O cinema ibérico e os óscares: razões para a não selecção dos filmes portugueses ao óscar de melhor filme em língua estrangeira, através da análise comparativa entre as cinematografias de Espanha, Portugal e o modelo de produção de Hollywood

Dissertação apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Audiovisual e Multimédia.

Nothing scares us.

Trata el tema de los miedos con humor y de manera tranquilizadora. La historia demuestra con éxito que es normal tener algunos miedos, y que está bien compartirlos con los amigos. Lucy y Lenny son inseparables en sus aventuras. Todo va bien hasta el día Lucy descubre que tiene miedo de una criatura de un programa de televisión. Tiene una viscosa boca verde y chupa hasta los trenes. Ella no quiere descubrir su secreto a Lenny , pero luego descubre que Lenny tiene una debilidad:también él tiene miedo de las arañas.

A structural time series approach to modelling multiple and resurgent meat scares in Italy

This paper exploits a structural time series approach to model the time pattern of multiple and resurgent food scares and their direct and cross-product impacts on consumer response. A structural time series Almost Ideal Demand System (STS-AIDS) is embedded in a vector error correction framework to allow for dynamic effects (VEC-STS-AIDS). Italian aggregate household data on meat demand is used to assess the time-varying impact of a resurgent BSE crisis (1996 and 2000) and the 1999 Dioxin crisis. The VEC-STS-AIDS model monitors the short-run impacts and performs satisfactorily in terms of residuals diagnostics, overcoming the major problems encountered by the customary vector error correction approach.

Food scares and trust: A European study

The complex interactions between the determinants of food purchase under risk are explored using the SPARTA model, based on the theory of planned behaviour, and estimated through a combination of multivariate statistical techniques. The application investigates chicken consumption choices in two scenarios: ( a) a 'standard' purchasing situation; and (b) following a hypothetical Salmonella scare. The data are from a nationally representative survey of 2,725 respondents from five European countries: France, Germany, Italy, the Netherlands and the United Kingdom. Results show that the effects and interactions of behavioural determinants vary significantly within Europe. Only in the case of a food scare do risk perceptions and trust come into play. The policy priority should be on building and maintaining trust in food and health authorities and research institutions, while food chain actors could mitigate the consequences of a food scare through public trust. No relationship is found between socio-demographic variables and consumer trust in food safety information.

An examination of the predictors of blood donors' intentions to donate during two phases of an avian influenza outbreak

BACKGROUND: Data from prior health scares suggest that an avian influenza outbreak will impact on people’s intention to donate blood; however research exploring this is scarce. Using an augmented theory of planned behavior (TPB), incorporating threat perceptions alongside the rational decision-making components of the TPB, the current study sought to identify predictors of blood donors’ intentions to donate during two phases of an avian influenza outbreak. STUDY DESIGN AND METHODS: Blood donors (N = 172) completed an on-line survey assessing the standard TPB predictors as well as measures of threat perceptions from the health belief model (HBM; i.e., perceived susceptibility and severity). Path analyses examined the utility of the augmented TPB to predict donors’ intentions to donate during a low- and high-risk phase of an avian influenza outbreak. RESULTS: In both phases, the model provided a good fit to the data explaining 69% (low risk) and 72% (high risk) of the variance in intentions. Attitude, subjective norm, and perceived susceptibility significantly predicted donor intentions in both phases. Within the low-risk phase, gender was an additional significant predictor of intention, while in the high-risk phase, perceived behavioral control was significantly related to intentions. CONCLUSION: An augmented TPB model can be used to predict donors’ intentions to donate blood in a low-risk and a high-risk phase of an outbreak of avian influenza. As such, the results provide important insights into donors’ decision-making that can be used by blood agencies to maintain the blood supply in the context of an avian influenza outbreak.

Do efeito fantástico na ficção contemporânea

O fantástico tem se desenvolvido ao longo dos séculos, contudo, ainda constatamos dificuldades em se definir as características que o constituem. É certo que, hoje, o elemento fantástico aparece de diferentes formas, com a convivência pacífica de elementos naturais e sobrenaturais. Aqui, o insólito se dissolve na rotina e na banalidade das situações comuns, gerando o efeito fantástico, abordagem da presente dissertação. Não há mais sustos ou sobressaltos diante de um evento sobrenatural, ao contrário do chamado fantástico clássico, que prevê a hesitação como elemento principal. Nesse emaranhado de eventos sobrenaturais, uma figura se destaca, a personagem. Ela tem como principal função ser instrumento para comunicar e confirmar ao leitor a ocorrência dos eventos sobrenaturais. No caso do fantástico contemporâneo ela acaba por auxiliar na naturalização dos eventos sobrenaturais, pois retrata a passividade e a aceitação de tais eventos. Através dela também é possível identificar reações diante desses eventos: incerteza, dúvida, sufocamento, angústia e medo. Nosso principal objetivo com essa dissertação é costurar teoria e texto, buscando identificar o efeito fantástico, através da análise da reação das personagens, em autores contemporâneos, mais especificamente em contos. Utilizaremos para essa exemplificação contos de Amilcar Bettega Barbosa (Deixe o quarto como está), Jorge Luis Borges (O livro de areia) e Murilo Rubião (Contos Reunidos). Para realizar tal desafio, buscaremos trazer questões que enriqueçam a discussão sobre o fantástico contemporâneo, demonstrando com isso, também, sua permanência no cenário literário atual. Com isso esperamos contribuir para a propagação das discussões sobre o fantástico, levando, quem sabe, a um novo posicionamento crítico sobre esses textos

