Vocabulário controlado para arquivos: análise de viabilidade e propostas

Pós-graduação em Ciência da Informação - FFC

Dinâmicas empresariais: um olhar antropológico sobre o processo seletivo para trainee Jovens Talentos Natura 2014

The hypothesis that guides this work is: in the scenario posed by the first decade of the XXI century, the private companies act to conciliate their organizational principles, mission (how they want to arrive), vision (where they want to arrive) and values to the principles of its individual members, setting a certain style of corporate culture. That culture would pass by all hierarchical levels of enterprises, promoting the creation of subjective bonds between themselves and their employees in order to create or maintain, through shared values, social conventions that would ensure the certain style of symbolic domination inside and outside the physical and relational enterprises' spaces. I have as general objective, analyze, through a socio-anthropological approach, the dimension of the culture of private companies, how this guides the market practice and, in this sense, I seek to problematize the relationship between the actions of the analyzed companies (Nestle and, more specifically, Natura) and the representations and motivations of their employees. Furthermore, this study aims, specifically, to understand how the vision, the raison of being and the beliefs of Natura configure themselves as important strategic directives for the consolidation of an emotional bond between employees and those who aspire to be part of this organization. For this, I analyzed the Report Natura 2012, the conversations with some company employees and my participation in the selection process for trainee Young Talents Natura 2014

Etnografia de arquivos: entre o passado e o presente

O ensaio trata da metodologia de estudo de arquivos documentais gerados na modernidade como forma de entender a relação que se estabelecia entre Estado e sociedade. A partir de pesquisas desenvolvidas junto ao Arquivo Miroel Silveira da Escola de Comunicações e Artes da Universidade de São Paulo, composto de processos de censura prévia ao teatro em São Paulo de 1930 a 1970, procura explicitar o método etnográfico como meio de interpretar as informações e as relações entre as partes envolvidas. A etnografia possibilita ainda estabelecer uma ponte entre o passado e a atualidade, época marcada pela proliferação de arquivos públicos e privados.