A CURADORIA DE CONTEÚDO COMO APAGAMENTO DA INCOMPLETUDE

This article analyzes the discourse on content curation - especially the digital one, and how it came to be treated as a professional and strategic tool in the marketing field. We tried to observe how these senses of curation work related to the consumer-reader, the curator and the discourse, in a constant tension between fragmentation and the desire for completeness of the language and the individual himself. This entire process happens in the archive space, since we can take the internet as a large archive, as well as the curatorial work, which captures fragments from other archives and creates new discurses. This article, therefore, discusses the discourse on content curation from the perspective of the language studies, anchored in the theoretical lines of discourse analysis.

PATHWAY IN MEMORY: RELATIONS BETWEEN THE VERBAL AND VISUAL IN INFOGRAPHIC

The relationship between verbal and visual materiality in printed infographics is provided. The manner the verbal significant updates certain discursive memories may be understood when related to the visual significant is thus investigated. Whereas the object under investigation is an infographic of the magazine Saúde titled The virus that combats viruses; the analysis, which is based on a materialist theoretical stance, triggers the notions of memory and materiality. Content effect reiterates the functioning of the linguistic sign through the language’s literality within the word-thing relationship and it establishes itself within the visual stance while producing faithful effects with the real. When one investigates the manner discursive memory performs the relationship between the verbal and the visual in infographics, one understands that this relationship is established within the context of incompleteness of the above-mentioned types of materiality. It also occurs within the equivocation that verbal materiality may be complemented by the visual or that the image may faithfully represent the real. The formulation of infographics demands-updates-reaffirms a verbal faithfulness with the visual within a content relationship. Verbal interweaving (in explicatory graphics) with images (the visual) produces meaning effects that project language as an instrument, ideal in its transparency, and literally reveals the thing to which it refers.