Affectivity and Effectiveness in speeches of the President Lula: a passional rhetoric

Based on the studies of rhetoric and argumentation related to Greco roman tradition, this paper analyses some speeches given by President Lula in different circumstances. Rhetorical strategies of emotional and technical nature – affectivity and effectiveness, respectively – used by the President are pointed out, describing their role on conquering the audience. It can be concluded that the last ones support the first ones, showing that affectivity is prevailing in the speeches of the Brazilian President. The set of categories presented can be used as the foundation to the study of political speeches as well as speeches of other nature.  

Projections of teachers images by speeches: representations and memories

This article aims to illuminate the representations driven by a group of educators on teaching status. The premise that guides this study is that our beliefs and our values are consolidated in the practices in which we participate. Then, it presents something and updates to this represented, in accordance with our life story, with our individual experiences, through the interactions. For this study, interview responses were recorded, which were analyzed in order to map the movements of representations. Therefore, proposed a methodological approach, based on a linguistic-textual-discursive approach, in light of sociointeractionists principles, as seen in the catch in speech of participants, regularities that may reveal new images or enhance those teachers settings established. Explanatory and interpretative nature; qualitative approach, this research has made us realize how discourses can reveal representations, guided by the collective and individual actions, which constitute the process of building professional teaching figure. The discussed examples show that in speech, educators, project images and meanings anchored in a memory, and these are reflected in elaborate models and shared teachers today redefines the roles, positions and representations with respect to being and do teaching.