Gestão intercultural: a experiência de executivos brasileiros no México

O presente trabalho tem por objetivo levantar quais as dificuldades que os executivos brasileiros, caracterizados por um estilo gerencial brasileiro, enfrentam ao fazer negócios e trabalhar no México. Escolhemos Brasil e México por dois motivos: o primeiro é que atualmente estes dois países representam as duas maiores economias da América Latina, sendo responsáveis por mais de 60% do PIB da região. O segundo é nosso interesse pessoal, devido nossa própria experiência de trabalho, iniciada em 2002 (e que continua acontecendo até o presente momento) quando começamos a interagir com o México no nosso trabalho cotidiano dentro de uma empresa privada. Para alcançar o nosso objetivo primeiramente definimos o que é cultura, cultura nacional, e como ela afeta o estilo gerencial. Estudamos na bibliografia os estilos gerenciais brasileiro e mexicano, e utilizamos o modelo de comparação de estilos gerenciais de Hofstede para identificar as diferenças entre eles, pois acreditamos que as dificuldades se relacionam com as diferenças entre os dois estilos. Posteriormente, fizemos uma pesquisa de campo, entrevistando de forma semi-estruturada sete executivos brasileiros que trabalharam no México para confirmar as diferenças nos estilos gerenciais e levantar quais foram as dificuldades que eles tiveram por conta das mesmas. Finalmente, apresentamos essas diferenças e concluímos que, ainda que os estilos gerenciais de ambos os países sejam próximos – e isso se reflete nos rankings que ambos ocupam nas quatro dimensões de Hofstede – as diferenças trazem sim dificuldades que precisam ser levadas em conta para facilitar a adaptação e o sucesso nos desafios profissionais que os executivos brasileiros venham a empreender no México.

Investigando a experiência da fruição do futebol : estádio versus televisão

A pesquisa procura estudar a forma como o espetáculo futebol é percebido e valorizado por espectadores no estádio e na televisão. O modelo proposto por Holbrook (1999) sustenta a análise de narrativas que relatam comportamentos dos consumidores nos dois ambientes: arquibancada e sofá. Com base na abordagem sugerida por McCracken (1988), os dados foram coletados por entrevistas pessoais, em profundidade, que possibilitaram explorar as experiências dos entrevistados como espectadores regulares de futebol na televisão e no estádio. Foram analisados os tipos de valor do modelo de Holbrook (1999) mais representativos encontrados nos relatos. As narrativas indicaram substantivas diferenças entre os valores percebidos ao longo das experiências na arquibancada e no sofá. Esta dualidade serviu de fio condutor para a emergência de outros duplos conceituais extraídos das entrevistas - que se revelam subsídios para o desenvolvimento de estratégias de marketing. Concluiu-se que a valorização da partida de futebol é influenciada pela forma com a qual o espectador constrói os significados na experiência de consumo. Percebeu-se, desta forma, uma associação entre a abordagem semiológica (Eco, 2001), para a qual o valor (da informação) decorre das possibilidades de significados possíveis; e a proposição de Holbrook, para o qual o valor de consumo se sustenta numa vivência interativa. Impõe-se ao gestor, portanto, a missão de executar a tabelinha sofá-arquibancada. De maneira a potencializar seus respectivos atributos para o consumo - como a riqueza simbólica e a riqueza referencial - e a reforçar os traços complementares apontados nas entrevistas.