O grande carnaval, visão do jornalismo por Billy Wilder

Ace in the hole /The big Carnival (O Grande Carnaval 1951) foi o primeiro fracasso comercial da carreira de Billy Wilder. A crítica e o público da altura não se encantaram com a história sórdida protagonizada por um jornalista corrupto e imoral. O realizador austríaco tinha no currículo dois filmes premiados com Óscares, The lost weekend (Farrapo Humano 1945) e Sunset Boulevard (Crepúsculo dos Deuses 1950). Arriscou em terreno inexplorado ao invés de procurar a segurança em guiões menos complexos. A questão levanta-se: qual o motivo que levou Billy Wilder a dirigir uma obra inspirada num acontecimento mediático real (o caso Floyd Collins) e dessa forma expôr o que há de pior no jornalismo: o sensacionalismo, o excesso, a manipulação da verdade, a ausência de ética, a sede de lucro? O trabalho a que me propus tenta encontrar uma resposta através da análise do filme, à luz da vida e do cinema de Billy Wilder. Pretendo contar, nas páginas que se seguem, de que forma o cineasta adaptou à tela um caso verídico e qual a visão que deixou às gerações vindouras do jornalismo popular.

Strategic management of non-point source pollution from sewage sludge

In the UK, the recycling of sewage sludge to land is expected to double by 2006 but the security of this route is threatened by environmental concerns and health scares. Strategic investment is needed to ensure sustainable and secure sludge recycling outlets. At present, the security of this landbank for sludge recycling is determined by legislation relating to nutrient rather than potentially toxic elements (PTEs) applications to land - especially the environmental risk linked to soil phosphorus (P) saturation. We believe that not all land has an equal risk of contributing nutrients derived from applications to land to receiving waters. We are currently investigating whether it is possible to minimise nutrient loss by applying sludge to land outside Critical Source Areas (CSAs) regardless of soil P Index status. Research is underway to develop a predictive and spatially-sensitive, semi-distributed model of critical thresholds for sludge application that goes beyond traditional 'end-of-pipe" or "edge-of-field" modelling, to include hydrological flow paths and delivery mechanisms to receiving waters from non-point sources at the catchment scale.

Consumption of welfare-friendly food products in Great Britain, Italy and Sweden, and how it may be influenced by consumer attitudes to, and behaviour towards, animal welfare attributes

The interest in animal welfare and welfare-friendly food products has been increasing in Europe over the last 10 years. The media, highlighting traditional farming methods and food scares such as those related to salmonella, bovine spongiform encephalopathy/variant Creutzfeldt-Jakob disease (BSE) and avian influenza, have brought the methods of animal farming to public attention. Concerns about farm animal welfare are reflected in the increase in the number of vegetarians and vegans and an increase in consumers wishing to purchase food which is more animal welfare-friendly. This paper considers consumers’ attitudes to animal welfare and to marketing practices, such as product labelling, welfare grading systems and food assurance marks using comparative data collected in a survey of around 1500 consumers in each of Great Britain, Italy and Sweden as part of the EU-funded Welfare Quality research project. The findings suggest a need for the provision of improved consumer information on the welfare provenance of food using appropriate product labelling and other methods.

The role of the Hellenic food safety authority in Greece: implementation strategies

During the last 15 years, a series of food scares and crises (BSE, dioxin. foot and mouth disease) have seriously under-mined public confidence in food producers and operators and their capacity to produce safe food. As a result, food safety has become a top priority of the European legislative authorities and systems of national food control have been tightened up and have included the establishment of the European Food Safety Authority. In Greece a law creating the Hellenic Food Safety Authority has been approved. The main objectives of this Authority are to promote the food security to consumers and inform them of any changes or any development in the food and health sector. The paper reviews the general structure of the current food control system in Greece. It describes the structure and the mission of the Hellenic Food Safety Authority and explains the strategy to carry out inspections and the analysis of the preliminary results of such inspections. Details are also given of the personnel training and certification and accreditation standards to be met by the Authority by the end of 2004. (c) 2005 Elsevier Ltd. All rights reserved.

