A contribuição do projeto de identidade corporativa na redução da poluição visual nas cidades

One of the actual biggest problems in big towns is the visual pollution. The advertising has become a necessity for any type of business, resulting in the use of as urban spaces as possible like fronts structures, lights, with too many colors and details to keep the attention of sight, thus becoming an important problem for the social and cultural coexistence. The work of graphic designer can reduce this problem through the concepts of visual identity applied on the enterprise building front, giving harmony in the colors and spaces where they can apply the advertising without to attack the urban beauty and esthetics.

Conforto térmico em espaços públicos de passagem: estudos em cidades do Estado de São Paulo

This paper presents the results of a study on the thermal comfort in open urban spaces, undertaken in pedestrian streets located in the three towns, Campinas, Baurú, and Presidente Prudente, in the state of Sao Paulo. The study was developed as part of a more extensive project on thermal comfort in different kinds of open public spaces in Brazil. The methodology involved monitoring the microclimatic variables (air and globe temperature, humidity, air velocity and global solar radiation), and structured interviews, in order to assess the actual thermal comfort through the Actual Sensation Vote (ASV) and the personal users’ variables. The Physiological Equivalent Temperature (PET) was also calculated. The results show different limits for neutral temperature in each city: 20-29ºC for Campinas, 21-30 ºC for Bauru and 14-24 ºC for Presidente Prudente). However, 59.5% of the total sample (308 out of 519 individuals) indicated comfort limits ranging from 18 to 26 ºC, which is consistent with the limits proposed by Monteiro and Alucci for the city of Sao Paulo. These results can contribute to evaluate the thermal quality of other public spaces in the same towns.

A dinâmica urbana de cidades médias do interior paulista sob o Estatuto da Cidade

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Princípios da cultura de paz e estratégias de sensibilização em relações públicas no Programa Cidades Sustentáveis

The proposal of this article is discuss about the concept of social responsibility in the context of the activity of Public Relations in order to verify how this concept is related to the notion of Peace Culture. It is a complex concept supported by the United Nations Educational, Scientific and Cultural Organization (UNESCO) which, among other objectives, seeks to interpret and also paid up organizational objectives to local and global demands by articulating social actions that lead to a sustainable development and management of cities. For this, we will defend the use of audiovisual resource for awareness of stakeholders as a strategic tool in Public Relations for the efficacy of topics related to "Sustainable Cities Program”, about which we will briefly discuss. The Program is a nonpartisan initiative that focuses on the sustainable management of cities so it functions as a tool that assists municipal managers in making strategic decisions.

Planos diretores participativos e gestão urbana em cidades médias sob o estatuto da cidade

The paper analyzes the implementation of the new regulatory framework of urban policy in Brazil, synthesized by the Constitution of 1988 and its subsequent regulations by the Statute of the City (Federal Law No. 10.257/2001). The empirical analysis focuses on three medium-sized cities in the state of São Paulo (Piracicaba, Bauru and Rio Claro), and addresses three complementary dimensions. First: interprets the participatory processes that resulted in the new Master Plan. Second, analyzes the crisis of the developmental model for understanding the transformations experienced by the Brazilian urban network, through which the medium-sized cities took on increasing economic relevance. Third: examines the inclusion and regulation of Special Zones of Social Interest (ZEIS) and how this instrument has been used in dealing with urban problems and the housing deficit. Apart from normative considerations, the study aims to assess the actual contribution of the City Statute in the democratization of urban management.

O clima urbano das cidades do interior do estado de São Paulo: uma análise do campo térmico de Assis, Cândido Mota, Maracaí e Tarumã

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Fragmentação socioespacial em cidades médias paulistas

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

As dinâmicas espaciais do comércio e do consumo em pequenas cidades: Ipeúna (SP)

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Utilização de SIG na sistematização de ocorrências de trauma no SAMU-192 das cidades de Feira de Santana BA e Rio Claro SP

Considering current technological progresses, they prove to be useful tools to be increasingly exploited in order to meet the population's needs. Generally, in Brazil, the Mobile Emergency Services (SAMU) tend to be limited to the management of incidents, which undermines the efficiency of these bodies. In this context, this final dissertation aims to present the use of Geographic Information Systems (GIS) for the SAMU in the cities of Feira de Santana BA and Rio Claro SP, integrating occurrences data related to trauma by cold weapon injuries, injury by gun, and assaults, in the period 2012-2013, as well as census data. The study was developed in stages that included obtaining data related to trauma events linked to urban violence, and statistical Census data (2010), provided by the Brazilian Institute of Geography and Statistics (IBGE). Regarding the GIS, the free software Quantum GIS (QGIS) was adopted for processing and spatializing data, assuming the districts as units of study, in the urban area of the cities analyzed. The resulting research products were presented in thematic maps format, which conducted to a comparative analysis of the occurrences related to traumas. The achieved results were satisfactory, and a database in GIS was developed, integrating occurrences data by Cold Weapon Injuries (FAB), Injury by Gun (FAF) and Assaults with census data, allowing the proper use and update of the system. Making a comparative analysis between the two cities, it was possible to establish that Rio Claro presents more occurrences when it comes to FAF, FAB and Aggression recorded at SAMU per 100,000 inhabitants than Feira de Santana. Thus, although Rio Claro's population is about three times smaller than Feira de Santana's, it can be said that Rio Claro is a more violent city, considering the factors analyzed. It is possible to infer that the use of GIS applied to the SAMU in medium-sized cities is feasible, and it has the advantage...

Conflito de interesses ambientais e urbanísticos dentro do contexto da gestão sustentável de cidades de médio porte no Estado de São Paulo

Responsible entrepreneurs responsible for housing project "Vale do Sol III" (claim of deployment) had proposed technique in order to solve conflicts of interest, arising with respect to residents of Vale do Sol I (already implemented). Conflicts gave up due to environmental and urban problems, originated in a notification of responsible concessionaire for the administration of Marechal Rondon highway (entry and exit of people on the road, in the city of Botucatu, Sao Paulo state). This work, based on study case method, within a deductive approach, analyzed urban and environmental aspects of the area in order to contribute to sustainable management of medium-sized cities. There was, moreover, use of GIS software for purpose of supporting this technical analysis. Investigations were carried out within environmental and urban viewpoints about Água Fria watershed, as well as technical and legal basis arising devices both municipal and federal regulations. It was concluded that proposed project of Vale do Sol III, about containment of stormwater and alternative technical and locational traffic, not presented as necessary solution, sufficient and satisfactory in the sense of, at least, mitigate sustainability problems of surrounding area (Água Fria watershed, into which could insert even Vale do Sol I condominium, subject to notification).

Análise de oportunidades de poligeração em edificações e cidades

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Estudo comparativo dos programas de habitação social nas cidades de Franca/Brasil e Praia/Cabo Verde: convergências e discrepâncias

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

As cidades médias e suas múltiplas particularidades: produção e consumo do espaço urbano em Marília - SP e Mossoró - RN

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

As lógicas espacias do setor bancário nas cidades de Presidente Prudente e São José do Rio Preto: da estrutura espacial concentrada à multicentralidade seletiva

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)