The genre personal diary: how the intimate is built

According to Bakhtin (1997), is as the genre entered into a speech, linked to certain field of human activity, that the subject of language and appropriates constitutes. Some of these fields have more close with the daily activities of individuals than others and produce more malleable, genres that allow greater individual interventions, as in the case of personal journal. Due to the intimate character of this genre, it attracted our attention and invited us to examine it more closely. In this paper, we investigate the personal diary genre, from the analysis of two documents written by ordinary people, in an attempt to learn a little bit more about the genre, of the writers and how their relationship with the language. To this end, two adults female people, provided us with their personal logs for analysis. Theoretically, we rely on the assumptions of Mikhail Bakhtin (1997) on the genres of discourse and the work developed by researcher Philippe Lejeune (2008) about autobiographical texts written by ordinaries people. The analysis of the diaries showed that, in addition to record experiences and feelings of the people, they were used as instrument of prayer to one of the person and as a means of creating a public image of himself, to the other.

The evil in the story "Intruge-se", from Guimarães Rosa: an experience for learning

This paper analyzes the short story "Intruge-se" within the book Tutameia (1967) from the brazilian writer João Guimarães Rosa. We shall approach the relation between the main character and a mystery involving a murder he decides to solve. The tale reveals a twofold perspective, that allows, not just bare reading, but a meditation about the human nature. We will tour the tale with thorough look and proposed to find, in the intricacies of writing rosiana, the multiple meanings that involve the actions and choices of the main character and how, through them, the author seeks to represent one of the most pressing questions of humanity. We intend to show how the aesthetic element acts in the formation of the individual, providing in addition to an objective experience of leisure, also a spontaneous learning ability which inexcusably enforces the reader's restlessness and need to reflect. This work is an observation about the story and what makes it what it is. Guimarães Rosa traces this story about subjectivity worlds, worlds that involve a context that triggers the story, which want to refer the reader out of it, which provides a spiral, by nature of its form, the most varied questions about the actions and feelings humans. The experiences with this observation, as well as those arising from variations, resulting in a rich learning, in that it enables and habituate critical eye, doubt and reflection. With that purpose, literature functions as a learning gear, according to what is sustained by Antonio Candido.

Advertising to children in Brazilian families: a critical discourse analysis of reception

This article aims to contribute to the understanding of the reception of advertising to children in Brazilian families. The topic of children's advertising has gained importance in recent years because of the civil movements for regulation by-law of advertising to children in Brazil. In view of the various interests at stake, the matter has been the subject of discussion and controversy. Therefore the objective of this paper is to cooperate to the debate, in order to understand the reception of children's advertising in family dynamics. We chose here the focus in the perspective of mothers and fathers. Four semi-structured interviews for the mothers and fathers of children aged between six and 10 years, conducted in two schools in the Distrito Federal, were analyzed. The category ‘appraisal’ was considered for analysis of positions, behaviors and feelings present in the discourse of the parents. The reflections were guided on Critical Discourse Analysis and reveal that advertising to children has been responsible for a determinate disharmony in the family environment, while at the same time strengthen traditional roles of social actors.