Identification des motivations pour le jeu vidéo: Revue des typologies des joueurs

Les jeux vidéo, bien que souvent associés au divertissement, sont de plus en plus utilisés à des fins pratiques en raison de leurs aptitudes à soutenir la motivation intrinsèque des joueurs. Afin de bien répondre aux préférences des joueurs, il devient important de comprendre quels facteurs permettent de soutenir ce type de motivation. Malgré la vaste littérature sur le sujet, aucune étude n’a avancé un modèle des motivations pour les jeux vidéo accepté de façon unanime. D’une part, plusieurs modèles fréquemment recensés dans les écrits ne sont supportés par aucune étude empirique. D’une autre part, les modèles ayant reçu un appui empirique sont souvent spécifiques à un type de jeu, ou divergent les uns des autres en raison d’une interprétation restreinte des analyses factorielles. Par conséquent, la présente étude cherche à proposer un modèle des motivations pour les jeux vidéo unifiant les différents modèles présents dans les écrits. Un questionnaire portant sur les comportements et les préférences des joueurs a été développé afin de tester la validité d’un modèle théorique récent des motivations pour les jeux vidéo et d’explorer les motivations des joueurs dans la population générale. Cent cinquante-six participants (41 Femmes; Mage = 25.95) ont complétés le questionnaire dans le cadre d’une expérience portant sur les jeux vidéo ou en ligne. Une analyse factorielle confirmatoire n’a pas permis de confirmer la structure du modèle théorique étudié. Plutôt, une analyse en composantes principales exploratoire a révélé la présence de sept composantes. Enfin, sept facteurs récurrents à travers les modèles supportés empiriquement ont été identifiés : la socialisation, la compétition, l’accomplissement, l’immersion, l’échappement, l’autonomie, et l’auto-actualisation. Ce modèle propose une base sur laquelle les études futures pourront bâtir, ainsi qu’un modèle préliminaire pouvant contribuer au développement de jeux favorisant la motivation intrinsèque des joueurs.

Motivations and mitigating business limitations in Scottish rural home-based businesses.

This paper details a qualitative exploratory study of rural home-based businesses. Little is known about the formation or operation of home-based businesses in rural areas despite their high incidence rate.in-depth cases are presented and, by employing a methodology designed to elicit rich narratives, the stories of eight participants are told. emergent themes include the motivations for and the realities of operating a rural home-based business, the importance of a contextual factors, and the use of technology.

Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions

In recent years, Facebook and other social media have become key players in branding activities. However, empirical research on consumer–brand interactions on Facebook is still in its infancy. Therefore, the aim of this research is to provide additional insights to brand managers on how to adapt their approaches to increase consumers’ interactions with brands on Facebook. In this study, we apply the uses and gratification theory proposed by Katz to develop a new typology of consumers based on consumer motivations to interact with brands on Facebook, and explore the type and intensity of these interactions. We identify five main motivations that might influence consumers’ interactions with a brand on Facebook: (i) social influence, (ii) search for information, (iii) entertainment, (iv) trust and (v) reward. Building on these five motivations, a classification using clustering techniques reveals four different groups of consumers: (i) ‘brand detached’, (ii) ‘brand profiteers’, (iii) ‘brand companions’ and (iv) ‘brand reliants’. Our results provide valuable and applicable insights for social media marketing activities, which will assist brand managers to develop strategies for effectively reaching and influencing the most desirable groups of consumers.

Exploration de l'effet anticipé d'un profil de compétences sur les motivations psychologiques et les tensions de rôle d'infirmières en santé mentale

