925 resultados para media image


Relevância:

30.00% 30.00%

Publicador:

Resumo:

This study examined the role of corporate websites and company Facebook profiles in shaping perceptions of organizational image in the recruitment context. A primary purpose of this research was to determine whether or not perceptions of organizational image vary across different web-based recruitment methods, specifically examining corporate websites and social networking (SNW) sites, such as company Facebook profiles. A secondary goal was to determine how these perceptions of image are shaped by the objective components of websites and Facebook profiles. Finally, this study sought to determine the most influential components of websites and Facebook profiles, in terms of impacting image, to better understand how organizations can maximize their web-based recruitment efforts. A total of 102 companies selected from Fortune Magazine’s 2011 top 500 were chosen for the study. Perceptions of organizational personality as well as objective assessments of personality were gathered for each organization in a two phase approach. Results indicate that exposure to corporate websites and company Facebook profiles do influence perceptions of image in different ways. Furthermore, individual components of the websites were identified as key drivers for influencing specific image dimensions, particularly for company Facebook pages. Findings are beneficial for advising practitioners on how to best manage their web-based recruitment sources in order to maximize efficiency. The present study serves to further our understanding of the process through which perceptions of organizational image are influenced by new recruitment sources.

Relevância:

30.00% 30.00%

Publicador:

Resumo:

General note: Title and date provided by Bettye Lane.

Relevância:

30.00% 30.00%

Publicador:

Resumo:

General note: Title and date provided by Bettye Lane.

Relevância:

30.00% 30.00%

Publicador:

Resumo:

General note: Title and date provided by Bettye Lane.

Relevância:

30.00% 30.00%

Publicador:

Resumo:

General note: Title and date provided by Bettye Lane.

Relevância:

30.00% 30.00%

Publicador:

Resumo:

General note: Title and date provided by Bettye Lane.

Relevância:

30.00% 30.00%

Publicador:

Resumo:

General note: Title and date provided by Bettye Lane.

Relevância:

30.00% 30.00%

Publicador:

Resumo:

General note: Title and date provided by Bettye Lane.

Relevância:

30.00% 30.00%

Publicador:

Resumo:

General note: Title and date provided by Bettye Lane.

Relevância:

30.00% 30.00%

Publicador:

Resumo:

General note: Title and date provided by Bettye Lane.

Relevância:

30.00% 30.00%

Publicador:

Resumo:

General note: Title and date provided by Bettye Lane.

Relevância:

30.00% 30.00%

Publicador:

Resumo:

: Title and date provided by Freda Leinwand.

Relevância:

30.00% 30.00%

Publicador:

Resumo:

The police use both subjective (i.e. police staff) and automated (e.g. face recognition systems) methods for the completion of visual tasks (e.g person identification). Image quality for police tasks has been defined as the image usefulness, or image suitability of the visual material to satisfy a visual task. It is not necessarily affected by any artefact that may affect the visual image quality (i.e. decrease fidelity), as long as these artefacts do not affect the relevant useful information for the task. The capture of useful information will be affected by the unconstrained conditions commonly encountered by CCTV systems such as variations in illumination and high compression levels. The main aim of this thesis is to investigate aspects of image quality and video compression that may affect the completion of police visual tasks/applications with respect to CCTV imagery. This is accomplished by investigating 3 specific police areas/tasks utilising: 1) the human visual system (HVS) for a face recognition task, 2) automated face recognition systems, and 3) automated human detection systems. These systems (HVS and automated) were assessed with defined scene content properties, and video compression, i.e. H.264/MPEG-4 AVC. The performance of imaging systems/processes (e.g. subjective investigations, performance of compression algorithms) are affected by scene content properties. No other investigation has been identified that takes into consideration scene content properties to the same extend. Results have shown that the HVS is more sensitive to compression effects in comparison to the automated systems. In automated face recognition systems, `mixed lightness' scenes were the most affected and `low lightness' scenes were the least affected by compression. In contrast the HVS for the face recognition task, `low lightness' scenes were the most affected and `medium lightness' scenes the least affected. For the automated human detection systems, `close distance' and `run approach' are some of the most commonly affected scenes. Findings have the potential to broaden the methods used for testing imaging systems for security applications.

Relevância:

30.00% 30.00%

Publicador:

Resumo:

Crisis communication is a widely treated field. There are lot of works and guides which provide helpful information in order to face crisis situations successfully (Alcat, 2005, Benoit, 1997) and articles about case studies (Nespereira, 2014, Blaney y Benoit 2001). Nonetheless, most of times, these guides are focused on business or corporations (Abeler, 2010) and there are not such information about crisis communications in politics (Gaspar e Ibeas, 2015). The field is smaller if we speak about forgiveness as restoration image tool in politics (Harris 2006). Despite all, we live in “forgiveness era” as Krauze said (1998) where people demand to politicians to apologize when they have mistakes (Harris et al. 2006:716). So, we will try to make an approach to forgiveness in politics as a image restoration tool and analyze its capabilities in order to face crisis management.