 (240 matrizes e 20 machos), avaliando-se produção e massa de ovos, conversão alimentar por massa e por dúzia de ovos, peso e gravidade específica. No exp. 2, determinou-se a taxa de eclosão, eclodibilidade e fertilidade. No exp. 3 avaliou-se o desempenho dos pintinhos nascidos das incubações. No exp. 1, não houve interação entre tratamento e período (P>0,05) para produção de ovos, massa de ovos, conversão alimentar por massa e por dúzia de ovos, peso e gravidade específica dos ovos. Contudo, houve efeito (P<0,05) do período para todas as variáveis citadas anteriormente. No exp. 2, a taxa de eclosão, fertilidade e eclodibilidade não apresentaram diferenças significativas (P<0,05). Com relação ao exp. 3 também não houve diferença significativa (P<0,05) no desempenho da progênie. A suplementação com microminerais complexados a aminoácidos não influencia no desempenho das matrizes, variáveis de incubação e desempenho das progênies.

Avaliação de dois clones de Escherichia coli recombinante quanto ao crescimento e expressão de antígenos de Leishmania chagasi (kmp11 e P36)

Visceral leishmaniosis caused by Leishmania chagasi, also known as calazar, presented, in the period from 1990 to 2005, tax of incidence in Brazil varying between 1 and 3 cases for 100 000 inhabitants. The Northeast region that up to the year of 2000 contributed with almost 90% of the registered cases is reducing his participation in the current decade, reaching 56% in 2005. Conventional leishmaniasis treatment is costly and it shows high toxicity, demanding more research for alternative treatments, with special interest in development of vaccines and diagnosis kits which include production of recombinant antigens by host cells. Escherichia coli has been the microorganism most studied and used as a host for recombinant protein production. Therefore, the aim of this work was to study the influence of induction on cellular growth and to verify the type of Leishmania chagasi antigens expression (intra or extracellular) during two recombinant E. coli clones (kmp11 and P36) cultivation in rotary incubator (shaker) using three different media (2xTY, TB, FASS+EL). For that, tests were carried out using conditions established in the literature for E. coli (37°C and 200 rpm) and media supplemented with antibiotics to guarantee that only competent cells grows. First, tests were carried out without induction in order to verify the two microorganisms kinetic behavior (growth and substrate consumption) in different media. Next, the induction was carried out through the addition of IPTG (1mM as final concentration), at the first hour of cultivation. It was observed that protein expression were intracellular for all clones and media tested, however the highest level of expression was clearly observed by the electrophoresis band density (intensity) for 2xTY medium and kmp11 protein. Although it contains the lowest substrate concentration, consequently, a reduced cellular concentration when compared to other media, it appeared that this medium and clone combination is the most indicated for recombinant protein production. Therefore, the objective of this work was achieved, since the interested proteins were produced. Consequently, this result motivates new studies for production optimization using different cultivation strategies

Influência das condições de cultivo na produção de antígenos recombinantes de Leishmania i. chagasi utilizando Escherichia coli M15 cultivada em incubador rotativo e biorreator

Escherichia coli has been one of the most widely used hosts in recombinant protein production, in both laboratory and industrial scale since the advent of recombinant DNA technology. Despite the substantial progress of studies on the molecular biology and immunology of infections, there is currently no medication-based prophylaxis capable of preventing leishmaniasis. As such, there is a great need to identify specific antigens for the development of vaccines and diagnostic kits against visceral leishmaniasis. Thus, the primary goal of the present study is to assess the influence of cultivation conditions on the production of Leishmania chagasi antigens, carried out in a rotating incubator and bioreactor. To that end, several assays were conducted to evaluate the kinetic behavior of antigens (648, 503) of Leishmania. i. chagasi in two different compositions of media (2xTY, TB), with and without an inducer. In order to improve expression, assays were performed in a benchtop bioreactor using the best conditions obtained in a rotating incubator, in addition to assessing the influence of stirring speed. Results show that high complexity of the cultivation medium favored kinetic growth of clones (648, 503). However, in assays submitted to induction by IPTG, this elevated complexity did not promote the expression of recombinant proteins. Expression of antigens 648 and 503 exhibited behavior associated with growth and, in terms of location, proteins 648 and 503 are intracellularly stored. Lactose may be the most adequate inducer in protein expression, when considering factors, cost, toxicity and stability. Elevated stirring may increase cell growth in clone 53, although it may not result in high concentrations for the protein of interest. On the other hand, positive results were obtained for all recombinant clones (648, 503) tested, confirmed by the electrophoretic profile

Saberes ambientais e estações do ano

La enseñanza de las estaciones es fundamental para la comprensión de muchos ciclos naturales de la Tierra y, por consiguiente, debe integrar una educación en astronomía comprometidos con una educación ambiental más amplio. Sin embargo, la literatura en la educación científica ha puesto de manifiesto durante mucho tiempo la existencia de asociaciones erróneas de las estaciones astronómicas con características contradictorias de los ambientes que experimentamos en nuestro país. Los estudios de los autores de la historia de la astronomía y la astronomía cultural sugieren que la corrección de este error requiere la sistematización de los conocimientos sobre el comportamiento anual del medio ambiente local y, al mismo tiempo, la comprensión de los diferentes puntos de vista en el que las estaciones estaban y se cree por diferentes culturas, en particular, pero sin limitarse, a la perspectiva que utiliza como referencia el movimiento anual del Sol como base para la división del año en cuatro estaciones. Agregado a la reflexión sobre el enfoque humanista a la enseñanza de la astronomía, estos estudios sirvieron de base para la realización de investigaciones con los pescadores de la playa de Ponta Negra, durante los meses de mayo, junio y julio de 2012 y mayo-agosto en 2013; con el fin de conocer sus percepciones sobre el ambiente de la playa e investigar las posibles referencias que tienen del cielo durante el año. Más allá de la contextualización y reflexiones desarrolladas en la tesis, se presentan como un producto de la investigación el material educativo que consiste en el video "Las estaciones del mar de Ponta Negra" para ser utilizado como apoyo en talleres o cursos para estudiantes universitarios y profesores, que implica el tema de las estaciones . El material se utiliza la percepción de los pescadores en la playa dirigidas a contribuir así al diálogo entre la ciencia y el conocimiento cotidiano, y para reducir la brecha del conocimiento sistematizado sobre las características y los cambios anuales en el entorno de Natal / RN, en particular en el contexto de la enseñanza de las Ciencias. Al mismo tiempo, se espera favorecer la mirada del los profesores y futuros profesores para el medio ambiente local y la variedad que las diferentes culturas perciben los ciclos anuales y sus entornos

The semi-synthetic kaurane ent-16 alpha-methoxykauran-19-oic acid induces vascular relaxation and hypotension in rats

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)