Les exigences pour pratiquer comme infirmière en santé mentale au Québec augmentent et se modifient sans cesse, et ce, à une vitesse effarante. Sur le terrain, des constats tels que des tensions de rôles et un important taux de roulement du personnel infirmier dénotent des difficultés de la part des infirmières à exercer pleinement leurs fonctions. L’écart se creusant entre le rôle prescrit et le rôle exercé, les organisations se tournent de plus en plus vers les démarches qui permettent de gérer les compétences. Ces démarches s'accompagnent d'un arsenal d'outils dont fait souvent partie le profil de compétences qui vise à répertorier les compétences attendues d'un employé en vue d'orienter son développement professionnel entre autres. Face aux nombreux échecs que connaissent les démarches compétence, des études tendent à démontrer la pertinence d'aborder cet outil à partir du vécu subjectif du principal intéressé, soit l'utilisateur, et non l'inverse. La présente recherche vise donc à explorer l’effet anticipé d’un profil de compétences sur les motivations psychologiques et les tensions de rôle des infirmières en santé mentale. Six infirmières se sont projetées dans le futur, le temps d'un entretien semi-dirigé, afin de s'imaginer utiliser le profil de compétences élaboré dans le cadre d'une démarche compétence en cours d'implantation dans le centre de soins en santé mentale où elles travaillent. Un devis qualitatif et un traitement des informations à l’aide de la théorisation ancrée ont servi de cadre d’analyse pour explorer l’expérience des infirmières. Les résultats ont permis de révéler que le profil de compétences constitue bien plus qu'un outil de gestion; il véhicule une identité de rôle suggéré s'érigeant comme un miroir devant l'infirmière, qui est invitée à porter un regard sur sa propre identité de rôle et à traiter cette dualité. Plus précisément, il ressort que, suite à un traitement cognitif du rôle suggéré par le profil de compétences, les infirmières s'attendent à s'y identifier de trois façons différentes, celles-ci prenant la forme de reflets du rôle professionnel exercé ou souhaité renvoyés par le profil de compétences : un reflet dissocié du rôle, un reflet structurant du rôle et un reflet édifiant du rôle. Les résultats révèlent également que la façon dont les infirmières s'identifient par anticipation au profil de compétences influence leurs intentions de l'utiliser : le reflet dissocié du rôle est associé à une dérogation, le reflet structurant du rôle est associé à une adoption et le reflet du rôle édifiant est associé à une appropriation. Des résultats inattendus ont permis de dégager des facteurs incitatifs à l'identification au profil de compétences ainsi que l'idéalisation d'une dimension collective du profil de compétences. Les trois reflets de l'identification anticipée au profil de compétences et les intentions d'utilisation associées offrent ainsi une grille de lecture pertinente pour les gestionnaires et les consultants souhaitant accompagner les infirmières dans l'appropriation de leur profil de compétences. Les résultats soutiennent l'importance d'explorer les intentions d'utilisation des infirmières en identifiant les motivations psychologiques sous-jacentes et, partant, de mieux comprendre comment et à quel point elles s'identifient ou non au rôle suggéré par le profil de compétences. Cette compréhension permet aux infirmières de réfléchir à la construction de leur identité professionnelle et à s'outiller de stratégies identitaires leur permettant de négocier plus harmonieusement l'intériorisation de l'identité de rôle suggéré par le profil de compétences. Bien que d'autres recherches soient nécessaires pour approfondir l'identification au profil de compétences, les résultats apportent une clé de compréhension dans le domaine scientifique de la gestion des compétences au Québec, jusqu'ici peu documenté.

The call for sailing uncharted seas: Motivations and expectations of recently graduated individuals

We explore the motivations and expectations that are impacting Portuguese recently graduated individuals in their decision of becoming international managers. Throughout a qualitative analysis over 20 interviews we construct a theoretical framework of recent graduates actual expectations and motivations regarding their international assignments. Accordingly, individuals are conducted by the desire of cultural-diversity experiences, social pressures and challenging environments. Expectations are not a result of a straightforward process; instead, they are dynamic and influenced by the challenges that international managers have to cope with during their international journey. Moreover, expectations and motivations are not mutually exclusive; they produce impact on each other, characterizing a dynamic process of international managers‟ lives.

Perceived benefits, motivations and preferences for foreign language learning by older adults. Insights from an initiative in Cuenca, Ecuador

El presente estudio analiza las percepciones y actitudes que tienen los adultos mayores de la ciudad de Cuenca, Ecuador hacia el aprendizaje del inglés. Un total de 151 adultos mayores (con edad promedio de 70.3 años) respondió a un cuestionario con 50 ítems. Se llevó a cabo análisis factoriales, de regresión múltiple y cluster con el propósito de definir las dimensiones subyacentes en las percepciones, motivaciones y ambiciones de los adultos mayores para aprender un idioma extranjero, y su relación con las características sociodemográficas de los participantes. Los resultados señalan que el interés por estudiar un idioma extranjero está basado en la percepción de que aquello mejora la interacción social de las personas, su desarrollo personal, el funcionamiento y mantenimiento de la mente y memoria, y que activa y vuelve su vida más dinámica. Los resultados además revelaron que la principal motivación de los participantes para tomar un curso de inglés está relacionada con el potencial de usar este idioma en la vida diaria y el de leer profusamente en esa lengua extranjera. La duración del curso y la obtención de un certificado fueron factores determinantes que permitieron agrupar a los participantes en función de sus preferencias en lo que respecta al diseño práctico de un curso de inglés. Adicionalmente, la edad y el nivel de instrucción fueron variables determinantes de motivación que influyeron en la mayor parte de las respuestas dadas por los participantes.

