Latt-Mayer, um estudo de caso: tecnologia na história do design gráfico brasileiro.

Nosso objetivo neste trabalho é investigar como o design gráfico se relaciona com os meios de produção da indústria gráfica brasileira. Não é comum encontrar referências abordando temas que relacionam design e tecnologia em livros sobre a história do Brasil, o que demonstra a urgência do resgate histórico de indústrias que implementaram novas tecnologias para atender a demandas projetuais e mercadológicas. Sediada na cidade do Rio de Janeiro, a clicheria Latt-Mayer como era comumente chamada, era sinônimo de qualidade e tecnologia. Entre seus clientes podemos apontar agências de publicidade, editoras, escritórios de designers e gráficas de todo país. Esta pesquisa se baseia em um corpus composto por imagens, documentos, manuais técnicos, reportagens, matrizes e depoimentos com pessoas que estiveram diretamente envolvidas com essa empresa. Catalogamos maquinaria e técnicas utilizadas, além de projetos gráficos relevantes que tiveram matrizes e provas produzidas na empresa. Por meio deste trabalho, é possível visualizar um abrangente painel histórico, que contempla um período em que ocorreram significativas transformações na relação entre designers e tecnologia na indústria gráfica brasileira.

Non-conventional advertising on TV

Non-Conventional ways of advertising TV Networks and advertisers have come up with in order to tackle proliferation of the media and discretion of the viewer from the TV experience.

Fisheries in a changing scene [includes section on proposed Morecambe Bay barrage scheme]: paper presented at Association of River Authorities, Annual Conference, Morecambe, 1967

The report looks at trends developing in the area of the Lancashire River Authority which will, by the turn of the century, bring tremendous pressures to bear on its natural resources, particularly land and water. It looks at difficulties maintaining an environment suitable for all, human or otherwise, including construction of energy plants and increasing population. It explores the scheme of harnessing water on Morecambe Bay, including fishery advantages and disadvantages. The report looks at fish deaths and diseases in Morecambe Bay and the Lancashire area, providing statistics.

How smokers may react to cigarette taxes and price increases in Brazil: data from a national survey

Background: Despite being the third largest tobacco producer in the world, Brazil has developed a comprehensive tobacco control policy that includes a broad restriction on both advertising and smoking in indoor public places, compulsory pictorial warning labels, and a menthol cigarette ban. However, tax and pricing policies have been developed slowly and only very recently were stronger measures implemented. This study investigated the expected responses of smokers to hypothetical price increases in Brazil.Methods: We analyzed smokers' responses to hypothetical future price increases according to sociodemographic characteristics and smoking conditions in a multistage sample of Brazilian current cigarette smokers aged >= 14 years (n = 500). Logistic regression analysis was used to examine the relationship between possible responses and different predictors.Results: in most subgroups investigated, smokers most frequently said they would react to a hypothetical price increase by taking up alternatives that might have a positive impact on health, i.e., they would try to stop smoking (52.3%) or smoke fewer cigarettes (46.8%). However, a considerable percentage responded that they would use alternatives that would reduce the effect of price increases, such as the same brand with lower cost (48.1%). After controlling for sex age group (14-19, 20-39, 40-59, and >= 60 years), schooling level (>= 9 versus <= 9 years), number of cigarettes per day (>20 versus <= 20), and stage of change for smoking cessation (precontemplation, contemplation, and preparation), lower levels of dependence were positively associated with the response I would try to stop smoking (odds ratio [OR], 2.19). Young age was associated with I would decrease the number of cigarettes (OR, 3.44). A low schooling level was strongly associated with all responses.Conclusions: Taxes and prices increases have great potential to stimulate cessation or reduction of cigarette consumption further among two important vulnerable populations of smokers in Brazil: young smokers and those of low educational level. the results from the present study also suggest that seeking illegal products may reduce the impact of increased taxes, but does not eliminate it.

Campanhas publicitárias de prevenção rodoviária em Portugal

Dissertação de Mestrado apresentada à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de Mestre em Ciências da Comunicação, com especialização em Marketing e Comunicação Estratégica.

All-optical modulation converter for on-off keying to duobinary and alternate-mark inversion at 42.6 Gbps

Advanced modulation formats have become increasingly important as telecoms engineers strive for improved tolerance to both linear and nonlinear fibre-based transmission impairments. Two important modulation schemes are Duobinary (DB) and Alternate-mark inversion (AMI) [1] where transmission enhancement results from auxiliary phase modulation. As advanced modulation formats displace Return-to-zero On-Off Keying (RZ-OOK), inter-modulation converters will become increasingly important. If the modulation conversion can be performed at high bitrates with a small number of operations per bit, then all-optical techniques may offer lower energy consumption compared to optical-electronic-optical approaches. In this paper we experimentally demonstrate an all-optical system incorporating a pair of hybrid-integrated semiconductor optical amplifier (SOA)-based Mach-Zehnder interferometer (MZI) gates which translate RZ-OOK to RZ-DB or RZ-AMI at 42.6 Gbps. This scheme includes a wavelength conversion to arbitrary output wavelength and has potential for high-level photonic integration, scalability to higher bitrates, and should exhibit regenerative properties [2].