Planejamento estratégico aplicado à gestão de universidade pública

O planejamento envolve todas as áreas da organização, demanda recursos e alguns instrumentos constitutivos e organizacionais que auxiliam em sua elaboração e implantação. Os instrumentos considerados neste trabalho são: o estatuto, o regimento geral, o plano de desenvolvimento institucional e o projeto pedagógico institucional. Os dois primeiros fornecem forma institucional e estrutura organizacional de funcionamento da Universidade, os dois últimos fornecem direcionamento, para onde e como a organização vai crescer e se consolidar. Constatou-se por meio da pesquisa teórico-prática, onde se elaborou um questionário para identificar junto ao corpo diretivo e aos demais gestores, o entendimento e/ou conhecimento sobre o planejamento estratégico e principalmente sobre o plano de desenvolvimento institucional da Universidade. A Universidade encontra barreiras culturais e comportamentais quando da implantação do processo de planejamento. A instituição é muito rica em iniciativas individuais. A falta de informações e de uma estrutura de fluxo (processos) e armazenamento das informações estratégicas (banco de dados) dificulta a implantação do planejamento. Outro aspecto encontrado nas áreas gerenciais é o não entendimento e/ou conhecimento da função dos instrumentos de planejamento quanto a sua aplicação correta à UNIFESP. Tem-se um distanciamento entre os conceitos e sua aplicação, propõe-se como alternativas, as opções de fazer a estratégia funcionar por meio de um melhor desenho de estrutura executiva e a utilização do método proposto pela inteligência analítica, para análise dos dados e informações e a tomada de decisão.

Biblioteca Parque da Rocinha: cotidiano, cultura e cidadania num equipamento cultural carioca

Esta dissertação propõe analisar o programa das Bibliotecas Parque do Governo do Estado do Rio de Janeiro por meio do estudo de caso da biblioteca da Rocinha, terceiro equipamento cultural deste gênero inaugurado no segundo mandato da gestão do governador Sérgio Cabral (2011-2014) e o primeiro a ser instalado dentro de uma favela carioca. Entre os objetivos específicos deste trabalho estão entender como se deu o processo de negociação do poder público com lideranças da comunidade para a implementação da biblioteca na Rocinha; identificar as práticas dos usuários do equipamento público e as percepções destes usuários em relação ao espaço cultural bem como compreender a dinâmica de funcionamento da unidade, levando em consideração aspectos como planejamento versus demanda, usos não programados, conflitos e as alternativas criadas a partir do entendimento da realidade dos usuários e de suas necessidades, já que a biblioteca é essencialmente um equipamento cultural em construção permanente.

Elementos de confiança e cultura organizacional que dificultam a gestão pro processos na área de tecnologia da informação e telecomunicações de uma empresa de energia

Este estudo é dedicado à compreensão dos fatores culturais e de confiança que dificultam o alinhamento por processos na área de Tecnologia da Informação e Telecomunicações de uma empresa de economia mista. Visa compreender e traduzir o modo como a cultura dessa organização impacta nos resultados alcançados pelo modelo de gestão por processos vigente. Fazendo uso de referencial teórico das áreas de estudo de cultura organizacional, cultura nacional e confiança nas organizações, este estudo buscou alinhar estes conhecimentos por meio de um viés ainda pouco explorado no ambiente acadêmico. Aqui fizemos uso do conceito de cultura como um meio e não como um fim em si, associando classificação da cultura em dimensões, os traços da cultura brasileira e os estudos de “confiança” numa mescla ordenada de conceitos capaz de nos responder à questão de pesquisa. Esta pesquisa representa o resultado de um esforço de imersão nas rotinas da organização e descrição dos seus elementos culturais por meio de observação e entrevistas no ambiente estudado. Por fim, este trabalho se destina a contribuir ao aprimoramento dos processos para atingir melhores resultados na TIC.

Cultural strategies: how do national cultures impact the operations strategy?

Through the assessment of the fourth round of the High Performance Manufacturing (HPM) project and the introduction of Hofstede’s Cultural Classification, the present work aims to deepen the comprehension of the impact of National Cultures on firms’ Operations Strategy. The ANOVA comparisons of four Operations Strategy elements in countries with different industrialization and development backgrounds (e.g. Germany, China, Brazil and South Korea) suggest that while Integrating Leadership and Implementation of Manufacturing Strategy are affected by the cultural levels of Power Distance, Individualism vs. Collectivism and Uncertainty Avoidance, the other two elements of Operations Strategy, Functional Integration and Formal Manufacturing Strategy, show effects of the degree of Individualism vs. Collectivism and Long-Term Orientation. The results of the study are expected to offer new perspectives on the planning and implementation of strategic and operations management for both practitioners and academics. More specifically, the analysis of cross-cultural influence over operations strategy may contribute to a better understanding of how cooperative behavior may lead firms to generate higher rents through the strengths and weaknesses of their relations, particularly in terms of global supply chains.

