2 resultados para Economic efforts of the recycling in Brazil
em Línguas
Resumo:
The present paper, based on the concept of surplus of vision discussed in some works of the bakhtinian Circle, as, mainly Bakhtin (2010a) and Bakhtin (2010b), has the main aim to analyse the image of evangelicals in a cover delivered by Veja magazine from the bakhtinian categories of exotopy, otherness and expressive intonation and, consequently, the meaning effects resulting from them. Therefore, anchored by the perspective of Bakhtinian Studies (BS), we analysed the magazine cover, seeking to apprehend the meanings constructed by this genre of verb-visual basis. To the constitution of the corpus of analysis, we selected the cover of the edition 1555, published on July, 15, 1998, entitled A fé contra o crime: Numa cruzada em presídios e redutos de traficantes, os evangélicos estão convertendo bandidos em soldados de Jesus, to analyse in which way the magazine, from its discursive place, appropriates the image of the evangelicals and represents it with its intonations in its statements. From the analysis, we can state that Veja constructs an image that tends to the homogenization of the evangelicals in Brazil, from its surplus of vision, with its tone of sarcasm, prejudice and vilification of this group, attempting to position the consumer/reader of Veja against the protestant sphere. The conclusion of this research, therefore, is that the exotopic position assumed by Veja with regard to its otherness, the evangelical discursive sphere, articulates axiologic aprehensions materialized in the form of intonation on the cover of the magazine that we analysed, disseminating, with the character of truth, the protestant group as integrant of mere dualities. Although the cover figures the group as an agent of change in society, this change gets the intonation by the magazine so that it seems false or, at least, incomplete, which equips the Veja readers of mistrust and, therefore, discredit to the actions of the discussed discursive sphere.
Resumo:
The current study has two complementary aims. On the one hand, it was to develop a semiotic analysis under a perspective of the interdircourse; on the other hand, it was to study the structure and functioning of the discourse and the discursive pratictice of the two most important cooperative currents in Brazil nowadays, the Solidarity Economy and the Official Cooperativism and verify the interdiscursive relationship which is at the basis of its constitution. For this, it was analyzed some doctrinal texts of both movements, which socially have different kinds of conflicts, including the discursive. The results have shown that a discourse is the opposite of the other. Therefore, while the Official Cooperativism emphasizes economic success and keeps relationships with the discourse of capitalist companies, the Solidarity Economy adopts the point of view of fighting against social inequalities, establishing a discontinuous relationship with the capitalist discourse.