Constructing Cultural Policies in Romania. A possible model for communicating the national value system

The premise of this paper is that a model for communicating the national value system must start from a strategy aimed at the identification, the cultivation and communication of values that give consistency to the value system. The analysis concentrates on the elements of such strategies and on the implications of applying a value communication program on the identity architecture of the community. The paper will also discuss the role of the national value system in the context of the emerging global culture, where the individual has the power to create his/her own hybrid cultural model.

A proposal to establish indicators for the evaluation of municipal councils' socio-cultural policies

How can municipal sociocultural policies stimulate and promote community empowerment, civic creativity or social cohesion? What objectives should be proposed at the municipal level to promote processes of sociocultural community development? How can we identify local needs in order to stimulate community development processes? In response to these questions, our paper proposes a creative solution: indicators to evaluate sociocultural policies. The proposal will enable us to obtain information about our own reality and, at the same time, contribute to producing changes and to outlining possible de intervention strategies for local administrations. The proposal describes a system of creative, flexible and rigourous indicators intended for municipal technicians and politicians interested in evaluating their sociocultural actions and strategies. We present the result of a research process whose methods included validation of the indicators by experts and technicians in or related to sociocultural community development, and the application of this system based on a case study of a Spanish municipality. Among the proposed indicators specific consideration is given to the support of local creators and the promotion of civic creativity, as well as the use, the creation and the articulation of sociocultural activities as strategies to contribute to cultural and civic diversity

Multiculturalism and Policymaking : A comparative study of Danish and Swedish cultural policies since 1969

This master’s thesis deals with the cultural diversity policies of Denmark and Sweden within the cultural sector. It attempts at explaining why these two “most-similar” scandinavian countries having in common the same cultural model, “the architect model”, opted for different policies when it came to cultural diversity: Assimilationism for Denmark and multiculturalism for Sweden. I show that though institutional and power-interest factors had an impact, ideas as “programmatic beliefs” (Sheri E. Berman 2001) or “frames” (Erik Bleich 2003) played the ultimate role. I evaluate their relative importance by analyzing the anthropological dimension of the countries cultural policies since 1969. The study confirms that at least in the cultural sector, Danish policies have been assimilationist and Swedish ones multiculturalist and proposes a new classification of terms.By investigating immigrants cultures, it fills a gap left by previous researchers working on a common Nordic cultural model.

Portuguese newspapers’ front-page and the coverage of European Cultural Capital: Porto 2001 and Guimarães 2012

Portugal hosted in the last thirteen years, two editions of the event European Cultural Capital; this paper intends to illustrate the coverage that Portuguese newspapers (daily newspapers Público, Diário de Notícias, Correio da Manhã and Jornal de Notícias, a weekly newsmagazine Visão and a weekly newspaper Expresso) made, through referrals in front-page and respective developments within the editions, to each of the events and that allows us to define the main moments that marked each of them, patterns of action, the major players, planning and programming types. The European Cultural Capital project elects, from year to year, cities of different EU member states with the main goal of “contributing to bring together the Europe´s people" (words of Mélina Mercouri, Greek Minister of Culture who, in 1985, proposed the launch of this initiative) and encouraging the elected urban space to present new cultural paradigms. In the genesis of this model is the cultural decentralization’s vector, a possibility to medium-sized cities of funding public works, restoring heritage and promoting themselves in touristic terms, of giving visibility to cities away from cultural and creative industries’ major distribution centers. A crucial factor to achieve this goal is media coverage. This paper outline the information that the Portuguese press ran over the two years that elapsed the latest editions of the European Cultural Capital in Portugal, namely that media coverage have deviated from the disclosure of the events’ schedule to suggest itineraries of visit and little or not even question the role that cities, promoting such initiatives, have as places of innovation in terms of cultural policies, artistic production and innovation, in urban and environmental regeneration, in economic revitalization, in training and creating new artists and new audiences and in boosting the confidence of local communities. The content analysis performed to articles shows how press is essential to the promotion of cities as cultural/touristic destinations as it stimulates consumption among residents and attracts visitors, with the possible dire consequence of turning the cultural journalist into an agent of touristic instead of cultural promotion.

