Coping with Generation Y in schools

In recent times, complaining about the Y Generation and its perceived lack of work ethic has become standard dinner-party conversation amongst Baby Boomers. Discussions in the popular press (Salt, 2008) and amongst some social commentators (Levy, Carroll, Francoeur, & Logue, 2003) indicate that the group labelled Gen Y have distinct and different generational characteristics. Whether or not the differences are clearly delineated on age is still open to discussion but in the introduction to "The Generational Mirage? a pilot study into the perceptions of leadership by Generation X and Y", Levy et al. argue that "the calibre of leadership in competing organisations and the way they value new and existing employees will play a substantial role in attracting or discouraging these workers regardless of generational labels". Kunreuther's (2002) suggests that the difference between younger workers and their older counterparts may have more to do with situational phenomena and their position in the life cycle than deeper generational difference. However this is still an issue for leadership in schools.

Generation of chiral bis(cyclopentadienyl)neodymium Schiff base complex bearing internal C-C bond formation and hydrogen transfer

NdCl3 reacts with excess CpNa (Cp=Cyclopentadienyl) in THF, followed by sequent treatment with (S)-(+)-N-(1-phenylethyl)salicylideneamine led to the formation of title compound, [GRAPHICS] The X-ray structure determination shows that it is a dimer with internal C-C bond formation and hydrogen transfer between one of Cp ring and the C=N bond of Schiff base ligand. (C) 1997 Elsevier Science S.A.

How different generations contact and search for brands on social media? Comparing gen X and Y

This research intends to examine if there were significant differences on the brand engagement and on the electronic word of mouth (e-WOM)1 referral intention through Facebook between Generation X and Generation Y (also called millennials). Also, this study intends to examine if there are differences in the motivations that drive these generations to interact with brands through Facebook. Results indicated that Generation Y members consumed more content on Facebook brands’ pages than Generation X. Also, they were more likely to have an e-WOM referral intention as well as being more driven by brand affiliation and opportunity seeking. Finally, currently employed individuals were found to contribute with more content than students. This study fills the gap in the literature by addressing how marketing professionals should market their brand and interact and engage with their customers, based on customers’ generational cohort.

Generation of custom modes in a Nd:YAG laser with a semipassive bimorph adaptive mirror

Custom modes at a wavelength of 1064 nm were generated with a deformable mirror. The required surface deformations of the adaptive mirror were calculated with the Collins integral written in a matrix formalism. The appropriate size and shape of the actuators as well as the needed stroke were determined to ensure that the surface of the controllable mirror matches the phase front of the custom modes. A semipassive bimorph adaptive mirror with five concentric ring-shaped actuators and one defocus actuator was manufactured and characterised. The surface deformation was modelled with the response functions of the adaptive mirror in terms of an expansion with Zernike polynomials. In the experiments the Nd:YAG laser crystal was quasi-CW pumped to avoid thermally induced distortions of the phase front. The adaptive mirror allows to switch between a super-Gaussian mode, a doughnut mode, a Hermite-Gaussian fundamental beam, multi-mode operation or no oscillation in real time during laser operation.

O SENTIDO DO TRABALHO PARA A GERAÇÃO Y: UM ESTUDO A PARTIR DO JOVEM EXECUTIVO

O presente trabalho tem como objetivo construir conhecimentos e saberes em relação ao perfil do jovem executivo pertencente à geração Y e identificar o que esse jovem valoriza na construção de vínculos com a organização, qual o significado do trabalho para esta geração que vive num novo cenário mundial constituído a partir da globalização e do avanço da tecnologia. Para atender a este objetivo foi utilizada uma pesquisa exploratória a partir de uma amostra indicativa e intencional sendo o objeto de interesse deste estudo, jovens executivos nascidos após 1978 que ocupam posições de liderança. Utilizaram-se dois instrumentos para coleta de dados: a entrevista em profundidade e a aplicação de uma ferramenta para reconhecimento do perfil cognitivo, denominado MEP Mapa Estratégia Profissional. Às análises dos instrumentos foram acrescidas de um referencial teórico e de estudos publicados no campo da ciência da administração, da psicologia e da sociologia. O diálogo interdisciplinar entre a teoria e os dados de campo evidenciou que esta geração expressa o comportamento de forma diferente das gerações anteriores visto terem nascido e terem sido criados num contexto de mudanças constantes e aceleradas e que o trabalho, para este grupo, é só um meio para alcançar seus objetivos pessoais e não o fim. Demonstram comprometimento com as organizações desde que reconheçam nesta a presença de valores como justiça e lealdade praticados por uma liderança legitimada, que tem em sua pauta, a orientação e o acompanhamento destes jovens.(AU)

