Qual o papel dos memes na discussão política

Os pesquisadores analisaram como as opiniões políticas nas redes sociais se comportam em dias normais e em dias de discussão política mais acirrada, como por exemplo na data da votação do impeachment de Dilma Roussef na Câmara dos Deputados.

Petit dictionnaire de nos grandes girouettes, d'apres elles-memes, biographies politiques contemporaines.

Mode of access: Internet.

An?lisis cr?tico de las pr?cticas letradas vern?culas de un grupo de j?venes de grado once de un colegio p?blico de Cali: El caso de los memes en Facebook [recurso electr?nico]

RESUMEN: En este trabajo de investigaci?n se presentan los resultados de una indagaci?n sobre las relaciones existentes entre las pr?cticas letradas vern?culas y las pr?cticas letradas acad?micas que se originan en la publicaci?n de memes en una p?gina de Facebook por parte de estudiantes de grado once en una instituci?n p?blica de la ciudad de Cali. En este escrito se analiza el papel que juegan los memes como texto multimodal en una red social y como en su uso se muestran las tensiones de los sujetos informantes frente al mundo escolar. En el estudio se hace un seguimiento a las profundas transformaciones en los modos de leer y escribir como resultado de las tecnolog?as digitales y las redes sociales, y que a trav?s de los discursos multimodales los sujetos construyen nuevas formas de leer el mundo escolar. El corpus est? constituido por el an?lisis de 10 memes y una serie de entrevistas en profundidad a 6 informantes que fueron grabadas y transcritas siguiendo el modelo de an?lisis del discurso cr?tico. El estudio de corte cualitativo-etnogr?fico arroja como resultados que los j?venes de grado once de una instituci?n p?blica ven tensionadas sus pr?cticas escolares por las pr?cticas de tipo institucional.

An?lisis cr?tico del discurso de los memes alusivos al debate sobre paramilitarismo (2014) del Congreso de la Rep?blica de Colombia [recurso electr?nico]

El meme es un tipo de Texto Multimodal que puede ser compuesto por im?genes, ilustraciones est?ticas, o fotos digitalizadas de figuras humanas, animales u objetos, que representan una intenci?n o gesto humor?stico en relaci?n con un texto escrito concreto, adherido a la imagen. Esta composici?n de im?genes y palabras tiene como fin expresar a trav?s del dibujo o personaje, una posici?n o visi?n sat?rica ante una situaci?n descrita y contextualizada en lenguaje escrito; aquello entrev? una narrativa en torno a acontecimientos sociales vigentes. El Debate sobre paramilitarismo que tuvo lugar en el Congreso de la Rep?blica de Colombia a mediados del a?o 2014, gener? durante su transcurso una amplia producci?n y difusi?n de memes en las redes sociales, en los que se evidenciaron las distintas reacciones que produjeron en los colombianos, las situaciones y sucesos desarrollados en el Debate. Desde la perspectiva del An?lisis del Discurso, se analiz? una muestra que const? de cuatro memes para determinar su naturaleza enunciativa y su rol como veh?culo de opini?n.

Circulación de memes en WhatsApp: ambivalencias del humor desde la perspectiva de género

La aplicación WhatsApp se ha convertido en todo un fenómeno social. Todo el mundo se relaciona por WhatsApp, enviando mensajes multimedia y, en ocasiones, memes. Piezas verbo-visuales surgidas en la cultura digital y que pretenden la risa de sus receptores. Este artículo explora un repertorio de memes capturados durante seis meses en un grupo de WhatsApp, formado por mujeres asalariadas con edades comprendidas entre 50 y 55 años. El análisis comienza con una caracterización de la gramática del meme tipo para, a continuación, examinar las temáticas e interpretar el sentido de los contenidos humorísticos distribuidos. Los resultados sugieren que el humor es algo más que divertimento y que la risa también está mediada por la estructura social, desprendiendo destellos de una cultura que mantiene sesgos de género, orientados indistintamente a mujeres y hombres.