Luta por reconhecimento e desigualdade social: uma análise da experiência dos catadores da Asmare em Belo Horizonte (MG)

Esta dissertação discute a dinâmica de luta dos catadores da Asmare em Belo Horizonte (MG)e seus possíveis desdobramentos em políticas públicas para esse grupo social. Parte-se da ideia de luta e conflito social, recorrendo-se às discussões de luta por reconhecimento de Axel Honneth, apontando os limites e possibilidades do uso dessa abordagem no contexto brasileiro em face da elevada desigualdade social. A investigação foi realizada a partir de um estudo de caso longitudinal, com recorte temporal de 1987 a 2010. Foram feitas entrevistas em profundidade, conversas espontâneas e observações. Como método de análise foi adotada a leitura de narrativas. A partir das múltiplas vozes presentes nas narrativas dos entrevistados, observa-se que a luta dos catadores da Asmare foi repleta de idas e vindas, contradições e conflitos. Nas narrativas dos catadores foram evidenciadas diferentes formas de desrespeitos e reconhecimento recusado, bem como expectativas morais de reconhecimento. Foram alcançadas reivindicações junto ao poder público local, como a construção de uma política de apoio ao trabalho desse grupo que, ao longo dos anos, foi passando por reconfigurações e mais recentemente por uma inflexão, que acirrou os conflitos entre poder público e Asmare.

A tomada de decisão dos sujeitos em projetos organizacionais e em seu cotidiano pessoal: um estudo no contexto de diferentes nacionalidades

Este trabalho tem por objetivo estudar a tomada de decisão dos indivíduos de diferentes nacionalidades, que atuam na gestão de projetos organizacionais, em sua vida fora do âmbito profissional. Dado que as metodologias existentes na área de gestão de projetos atentam para a necessidade de um processo decisório racional, lógico e objetivo, este estudo pretende explorar até que ponto os sujeitos organizacionais extrapolam este mesmo processo decisório linear, advindo do mundo profissional, para o seu cotidiano. Os estudos acadêmicos ao longo dos anos trataram de discutir esta temática da decisão racional, linear e lógica, os quais foram capazes de refutar esta hipótese com novas perspectivas para o julgamento cognitivo dos humanos. Portanto, além deste trabalho apresentar o campo de estudo da gerência de projetos e seus conceitos, ele também aborda as diversas evoluções teóricas acerca da tomada de decisão ao longo do tempo. A partir da consideração do caráter subjetivo nas teorias de decisão apresentadas, e a limitação cognitiva que muitas vezes se impõe, este estudo busca então explorar as diferentes heurísticas (estratégias simplificadoras, atalhos mentais) de julgamento e seus respectivos vieses cognitivos. As três principais meta-heurísticas, expostas por Tversky e Kahneman em seu trabalho acadêmico de 1974 e também foco deste estudo são, respectivamente: da representatividade, da disponibilidade e da ancoragem e ajustamento. Neste trabalho é realizada uma pesquisa quantitativa com sujeitos organizacionais que trabalham com gestão de projetos, ou que tiveram alguma experiência em algum projeto nas empresas em que trabalham. Ressalta-se que este estudo não se limita ao Brasil, extendendo-se também a outros países com o mesmo público-alvo de pesquisa. Os resultados da pesquisa revelaram que os profissionais que atuam em gestão de projetos estão sujeitos a vieses cognitivos fora do âmbito organizacional, sendo que os brasileiros são os menos propensos a estes vieses, em comparação com as demais nacionalidades estudadas. Também revelou-se que o tempo de experiência profissional não contribui de modo significante para uma tomada de decisão mais racional e lógica no cotidiano pessoal.

Aprendendo com a experiência: conhecimentos e heurísticas em processos de recrutamento e seleção

O trabalho tem como objetivo contribuir para um melhor entendimento do processo de aprendizado dos indivíduos e empresas. O interesse da pesquisa é o processo de Recrutamento e Seleção de pessoas, pilar da estratégia de Recursos Humanos. Foi realizado um estudo de casos múltiplos, por meio de uma abordagem processual de “como” se dá o aprendizado, utilizando-se de um framework teórico que permitiu a operacionalização da pesquisa. A partir da análise dos casos, foram identificados conhecimentos tácitos e explícitos que ajudam no processo de tomada de decisão, por meio da articulação e codificação destes conhecimentos. O trabalho ainda propõe uma discussão complementar das heurísticas das regras simples como aquilo que é aprendido na experiência em processos estratégicos