O SENTIDO DO TRABALHO PARA A GERAÇÃO Y: UM ESTUDO A PARTIR DO JOVEM EXECUTIVO

O presente trabalho tem como objetivo construir conhecimentos e saberes em relação ao perfil do jovem executivo pertencente à geração Y e identificar o que esse jovem valoriza na construção de vínculos com a organização, qual o significado do trabalho para esta geração que vive num novo cenário mundial constituído a partir da globalização e do avanço da tecnologia. Para atender a este objetivo foi utilizada uma pesquisa exploratória a partir de uma amostra indicativa e intencional sendo o objeto de interesse deste estudo, jovens executivos nascidos após 1978 que ocupam posições de liderança. Utilizaram-se dois instrumentos para coleta de dados: a entrevista em profundidade e a aplicação de uma ferramenta para reconhecimento do perfil cognitivo, denominado MEP Mapa Estratégia Profissional. Às análises dos instrumentos foram acrescidas de um referencial teórico e de estudos publicados no campo da ciência da administração, da psicologia e da sociologia. O diálogo interdisciplinar entre a teoria e os dados de campo evidenciou que esta geração expressa o comportamento de forma diferente das gerações anteriores visto terem nascido e terem sido criados num contexto de mudanças constantes e aceleradas e que o trabalho, para este grupo, é só um meio para alcançar seus objetivos pessoais e não o fim. Demonstram comprometimento com as organizações desde que reconheçam nesta a presença de valores como justiça e lealdade praticados por uma liderança legitimada, que tem em sua pauta, a orientação e o acompanhamento destes jovens.(AU)

O SENTIDO DO TRABALHO PARA A GERAÇÃO Y: UM ESTUDO A PARTIR DO JOVEM EXECUTIVO

O presente trabalho tem como objetivo construir conhecimentos e saberes em relação ao perfil do jovem executivo pertencente à geração Y e identificar o que esse jovem valoriza na construção de vínculos com a organização, qual o significado do trabalho para esta geração que vive num novo cenário mundial constituído a partir da globalização e do avanço da tecnologia. Para atender a este objetivo foi utilizada uma pesquisa exploratória a partir de uma amostra indicativa e intencional sendo o objeto de interesse deste estudo, jovens executivos nascidos após 1978 que ocupam posições de liderança. Utilizaram-se dois instrumentos para coleta de dados: a entrevista em profundidade e a aplicação de uma ferramenta para reconhecimento do perfil cognitivo, denominado MEP Mapa Estratégia Profissional. Às análises dos instrumentos foram acrescidas de um referencial teórico e de estudos publicados no campo da ciência da administração, da psicologia e da sociologia. O diálogo interdisciplinar entre a teoria e os dados de campo evidenciou que esta geração expressa o comportamento de forma diferente das gerações anteriores visto terem nascido e terem sido criados num contexto de mudanças constantes e aceleradas e que o trabalho, para este grupo, é só um meio para alcançar seus objetivos pessoais e não o fim. Demonstram comprometimento com as organizações desde que reconheçam nesta a presença de valores como justiça e lealdade praticados por uma liderança legitimada, que tem em sua pauta, a orientação e o acompanhamento destes jovens.(AU)

A influência das redes sociais na perceção e escolha de um destino turístico na Geração Y