Memes als moderne Bildungsmedien: Humor als Medium pädagogischer Interaktion zur Wissenskonstruktion im Physikunterricht

Memes stellen ein modernes Bildmedium dar. Im Beitrag wird die Frage verfolgt, ob Memes mit ihrem inhärenten Humor innerhalb des Unterrichts auch als Bildungsmedium dienen und didaktisch genutzt werden können. Dazu wird Humor als generalisiertes Kommunikationsmedium pädagogischer Interaktion beschrieben, um Memes als moderne Bildmedien - in ihrer Wirkung als humorvolle Form der affektiven und kognitiven Inkongruenzstiftung - zur Entwicklung von Fachkonzepten im Physikunterricht fassen zu können. (DIPF/Orig.)

THE_PM_BOK_CODE

This paper puts forward the argument that PM is spreading because it is a well adapted collection of memes, and that the Project Management Institute (PMI®) Guide to the Project Management Body of Knowledge (PMBOK® Guide) version of project management (the PM_BOK Code) has more to do with the appearance of a capability for productivity than it does with actual productivity. It suggests that project management is evolving in a toxic manner, and that corporations will reap more benefit from it than people. The paper concludes with a call for a reformation of the PMBOK®.

Geological observation in southeastern Zanskar and adjacent Lahul area (northern Himalaya).

The paper deals with the stratigraphic and structural setting of the sedimentary sequence cropping out in southeastern Zanskar and adjacent Lahul areas. The Tibetan Zone succession of southeastern Zanskar consists of about 6000 m of sediments, Late Precambrian~ ?Eocene in age, arranged in two superposed slabs (Pugh tal Unit, below, and Zangla Unit, above) tectonically resting upon the High Himalayan Crystalline. The Pughtal sequence, mostly terrigenous with carbonate units in the Cambrian, Silurian and Carboniferous, is about 2500 m thick. It was deposited from ?Late Precambrian to Carboniferous or ?Early Permian. The Permian Panjal Traps constitute the "sole" of the Zangla Unit, whose sedimentary sequence, about 3000 m thick, mainly carbonatic, spans from Late Permian (Kuling Formation) to Middle Jurassic (Kioto Limestone) in eastern Zanskar. In the Zangla area Late Jurassic/Cretaceous formations (Spiti Shales, Giumal Sandstone, Chikkim Limestone) are also present. Towards northwest, the sequence ranges up to Paleocene (Spanboth Formation) and ?Eocene (Chulung La Slates). Au nord de la Haute Chaine, dans la partie septentrionale de I'Himalaya, la marge continentale indienne a vu plus de 6000 m de sediments se deposer depuis I'Infracambrien jusqu'a I'Eocene. Lors de l'orogenese himalayenne, ces sediments ont ete decolles de leur substratum originel, dMormes et metamorphises de maniere differenciee suivant leur position. Ils reposent en contact tectonique sur la nappe cristalline du Haut-Himalaya. L'unite inferieure ou unite de Pughtal consiste, la ou elle est complete, en plus de 2500 m de sediments en partie detritiques terrigenes mais marque par l'edification de plates-formes carbonatees au Cambrien, Silurien et Carbonifere. Dans cette unite on releve deux grandes sequences sedimentaires separees par l'evenement epirogenique et magmatique tardi-Cambrien (500 rna), contrecoup de l'orogenese pan-africaine. Un niveau massif de vo1canites basaltiques permiennes ~ les Panjal Traps ~ forme la base ou sole de I'unite superieure (nappe de Zangla). Cette unite, plissee de maniere disharmonique, recouvre progressivement vers l'ouest des niveaux de plus en plus anciens de l'unite inferieure, niveaux eux-memes replisses en grands plis couches kilometriques a vergence nord. Dans la partie occidentale (Ringdom) l'unite superieure repose directement sur la nappe cristalline. Cette unite montre une serie sedimentaire avec des carbonates de plate-forme bien developpes au Trias superieur et au Lias puis des sediments surtout pelagiques et en partie detritiques terrigenes au Jurassique superieur et au Cretace. Des la fin du Cretace et jusqu'au Paleocene superieur s'edifie a nouveau une plate-forme peu profonde. La serie se termine par des couches continentales attribuees a l'Eocene. L'evolution geodynamique durant Ie Paleozoique et Ie Mesozoique est analysee. II en ressort que la sedimentation, a partir de I'Ordovicien, est regJee plus par des grands cycles eustatiques que par des mouvements tectoniques ou epirogeniques regionaux (les orogeneses caledoniennes, hercyniennes et cretacees des auteurs).