Gestão de integridade de ativos: aspectos culturais e internacionalização

O presente trabalho de pesquisa, apresentado como dissertação para a conclusão do curso de Mestrado Executivo em Administração de Empresas, teve como objetivo estudar o processo de implantação de um sistema de gestão de integridade de ativos tangíveis na filial brasileira de uma empresa estrangeira com larga experiência no setor de produção de óleo e gás. Embora a empresa matriz esteja presente em inúmeros países, a filial local, chamada neste estudo de Íntegra, é a primeira, fora do país de origem que possui a operação de um campo de petróleo. A análise realizada não foi feita diretamente sobre o processo de implantação do sistema de gestão na prática, mas sim sobre as percepções sobre o tema e os assuntos que este envolve, focando em entender como as partes interessadas entendem a gestão de integridade. O método empregado para o desenvolvimento do trabalho foi o de estudo de caso e a problemática estudada foi a influência dos aspectos culturais e o processo de internacionalização da empresa na implantação dos processos necessários à gestão de integridade de ativos. A fim de reunir material para a elaboração do trabalho, foi realizada pesquisa de campo, onde através de entrevistas com funcionários e prestadores de serviço da Íntegra foram colhidos depoimentos que propiciaram o entendimento da forma como estes viam a condução da implantação de processos na empresa. A confrontação da teoria disponível no meio acadêmico com os dados coletados na pesquisa de campo indicou alguns desafios culturais a serem considerados na implantação do processo de gestão, como os ligados às visões de prazo e aos valores e práticas coletivistas. O trabalho propõe uma discussão especial sobre o papel da liderança para fazer frente a esses desafios.

As levadas da Ilha da Madeira: uma herança cultural

A presente dissertação de mestrado tem como primeiro e fundamental objetivo salientar a importância das levadas da ilha da Madeira como património cultural e sublinhar a pertinência da sua candidatura a Património da Humanidade. Debruçando-se sobre um enquadramento conceitual e teórico acerca do património cultural e das levadas da ilha da Madeira, esta investigação pretende conhecer qual a relação existente entre ambos, existindo, também, o intuito de compreender qual o interesse da valorização, preservação e conservação destes aquedutos. O estudo desenvolveu-se, portanto, no sentido de responder à questão “As levadas da ilha da Madeira e o património cultural: que relação?”. Para dar resposta à mesma procedeu-se à explanação do conceito de património cultural e a sua legislação e, ainda, à história das levadas, que se cruza com a da própria ilha, recorrendo à consulta, leitura e análise de documentos relacionados com estes assuntos bem como ao trabalho de campo, percorrendo diversas levadas e registando observações in loco. Neste sentido, chegou-se à conclusão de que as levadas, que, no século XV, surgiram da necessidade de levar a água até aos terrenos agrícolas, são hoje a prova do esforço, luta e triunfo do povo madeirense. É na perspetiva de herança e cultura que encarar as levadas como património cultural faz todo o sentido, na medida em que apresentam, de facto, uma autenticidade ímpar, relativamente à sua forma e conceção, construção e materiais utilizados, tradições e técnicas de gestão de águas, localização, enquadramento e amplitude, termos linguísticos, lendas e contos a que deram origem e, ainda, a todo um património material e imaterial consigo relacionados.

Caminhos de sobrevivência institucional: a gestão do núcleo de oficinas e artes profissionalizantes laís aderne

The object of this study is the organizational management, particularly the relational processenvironment organization focused on the survival of the space Department of the Arts and Crafts Mestre Raimundo Cardoso linked to the structural arrangement of the Liceu do Paracuri.. Aimed to understand the ways of organizational survival, from the actors' perception of the Center for Arts Career Workshops and Lais Aderne, with investments that discuss the theoretical models of management, institutional theory, cultural organization and institutionalization of public education requirement of the municipal light LDB. (1996) used a qualitative approach with a view to RICHARDSON (1985). The data generated were analyzed based on the technique of content analysis, the thematic type [categorical] Bardin (1977). The results indicate that the institutionalization of the arrangement of the Liceu do Paracuri emerges meet the legal requirement of the autonomy of municipal educational administration under the aegis of sustainable development, quality of life and basic education from the municipal Hélio Gueiros (1993-1996 ). More specifically the Center for Arts and Crafts Laís Aderne, the unit of analysis, the subjects said that this space is designed as a link between the demands of school and community searching through interdisciplinary activities educate and train manpower mainly potter. They did mention the existence of institutional factors (history, culture, habits, values) represent a strong socio-cultural element to the actors belonging to the core that guides behavior and actions of these individuals, fueled by a sense of hope, inclusion of future artisans in culture ceramist. It made a shared management, the existence of a unique work through cultural revival. However, over the course of time, the core is faced with dilemmas of managing transitions mainly regarding governmental, technological beyond endurance by the craftsmen for the optimization of their work. The conclusion - that the paths chosen for the organizational survival of the core meaning and guiding their actions in the systematization of conduct, representations, memories and traditions through habits and choices of consensus, the viewpoint of the actors