Identidade, memória e narrativas na dança de São Gonçalo do povoado Mussuca (SE)

This study deals with the participation of the dance of São Gonçalo of the Mussuca town/SE, in the process of construction of the ethnic identity among this social group. The Mussuca is a grouping recognized as afro-descendents, linked with black enslaved people in the valley of the Cotinguiba region. The collective memory functions as a drive of this linking with the past and if it makes to elaborate narratives on this descent. The objective of this study was to investigate the ways the rite went through to constitute itself as an element of ethnic representation. Internal and external agents had been identified who had participated in different contexts. By means of an ethnographic work we ve reached some aspects of the local structure social which demonstrated the contradictions through the social relations of the group. This process of ethnic autorecognition presents the kinship and the space question as definers of the social arrangements which establish its ethnic boundaries

...Em busca da realidade... : a experiência da etnicidade dos Eleotérios (Catu/RN)

The south region of the Rio Grande do Norte has been historically recognized as a place of old indian villages. Inhabitants of the edges of the Catu River, border between the cities of Canguaretama and Goianinha, the Eleotérios in the threshold of 21st century had passed to be seen and self recognized as "remaining indians" of the RN. Their ethnic mobilizations, when becoming public had placed to the intellectual and political fields an old question to be reflected on: the asseverations concerning the "indian disappearing" in the State. This item brings with it other implications. Accessed by a para-oficial indigenism, the Eleotérios had started to establish political relations with the Potiguara indians of the Baía da Traição/PB and the Indian Movement, feeling stimulated to produce and to reproduce forms of social differentiation. In this context, this research is worried about elucidating the process of construction of the ethnicity among the Eleotérios, percepted from the social relations and politics kept with the amplest society, into a particular historical situation involving sugar cane fields owners, proprietaries, militants, researchers, ambiental agencies. The effects of these political and social relations had been extended, making Eleotérios appear to the society as susceptible social actors to the specific policies for the aboriginal populations

Embolada e outras coisas do folclore tulusano . a experiência da associação escambiar em Toulouse - França

Since the middle 80 s from the 20th century, some musical genres associated to the Brazilian Northeastern region notably the forró, coco de embolada and repente de viola have been gradually incorporated to the musical production of south France linked to the occitanista trend, currently linking many musicians and groups from those regions in both countries. This paper is engaged in reflecting on the particular experience of the groups formed by the Escambiar Association, located on the city of Toulouse, and specially the duet Fabulous Trobadors, whose compositions are mostly made in the coco de embolada form. Watching the motivations and the processes that led to the creation of the groups from this association and it s current operation, this study investigates the transcultural phenomenon, that allow to cross two symbolic universes through rationalizing speeches about music, considering the locality s production in the midst of a political debate that involve questions about cultural identity and tradition

"Bordados do Seridó" : uma experiência etnográfica com as bordadeiras do município de Caicó-RN

The narratives that circulate Caicó tell us that the activity of embroidery would have come to town by the eighteenth century, by the Portuguese colonizers. Initially, the embroidery worked as a constitutive element in the formation of women, especially in the construction of the role of "talented ladies", was later characterized in a income generating activity moving strongly the informal sector of the local economy. In addition to source of income, the practice of embroiderers is redefining the craft tradition, transforming the embroidery on one of the symbols of identity of the city as it reaches other markets, carrying the name "Caicó embroidery". The research aims to investigate the dynamics of artisanal embroidery production, within the family circle and its consequences after its entry in the commercial sphere. It also seeks to investigate how the activity operates within a context in which the subjects (embroiderers and intermediaries) and their distinct negotiations trigger certain discourses, particularly those related to identity and authenticity on behalf of economic, political and cultural purposes

O descompasso de uma experiência: avaliação do Programa Habitar Brasil na Comunidade África-Natal/RN