As redes sociais têm potencial para influenciar os indivíduos nas suas escolhas. O objetivo deste estudo é perceber se as redes sociais têm influência na perceção e escolha de um destino turístico por parte dos utilizadores. No sentido de entender todo o processo de partilha de conteúdos por parte dos utilizadores online, no que toca à divulgação de destinos turísticos, foi escolhida como referência a maior rede social a nível mundial - o facebook. Foi adotada uma metodologia quantitativa, assente na construção de um questionário colocado online a cerca de 250 pessoas, utilizadores de facebook, de ambos os sexos, e com idades compreendidas entre os 16 e os 32 anos – Geração Y ou geração Millennium. Os dados recolhidos foram tratados e analisados com o auxílio do software SPSS e do Google Forms. Foi possível, nesta investigação, identificar a sensibilidade dos indivíduos face à partilha de conteúdos turísticos realizados por amigos, familiares e ícones nas redes sociais. Este estudo é importante no sentido em que as empresas ligadas ao sector podem incentivar os utilizadores a partilhar as suas férias e conteúdos na página da empresa e tornar-se, assim, numa estratégia de marketing potenciando quer a sua visibilidade organizacional, quer a do destino em causa.

Adolescence : a useful concept for this millennium

This paper proposes adolescence as a useful concept rather than definitive. It explores the notion of adolescence and its relevance to contemporary society and schooling. We reflect on the purposes for the emergence of research into adolescence during the early 20th century, particularly the particular scientific and societal pressures that served to bring this field to prominence. Recent debate has started to problematise many of the early parameters used to define and provide bounds for understanding adolescents and adolescent experience and for the rationale for some notionally tailored educational contexts. This paper provides an overview of this debate and argues for a reconsideration of some of the basic tenets for definition. In particular we discuss the cultural construction of adolescence in the light of our new globalised society. A possibility for thinking about contemporary adolescents is by considering them in terms of generational characteristics. What makes a new generation? Typically, members of a generation share age, a set of experiences during formative years, and a set of social and economic conditions. The adolescents of today fall into the group known collectively as the ‘Y Generation’, the ‘D (digital) Generation’, Generation C (consumer) and the ‘Millennial’s’. Born after mid-1980, they are characterised as computer and internet competent, multi-taskers, with a global perspective. They respond best to visual language, and are heavily influenced by the media. We consider the generational traits and how this impacts on the teaching and learning.

Chasing the great Australian dream : definition of "an ideal home" among baby boomers

In Australia, the idea of home ownership or The Great Australian Dream is still perceived as the main achievement of every Australian’s life. Perception of an ideal home is changing over the decades. Each generation has special requirements criteria which foster their dwelling space. This research identifies and compares three generations’ (Baby Boomers, Generation X and Generation Y) demographics, special requirements and perceptions regarding their ideal home. The examination of previous research and literature into the Queensland context reveals that the Baby Boomers population of people 65 and older is currently 11.8% of the state population and is expected to grow to almost one quarter of the population by 2051. This is the highest growth rate among these three generations. Further analysis of these three generations’ status and requirements shows that aging is the most critical issue for the housing systems. This is especially the case for Baby Boomers due to their demand for support services and health care in the home. The study reveals that ‘ageing in place’, is a preferred option for the aged. This raises questions as to how well the housing system and neighbourhood environments are able to support ageing in place, and what aging factors should be taken into consideration when designing Baby boomer’s home to facilitate health and wellbeing. Therefore, this research designed a qualitative approach to investigate Australian Baby Boomers homes around Queensland, predominantly in the Brisbane area, using semi-structured interviews and observations. It aims to find out the level of satisfaction of Australian Baby Boomers with their current home and their preferences and requirements in light of their ideal home. The findings contribute new knowledge in the light of ideal home mechanisms. A set of strategies has been developed from the findings that may help improve the level of comfort, safety and satisfaction that Baby Boomers experience in their current and future homes.

Flash Mob: da rede à praça

This work explores the flash mobs, which are flash mobilizations arranged by intent that involve a large number of people to do something together in a pre-arranged place. With the advent of 2.0 Internet, the sharing of information and the mobile virtual communication grown up and showed behavior of an individual person to meet for a common interest. Those affective relationships born in the social networks come to the urban space in a real-virtual space junction and the possibilities of that are unexplored yet. Studied by this work, the Y generation is the flash mob most popular public and uses those mobilizations to reinforce their fan identity and appreciation for a media product

‘It's the end of the university as we know it (and I feel fine)’: the Generation Y student in higher education discourse

This paper examines discussions of Generation Y within higher education discourse, arguing the sector’s use of the term to describe students is misguided for three reasons. First, portraying students as belonging to Generation Y homogenises people undertaking higher education as young, middle-class and technologically literate. Second, speaking of Generation Y students allows constructivism to be reinvented as a ‘new’ learning and teaching philosophy. Third, the Generation Y university student has become a central figure in concerns about technology’s role in learning and teaching. While the notion of the ‘Generation Y student’ creates the illusion that higher education institutions understand their constituents, ultimately, it is of little value in explaining young adults’ educational experiences.

