The role of marketing capability in innovation-based competitive strategy

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Autoria(s): Weerawardena, J.

Contribuinte(s)	G. Greenley
Data(s)	01/01/2003
Identificador	http://espace.library.uq.edu.au/view/UQ:64437
Publicador	Routledge
Palavras-Chave	#C1 #350204 Marketing and Market Research #759999 Other social development and community services
Tipo	Journal Article