Percepção ambiental do patrimônio cultural: estudo de caso na Cidade Alta e Ribeira em Natal-RN

Contemporary studies have shown that the evolution of the heritage concepts is accompanied by an affirmation of the importance of social participation in recognizing heritage values and in managing cultural assets. We used the Brazilian context to emphasize the challenges for democratizing this process. This problematic is discussed based on the cases of Cidade Altaand Ribeira, neighborhoods that date from the formation of Natal-RNand have cultural assets recognized by levels of government. The study builds elements to answer the research question: what meanings and representations does the culturalheritage in the case study have for its users? The research method analyzes the representations and the meanings of the neighborhoods, firstly is based on historiographical studies, memories records of the city and on the process of heritage management. Secondly, it isbased on the field research, it is structured in environmental perception studies (areas of Environmental Psychology, Architecture and Urbanism) and has been applied with users with different bonds with the studied environment (residents, workers and visitors). The data were obtained with the multi-method which included direct observation, questionnaire survey and mentalmaps (that replicate Kevin Lynch). The analysis of result verified the research hypothesis, emphasizing aspects of the relationship between users and cultural heritage relevant to strengthening collective memory, local identity, contributing to heritage management. Among the results, the socio-environmental image obtained which emphasized a "cultural axis" linkingboth studied neighborhoods and confirms the influences of elements rein the memories records of the city and in the area s management. Identified aspects to strengthen the relationship between the users and cultural assets, such as the presence of placeswith affective ties to certain groups, as well as the need to fight off negative images (of degradation and insecurity) associated to the site and also expand the participation of the population, including residents, in policies and cultural activities. After all, recognition of value and the involvement of societycultural assets have the potential of contribute to integrate city development with heritage conservation

Gestão participativa em educação: compasso e descompasso de uma experiência de democracia no espaço escolar

This work aims at investigating the strategies of management used by State School Joaquim Jose de Medeiros, located in the city of Cruzeta - RN, as award practice of "School of Reference in Management", with a state title in 1999 at the beginning of the decade from 2000, being "Outstanding Brazil" from best management strategies nationally. In 2005, it is ranked among the best experiences of the state. It has been become complex by experiencing in that institution, but at the same time an enjoyable practice, mainly by using a social research, in a qualitative and quantitative approach, and a analysis of the institutional performance of two management practices: from 1995 to 2002 and from 2003 to 2007 . To understand the object, a investigative questionnaire was used with representatives of the school community and carried out an analysis of assessment of institutional and documents of institutional organization of the periods above in order to identify management strategies and examine the influences of the share capital, public policies , the institutional evaluation, in the process of democratic construction that has allowed achievements, highlighting Cruzeta, in the Seridó in the state of Rio Grande do Norte, semi-arid northeast, in the national and international juncture of well-successful experiences in management in institutional categories and leadership. This study becomes relevant to allow understand that the cultural practices of seridoenses that symbolize a capital generated by principles of trust, reciprocity, civic culture, as a driving force in overcoming the problems community and the conquest of democratic principles, worked for the school become a national reference in educational administration. Another aspect that made it natural that school was the collective creation of educational project with the participation and civic culture of self-evaluation as a way to understand the institutional practice and establish guidelines to improve the teaching and practice management in its many dimensions educational, social, administrative - financial and legal

O corredor cultural: espaço de materialização da exclusão social em Mossoró-RN

In contemporary society, social exclusion is an actual and pertinent theme, because it presents itself as a challenge to management and planning of the public policies. In this perspective, the thesis entitled "The Cultural Corridor: space materialization of social exclusion in Mossoró-RN" is a moment of apprehension and analysis of the local reality from the urban policy implementation that emphasized an enterprising model, which has, as the concrete space to urban renovation manifestation, the cultural complex called cultural corridor. Because of the investigation and the directional hypothesis, it is possible to say that the urban development policy implemented in Mossoró, starting from the 1990 decade, based in the model of modernizing/enterprising management, has been causing an intensification of a society parcel exclusion from the city public space, since this public policy didn't prioritized job market increasing, as well as population incomes improving, poverty and social inequality reduction, at the same proportions it promoted geographic space reorganization with directional actions to build the "spectacle city"

Gestão de centros históricos: uma avaliação da política de requalificação urbana de Natal/RN

