Dialogues and senses produced in/by the publicity discourse of institutes of languages

This article aims at analyzing the dialogues between the publicity discourse from languages institutes, with their publicity focused on the disclosure of English language courses, established between the student (subject), potential interlocutor of these publicities, trying to understand the meaning effects which can be produced and circulate socially through these dialogues. In order to do that, this study takes into consideration the theoretical confluences between the Bakhtin Circle and the discourse theory from Michel Pêcheux, especially,  those which concern the notions of dialogue and senses produced in and by the publicity discourse from languages institutes.

LITERATURA OUTSIDER PARA UMA CIDADE ESTABELECIDA: A INFLUÊNCIA DO CAMPO LITERÁRIO E DO CAMPO CURRICULAR NA CONSTRUÇÃO DO PROJETO DA CIDADE DE CURITIBA NA DÉCADA DE 1990 E INÍCIO DO SÉCULO XXI

There were various writers came out of a literature field with the different points of view of the Curitiba in the 1990s and at the beginning of the XXI century, come of them criticizing the city's project of the moment.  We study here whether this literature was absorbed somehow either by the Official Curriculum of the municipal educational structure or by the Curriculum Practice of that period. Different curriculum materials accepted by the municipal schools were analyzed as well as the teachers that had taught  at that period were interviewed for the purpose of the present investigation.  In general way we realized that the Official Curriculum represented ideas of the city and a literature that re-enforced the “established” model of the city (established/outsiders, Norbert Elias's concepts), for example, so-called “paranist” literature. As for the Curriculum Practice, data that were collected until now show us that almost all of the interviewed  teachers weren't aware of pro-paranist character of the ideas as well as didn't work with literature possibilities that would contain opposite to oficial interpretation of the city.