Enabling Change in Universities: Enhancing Education for Sustainable Development with Tools for Quality Assurance

Enabling Change in Universities: Enhancing Education for Sustainable Development with Tools for Quality Assurance This thesis deals with enabling change in universities, more explicitly enhancing education for sustainable development with tools for quality assurance. Change management is a discipline within management that was developed in the 1980s because business changed from being predictable to unpredictable. The PEST mnemonic is a method to categorize factors enabling change; such as political, economic, socio-cultural and technological factors, which all affect higher education. A classification of a change, in either hard or soft, can help understanding the type of change that an organization is facing. Hard changes are more applied to problems that have clear objectives and indicators, with a known cause of the problem. Soft changes are applied to larger problems that affect the entire organization or beyond it. The basic definition for sustainable development is: the future generations should have similar opportunities as the previous. The UN has set as a global goal an integration of education for sustainable development (ESD) at all levels of education during 2005- 2014. The goal is set also in universities, the graduates of which are future leaders for all labor markets. The objective for ESD in higher education is that graduates obtain the competence to take economic, social and environmental costs and benefits into account when making decisions. Knowledge outcomes should aim for systematic and holistic thinking, which requires cross disciplinary education. So far, the development of ESD has not achieved its goals. The UN has identified a need for more transdisclipnary research in ESD. A joint global requirement for universities is quality assurance, the aim of which is to secure and improve teaching and learning. Quality, environmental and integrated management systems are used by some universities for filling the quality assurance requirements. The goal of this thesis is to open up new ways for enhancing ESD in universities, beyond the forerunners; by exploring how management systems could be used as tools for promoting ESD. The thesis is based on five studies. In the first study, I focus on if and how tools for quality assurance could be benefitted for promoting ESD. It is written from a new perspective, the memetic, for reaching a diversity of faculty. A meme is an idea that diffuses from brain to brain. It can be applied for cultural evolution. It is a theory that is based on the evolutionary theory by Darwin, applied for social sciences. In the second Paper, I present the results from the development of the pilot process model for enhancing ESD with management systems. The development of the model is based on a study that includes earlier studies, a survey in academia and an analysis of the practice in 11 universities in the Nordic countries. In the third study, I explore if the change depends on national culture or if it is global. It is a comparative study on both policy and implementation level, between the Nordic countries and China. The fourth study is a single case study based on change management. In this study, I identify what to consider in order to enable the change: enhancing ESD with tools for quality assurance in universities. In the fifth Paper, I present the results of the process model for enhancing ESD with management systems. The model was compared with identified drivers and barriers for enhancing ESD and for implementing management systems. Finally, the process model was piloted and applied for identifying sustainability aspects in curricula. Action research was chosen as methodology because there are not already implemented approaches using quality management for promoting ESD, why the only way to study this is to make it happen. Another reason for choosing action research is since it is essential to involve students and faculty for enhancing ESD. Action based research consists of the following phases: a) diagnosing, b) planning action, c) taking action and d) evaluating action. This research was made possible by a project called Education for Sustainable Development in Academia in the Nordic countries, ESDAN, in which activities were divided into these four phases. Each phase ended with an open seminar, where the results of the study were presented. The objective for the research project was to develop a process for including knowledge in sustainable development in curricula, which could be used in the quality assurance work. Eleven universities from the Nordic countries cooperated in the project. The aim was, by applying the process, to identify and publish examples of relevant sustainability aspects in different degree programs in universities in the Nordic countries. The project was partly financed by the Nordic Council of Ministers and partly by the participating pilot universities. Based on the results of my studies, I consider that quality, environmental and integrated management systems can be used for promoting ESD in universities. Relevant sustainability aspects have been identified in different fields of studies by applying the final process model. The final process model was compared with drivers and barriers for enhancing ESD and for implementing management systems in universities and with succeeding with management systems in industry. It corresponds with these, meaning that drivers are taken into account and barriers tackled. Both ESD and management systems in universities could be considered successful memes, which can reflect an effective way of communication among individuals. I have identified that management systems could be used as tools for hard changes and to support the soft change of enhancing ESD in universities with management system. Based on the change management study I have summarized recommendations on what to consider in order to enable the studied change. The main practical implications of the results are that the process model could be applied for assessment, benchmarking and communication of ESD, connected to quality assurance, when applied. This is possible because the information can be assembled in one picture, which facilitates comparison. The memetic approach can be applied for structuring. It is viable to make comparative studies between cultures, for getting insight in special characteristics of the own culture. Action based research is suitable for involving faculty. Change management can be applied for planning a change, which both enhancing ESD and developing management systems are identified to be.