From the second half of the century XX, in many Brazilian cities, the "historic centers" stop being the most densely populated areas of the city, accumulate degradation of the built environment and its functions have physical, social and economic resignified when also intensified interventions in these same centers Historic focused its redevelopment. This work aims to reflect on the experience of urban regeneration in the historic center of Natal, addressing the strategies adopted in the implementation of public policies and how these improve the effectiveness of actions, processes and outcomes for which turn the management of the historic center in question. In Natal, is identified in the neighborhoods of the Upper Town and Ribeira, the historic city center, a large distortion of their ancient architectural complex, the use of sub-urban infrastructure and emptying in the evenings and weekends. Shares redevelopment of the historic center of Natal are considered late, it is only recently that these neighborhoods were objects of policies and projects generally aimed at enhancing the cultural attraction of the area, and not always, it can be said that they have relevance in development process of the city. Added to this, there is the slowness of the interventions, although the zoning as an area of historic preservation has been done for over two decade. In Natal, the ideas of sustainable development articulated a proposed redevelopment of its historic center is still far from being achieved, but on the other hand, the latest phase of implementation of plans and projects in the area, indicating the intention to transform practical experience in the formulations and proposals in relation to these ideals

Nestor lima e a modernização conservadora da gestão educacional no Rio Grande do Norte entre 1924-1928

This study attempts to investigate the school administration in the Department of Education of Rio Grande de Norte, in the period 1924 to 1928, in the context of conservative modernization in its management, implemented by Nestor Lima dos Santos. Addresses the trends of administrative Nestor Santos Lima and sequence of these variables so that we can correlate and monitor the development of various economic, social, cultural and political, to show how influenced and even determined the direction of education, not only the state of RN, but throughout the country. For this purpose, it is the recapitulation of the history of life, experiences of work and travel reports of this important figure, including administrative concepts, aiming to identify the school administration, introduced by him in the 1920s, as those who received influence of characters that included the social and historical context of the time, reconstituting the ways following the education. It was developed by Nestor shares in Lima on the administration of public schools, their way of management, and can see how was the process of modernization of education in Rio Grande do Norte state and how it followed the rapid changes, experienced by Brazil, during this period. Show up on the design aspects of modernizing Nestor Lima in the Department of Education, the Director General of Administrative Acts, the internal record of school groups, Isolated Schools, Schools rudimentary and the newly created Board of Education, highlighting the Internal Rules of Council but the General Regulations of the Department of Education. This work also highlights the proposed administrative Nestor of Lima, while educational model of an operating system of the organization, training and education, which is present in the area of production of discourse, through body practice, characteristic of the record established levels of policy development and implementation of educational instruction in all state. Key-words: school administration. Conservative modernization. Public Education

Avaliação do desenvolvimento sustentável na bacia hidrográfica do Rio Seridó em face das políticas públicas e da gestão dos recursos hídricos

The reality of water resources management in semiarid regions, such as the Seridó region, has been shaped by a complex chain involving social-cultural, political, economic and environmental aspects, covering different spheres of activity - from local to federal. Because water is a scarce element, the most rational way pointed out by our recent history has been to move towards an increasing emphasis on the need for a truly rational, integrated, sustainable and participatory water resources management, supported by legislation and by a network of institutions that could materialize it. In this sense, despite all the advances in the formulation of public policies in water resources, which ones have indeed lead to significant changes that have occurred or are underway in semiarid regions such as Seridó? What factors may be preventing the realization of the desires rationality embedded in the framers of water policies intents? How to properly manage water resources if the current actors who promote their management and the political, human, cultural and institutional processes that intervene in this management, show strong traces of unsustainability? The research methodology adopted in this paper led to a breakdown of the traditional approach to water resource management, to integrate it into other areas of knowledge, especially to political science and public administration, catalyzed by the concept of "sustainable development". From a broad, interdisciplinary literature review, an exhaustive characterization of the river basin Seridó, a set of interviews with key people in the public administration acting in the region, a series of diagnoses and a set of propositions were made in order to correct the direction of current public policies for the region. From the point of view of public policies, it is in the deployment phase, not in its formulation, which lies a major problem of the lack of significant progress in water management. The lack of coordination between government programs are well characterized, as well as the lack of efficiency and effectiveness of their actions. The causes of this secular model are also discussed, including political factors and social relations of production, which led to a stalemate difficult, but of possible solution. It can be perceived there is a scenario of progressive deterioration of natural resources of the fragile ecosystem and a network of environmental and social consequences difficult to reverse, the result of a persistent and inertial sociopolitical culture, whose main factors reinforce itself. The work leads towards a characterization of the water resources management also from the perspective of environmental, institutional, political and human sustainability , the latter being identified, particularly as investment in the development of people as autonomous beings - not based in ideological directives of any kind - in the emancipation of the traditional figure of the poor man of the hinterland" to the "catalyst for change" responsible for their own decisions or omissions, based upon an education for free-thinking that brings each one as co-responsible epicenter of (self-) sustainable changes in their midst