This research deals with the evaluation of the Programa do Governo Federal para Urbanização de Favelas Habitar Brasil(1993) carried out in the Africa slum - Redinha neighbourhood in Natal-Rn. This study carried out in period from 2005 to 2006 searches to identify the effects of the actions proposed by Program in 1993-1994 about the current urbanistic configuration of the Africa community. It analyzes the effectiveness in the process of achievement of the considered objectives to habitation, communitity equipments, infrastructure and agrarian regularization. On the evaluation process, it has been as reference the works developed by Adauto Cardoso (2004), Blaine Worthen (2004), Ronaldo Garcia (2001) and Rosângela Paz (2006). About the Habitational Policy with approach to the Urbanistic Right and the right to the housing, the reflections by Raquel Rolnik, Nabil Bonduki, Ermínia Maricato, Saule Júnior, Betânia de Moraes Alfonsin and Edésio Fernandes are main references. To gauge the execution of the objectives proposed by Habitar Brasil in 1993, it has searched in the documentary data of the time and in information gotten in interviews with technicians that had participated of the program, consistent references on what was considered, what was executed and the process of the intervention of Habitar Brasil in the Africa community. The area analysis in 2005-2006 has developed on the base of the urbanistic survey of the current situation from the four performance lines of the Program: habitation, infrastructure, community equipments and agrarian regularization, with a current urbanistic evaluation of Africa considering the intervention carried out in 1993 and 1994. The study points out the context of Brazilian Habitational Policy where the Programa Habitar Brasil was launched, explaining the main principles of the Program. In terms of local, it empahsizes the administrative-political factors that had contributed so that Natal-Rn city has been pioneering in the resources captation of Habitar Brazil (1993). Considering Habitar Brazil in Africa, the work argues and presents the intervention diagnosis and the proposal, developed by Program in 1993 evidencing the local problem of the time. After that, it makes a current reading of the area, identifying in 2006 representative elements of Habitar Brasil (1993-1994) for the Africa community. It identifies significant advances in the constitution of the institucional apparatus of the plaining system of Habitation of Social Interest for the city of Natal and points the fragilities in the implementation of the urban infrastructure actions and above all in the achievement of the objectives of the agrarian regularization

A experiência no Tai Chi: possibilidades para pensar o corpo sem órgãos e a preparação do ator

Although research in the field of performing arts has substantially advanced over the last century, the actor, in general, still needs a repertoire of specific references to guide or support his practice. But how the actor must work the material foundation of his art that is his own body? Starting from a prerogative of a idiosyncrasy that is part of theater, this study intend, from the description and reflection about one physical experience with the Tai Chi, to weave relations between this experience and the possible developments of acting preparation. This research is also aimed to highlight the elements of connection between the principles that rules Tai Chi and the body without organs, idealized by Artaud, with the perspective of pointing possible contributions for actors work. The work presented here refers to a qualitative study that considers the body experience in practice of Tai Chi as a reference to dialogue and reflect about the acting preparation. The process of acting preparation presupposes a constant redoing of the body by certain practices. My experience with Tai Chi within this research allowed me verify that the work from established body techniques could be a way of technical preparation for the actor. As the body conscience expands, Tai Chi promotes a greater freedom of creation and expression, giving the actor the possibility of experience the body without organs, the artistic equivalent of the daily body, present, conscious, the organic foundation of emotions, in wich it is possible the materiality of ideas

A sala de aula em cena: uma pesquisa em ensino do teatro a partir da experiência docente

At first moment we present a reflection about the history of theater and later a contextualization of didactic movements oriented to scenic arts. Through at the constant dialogue with authors of areas involving education, theatre, corporeality and music was possible analyzing, develop and criticize a education work under my responsibility involving fourteen classes. At the second moment will occur a critical self about the quality of theater classes his contents and methodologies. The technique will be at side of the emotion and together develop skills aimed at tracing paths for theater developed at a classroom of a especific private school in Natal-RN. At the third moment one class is chosen for analyze of the academic research and many experiments happen after this decision, initiated and sensitized through of the music with a significant look at the corporeality and prioritizing the theater as content in ninth grade - elementary school two. At the conclusion is possible see that learning is mutual and the theater can become life routine as well as the arts in general and when all arts will be regularized into the national educational system for public and private schools we will have more susceptible humans and more intellectual capacity