Em busca de uma fundamentação para a Memética

O conceito de memes surgiu em 1976 com Richard Dawkins, como um análogo cultural dos genes. Deveria ser possível estudar a cultura através do processo de evolução por seleção natural de memes, ou seja, de comportamentos, ideias e conceitos. O filósofo Daniel Dennett utilizou tal conceito como central em sua teoria da consciência e pela primeira vez divulgou para o grande público a possibilidade de uma ciência dos memes chamada "memética". A pesquisadora Susan Blackmore (1999) foi quem mais se aproximou de uma defesa completa de tal teoria. No entanto, a memética sofreu pesadas críticas e ainda não se constituiu como uma ciência, com métodos e uma base empírica bem definida.

The shape of change: memetic analysis of poverty definitions from the 1970s to the 2000s

The authors illustrate how notions of poverty are constructed around specific ‘memes’, or replicating units of cultural information, around which concepts and ideas develop and change. Three ‘memes’ characterising definitions of poverty over the previous years were identified: ‘basic needs’, ‘multidimensional’ and ‘deprivation’. The analysis illustrated the semantic space in which each term was utilised and to the extent it changed and modified over time by different actors. The results revealed how ‘memes’ compete with one another across the discourse. Within this competition, older concepts are almost never fully abandoned, but rather repackaged and reutilised. Thus, new definitions of poverty are less innovative than portrayed in the wider literature.

Постсекулярность и цифровой антиклерикализм в Рунете [Post-Secularity and Digital Anti-Clericalism on Runet]

This article deals with the phenomenon of “digital anti-clericalism” in the Russian-speaking sphere of the Internet (Runet). In the context of post-secularism the claims of Russian clerical and bureaucratic elites to the ideological monopoly in the political and social life face a strong resistance from the champions of religious pluralism and preservation of a secular state. Presented here is a detailed analysis of the topics and the stylistic features of different types of anti-clerical Internet communication – a variety of political folklore (memes, demotivators, photoshopped pictures). Also traced is the connection between the modern anti-clericalism on Runet and the late Soviet counter-culture. Suggested for the first time is a classification of anticlerical and atheist websites that constitute a vital part of the Russian blogosphere.

Além do rural: os vínculos topo-biofílicos na interação visitantes e paisagem rural em Itu - SP

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Multimodal viral communication: a social semiotic analysis of the popular Spanish "Ola ke ase" meme

Multimodality – the interdependence of semiotic resources in text – is an existential element of today’s media. The term multimodality attends systematically to the social interpretation of a wide range of communicational forms used in meaning making. A primary focus of social- semiotic multimodal analysis is on mapping how modal resources are used by people in a given social context. In November 2012 the “Ola ke ase” catchphrase, which is a play on “Hola ¿qué hace?”, appeared for the first time in Spain and immediately has been adopted as a Twitter hashtag and an image macro series. Its viral spread on social networks has been tremendous, being a trending topic in various Spanish-speaking countries. The objective of analysis is how language and image work together in the “Ola ke ase” meme. The interplay between text and image in one of the original memes and some of its variations is quantitatively analysed applying a social-semiotic approach. Results demonstrate how the “Ola ke ase” meme functions through its multimodal character and the non-standard orthography. The spread of uncountable variations of the meme shows the social process that goes on in the meaning making of the semiotic elements.