Artemídia [D]eficiente visual: processos e procedimentos artísticos aplicados ao corpo como suporte das percepções e sensações

Pós-graduação em Artes - IA

Diretrizes para análise e desenvolvimento de identidade visual: contribuições para o design ergonômico

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Espaço e identidade visual: uma investigação sobre soluções de design para empresas

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Diretrizes para análise e desenvolvimento de identidade visual: contribuições para o design ergonômico

Currently, too much visual information present in all media is form vehemently, for example, in print media and interfaces used for publicity in conjunction with informational design. This visual information has great influence in the lives of human beings, since the vision of these individuals is the sense most used. Studies on visual identity have not explored this issue in a satisfactory manner, favoring thus the subject of this little development projects in the area. Note the need for analyzes to enable implementation principles of projective, making them accessible to the understanding of most individuals. This study aimed to propose an evaluation of visual identities, which were analyzed by means of visual concepts of usability, design methodologies and Gestalt. We contacted design firms specializing in visual identity projects, places where interviews were conducted to collect the marks allowed for analysis. The results point to a frequent demand the employment of visual usability principles, design methodologies and design in Gestalt visual identities.

Identidade e comunicação visual corporativa em meios analógicos e digitais : estudo de casos em contexto de estágio

Relatório de Estágio apresentado à Escola Superior de Artes Aplicadas do Instituto Politécnico de Castelo Branco, em associação com a Faculdade de Arquitetura da Universidade de Lisboa, para cumprimento dos requisitos necessários à obtenção do grau de Mestre em Design Gráfico.

Brands Analysis Using Informational Ergonomics Concepts: A Proposal

Currently, a lot of visual information present in all media is form vehemently, for example, in print media and interfaces used for publicity in conjunction with informational design. This visual information has great influence in the life of human beings, since the vision of these individuals is the most used sense. Studies on visual identity have not explored this issue in a satisfactory manner, favoring thus the subject of this small development projects in the area. It is noted the need for analyzes to enable implementation principles of project, making them accessible to the comprehension of most individuals. This study aimed to propose an evaluation of visual identities, which were analyzed by means of visual concepts of usability, design methodologies and Gestalt. We contacted design firms specialized in visual identity projects, places where interviews were conducted to collect the brands allowed for analysis. The results point to a frequent demand for the employment of visual usability principles, design methodologies and Gestalt design in visual identities.

Företagets kärnvärden i en grafisk profil : Utformandetav en grafisk profil till ett e-handelsföretag med afrikansk inriktning

Sanke är ett nystartat företag som genom sin hemsida ska sälja produkter som producerats i norra och västra Afrika. Konkurrensen mellan olika företag skapar oändliga valmöjligheter för kunden vilket blir ett problem för de företag som vill nå ut i mediebruset. Därför var målet med examensarbetet är att ge Sanke ett enhetligt grafiskt utseende för att öka medvetenheten och igenkännandet av företaget och dess varumärke. Detta har genomförts genom att utforma en grafisk profil som återspeglar företagets kärnvärden. Genom en intervju med Sanke fastställdes företagets kärnvärden. Dessa användes sedan för att skapa nio olika förslag på grafiska profiler som målgruppen genom en webbenkät gett återkoppling på. Resultatet av målgruppens återkoppling blev Sankes grafiska profil. Den grafiska profilen omfattades av en logotyp, profilfärger och hustypsnitt samt riktlinjer för hanterande av elementen och deras samspel. Slutsatsen blev att det faktum att kärnvärden och färgkonnotationer kan ha olika betydelse för olika individer kan ha försvårat bedömningen av förslagen, men att målgruppen till en vis del visat en gemensam uppfattning.

A representação visual dos géneros: uma análise a partir das revistas de segmento masculino

Este e-working paper integra o debate acerca da diversidade de identidades de género a partir da análise das diferentes formas de representação visual dos corpos veiculadas em algumas das revistas de segmento masculino a circular em Portugal (Maxmen, FHM, Men’s Health e GQ). O trabalho começa por apresentar alguns dados indicativos do surgimento e evolução das vendas das revistas de segmento masculino em Portugal, bem como do perfil dos seus leitores. Posteriormente e a partir das imagens que integram estas publicações desenha-se, então, uma reflexão acerca das diferentes concepções de género associadas às revistas. This e-Working Paper incorporates a debate on the diversity of gender identities through the analysis of different ways of visually representing the body carried in some of the male magazines circulating in Portugal (Maxmen, FHM, Men’s Health and GQ). The work begins by presenting some data regarding the emergence and market evolution of male magazines in Portugal, as well as the reader’s profile. Therefore, through the diversity of images that integrate these publications, there will be a discussion on the different conceptions of gender.

The Visual Culture of Human Rights. Observations on Amnesty International

Trabalho de project de Mestrado em Antropologia de Direitos Humanos e Movimentos Sociais

Construyendo manifestantes un estudio visual de la construcción de la identidad política en el día internacional del trabajo

Presentamos una investigación basada en los métodos de investigación visual, sobre la construcción de la identidad política de los manifestantes en el día del trabajo en Bogotá, Colombia, entre los años 2006 y 2010, desde una perspectiva del interaccionismo simbólico.

