An analysis of the influence of discount sales promotion in consumer buying intent and the moderating effects of attractiveness

ABSTRACT The purpose of this paper is to analyze the influence of discount sales promotion in the purchase intention and the moderating effects of attractiveness in the relationship between intention to purchase a discounted product and the impulsiveness, hedonic perception and financial risk. Thus, an experiment involving 613 students was conducted. The hypotheses predicted that a product with discount promotion would relate positively with impulsivity, as well as with a hedonic perception about the good offered, and negatively with the perception of financial risk associated with the product offered with discount. A positive moderation was expected of the perceived attractiveness of the announced discount promotion on the intentions of behaviors. The results confirmed the hypothesis, indicating positive effects of impulsivity and hedonic perception by purchasing the discounted products, in addition to the negative link between the intention of purchasing discounted products and the perception of a financial risk. The moderating effects were not confirmed. Final considerations conclude the work.

India, Latin America, and the Caribbean during the Cold War

In this period, the key to the relationship between India and Latin America and the Caribbean (LAC) was based in the political nature of this liaison: it was a "uni-multilateral" relationship, centered in India, where LAC countries operated as a group of autonomous entities (an "island chain" structure), and not as a unit of a supranational character with unified international conduct (an island structure). As we will see, faced with uniform and consistent Indian policies, LAC had national policies which make it impossible to discuss a regional policy towards India. The goal of this work is to form a general characterization of the bilateral policies during the period of the Cold War with the intent of identifying the key explanatory factors of the process. While this may be a limited objective, it addresses the non-existence of an academic debate surrounding the topic. We intend to contribute an analysis which in this phase is primarily descriptive.

Influence of discount price announcements on consumer's behavior

The theoretical framework that underpins this research study is based on the Prospect Theory formulated by Kahneman and Tversky, and Thaler's Mental Accounting Theory. The research aims to evaluate the consumers' behavior when different patterns of discount are offered (in percentage and absolute value and for larger and smaller discounts). Two experiments were conducted to explore these patterns of behavior and the results that were obtained supported the view that the framing effect was a common occurrence. The patterns of choice of individuals in a sample were found to be different due to changes in the ways discounts were offered. This can be explained by the various ways of presenting discount rates that had an impact on the influence of purchase intentions, recommendations and quality perception.

Distribución espacial de Anopheles pseudopunctipennis en las Yungas de Salta, Argentina

OBJETIVO: Comparar la abundancia de Anopheles pseudopunctipennis, y otros anofelinos, en tres zonas silvestres y modificadas por el hombre, a fin de verificar en qué medida tales diferencias ambientales afectan la distribución espacial de estos mosquitos. MÉTODOS: Se realizaron muestreos mensuales (diciembre de 2001 a diciembre de 2002), con trampas de luz CDC con CO2, en cada sitio de muestreo (selva, borde de selva y peridomicilio). En el peridomicilio, además, dos operadores aspiraron mosquitos posados sobre las paredes. Se estimaron índices de diversidad y abundancia de especies, y se intentó caracterizar a los ambientes estudiados mediante ANOVA, cálculo de cosenos y análisis de agrupamientos. RESULTADOS: Anopheles pseudopunctipennis fue la especie más abundante. Se colectaron también An. argyritarsis, An. nuneztovari, An. rangeli y An. strodei. Excepto An. nuneztovari que no se capturó en el peridomicilio, las demás se colectaron en los tres ambientes. No hubo diferencias en los índices de diversidad, ni tampoco entre los ambientes estudiados; sin embargo, el análisis de agrupamiento separó el borde de la selva, donde todas las especies fueron más abundantes en general. CONCLUSIONES: El borde de la selva fue el ambiente que presentó la mayor abundancia, representando, además del peridomicilio, un ambiente de alto riesgo para la transmisión del paludismo.