Associação entre as narrativas em saúde bucal e condições socioeconômico-culturais: a dentição como reflexo da desigualdade social

This anthropological study investigates the lived-experience of oral diseases in the context of poverty in Northeast Brazil. During six months in 2004???, ethnographic interviews, narratives and participant-observation with 31 residents of the low-income community, Dendê, located in Fortaleza, Ceará were conducted and analyzed utilizing a hermeneutic-dialetic method. It is revealed that precarious life conditions make prioritizing caretaking a difficult task. Despite suffering tooth pain, seeking a dentist's care is perceived as "a luxury" not a citzens' right. Difficulties in accessing services and poor quality restorations, favor tooth extractions as the most effective intervention. The deterioration of one's oral health is lamented by community members who seek help from popular clinics, politicians and traditional healers. The experience of dental disease differs according to social class, leaves oral scars of inequity, harms self-esteem and inhibits social inclusion. In this context, "treating" the Teeth of Inequity demands that we deepen our comprehension of the social determinants of health, reduce injustice in the access to quality care, remove demoralizing stigmas and empower the community to confront structural forces which affect its life

A experiência da pré-eclâmpsia vivenciada por gestantes e profissionais de saúde

The aim of this study is to understand the perceptions of pregnant women, mothers and health professional about preeclampsia and the relation between professional and patient. A qualitative approach was chosen, together with semi-structured interviews, participative observation and Test of Free Association of Words (TFAW). The data were collected in February and June 2007 at Maternidade-Escola Januário Cicco (MEJC), Natal, RN, Brazil with 61 pregnant women and 87 professionals, 20 of each group were interviewed. An interpretative and understanding perspective was used similar to that of Gadamer s hermeneutics and with the construction of themes and empirical categories. The pregnant women showed fear preeclampsia and its consequences, and to know very little about the subject and also a desire to know more. The changes that occurred with the illness were more related to the emotional order than to the healthy lifestyle they have adopted. Some lack of preparation of the basic units was observed, in order to meet and guide the pregnant women to the reference unit. Professionals knew the customers characteristics, about their fear and about their little knowledge on this illness. Nevertheless, they did not include them in the treatment. It was observed the absence of conversation over the illness between professionals and patients and also the inability of the former to deal with emotional issues. A new way of looking into the preeclampsia assistance is necessary. A way that focuses on the collective construction of intervention and approach strategies; one which includes subjective aspects in an hermeneutic perspective of health

Avanços e retrocessos na articulação de um pacto territorial: a experiência do PRONAF Infra-Estrutura

Since minetics The economics and political promotion along the necessity of flexibility in states actions admited actors partipction and social controlo on process of construction in local development. The Programa Nacional de Fortalecimento à Agricultura Familiar (PRONAF) by this framework consists suprass the specific points about contry world in order to embrace territorial dimension of development, focalizing actions that estimulate co-operative pratices among local agents. This work proposal intends to identify advances and regression of PRONAF Infra-estrutura (Framework) by one territorial pact organization considering its administration about mechamisms on advantage conmflicts between distinct actor and their ables to atimulates a construction of new relationships between governors and population. Undderstanding PRONAF action like a process that come from its instrumental proportion surpass looking for substantial elements constructionm on intervention of local development considering administration mechamisms in São Paulo do Potengi (RN) city-council-starting by Conselho Municipal de Desenvolvimento Rural as well changes of institutional arrangement with território da Borborema erection. Throngh documental studies, bibliography researches and interviews we indenttfy an articulante power of Territorial pact partnerships like one of these political process and its sector character as their limits