'You show me yours, I'll show you mine': the negotiation of shifts from textual to visual modes in computer-mediated interaction among gay men

This article explores the way users of an online gay chat room negotiate the exchange of photographs and the conduct of video conferencing sessions and how this negotiation changes the way participants manage their interactions and claim and impute social identities. Different modes of communication provide users with different resources for the control of information, affecting not just what users are able to reveal, but also what they are able to conceal. Thus, the shift from a purely textual mode for interacting to one involving visual images fundamentally changes the kinds of identities and relationships available to users. At the same time, the strategies users employ to negotiate these shifts of mode can alter the resources available in different modes. The kinds of social actions made possible through different modes, it is argued, are not just a matter of the modes themselves but also of how modes are introduced into the ongoing flow of interaction.

Entre o Pavilhão Mexicano e o Cine Azteca: cultura visual e formação de identidade no Brasil e México na primeira metade do século XX

The article seeks to reflect from a visual history of the elaboratión imaginary political and national identities and transnational comparative perspective between Brazil and Mexico in the first half of the twentieth century. The main focus is Mexican participation in the exhibition commemorating the centennial of Brazilian independence in 1922 and the dialogues in the film industry of both countries in the second half of the 1940s and beginning of 1950s.

Visions of the Spanish Revolution: identities and conflicts in post-welfare societies

This is a case study that analyzes photographic documents of the social protest in Spain between 2011 and 2013. The analysis is qualitative and considers the use of space, the visual expression of the messages and the orientation toward the causes or effects of political, economic and social changes. Visual sociology allows us to appreciate, in the case of the Spanish Revolution, a dynamic of “reflexivity” unrecognizable from other research approaches. Two successive waves of social mobilization in response to two different shocks can be appreciated. The first is given by political corruption, unemployment and the threat to consumer society. The second shock is caused by the savage cuts in the Welfare State. Social mobilization is expressed differently in each phase, and the forms taken by the protests show how the class structure in post industrial society shapes the reactions to the crisis of the Welfare State.

"On our way": identities and representations of African women seeking asylum in Ireland

This thesis provides the first explicit Postcolonial study of asylum in the Irish context that integrates Black Feminist analyses of intersectional identity with Postcolonial Feminist theories of representation. African women seeking asylum in the Republic of Ireland were key political instruments used by the state to re-draw racial lines. The study examines how, for a group of African women “On their Way” through asylum, identity and representation work hand in hand to force identities, subaltern spaces and bodies to occupy them. Rich biographical data is gathered through mixed art and drama methods over two intensive participatory research projects conducted in a small Irish city. Data analysis critically examines the poetics (practices that signify) and politics (the powers that govern these practices) and affective economies of global and local NGO visual representations, exposing how they consume, fragment, and appropriate African women’s identities and bodies. Though hypervisible, the women themselves “cannot speak”. The women in the study reported feeling “tired” and “used”. Asking “What work are they doing as they do asylum?” the study finds that black female identities and bodies are forced to perform political, cultural, emotional and material labour on their way through this context of Irish asylum. The author argues that Postcolonial Asylum is a performative encounter that re-scripts colonial race/class/gender discourse through a humanitarian alibi to naturalize European/white supremacy, reinscribe patriarchal power and justify racialised incarceration of bodies seeking asylum in the North. This study takes an interdisciplinary approach that centralizes Black and Postcolonial Feminist theory and innovates Participatory Art-Based Action methodology. Black and Postcolonial feminisms can recognize, theorize and replenish black female political and intellectual agency. Participatory Action research, if grounded in Black feminist epistemology and ethics, can allow participants to “speak back” to what is already said about them in spaces of convivial self-representation.

Advancing Bag-of-visual-words Representations For Lesion Classification In Retinal Images.

Diabetic Retinopathy (DR) is a complication of diabetes that can lead to blindness if not readily discovered. Automated screening algorithms have the potential to improve identification of patients who need further medical attention. However, the identification of lesions must be accurate to be useful for clinical application. The bag-of-visual-words (BoVW) algorithm employs a maximum-margin classifier in a flexible framework that is able to detect the most common DR-related lesions such as microaneurysms, cotton-wool spots and hard exudates. BoVW allows to bypass the need for pre- and post-processing of the retinographic images, as well as the need of specific ad hoc techniques for identification of each type of lesion. An extensive evaluation of the BoVW model, using three large retinograph datasets (DR1, DR2 and Messidor) with different resolution and collected by different healthcare personnel, was performed. The results demonstrate that the BoVW classification approach can identify different lesions within an image without having to utilize different algorithms for each lesion reducing processing time and providing a more flexible diagnostic system. Our BoVW scheme is based on sparse low-level feature detection with a Speeded-Up Robust Features (SURF) local descriptor, and mid-level features based on semi-soft coding with max pooling. The best BoVW representation for retinal image classification was an area under the receiver operating characteristic curve (AUC-ROC) of 97.8% (exudates) and 93.5% (red lesions), applying a cross-dataset validation protocol. To assess the accuracy for detecting cases that require referral within one year, the sparse extraction technique associated with semi-soft coding and max pooling obtained an AUC of 94.2 ± 2.0%, outperforming current methods. Those results indicate that, for retinal image classification tasks in clinical practice, BoVW is equal and, in some instances, surpasses results obtained using dense detection (widely believed to be the best choice in many vision problems) for the low-level descriptors.