La imagen corporativa como potencializador de la influencia de las multinacionales y sus países de origen en el Sistema Internacional caso de estudio Walt Disney y los Estados Unidos

A lo largo de éste análisis se va a demostrar que la imagen corporativa de una multinacional – como Walt Disney- moldea las estructuras sociales en las que se adapta mediante la penetración ideológica, a través de los patrones culturales, la promoción de valores e intereses de su país de origen, los Estados Unidos, lo cual puede incidir de manera directa en la posición y el rol que tiene éste país en las relaciones internacionales.

Walt Disney : el creador del nostre imaginari. 'Walt Disney : el creador de nuestro imaginario'

Resumen de las autoras en catal??n

Dinosaurio. Walt Disney.

Proyecto de enseñanza de temas transversales, para segundo ciclo de educación infantil, basado en la película 'Dinosaurio' de Walt Disney. Presenta una ficha técnica, la historia de la película y proporciona varias consideraciones de interés para leer antes de ver la película. A continuación analiza la película por secuencias que van acompañadas de una serie de preguntas analíticas. Finaliza con varias actividades de experiencia, reflexión y acción en común.

Estilo musical : bandas sonoras de Walt Disney.

Suplemento Música y más música, n. 4

Resurrecting Disney: Tracing Walt Disney‘s ever-present spirit in feature animated films of the Michael Eisner era (1984-2004)

El treball Ressuscitant a Disney: Rastrejant el sempre present esperit de Walt Disney en els llargmetratges animats de l'era Michael Eisner (1984-2004) pretén definir i analitzar les característiques, tant respecte al procés creatiu com en la definició de contingut, integrades en els clàssics originals de Disney per, a continuació, demostrar que aquestes van ser recuperades i implementades de nou després de la mort de Walt Disney -amb lleus adaptacions- per donar lloc a una segona edat d'or de l'animació

Un ratón de biblioteca : la traducción de los cómics de Disney en el Topolino italiano a finales de los años cuarenta

Este es un estudio cualitativo de la traducción de los cómics Disney al italiano, un case study que examina una historia larga publicada en 1949. La contextualización histórica introduce el entramado socio-cultural de la época apuntando a uno de los aspectos fundamentales de la historia de los cómics Disney en Italia, el de la progresiva “localización” ― esto es, la realización in loco ― de la producción. Una panorámica de los estudios sobre la traducción del cómic y de otras tipologías afines ayuda a definir el marco teórico en el que se inscribe el trabajo.La propuesta de clasificación, concebida de manera autónoma, guarda relación con los modelos causales de los Translation Studies. La hipótesis es que se trata de un caso de “difference in sameness”, o sea una operación original de conversión de un producto que se distancia de la traducción en la medida en que no parece buscar un efecto “equivalente”.

Estereotipos femeninos en Disney: hacia un cuento no sexista

En este trabajo se analizan los estereotipos sexistas detectados en los filmes de la factoría Disney. En este caso, debido a la extensión limitada que debe tener el Trabajo de Final de Grado, solo se analizan cuatro películas: Blancanieves y los siete enanitos, La Sirenita, La Bella y la Bestia, y Aladdín. Se comentan detalladamente los casos de sexismo lingüístico y se citan los casos de sexismo situacional que detectamos durante el visionado de las cintas. Se ofrece, también, una propuesta alternativa de lenguaje no sexista seguido de un breve comentario traductológico de cada una de las propuestas para demostrar que es posible trabajar con un lenguaje igualitario. Además, en este trabajo de investigación se exponen, también, una serie de problemas lingüísticos que por diversos motivos no se han podido solucionar.

"I might be a duck, but I'm human" : an analysis of clothing in Disney cartoons

Mickey Mouse, one of the world's most recognizable cartoon characters, did not wear a shirt in his earliest incarnation in theatrical shorts and, for many years, Donald Duck did not wear pants and still rarely does so. Especially when one considers the era in which these figures were first created by the Walt Disney Studio, in the 1920s and 1930s, why are they portrayed without full clothing? The obvious answer, of course, is that they are animals, and animals do not wear clothes. But these are no ordinary animals: in most cases, they do wear clothing - some clothing, at least - and they walk on two legs, talk in a more or less intelligible fashion, and display a number of other anthropomorphic traits. If they are essentially animals, why do they wear clothing at all? On the other hand, if these characters are more human than animal, as suggested by other behavioral traits - they walk, talk, work, read, and so on - why are they not more often fully clothed? To answer these questions I undertook three major research strategies used to gather evidence: interpretive textual analysis of 321 cartoons; secondary analysis of interviews conducted with the animators who created the Disney characters; and historical and archival research on the Disney Company and on the times and context in which it functioned. I was able to identify five themes that played a large part in what kind of clothing a character wore; first, the character's gender and/or sexuality; second, what species or "race" the character was; third, the character's socio-economic status; fourth, the degree to which the character was anthropomorphized; and, fifth, the context in which the character and its clothing appeared in a particular scene or narrative. I concluded that all of these factors played a part in determining, to some extent, the clothing worn by particular characters at particular times. However, certain patterns emerged from the analysis that could not be explained by these factors alone or in combination. Therefore, my analysis also investigates the individual and collective attitudes and desires of the men in the Disney studio who were responsible for creating these characters and the cultural conditions under which they were created. Drawing on literature from the psychoanalytic approach to film studies, I argue that the clothing choices spoke to an idealized fantasy world to which the animators (most importantly, Walt Disney himself), and possibly wider society, wanted to return.