Benefits from safer animal food products: preliminary results from a contingent valuation study of Italian households

The social cost of food scares has been the object of substantial applied research worldwide. In Italy, meat and dairy products are often the vectors of food-borne pathogens, and this is well known by the public. Most cases of food contamination and poisoning find their causes in the way food is handled after, rather than before purchase. However, a large fraction is still caused by mishandling at the industrial stage. With this in mind, we set out to estimate Italian households’ willingness to pay (WTP) for a reduction in the risk of meat and dairy food contamination using contingent valuation. The survey design incorporated features specifically conceived to overcome difficulties faced in previous survey research, especially with respect to individualized food expenditures and risk communication. In order to achieve this objective a CAPI (computer-assisted personal interview) survey was devised to tackle two major issues which emerged in previous contingent valuation studies. The first issue is connected to the way of communicating risk to consumers in order to allow them to make optimal choices and the second one to the results deriving from these studies. In fact, estimates from contingent valuation regarding food safety are given just for single products and so marketers may find it hard to extrapolate them to the aggregate. Our results show that in Italy there are segments of consumers who would benefit from higher standards of food safety for farm animal products.

Discrimination of origin of farmed trout by means of biometrical parameters, fillet chemical composition and flavour volatile compounds

To date it is well known that the quality of farmed trout is affected by diet composition, by feeding regime, by husbandry practices and by rearing conditions and environment. The trout processing industry and the large-scale retail trade, in consideration of the wide variability of trout quality and characteristics, have imposed, or will soon impose, quality criteria for the end product. Moreover, recent food scares and the malpractices of some food producers have increased public requests
for traceability. The aim of the present study was to evaluate the main chemical quality and the biometrical characteristics of rainbow trout produced in three different farms in Italy (two intensive farms, located one on mountain and one on plain, and an extensive farm in which fish fed only on naturally available nutrients) and to establish whether farmed trout
origins could be differentiated by these parameters. Trout farmed in the intensive mountain farm (IMF) showed the highest crude lipid content in the fillets and the fatty acids of their fillets were characterized by the highest percentage of MUFA. Trout farmed in the intensive plain farm (IPF) were characterized by low dressing percentage, and the lipid of their fillets
was rich in n-6 fatty acids. Trout stocked for the last year of their life in the extensive farm (EF) were leaner both in the carcass and in the fillets. The analysis of flavor volatile compounds showed some differences in the bouquet design, particularly differences in the amounts of n-3 and n-6 derivates volatile aldehydes and alcohols. All data significantly different
(P<0.05) were subjected to Linear Discriminant Analysis (LDA) and 8 variables were chosen to create two discriminant equations generating a strong prediction model for classification of farmed trout respective to their origins.

Representações sociais, relações de gênero e programas de assistência e educação à saúde da mulher no climatério em Natal/RN

Climacteric is the name of the period of the human life that it is going from the 40 years old, approximately, until the 65 years old. Though, for besides a biological phase of the woman's life, the climacteric is an object of the social world that is rendered to different apprehensions and readings on the symbolic plan. In this study, it was looked for to know the social representations, that health' professionals acting in the programs of the climacteric and the users of those same services, build in respect of that purpose. Besides, it tried to be seen that the social hegemonic representation that guides the actions and the agents' attitudes in the practices of attendance and education for the woman's health in the climacteric in the extent of the investigated institutions. The data were collected through interviews, questionnaire, focal discussion group and direct observation. The observation field was constituted by the three institutions that develop the attendance and education for the woman's health in the climacteric phase, in the city of Natal. A gender perspective was also been adopted, sought to evidence as the cognitive structures that assure the masculine power reproduction, pronounce to the social representations to build a sense to the investigated purpose. It was verified that the social representations of the climacteric are built mainly around the semantic fields old age and disease. For the health professionals, the meaning of the simbol old age carries the marks of the indentified system of the middle class employed, but also, of the feminine habitus that guides them to have an ethical and aesthetic apprehension of their own body. The climacteric, in that way, is seen as a difficult phase , a painful event that scares . For the women attended by those professionals, the sign old age means feeling emphasis from the biological climacteric aspects, in other words, the sensations and signs that forbid the body to accomplish certain linked basic life functions. Along the whole course of this thesis, it was verified that the climacteric is a complex phenomenon that needs to be faced as such. While cultural phenomenon, it is urgent to look for means to help to combat the centrality of the professional representations that face the climacteric as old age and disease, particularly in the field of health

ANALISANDO A RELAÇÃO DAS VARIÁVEIS MACROECONÔMICAS COM O MERCADO ACIONÁRIO

Variáveis macroecômicas que interferem na economia e contágio decorrente de crises mundiais é o tema que preocupa os estudiosos da área financeira. Desde 1980, que é o período deste estudo, a bolsa de valores traz volumosos lucros nas ações das companhias de capital aberto, ao mesmo tempo em que assusta os investidores, devido ao comportamento volátil de seus resultados. O escopo deste trabalho é o de identificar se existe uma relação entre o comportamento das variáveis macroeconômicas e o resultado obtido pelas empresas nacionais, ocasionada pelo comportamento das crises macroeconômicas. Efetuada a análise de Componentes Principais, conclui-se que as variáveis macroeconômicas têm importância fundamental no desempenho que determina o índice de retorno BOVESPA.(AU)