An investigation into commitment in non-Western industrial marketing relationships

This paper reports an investigation into the antecedents of commitment in non-Western industrial marketing relationships. The authors draw the antecedents from extant literature and posit that commitment is related to trust (integrity and reliability), communication quality, conflict, and similarity (social, ethnic, and economic). It is further argued that trust mediates the effects of communication, conflict, and similarity on commitment. As an extension, the authors examine the moderating effects of normative contracts (an implicit understanding of roles and responsibilities) on the construct interrelationships. The hypotheses are tested using data collected from approximately 150 industrial marketing relationships sampled from overseas Chinese firms. The results generally support the authors' framework; however, the mediating hypotheses are not supported. There is evidence of systematic differences in the effects of the studied antecedents on commitment and trust. Furthermore, a multigroup analysis provides evidence of significant moderating effects due to contracting mode. The study provides new insights into the theory and practice of industrial marketing. (C) 2003 Elsevier Science Inc. All rights reserved.

Caso de ensino de marketing social: uma parceria entre a administra????o p??blica e uma empresa de comunica????o

O Detran/RS, em parceria com uma empresa de televis??o cuja programa????o ?? direcionada principalmente aos jovens, realizou campanha social sobre seguran??a no tr??nsito. Ap??s algumas edi????es dessa campanha, chegou o momento de se mensurar de forma adequada o sucesso da iniciativa. O caso foca a cria????o e a implementa????o de campanhas de marketing social em que h?? parceria entre a administra????o p??blica e uma empresa de comunica????o, e principalmente o desenvolvimento e a escolha de par??metros de mensura????o da efetividade de campanhas de marketing social

O recurso da propaganda na valorização do produto imobiliário nos municípios de Vitória e Serra a partir da segunda metade do século XX

Este trabalho analisa a importância da propaganda no setor da construção imobiliária nos municípios de Vitória e Serra no Espírito Santo, localizados na Região Metropolitana da Grande Vitória (RMGV). Esse setor tem produzido uma série de transformações no espaço urbano da RMGV, onde a propaganda situa-se como parte destas estratégias, constituindo-se numa importante ferramenta. A partir de informações oriundas de entrevistas e de pesquisa bibliográfica e documental, investigamos por que a propaganda vai modificando-se com as formas diferenciadas de produção imobiliária e ganhando importância nos lançamentos de empreendimentos entre as décadas de 1950 a 2010, nos municípios de Vitória e Serra. Ao longo da pesquisa foi possível constatar que os mecanismos institucionais criados pelo Estado trouxeram modificações ao referido setor, o que acarretou na elaboração de estratégias de produção e criação de novos produtos. Tais modificações manifestaram-se na propaganda imobiliária, que atualmente ocupa um lugar de destaque na gestão de marketing implantada nas construtoras e incorporadoras capixabas. Os resultados mostram que ao longo das décadas o setor da construção imobiliária vem elaborando estratégias para criação de novas formas de distinção de seus produtos com intuito de apropriação do espaço urbano nos municípios estudados.

REENGINEERING THE CONCEPT OF URBAN CARS: A CASE STUDY

Based on a previously developed mathematical model for fuel consumption of a modular car, here we discuss the cross impacts of engineering scenarios vs. flexibility in use for modular vehicle architectures to achieve the reduction of CO2 emissions targeted by the European Union, in 2009. A systems perspective is adopted in conceptualizing a modular architecture of vehicles. From a theoretical viewpoint, we found modular architecture of vehicles a potential design strategy to minimize fuel inefficiencies and, thus, a strategy for design for environment.

The effects of place of residence on tourist motivations: a revised case of the Urban Quadrangle of Minho

This study seeks to capture the underlying reasons for the travel decisions of residents of the Urban Quadrangle of Minho (composed of the municipalities of Barcelos, Braga, Guimarães, and Vila Nova de Famalicão). The aim of the research is three-fold. Firstly, the study identifies the push and pull motivational factors of residents of the Urban Quadrangle of Minho. Secondly, the study examines whether there are differences between the tourist motivations of residents of the four different municipalities of the Urban Quadrangle. Finally, the study investigates if there are any differences in the motivations of those who choose national and international destinations. The methodology comprises quantitative research based on questionnaires administered in 2012 to residents of the Urban Quadrangle of Minho. A principal component factor analysis is employed to identify six push and seven pull factors. The comparison of the mean scores of these factors across municipalities and across residents that choose national and international destinations reveals that the most valued and least valued factors are common to all four municipalities and both groups of residents (that choose national and international destinations).

Travel preferences of the residents of Guimarães: a revised model of push and pull motives

The historic center of the Portuguese city of Guimarães is a world heritage site (UNESCO) since 2001, having hosted the European Capital of Culture (ECOC) in 2012. In this sense, Guimarães has made a major effort in promoting tourism, positioning itself as an urban and cultural tourism destination. The present paper has two objectives. The first, to examine if an existing push and pull motivation model finds statistical support with regard to the population of the municipality of Guimarães, a cultural tourism destination. The second, to study the role that important socio-demographic variables, such as gender, age, and education, play in determining travel motivations of residents from this municipality. Insight on tourism motivation may be an important policy tool for tourism planners and managers in the development of products and marketing strategies. The empirical analysis is undertaken based on questionnaires administered in 2012 to residents of Guimarães. The present study shows that gender, age and education make a difference with regard to travel motivations.

The effects of place of residence on tourist motivations: the case of Urban Quadrangle of Minho

The aim of this preliminary study is three-fold. Firstly, the study identifies the push and pull motivational factors of residents of the Urban Quadrangle of Minho. Secondly, the study examines whether there are differences between the tourist motivations of residents of the four different municipalities. Finally, the study investigates if there are any differences in the motivations of those who choose national and international destinations.