Pictorial health warnings on cigarette packs and the impact on women

OBJECTIVE : To analyze the association between the pictorial graphic health warnings on cigarette packs and their impact on intention to quit smoking among women. METHODS : Population-based cross-sectional study among 265 women daily smokers in the State of Paraná in 2010. The sample size was calculated using cluster sampling. Participants were asked whether they had seen any pictorial graphic health warnings in the past 30 days, whether these warnings made them think about quitting, and intensity of these thoughts. The data was analyzed using logistic regression and the independent variables included age, educational attainment, whether they had children, whether they had attempted to quit smoking in the past 12 months, age of smoking initiation, number of cigarettes smoked per day, their town of residence, and how soon after waking do they smoke their first cigarette. RESULTS : Participants (91.7%) reported seeing the pictorial graphic health warnings in the past 30 days. Women with elementary education or below and women with some/complete high school education were more likely to think about quitting smoking after seeing the pictorial graphic health warningsthan women with higher education (OR = 4.85; p = 0.0028 and OR = 2.91; p = 0.05), respectively). Women who attempted to quit smoking in the past 12 months were more likely to think about quitting than women who had not (OR = 2.49; p = 0.001). Quit attempts within the last 12 months were associated with intensity of these thoughts (OR = 2.2; p = 0.03). CONCLUSIONS : Results show an association between pictorial graphic health warnings and intent to quit smoking among women with warnings having a greater impact among women with less education and who had attempted to quit smoking within the past year. Tobacco control strategies should be implemented across all groups of women regardless of their educational attainment.

Pilot study with a glutamine-supplemented enteral formula in critically ill infants

Seriously ill infants often display protein-calorie malnutrition due to the metabolic demands of sepsis and respiratory failure. Glutamine has been classified as a conditionally essential amino acid, with special usefulness in critical patients. Immunomodulation, gut protection, and prevention of protein depletion are mentioned among its positive effects in such circumstances. With the intent of evaluating the tolerance and clinical impact of a glutamine supplement in seriously ill infants, a prospective randomized study was done with nine patients. Anthropometric and biochemical determinations were made, and length of stay in the intensive care unit (ICU), in the hospital, and under artificial ventilation, and septic morbidity and mortality were tabulated. Infants in the treatment group (n=5) were enterally administered 0.3 g/kg of glutamine, whereas controls received 0.3 g/kg of casein during a standard period of five days. Septic complications occurred in 75% of the controls (3/4) versus 20% of the glutamine-treated group (1/5, p<=0.10), and two patients in the control group died of bacterial infections (50% vs. 0%, p<=0.10). Days in the ICU, in the hospital, and with ventilation numerically favored glutamine therapy, although without statistical significance. The supplements were usually well tolerated, and no patient required discontinuation of the program. The conclusion was that glutamine supplementation was safe and tended to be associated with less infectious morbidity and mortality in this high-risk population.

Prognostic factors in locally advanced colon cancer treated by extended resection

The impact of clinical, pathologic, and surgical variables on the postoperative morbidity, mortality, and survival of patients undergoing extended resections of colon carcinoma were evaluated. METHODS: The medical records of 95 patients who underwent extended resections for colon carcinoma between 1953 and 1996 were reviewed. In all cases, in addition to colectomy, 1 or more organs and/or structures were resected en bloc due to a macroscopically based suspicion of tumor invasion. The clinical, pathologic, and surgical parameters were analyzed. Overall survival rates were analyzed according to the method of Kaplan and Meier. Multivariate analysis was performed using the Cox proportional hazards model. RESULTS: Eighty-six patients were treated by curative surgeries and the remaining by palliative resections. Invasion of the organs and/or adjacent structures and regional lymph nodes was found microscopically in 48 and 31 patients, respectively. The median follow-up without postoperative mortality was 47.7 months. The 5-year overall survival rates was 52.6%. The 5-year overall survival rates for patients undergoing curative and palliative surgeries was 58.3% and 0%, respectively. The mean survival time in the palliative surgery group was 3.1 months. Multivariate analysis showed that Karnofsky performance status was strongly related to the risk of postoperative complications (P = .01), and postoperative deaths were associated with the type of surgery and Karnofsky performance status at the time of admission (P = .001). CONCLUSIONS: Some patients with locally advanced colon adenocarcinomas undergoing extended resections have a 5-year overall survival rates of 58.3%. Patients could benefit from palliative-intent procedures, but these measures should cautiously be indicated and avoided in patients with low Karnofsky performance status due to high rates of postoperative mortality and poor survival.