Newspaper coverage impact on cultural events: Porto 2001 and Guimarães 2012: European Cultural Capitals

Artigo baseado na comunicação proferida no 1st International Symposium on Media Studies, realizado na Akdeniz Universitesi Yayınları, Antalya, Turquia, 21-23 de novembro de 2013

The Cultural Olympiad of Barcelona in 1992: Good points and bad points. Lessons for the Future

This text was presented at the Symposium “Olympic Arts and Culture Festivals: Recent Experiences and Future Design”, held in Chicago on the 23-24 June 2008. It provides with an analysis of good and bad points of the Cultural Olympiad of Barcelona’92 in order to discover, from that past experience, any lessons for future Cultural Olympiads and Olympic Movement cultural policy in general, as well as to rethink, in a critical way, Catalan cultural policies.

La Olimpiada Cultural de Barcelona en 1992: luces y sombras. Lecciones para el futuro

Este texto fue presentado en el Simposio “Olympic Arts and Culture Festivals: Recent Experiences and Future Design”, celebrado en Chicago del 23 al 24 de junio de 2008. Proporciona un análisis de las luces y sombras de la Olimpiada Cultural de Barcelona’92 con el fin de descubrir, a partir de esa experiencia previa, cualquier lección para las Olimpíadas Culturales futuras y la política cultural del movimiento olímpico en general, así como repensar, de una manera crítica, las políticas culturales catalanas.

Genealogía de la diversidad : la diversidad cultural como poder constituyente

El motivo de este artículo es analizar la trayectoria mutante de la diversidad cultural, con el objetivo de entender su importancia en las políticas públicas contemporáneas. Para ello se repasan los distintos períodos históricos por los que cruza este concepto. En la noción de diversidad cultural converge la lucha por los derechos civiles y políticos de los inmigrantes africanos y asiáticos así como, la crítica a las visiones del desarrollo político y las teorías coloniales y postcoloniales que sitúan el debate sobre las relaciones culturales entre el norte y el resto del mundo a mediados del siglo XX. En un segundo momento los territorios de lo diverso amplían sus actores, enfoques y tramas y los estudios culturales de corriente crítica reconocen estas rupturas obligando a la toma de decisiones políticas en materia de cultura. En 1997 y como síntesis a estos procesos, la Comisión Mundial de Cultura y Desarrollo publica el Informe Mundial sobre la Diversidad Cultural, documento fundamental cuyo impacto se ve reducido por una tendencia al multiculturalismo laxo propio de la orientación ultraliberal. En 2010, el Informe Mundial de la UNESCO 'Invertir en la diversidad cultural y el diálogo intercultural' sitúa definitivamente la diversidad como poder constitutivo de las políticas no solo de desarrollo sino también de participación democrática y uno de los asuntos más esenciales de las agendas contemporáneas

Políticas Culturais e Gestão Cultural: a Secretaria Municipal da Cultura e do Turismo SEMUC (2005-2010) de Limoeiro do Norte-CE

The study analyzed regarding cultural policies developed in the city of North-EC Limoeiro by the Municipal Culture and Tourism (Semuc) in the period between the years 2005 and 2010. Period that marks the resumption of the figure of the State Ministry of Culture (MinC) as a major factor in formulating and implementing public policies in the area of culture in the country, especially with the creation of the National Culture System (CNS) and the preparation of National Culture Plan (NCP). The work was through research documents (laws) about what had legislated on culture in the city, the reports of consultation activities undertaken by Semuc and interviews with former managers, a former - employee and the Secretary of that folder. Thus, given the contemporary context where the culture is replaced by increasing visibility, the analysis undertaken on policies developed by cultural Semuc revealed the most diverse forms of action: investment in events (capture and promotion), the institution permanent cultural policies, cultural background, the appreciation of local culture, and specific actions

Mídia e produção de sentido: a reconfiguração da indústria da música e as estratégias discursivas da associação cultural DoSol