Essential elements for recruitment and retention : Generation Y

Purpose: Generation Y (Gen Y) is the newest and largest generation entering the workforce. Gen Y may differ from previous generations in work-related characteristics which may have recruitment and retention repercussions. Currently, limited theoretically-based research exists regarding Gen Y’s work expectations and goals in relation to undergraduate students and graduates. Design/methodology/approach: This study conducted a theoretically-based investigation of the work expectations and goals of student- and working-Gen Y individuals based within a framework incorporating both expectancy-value and goal setting theories. N = 398 provided useable data via an on-line survey. Findings: Overall, some support was found for predictions with career goals loading on a separate component to daily work expectations and significant differences between student- and working- Gen Y on career goals. No significant differences were found, however, between the two groups in daily work expectations. Research limitations/implications: Future research may benefit from adopting a theoretical framework which assesses both daily work expectations and career goals when examining the factors which motivate Gen Y’s decisions to join and remain at a particular organisation. Practical implications: At a practical level, based on the findings, some examples are provided of the means by which organisations may draw upon daily work expectations and career goals of importance to Gen Y and, in doing so, influence the likelihood that a Gen Y individual will join and remain at their particular organisation. Originality/value: This research has demonstrated the utility of adopting a sound theoretical framework in furthering understanding about the motivations which influence organisations’ ability to recruit and retain Gen Y, among both student Gen Y as well as those Gen Y individuals who are already working.

Peer assisted learning, skills development and Generation Y : a case study of a first year undergraduate law unit

The majority of current first year university students belong to Generation Y. Consequently, research suggests that, in order to more effectively engage them, their particular learning preferences should be acknowledged in the organisation of their learning environments and in the support provided. These preferences are reflected in the Torts Student Peer Mentor Program, which, as part of the undergraduate law degree at the Queensland University of Technology, utilises active learning, structured sessions and teamwork to supplement student understanding of the substantive law of Torts with the development of life-long skills. This article outlines the Program, and its relevance to the learning styles and experiences of Generation Y first year law students transitioning to university, in order to investigate student perceptions of its effectiveness – both generally and, more specifically, in terms of the Program’s capacity to assist students to develop academic and work-related skills.

Peer assisted learning and generation Y : a case study

In recent years Australian Law Schools have implemented various forms of peer assisted learning or mentoring, including career mentoring by former students of final year students and orientation mentoring or tutoring by later year students of incoming first year students. The focus of these programs therefore is on the transition into or out of law school. There is not always as great an emphasis however, as part of this transition, on the use of law students belonging to the same unit cohort as a learning resource for each other within their degree. This is despite the claimed preference of Generation Y students for collaborative learning environments, authentic learning experiences and the development of marketable workplace skills. In the workplace, be it professional legal practice or otherwise, colleagues rely heavily on each other for information, support and guidance. In the undergraduate law degree at the Queensland University of Technology (‘QUT’) the Torts Student Peer Mentor Program aims to supplement a student’s understanding of the substantive law of torts with the development of life-long skills. As such it has the primary objective, albeit through discussion facilitated by more senior students, of encouraging first year students to develop for themselves the skills they need to be successful both as law students and as legal practitioners. Examples of such skills include those relevant to: preparation for assessment tasks; group work; problem solving, cognition and critical thinking; independent learning; and communication. Significantly, in this way, not only do the mentees benefit from involvement in the program, but the peer mentors, or program facilitators, themselves also benefit from their participation in the real world learning environment the program provides. This paper outlines the development and implementation of the above program, the pedagogy which influenced it, and its impact on student learning experiences