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This article and a short exegesis one of the most important texts of international commentators especially those not yet translated into Portuguese, that we may consider the last work in Barthes’s life, The camara lucida. What is proposed here is to offer subsidies to elucidate this important work, which, thirty years after its formation, following little studied, and thus wasted his enormous contribution to science communication, and especially the reflections on the role of photographic image in the contemporary world. It is therefore an attempt to clarify the issue of time and the photographic image that, notably, by the hands of Roland Barthes, seems to oppose the concept of involuntary memory.