A amostragem da cana-de-açúcar para determinações tecnológicas

The authors carried out 3 experiments on the sampling of sugar cane for technological determinations, one with each of the varieties Co 419, CB 40-69 and CB 41-58, in Piracicaba, State of São Paulo, Brasil. The main intent of the project was to compare 2 methods of sampling, namely: 1) Method A, where the sample is a hill (CATANI et al, 1959) or, more generally, 20 stalks all together in a randomly selected point of the furrow; 2) Method B, where 20 stalks are taken, from 20 points evenly spread but on the whole plot. Coefficients of variation for 20 stalk samples Variety Characteristic 20 stalks per hill 1 stalk per hill Brix 4.8% 1.9% Pol 6.4% 2.5% CB 40-69 Coefficient of purity 2.1% 0.83% Available sucrose 7.3% 2.7% Weight 6.6% 6.9% Brix 5.3% 1.8% Pol 7.6% 2.6% Co 419 Coefficient of purity 2.9% 1.0% Available sucrose 8.6% 3.0% Weight 21.2% 6.5% Brix 2.8% 1.4% Pol 4.1% 1.9% CB 41-58 Coefficient of purity 1.8% 0.8% Available sucrose 5.0% 2.2% Weight 10.9% 6.2% For the 3 varieties studied and for the data on Brix, pol, coefficient of purity, available sucrose and weight, analyses of variance were carried out. Further computations led to the following coefficients of variation. For available sucrose, which is probably the most important characteristic studied, the average coefficient of variation for the 3 varieties was 2.7%, for the case of method B, that is, 20 stalk samples, one stalk per hill. Assuming this coefficient of variation, in a trial with 5 treatments and 6 replications, in randomised blocks, the least significant difference among treatment means, at the 5% level, would be 4.7% of available sucrose by Tukey's test, and 3.3% by the t test. For the case of method A the average coefficient of variation is 7.0% and, in similar conditions, the least significant difference would be 15.1% by Tukey's test, and 12.1% by the t test. Since differences of available sucrose among treatments in experiments with fertilizers seldom are higher than 3 or 4% of the mean (PIMENTEL GOMES & CARDOSO, 1958), method B with a 20 stalk sample per plot gives more or less the minimum amount of cane to be sampled for technological determinations. In experiments with varieties, however, where differences may be assumed to be higher, a sample of 10 to 20 stalks one per hill, can be enough.

The use and mis-use of some ecological terms and concepts in epidemiology

The article discusses the current use and mis-use of ecological terms and concepts in epidemiological literature, and in special, in works dealing with zoonotic diseases. A selection of examples was taken from papers recently published on the transmission of Chagas' disease by Triatoma sordida. Proper definitions are listed, with the intent of helping non-ecologists to use those terms and concepts correctly.

Schistosomiasis mansoni in Bananal (State of São Paulo, Brazil): IV. Study on the public awareness of its risks in the Palha District

A rather high prevalence of mansoni schistosomiasis has been observed in some localities of Bananal, State of São Paulo, during the past decade. The highest prevalence of schistosomiasis was found in the Palha District; it was thus considered adequate for an evaluation of public awareness of the risks involved in acquiring schistosomiasis, a likely outcome of certain behavior patterns. We interviewed 542 district-dwellers. The 5-to-39 age-group constituted 65.5% of the whole sample. Concerning the infection, 69.2% had hearsay information; 46.1% know the infection; 69.6% know how it is acquired; 31.5% know about the symptoms and 57.1% know what can be done to avoid infection; 17.7% declared to have acquired the infection at least once in their lifetime; 62.3% reported total or partial immersion in collections of water of Bananal, once or twice a week, 53.9% of these for bathing or fishing. Although most (91.7%) households have treated running water, are connected to the sewage network or have septic tanks, 9% of the people interviewed use to defecate on the field. It became clear that the educational messages aimed at this population had not been adequate, having failed to fulfil any expectations. The local people received only piecemeal and subjective information about their problem. The control of schistosomiasis requires an integrated practice, which includes the analysis of macro-determinant factors, such as basic sanitation, habitation, education and health care. In short, we require a multidisciplinary vision of the mechanisms of transmission of the infection, which depends upon adequate planning and well trained personnel, intent on their educational work, to attain satisfactory results.