Entrepreneurial Motivations Questionnaire: AFC and CFA in academy.

Background Entrepreneurship has been considered essential to create value, being a powerful driver of economic and social development. Academy must invest in the development of entrepreneurial skills in students ("Entrepreneurial Academy"). Objective: To analyse the psychometric proprieties of the EMQ-Entrepreneurial Motivations Questionnaire. Methods Sample: 6,532 students from 17 polytechnic Institutes of Portugal. Measure: EMQ, composed by measures of Entrepreneurial motives for the business, Entrepreneurial influences, and Support Services. Results Exploratory factor analysis (EFA) for Entrepreneurial-Motives-for-thebusiness (KMO = .921, X2 = 54387.94, p < .001) extracted 4 factors, explaining 53.81 % of variance (EV): F1-Family security (19.92 % EV; M= 4.07, SD = 0.67), F2-Prestige (14.60 % EV; M= 3.25, SD = 0.75), F3- Independence (13.13 % EV; M= 3.33, SD = 0.75), and F4-Realization of an opportunity (11.15 % EV; M= 4.08, SD = 0.56). This factorial structure was supported by Confirmatory factor analysis (CFA), with an acceptable fit: RMSEA = .084. EFA of Entrepreneurial-Influences (KMO = .916, X2 = 60584.93, p < .001), extracted 4 factors, EV 60.08 %: F1-Resources availability (21.25 % EV; M= 3.86, SD = 0.68), F2-Stable customers and incentives (19.70 % EV; M= 3.82, SD = 0.65), F3-Social and economic instability (11.11 % EV; M= 2.96, SD = 1.06), and F4-Opportunities in the sector and residence area (8.03 % EV; M= 3.29, SD = 0.95). This factorial structure was supported by CFA, with an acceptable fit: RMSEA = .073. EFA of Support-Services (KMO = .995, X2 = 57311.43, p < .001) extracted 2 factors, EV 58.43 %: F1-Financial support (32.59 % EV; M= 3.93, SD = 0.69) and F2-Prestige (25.84 % EV; M= 3.95, SD = 0.65). This factorial structure was supported by CFA, with an acceptable fit: RMSEA = .090. The health group showed scores mostly above global average in factors. Conclusions EMQ showed adequate psychometric properties. The instrument is useful for measuring entrepreneurships motivations in health.

Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions

In recent years, Facebook and other social media have become key players in branding activities. However, empirical research on consumer–brand interactions on Facebook is still in its infancy. Therefore, the aim of this research is to provide additional insights to brand managers on how to adapt their approaches to increase consumers’ interactions with brands on Facebook. In this study, we apply the uses and gratification theory proposed by Katz (1959) to develop a new typology of consumers based on consumer motivations to interact with brands on Facebook, and explore the type and intensity of these interactions. We identify five main motivations that might influence consumers’ interactions with a brand on Facebook: (1) social influence, (2) search for information, (3) entertainment, (4) trust and (5) reward. Building on these five motivations, a classification using clustering techniques reveals four different groups of consumers: (1) “brand detached”, (2) “brand profiteers”, (3) “brand companions” and (4) “brand reliants”. Our results provide valuable and applicable insights for social media marketing activities, which will assist brand managers to develop strategies for effectively reaching and influencing the most desirable groups of consumers.

Consumers motivations for buying local and organic products in developing vs developed countries.

