APHRODITE BEFORE THE MIRROR: THE CHARM OF WORDS AND IMAGES OF TEXT IN DIGITAL ADVERTISEMENTS FOR COSMETICS ANTISIGNALS

This article presents reading strategies that seek to contribute to better understand the words and images used in digital advertising discourse of cosmetic antisignals intended in particular to female audiences. For this analysis, we start from the assumption that, if such products are sold, the language of advertising messages carefully prepares to persuade the female audience to a possible need to purchase. The development of reading strategies is supported by the Polyphonic Theory of the Utterance of Oswald Ducrot, so that these serve as input for similar analysis, covering other text types. It starts from the assumption that there is a common given in these ads: the advertised products are invested in a magical power, which suggests that can minimize or even eliminate the marks that the time printed on the faces of those who use the products.

TWITTER IN SCHOOL: REFLECTIONS ON DIGITAL LITERACY

The present study seeks to weave together reflections on the role of the school in the development of activities of digital literacy. We consider, principally, the relation to the relevance of the critical use of social networks, and we chose, in this article, an analysis of Twitter. Twitter is a mixture of social networking and microblogging and, apparently, is made up of bits of several genres like news story, leaflet, advertising, citation, which were modified to suit the needs of communication found in social networking. The research is justified owing to the importance of relating an ascendant genre with the concept of multi-modality and with school practice. The objective of the study is to verify how the school can utilize twitter in activities of developing digital literacy. Dionysius (2011), Bazerman (2007), Street (2014), Soares (2004) and Buzato (2009) are the principal theoretical referents of this study. First, we define literacy and digital literacy so that, secondly, by means of an analysis of tweets collected on February 22, 2014, we can verify what literacies are used in twitter. We verified that this genre offers several possibilities for the development of literacies and teaching of genres integrated to new social demands. The school has a social responsibility with the citizens it is forming and, therefore, it should deliver to everyone tools to act and interact in the real world and therefore critical work with digital literacy is essential.  KEYWORDS: Digital literacy. Teaching. Twitter.