This dissertation aims to analyse discursive strategies from Dosol in order to understand the present elements to keep its audience and the marketing activities. Based on French line of discourse analysis We look into the articles posted on its website at http://www.dosol.com.br within 2010 and We foment dialogues among music, media and communications researchers. Participant observation is slightly used on the critical perception and views of researched object to confront situations and step up, with theorists, the major part of closing remarks. The obtained results indicate a website speech paved on afirmative policies and social capital, trying to keep/seduce its audience with the efect of the intended credibility meaning. The economic factor wanders the speech so often that the speaker assumes a entrepreneur/cultural producer. As a niche market, Dosol assumes a main role in music industry for releasing the regional and local cultural production. On the other hand, it is noticeable that its sustainability and media visibility, as it is seen today, depends on the laws tor promote Culture, what denotes a lack of a regional cultural policies to medium and long term at Rio Grande do Norte

De Vargas a Lula: os (des)usos da política cultural no Brasil

Pós-graduação em Ciências Sociais - FFC

Geografia, patrimônio e diversidade cultural: linguagem audiovisual em ações educativas

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Bibliotecas Públicas Provinciais e desafios da acção cultural em Moçambique

A partir do conceito de ‘acção cultural’ proposto por Freire (1982), de actividade dialógica, consciencializada, educativa e libertadora, este estudo procurou perceber em que medida as Bibliotecas Públicas Provinciais moçambicanas desenvolvem acção cultural e que impacto estes sistemas apresentam no desenvolvimento humano da sociedade moçambicana. Procurou-se identificar, especificamente, os aspectos normativos destes sistemas, descrever os respectivos processos de acção cultural; explicar o envolvimento dos utilizadores nas diferentes actividades; e, por último, verificar qual o impacto das Bibliotecas Públicas Provinciais no desenvolvimento humano. Com recurso a técnicas de inquérito por questionário e a entrevistas, foram inquiridos os dirigentes das Bibliotecas Públicas Provinciais e algumas personalidades ligadas ao Livro, Leitura e Bibliotecas, sobre o contexto das políticas culturais existentes em Moçambique e sobre o funcionamento destes sistemas a fim de responderem às necessidades informacionais da população moçambicana. Os dados analisados permitem concluir que apesar de se poderem observar algumas dinâmicas inovadoras, as actividades das entidades supra mencionadas se centram mais na animação e menos na acção cultural. Pode constatar-se, também, que tais actividades são levadas a cabo de forma isolada, sem periodicidade regular e sem qualquer plano político-estratégico para a sua realização. Verifica-se, por outro lado, a carência de quadros com competências e formação em áreas de gestão administrativa, programas informáticos e projectos culturais que possam constituir a base de uma estrutura funcional. A ausência de funcionamento em rede destes sistemas é outra das omissões constatadas face às recomendações internacionais. Paralelamente, foi possível concluir que, as Bibliotecas Públicas Provinciais têm funcionando como peça fundamental de todo processo de ensino e aprendizagem, contribuindo, assim, para o desenvolvimento humano desta população.

Comunicação Corporativa, Marketing & Política Cultural - Brasil & Espanha-

A tese apresenta um estudo comparativo entre a atuação das organizações públicas e privadas do Brasil e, as caixas de poupança e as empresas privadas da Espanha, no que concerne à política de marketing cultural e suas estratégias de comunicação corporativa, tendo como pano de fundo os recursos incentivados pelos governos através das leis de isenção fiscal. Com dois objetivos principais, procurou-se identificar, primeiramente, a parceria entre o Estado e as companhias na promoção da cultura. O segundo e principal intuito foi descobrir as múltiplas estratégias de visibilidade cultural no mundo corporativo através da comunicação e do marketing. Além disso, se verificou os reflexos dessa relação na responsabilidade social corporativa e na reputação, como também, no mercado cultural. O trabalho foi pautado, principalmente, na análise de conteúdo qualitativa por emparelhamento e ainda na AIM- Auditoria de Imagem na Mídia. Ao final, conclui-se que embora as leis de isenção sejam divergentes nos dois países, o comportamento das companhias é similar tanto no que concerne aos investimentos em cultura, como no que se refere às estratégias de comunicação. Contudo, no Brasil o dinheiro é quase, majoritariamente, vindo da renúncia fiscal do Estado, enquanto que na Espanha vem das próprias organizações.