Despite numerous studies reporting on organic consumer profiles, little is known on consumers motivations for buying local and organic products. More precisely, do consumers prefer local products because they want to support local producers or do environment and the question of food miles matter in their choice ? Besides, very little is known about organic consumers in developing countries, since most surveys are generally conducted in developed countries. Our purpose is to fill this double gap. By conducting qualitative surveys based on individual interviews in four developing countries (Brazil, Egypt, Uganda and China) and two European countries, France and Denmark, we plan to study consumers choice for organic products from supermarkets, farmers markets or local organic food network respectively. Products are selected to cover examples of imported organic products that compete with comparable products of local origin. First results from Brazil and France show that French consumers are more concerned by the environment than Brazilian consumers, but that most consumers in both samples are not concerned by food miles and their subsequent environmental impacts. Results also shed light on different patterns related to commitment of supporting small or local farmers, and suggest implications for policy makers.

Consumers motivations for buying local and organic products in developing vs developed countries.

2008

Nonprofit Boards in Australia: A Distinctive Governance Appoach

This article reports the findings into patterns of governance on nonprofit boards in Australia. The research surveys 118 boards, upon which serve a total of 1405 directors. The findings indicate that nonprofit boards can mimic some aspects of a shareholder approach to governance. But nonprofit boards, in the main, indicate priorities and activities of a stakeholder approach to governance. The features of `isomorphism' that arise largely stem from legislative requirements in corporate governance. Generally, nonprofit directors are influenced by agenda and motivations that can be differentiated from the influences upon director activity in the corporate sector. The study indicates that nonprofit boards prize knowledge and loyalty to the sector when considering board composition. The survey suggests nonprofits ``compensate'' for the demands placed upon them about fiduciary duty and due diligence responsibilities with the diverse intellectual expertise of non-executive directors. Nonprofit boards possess greater diversity than boards in the corporate sector; they include more women as directors than corporate boards and they include a greater proportion of directors from minority groups. While strategic issues feature significantly as a task of the nonprofit board, they distinguish themselves from their corporate counterparts by engaging in operational management. The findings indicate that, in the main, directors on nonprofit boards deliberate and operate in ways distinctive from their corporate counterparts. Such findings offer a contribution to the reform of Corporations Law in other countries and the likely consequence on boards outside the corporate sector.

Talking about watching : using the video card game and wiki-web technology to engage IT students in developing observational skills.

Designers need to develop good observational skills in order to conduct user studies that reveal the subtleties of human interactions and adequately inform design activity. In this paper we describe a game format that we have used in concert with wiki-web technology, to engage our IT and Information Environments students in developing much sharper observational skills. The Video Card Game is a method of video analysis that is suited to design practitioners as well as to researchers. It uses the familiar format of a card game similar to "Happy Families,, to help students develop themes of interactions from watching video clips. Students then post their interaction themes on wiki-web pages, which allows the teaching team and other students to edit and comment on them. We found that the tangible (cards), game, role playing and sharing aspects of this method led to a much larger amount of interaction and discussion between student groups and between students and the teaching team, than we have achieved using our traditional teaching methods, while taking no more time on the part of the teaching staff. The quality of the resulting interaction themes indicates that this method fosters development of observational skills.In the paper we describe the motivations, method and results in full. We also describe the research context in which we collected the videotape data, and how this method relates to state of the art research methods in interaction design for ubiquitous computing technology.

A participatory design agenda for ubiquitous computing : a case study in dental practice

This paper reflects upon our attempts to bring a participatory design approach to design research into interfaces that better support dental practice. The project brought together design researchers, general and specialist dental practitioners, the CEO of a dental software company and, to a limited extent, dental patients. We explored the potential for deployment of speech and gesture technologies in the challenging and authentic context of dental practices. The paper describes the various motivations behind the project, the negotiation of access and the development of the participant relationships as seen from the researchers' perspectives. Conducting participatory design sessions with busy professionals demands preparation, improvisation, and clarity of purpose. The paper describes how we identified what went well and when to shift tactics. The contribution of the paper is in its description of what we learned in bringing participatory design principles to a project that spanned technical research interests, commercial objectives and placing demands upon the time of skilled professionals.

Internationalization of Chinese and Korean firms

This article compares and contrasts the growth of Chinese and Korean multinational enterprises (MNEs). The article identifies the similarities and differences between Chinese and Korean MNEs in terms of motivations for internationalization, expansion strategies, and paths. The goal of this article is to contribute to the literature by shifting focus on host-country conditions to home-country conditions in explaining the drivers for firms' internationalization. We conclude that firms are motivated to expand abroad when faced with domestic competitive disadvantages resulting from absence or deficiency of one or more of Porter's Diamond attributes in their domestic market. Implications for further studies are also explored.