Non-conventional advertising on TV


Autoria(s): De Echegaray Aguirrezabal, Gonzaga
Contribuinte(s)

Cardenal Carro, Rafael

Ruiz Roqueñi, Maite

F. CC. ECONOMICAS Y EMPRESARIALES

EKONOMIA ETA ENPRESA ZIENTZIEN F.

Grado en Marketing

Marketineko Gradua

Data(s)

28/01/2016

28/01/2016

28/01/2016

09/10/2015

Resumo

Non-Conventional ways of advertising TV Networks and advertisers have come up with in order to tackle proliferation of the media and discretion of the viewer from the TV experience.

Identificador

http://hdl.handle.net/10810/17061

65660-636410-11

29419-636410

Idioma(s)

eng

es

Direitos

Universidad del País Vasco / Euskal Herriko Unibertsitatea

Palavras-Chave #advertising #tv
Tipo

info:eu-repo/semantics/bachelorThesis