Working an identity, buying a life: the remains of Disney way of life among ICP alumni

O Disney International College Program (ICP) é um programa de estágio patrocinado pela Walt Disney Company, destinado a estudantes universitários estrangeiros. Uma vez aceitos no programa, estes jovens viajam para os Estados Unidos durante as férias de verão para trabalhar por três meses no Walt Disney World Resort na Flórida. O ICP tornou-se um programa popular dentre os estudantes universitários brasileiros. Todos os anos, aproximadamente trinta mil jovens candidatam-se para o programa. Contudo, apenas cerca de oitocentos conseguem ser aprovados. Durante o programa esses jovens desenvolvem uma “identidade Disney” que passará a fazer parte do self deles. O objetivo deste trabalho é explorar o papel ICP na vida dos seus participantes, assim como desvendar seus efeitos na construção do self destes jovens. O presente estudo também procurou avaliar como os participantes conseguem sustentar sua “identidade Disney”, mesmo após deixarem o programa. Para tanto, foi desenvolvido um estudo de caso qualitativo, no qual o caso analisado foi a identidade de participantes do ICP. Após uma breve análise da literatura sobre identidade, consideramos o self como a capacidade do individuo em manter viva uma narrativa particular. Assim, nossos dados foram coletados e analisados por meio do método de análise narrativo. Através deste estudo, descobrimos que a Walt Disney Company realiza um trabalho eficiente em convencer os participantes do ICP que a sua missão e seus valores são muito importantes. Com isso, estes jovens passam a louvar a marca Disney. Também foi observada a existência de uma comunidade de Disney Alumni (pessoas que participaram do ICP) unida por princípios, ideias e consumo.

O estilo do rei: o diálogo entre O Rei Leão, da Disney, e Hamlet, de Shakespeare, sob uma perspectiva semiótica

This work consists of a semiotic analysis of the animation motion picture The Lion King (1994), by the Walt Disney Animation Studios, describing its intertextual relation with Hamlet, by Shakespeare, considering Disney’s individuality, its style. In order to study style in texts, we use discursive semiotics theory, highlighting Discini’s work (2013) and the concept of discursive settings. Hence, a deep discussion about The Lion King’s style, compared to the Shakespeare’s play, is established. The movie, once a syncretic text, requires advanced studies on Expression Plane, its plastic, musical and verbal/phonic aspects. We find these studies in the work of José Luiz Fiorin (2009), Lúcia Teixeira (2009), Ana Claúdia de Oliveira (2009), Jean-Marie Floch (2009) and Antônio Vicente Pietroforte (2008). We note how a syncretic text makes the discursive settings more complex by assembling plastic and sonorous materials in semissimbolic relation. Once defined The Lion King’s style, we analyze the way it justifies the intense popularity of this kind of animation features. Finally, it is important to understand how Disney uses in its style not only discursive settings, but also passional settings, revealing its own way to stir emotions on the spectator

Estudo das categorias narrativas, variações e permanências nas versões de Basile, Perrault, Grimm e Disney de A Bela Adormecida

Pós-graduação em Estudos Literários - FCLAR

Dads, Daughters, And Disney: The Historical Trajectory Of Fairy Tale Fathers And Daughters

In my thesis I use a historical approach to close readings of fairy tale texts and movies to study the evolution of fathers, daughters, and marriage within three landmark tales: ¿Cinderella,¿ ¿Sleeping Beauty,¿ and ¿Snow White.¿ Using the works of Giambattista Basile, Charles Perrault, Jacob and Wilhelm Grimm, and Walt Disney and his cohort of animators, I trace the historical trajectory of these three elements, analyzing both the ways they change and develop as history progresses as well as the ways they remain consistent. Through close and comparative readings of primary sources and films, I demonstrate the power structures and familial dynamics evident through the interactions of fathers and daughters. Specifically, I show that through the weakness and ineptitude of fairy tale fathers, fairy tale daughters are able to gain power, authority, and autonomy by using magic and marriage to navigate patriarchal systems. The work I have done is important because it explores how each tale is a product of the story before it and thus that in order for these tales to continue to survive the test of time, we must not only recognize the validity of the academic merit of the Disney stories, but also remember them and others as we forge new paths in the stories we use to teach both children and parents. Specifically, this work is important because it explores the historical trend evident in the evolving relationships between fathers and daughters. This relationship ultimately it reveals the deep underlying need for family within all of us.

Disney's Internship Program: More than Hands-On Experience

The vast majority of hospitality management programs require students to participate in a hands-on work experience, which helps bridge the gap between theory and practice, providing the student with an opportunity to practice the theory learned in the classroom. The Walt Disney World Co. developed, implemented, and operates one of the most successful internship programs in the hospitality industry. It recognizes the need for business practitioners to become more involved in the education of future hospitality managers. The authors summarize the company's program and offer suggestions for other employers looking to give interns more than hands-on experience.

La traducción de las películas de animación: Las producciones de la era post-Disney; una nueva era en los dibujos animados

277 p.