The effects of sense and the production conditions of the discourse about woman in the newspaper "the mentor of Brazilian women"

More than understanding a speech, we need to decode it to then seek to understand how this discourse was made and what direction effects it produces. The Mentor of the Brazilians from Sao Joao del Rei - our object of study in this article - since its announcement in 1829, it was proposed to be like the newspaper's name itself shows, a Mentor, a newspaper to guide, advise women the inclusion in the political and moral life of the country, but without forgetting the family and their deveres. Para rationale of this study are taken as the essence of the studies Pêcheux and Eni Orlandi, the French Discourse Analysis (DA), trying to understand the speech of the mining journal in their production conditions in the nineteenth century. Understanding that social memory leads to a discursive memory that formulates the speeches already in place, giving rise to the social-historical context of ideological and enunciator statement. In addition, it is necessary to establish the role of the analyst in the process of understanding of the subject matter, because according to Orlandi (2008), the subject has his body tied to the body of the senses; subject and senses has its corporeality, made at the meeting of the materiality of language and history. In this perspective, enunciator and analyst embody the senses three cutouts of the weekly newsletter: a) the ad in the Astro de Minas newspaper talking about the first Mentor of the Brazilians women edition, b) the No. 1 edition and c) No.10 edition of the Mentor of the Brazilians women.

CULTURAL CANNIBALISM: A TURNING POINT IN THE PROPOSITION OF AMBIVALENT POETICS IN THE LATIN AMERICAN LITERARY DISCOURSE

The concept of cultural cannibalism was discussed and re-established by intellectuals from the field of literary and cultural criticism, and it was also the object of creative appropriation by a significant group of writers in Brazil and in the Latin America context. Nevertheless, this concept is revitalized in the contemporary context, reflecting the critical consciousness of the writer on the understanding of social inequalities that shape Latin America, in its different segments, be they political, economic or cultural.

Epistemological and philosophical refluxes in the constitution of the Pecheuxtian Discourse Analysis

This article aims at verifying influences of epistemological and philosophical basis constitutive of the French Discourse Analysis (DA), more specifically that one based on the studies of Michel Pêcheux.  For him, the social class, the socio-historic and cultural interpellation of the subject are determining of meanings and are linked with the Marxist historical materialism, via Althusser, as well as with the lacanian Psychoanalysis and with the saussurian Linguistics. His writings also influences by Michel Foucault, especially during the so-called “third phase” of the DA. Thus, between the two philosophical lines which cross science for centuries, that is, the formalist-logicist and the rationalist-idealism, the Discourse Analysis has a strong connection with this last one.

Advertising to children in Brazilian families: a critical discourse analysis of reception

This article aims to contribute to the understanding of the reception of advertising to children in Brazilian families. The topic of children's advertising has gained importance in recent years because of the civil movements for regulation by-law of advertising to children in Brazil. In view of the various interests at stake, the matter has been the subject of discussion and controversy. Therefore the objective of this paper is to cooperate to the debate, in order to understand the reception of children's advertising in family dynamics. We chose here the focus in the perspective of mothers and fathers. Four semi-structured interviews for the mothers and fathers of children aged between six and 10 years, conducted in two schools in the Distrito Federal, were analyzed. The category ‘appraisal’ was considered for analysis of positions, behaviors and feelings present in the discourse of the parents. The reflections were guided on Critical Discourse Analysis and reveal that advertising to children has been responsible for a determinate disharmony in the family environment, while at the same time strengthen traditional roles of social actors.

Discourse genres, dialogism and hybridism

Based on a(n) (in)transdisciplinary view, we aim at discussing the relationship between utterance and hybridism upon Bakhtin’s Circle perspective (BAKHTIN, 2003[1979]; 1998[1975]; 2008[1963]; BAKHTIN/VOLOCHÍNOV, 2006[1929]; MEDVIÉDEV, 2012[1928]), by objectiving to construct a comprehension concerning the hybrid genres, in special, to this present study, the hybrid genres from the journalism sphere. To do so, we follow an epistemological, theoretical and methodological way in accordance with Bakhtin’s Circle studies and we selected utterances from the talk show discourse genre. We believe that the study is relevant, because it doesn’t only confirm the importance to join dialogues between Applied Linguistics and Discourse Analysis, in terms of ratifying the permeability among the disciplinary boundaries in order to understand the social life (MOITA LOPES, 2006) but also it contributes to sediment plural views about discourse genres in bakhtinian analysis of discourse/utterance.

The denouncement in the social textualization by interweavement of significant materialities

In this paper I analyse the discursive mechanics on a scene of the Brazilian film Ó paí, ó! , directed by Monique Gardenberg and based on Marcio Meirelles's play. As a start I reckon that the film textualises the social aspects parting from the relation between humour and denunciation. This relation mirrors at another one: the one between art and resistence, which is broadcast on the common  sense as well as on the theoretical-political and artistical field. I reckon humour as the expression of both exaggeration and irony that is formulated by the interweavement of images, gestures, sounds and text. The denunciation, however, is viewed as the textualisation of the conflict, once there is an element of denouncement in the play (as well as in the film), since it intends to portrait the situation of the inhabitants of Pelourinho (a historical neighbourhood in Salvador) during the 90's. This was the period when the neighbourhood was under refurbishment, motivated by touristic interests. The analysis is done under the analytical and theoretical premises of the Discourse Analysis, on a materialist perspective. I also use the notions of interdiscourse, resistence and denunciation against the analytical notions of intradiscourse and discursive memory. I believe to be able to show how the visual formulations textualise social aspects, considering the intersection between humour and denunciation as an axis of sustainability of these formulations.