Biologic data of Macaca mulatta, Macaca fascicularis, and Saimiri sciureusused for research at the fiocruz primate center

Physiological parameters of laboratory animals used for biomedical research is crucial for following several experimental procedures. With the intent to establish baseline biologic parameters for non-human primates held in closed colonies, hematological and morphometric data of captive monkeys were determined. Data of clinically healthy rhesus macaques (Macaca mulatta), cynomolgus monkeys (Macaca fascicularis), and squirrel monkeys (Saimiri sciureus) were collected over a period of five years. Animals were separated according to sex and divided into five age groups. Hematological data were compared with those in the literature by Student's t test. Discrepancies with significance levels of 0.1, 1 or 5% were found in the hematological studies. Growth curves showed that the sexual dimorphism of rhesus monkeys appeared at an age of four years. In earlier ages, the differences between sexes could not be distinguished (p < 0.05). Sexual dimorphism in both squirrel monkeys and cynomolgus monkeys occurred at an age of about 32 months. Data presented in this paper could be useful for comparative studies using primates under similar conditions.

Circulation of Campylobacter spp. in rhesus monkeys (Macaca mulatta) held in captivity: a longitudinal study

Campylobacteriosis is an extremely important zoonosis, circulating freely in the environment. In nonhuman primates kept in open facilities and bred for experimental purposes, the presence of Campylobacter spp. could cause severe damage to the production and interfere with the results of scientific research. In this paper, we assessed the circulation of Campylobacter spp. in a colony of clinically healthy rhesus monkeys (Macaca mulatta) destined to research. The analysis was carried out during seven non-consecutive years. Data showed that despite several changes made in animal management along the studied years in order to control this zoonosis, reduction of bacterial charge did not occur. Significant differences among the age groups and sex were observed. Infants showed higher susceptibility than adult animals. In general males were more infected than females. Modifications adopted in the handling techniques need to be reviewed with the intent of improving the production, reducing bacterial infection of the stock and avoiding undesirable cross reactions in the research carried out with these animals. Therefore, this paper alerts professionals that work directly with captive rhesus monkeys about the risks of Campylobacter spp. infection and possible interference on the experimental procedures.

Informações essenciais para a caracterização de um sistema de análise em fluxo

Essential aspects for characterization of a flow-based analytical procedure or system are discussed in order to permit the composition of a checklist that will lead to a protocol for reporting results and systems in flow analysis. Aspects more related to chromatographic procedures are not considered. The intent is to present normalized proposals in the field of flow analysis for practitioners and developers.

Do engenho à biorrefinaria: a usina de açúcar como empreendimento industrial para a geração de produtos bioquímicos e biocombustíveis

A sugar cane mill is at the present moment a modest biorefinery producing few products such as sugar, ethanol and polyhydroxybutyrate (PHB). In the near future, this mill can expand its production using several renewable feedstock's to produce biofuels and high value biobased chemicals. However, the choice of appropriate products for addition to the portfolio is challenged by a lack of broad-based conversion technology coupled with a plethora of potential targets. The intent of this revision was to catalyze research efforts to expand the list of products and to present an updated evaluation of potential target structures for chemical production.

Concepções sobre currículo de formadores de professores: o curso de licenciatura em Química do Instituto de Química da Universidade Federal do Rio de Janeiro

In this paper, we discussed the conceptions of curriculum of teachers' trainers from de course of Chemistry from de Chemistry Institute and from the Education School of the Federal University of Rio de Janeiro. We understand that the curriculum results from a social construction, so, we intent to comprehend how happen the constitution of the course's curriculum, based on documents and interviews with the subjects of the research. The study showed that there were competitions for status, resources and territories between the Chemistry Institute and the Education School when the course was created, as well as there were internal competitions in the creation of the disciplines depending on the department of origin of the teachers.