Paraná in the guidebook: a cultural markers analysis

Even nowadays, with the access to information through the internet or even by means of apps on the cellphone, the market of printed tourist guidebooks, as a way of advertising tourist destinations, continues to work. In a global scope, one of the most recognized publishing companies is Lonely Planet, with publications about a great number of destinations, in until 11 languages, commercialized in various parts of the world. One of its theme is Brazil. The titles Brazil (2013), in Portuguese, Brasil (2014) and in the Italian guidebook, Brasile (2014) were selected. The manuals were analyzed in a post-doctorate research entitled, “Analyzes of tourist guidebooks about Brazil in the light of the Translation Studies Based on Corpus”. However, the analyzed chapters are just the ones that make up the South of Brazil, that is, Paraná, Santa Catarina and Rio Grande do Sul. The aim was to analyze the cultural markers with the highest level of keyness, presented in them and its respective translations in the guidebooks in Portuguese and in Italian. Nevertheless, for this article just the chapters referring to Paraná were selected. The theoretical basis were the Corpus Linguistic (Berber Sardinha, 2004), the Translation Studies Based on Corpus (BAKER, 1993, 1995, 1996, 1999, 2000; CAMARGO, 2005, 2007a, 2007b), as well as the studies about cultural markers (AUBERT, 1981, 1995, 2006). It was noted that even on the source language corpus there were markers in Portuguese language, such as “Curitiba” and “Iguaçu”, whereas the toponyms are quite frequent in this textual genre.

EXTRALINGUISTIC FACTORS IN THE USE OF THE ARGENTINE VOSEO: A DIDACTIC PROPOSAL FROM THE TRANSLATION OF COMICS

Regarding the process of translation, the analysis of intra and extratextual factors allows the translator to identify which aspects of the source text will have to be, or will not have to be, adapted at the translation to the culture of the target text (NORD, 2012). This fact allows a connection between Sociolinguistics and Translation Studies, which has already been pointed out by Mayoral (1998), Bolaños-Cuéllar (2000), among others. Therefore, this paper seeks to elaborate an activity project making use of translation, in a functional and pedagogical perspective, with the purpose of raising awareness and the teaching of extralinguistical factors in the usage of the Argentinian voseo and brazilian learners of Spanish at high school. To do so, starting from a theoretical discussion regarding the use of translation in foreign language classes and the connection between translating activity and the knowledge of linguistic variation, we elaborate a didactic sequence involving the translation of Argentinian comic strips to Brazilian Portuguese. In this didactic sequence, we elaborate an analysis script for the comic strips based on a pre-translation model proposed by Nord (2012), which may contribute with the design of didactic proposals in this theoretical path.